What is Google+ ?

The top search engine on the planet, Google, has launched a new social media platform that they call Google+.

Google +You can use it to connect with people socially.  It’s kinda like Facebook, but not exactly.  It’s kinda like Twitter, but not exactly.  This is still a relatively new platform and is growing in popularity as an online social community.

Thinking about getting into Google+ ?  

Google+ is one of the many marketing topics that has been discussed by the friendly group of business people, web designers, developers, optimizers, programmers and more, who meet monthly to share knowledge and experiences, and make new friends in a postive Meetup group, the Jacksonville Online Marketing Meetup (JOMM).

The Jacksonville Online Marketing Meetup is hosted by Kenny Harper, and usually meets on the second Tuesday of each month, at the friendly and popular shared office space, CoWork Jax in downtown Jacksonville.

This friendly, growing group was previously known as the Jacksonville SEO Meetup, hosted by experienced e-commerce entrepreneur and public speaker, the talented Michelle Chance-Sangthong.

To keep up with events, and find other friends who’ve already joined the group, and to sign up, visit the  Jacksonville Online Marketing Meetup Facebook page and the Jacksonville Online Marketing page on Meetup.com.

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Business Plan for your small business.

Before you go any further with your small business, gather your ideas and aspirations and make a business plan.

Business Plan for a small businessBasically a plan for any business covers where are you now with your business, and what do you want to do ?

Your plan can be as short as one page; see : “How to create a one page business plan.”.

If you will need a loan to get your business started, you should have a more detailed plan for your business, such as following the SCORE template guide.

A business plan helps you organize your thoughts about your business.

If you are just getting started with your small business, and want to find out more about getting started, Contact Jax SEO Works. We’re here to help.

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Marketing your small business with blogging.

Blogging can help market / advertise your business product or service.

A “blog” (contraction of the terms web log or weblog) is a category of website where brief articles are posted periodically.  In addition to text, the posts can contain photos / images, graphics, or even videos.

Young lady adding content to her website, using her laptop.Many small businesses use blog posts to tell visitors about the products or services that they provide.  They make their blogs interesting and informative.  They post new articles on a regular basis, to keep visitors coming back to see the latest, or to subscribe to the business’ RSS (Really Simple Syndication) feed from their website (so the visitors can see the new blogs as they are posted, without having to go to the business’ website).  Then these website visitors buy those products or services.

Blogs can bring more visitors to your website, more customers to your business, and that means more opportunities for sales.

Just remember : When you write a blog for your business, you want to share information about your product or service that sounds:

  • intriguing,
  • exciting,
  • curious and/or unusual (but true),
  • and is easy to understand and remember.


video provided courtesy :Youtube.com

Does your business use blogging for marketing and advertising ?

We can help you improve your websiteContact Jax SEO Works today to get started !

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Avoid Duplicate Content on Your Website

Duplicate content on your website can hurt your search engine ranking, and make a bad first impression with your website visitors.  Don’t do it!

twins - but duplicate content can hurt your websiteHave you ever been researching a subject on the internet, and gone to a site and remember seeing the very same wording, on a site you were on just a few minutes prior?  Déjà vu, but not in a good way.

You have probably heard the old quotation from Charles Caleb Colton, “Imitation is the sincerest form of flattery.” Others call it plagiarism. But search engines do not like seeing exactly the same content on more than one website, just like you don’t.

Even if one web page was published prior to the page with duplicate content, search engines don’t always give the credit to the site that published the content originally. Some search engines drop both websites’ duplicate pages from their listings.

People (and search engine robots) who visit your website want to see what to see your unique and interesting information; what makes your business, product, or topic stand out from others.

To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.

If you find your content on other websites, you can modify your content to make it your own by:

  • adding information that is specific to your own website (this is best)
  • changing some of the words, using synonyms
  • changing or adding headings
  • restructuring several sentences in each paragraph

If you need help with your small business website; getting more website visitors on the internet, coming up with ideas to get better results with your website, updating your website with new articles, Jax SEO Works can help.  Contact Jax SEO Works.


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Buy American – Buy Local

Make your Christmas and Holiday gifts more special this year; Buy American, and Buy Local.

Flag of the United States of AmericaThere are so many good products and services that are Made In America, why not give presents from some local creative people?  You can give memorable gifts this year, help fellow Americans, and do something that really makes a difference.

Many American entrepreneurs have started small, local businesses to provide quality products that are made in America.  No need to be feel limited to the poorly made, easily breakable, and sometimes downright dangerous gifts that have been mass produced in foreign countries.  Now is a great time for you to Buy American and Buy Local, and support local small businesses in our communities. Another positive, Win/Win idea is to cross promote with other small, local businesses.  The goodness you do in helping to promote other small, local businesses will come back to you.

Here are some Great small, local businesses we have worked with:

Visit these websites, and leave a helpful comment on an article you like, Contact them for an appointment, or buy one of the products and services they offer.

  • They are all good people, too!

All About Health Care Advocates – professionals providing relief, research, referrals and reminders to patients or their loved ones

Arbus Magazine – northeast Florida’s only art and business magazine

American Chiropractic and Rehabilitation – offering great chiropractic services in two Jacksonville locations – American Chiropractic in Baymeadows and American Chiropractic in Jacksonville Beach

Angela Dunn, @blogbrevity on Twitter, sharing positive, interesting messages in 140 characters or less, founder of the future + tech discussions via @ideachat  (also on Twitter), and helping others to store and curate content on Permamarks.com.

Bonnie’s Floral Designs – creating beautiful floral arrangements in fresh cut flowers and silk

Borders Woodworks – designs and builds custom cabinets, furniture, and built-ins

Conscious Eats – creating and providing healthy food and a positive experience, as part of Character Counts in Jacksonville!

Dixie Supply Bakery & Cafe – serving up Great Southern food in Charleston, South Carolina

Derrick Hayes – internationally known encouragement speaker

the Engagement Ring Studio – excellent selection and help to find the ring of her dreams

First Coast Focus – marketing and management solutions to small businesses on the First Coast

French Fry Heaven at the Avenues – experience “the Best French Fries on Earth”

Galaxy Builders – residential, commercial, eco-friendly, even solar

Gina’s Deli – serving up Great breakfast and lunch in the Duval Honda showroom on Cassat Avenue in Jacksonville, Florida

Gutter Solutions & Waterproofing – solving water problems from Pensacola to Jacksonville

Hank Watson, CPA – accounting and tax services to individuals, non-profits, and small businesses

Holly Gordon Photography – creative photography of people, places, and things

iMakeThat – digital meets art – digital marketing, photography, video, social

Jacqueline A B Davis – Miz Jackie’s catering and promotions

Jax Promospromotional items and trade show giveaways

Jacksonville Yoga – offering Yoga classes, MELT classes, and massage therapy to help you feel and look Great

Key Theory – helping people succeed on the web, using strategy, design, and social media

MAC Hair Studio – creative hair salon, spa, massage therapy, weddings, and more, in San Marco

Permamarks – a new way to create a permanent link to preserve online content

Rock My Image – the strategic marketing team to make your brand Rock!

Shannon Miller Lifestyle – health and fitness for women

Spectrum Films – including films, video, and interactive – where imagination meets reality

The Jax Stache – Fan’Stache-Tic Euro-stickers, Caps, V-Neck Tees and Tees to show KHAN DO ATTITUDE!  And Go Jaguars!

The Old Maid Cat Lady – Providing a carefully selected variety of cat accessories, cat supplies, cat lover gifts, and even cat books

Tom Trotta – Ameriprise financial advisor

Torres Creative – creative designs, print and marketing services

T-Shirt Bordello – a variety of funny t-shirts featuring creative artwork

Your Etiquette Style – providing business etiquette training to help you polish up, move up, and stay on top

Support other small, local businesses in your community, not just during the Christmas holidays, but all year long.  Cross promote with other small, local businesses in your community.  And every opportunity you get, remind people to Buy American!  HooRah for the USA!

If you have suggestions for promoting small, local businesses, please share.  Sharing is good!

If you would like help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Shop Local – Shop Small

Whether it’s Black Friday or Small Business Saturday, there are Great opportunities to Shop Local – Shop Small ahead!

So many businesses advertise Great Sales to make a profit, and get their business “in the black” (profit) versus “in the red” (loss).

Small Business Saturday bannerIf you are a small, local business, hope you have taken advantage of the recent interest in buying local, and buying from small, local businesses.  Shop Local – Shop Small is important to many businesses in our communities.

Another good idea is to cross promote with other small, local businesses.  The goodness you do in helping to promote other small, local businesses will come back to you.

Small Business Saturday - logoHere are some Great small, local businesses we have worked with:

Visit these websites, and leave a helpful comment on an article you like, Contact them for an appointment, or buy one of the products and services they offer.

  • They are all good people, too!

All About Health Care Advocates – professionals providing relief, research, referrals and reminders to patients or their loved ones

American Chiropractic and Rehabilitation – offering great chiropractic services in two Jacksonville locations – American Chiropractic in Baymeadows and American Chiropractic in Jacksonville Beach

Angela Dunn, @blogbrevity on Twitter, sharing positive, interesting messages in 140 characters or less, founder of the future + tech discussions via @ideachat  (also on Twitter), and helping others to store and curate content on Permamarks.com.

Bonnie’s Floral Designs – creating beautiful floral arrangements in fresh cut flowers and silk

Borders Woodworks – designs and builds custom cabinets, furniture, and built-ins

Dixie Supply Bakery & Cafe – serving up Great Southern food in Charleston, South Carolina

the Engagement Ring Studio – excellent selection and help to find the ring of her dreams

Galaxy Builders – residential, commercial, eco-friendly, even solar

Gina’s Deli – serving up Great breakfast and lunch in the 5 Points neighborhood of Jacksonville, Florida

Gutter Solutions & Waterproofing – solving water problems from Pensacola to Jacksonville

Jax Promospromotional items and trade show giveaways

Jacksonville Yoga – offering Yoga classes, MELT classes, and massage therapy to help you feel and look Great

Key Theory – helping people succeed on the web, using strategy, design, and social media

MAC Hair Studio – creative hair salon, spa, massage therapy, weddings, and more, in San Marco

MicroTech Water Damage Control – 24 hour Emergency Water Damage Response, with mold remediation service

Permamarks – a new way to create a permanent link to preserve online content

Rock My Image – the strategic marketing team to make your brand Rock!

Shannon Miller Lifestyle – health and fitness for women

Spectrum Films – including films, video, and interactive – where imagination meets reality

Torres Creative – creative designs, print and marketing services

T-Shirt Bordello – a variety of funny t-shirts featuring creative artwork

Your Etiquette Style – providing business etiquette training to help you polish up, move up, and stay on top

Support other small, local businesses in your community, not just on Small Business Saturday, but all year long.  Cross promote with other small, local businesses in your community.  And every opportunity you get, remind people to Buy American!  HooRah for the USA!

If you have suggestions for promoting small, local businesses, please share.  Sharing is good!

If you would like help improving your small business website, or your digital marketing, please Contact Jax SEO Works.


For more ideas to help your small business, visit the Small Business Association website.


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Jacksonville Entrepreneur Michelle Chance-Sangthong is a Very Social Person

Michelle is a Jacksonville, Florida-based, recognized online entrepreneur, but between her talented use of the internet social platforms, and her adventuresome touring ventures, her fans and followers continue to grow in numbers.

Michelle Chance-Sangthong - Speaker, Author, and Online Marketing ConsultantEven though Michelle has an impressive portfolio of examples of success in helping other businesses to improve their websites, their marketing programs, their internet presence, she generously shares her knowledge with others, thanks to her friendly, cheerful, helpful personality.

She continues to engage with and increase the number of her many fans and followers through interesting, helpful, and informative interactions on social platforms like Facebook and Twitter, blog posts, and social speaking events.  For some examples, she has been a speaker on small business topics for Jacksonville Chamber of Commerce meetings, she is the founding organizer and a frequent program contributor for the Jacksonville Online Marketing Meetup.

Michelle helps other entrepreneurs with small businesses take their online marketing and e-commerce websites to new levels with The Online Marketing Goddess. She published a very helpful e-book that is now available on Amazon – “Incremental Marketing on a Micro Budget”.  Actually, Michelle has impressed so many people, that she now has a waiting list of people who would like her help with their online business!

But even with this level of success, she remains discrete and doesn’t flood her social interactions with desperate plugs for her business.  She makes and builds social connections, and occasionally might mention something about her business.  Like she and others have said, social networking is for social interaction; too much business and it sounds spammy.

There’s a bunch of people out there, who’d like to meet you and get to know you better, so get social, and that will also help your website and your business.

If you would like help with your small business website, from basic social networking to website re-design or maintenance, Contact Jax SEO Works. We want to hear from you.

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Content Writing

The data shows, regardless of changes to search engine algorithms, content is still KING; and content writing is still important to help your business through your website.

Content writingTo paraphrase the great Dale Carnegie, you need to write what you believe your clients would be interested in and what will be helpful to them, not just what you want to say or what is important to you.

Do you really think people just want to hear about your product or service? No! They have their own problems and concerns.

Write to get people’s attention and to provide good, helpful solutions for problems; problems that can be solved with your product or service:

  • Storm, wind, rain, and ice can damage the roof on your home.  Normal weather will damage your roof over time. Are you concerned about your roof lasting through the storm season? We can help! Our trained and experienced technicians can thoroughly inspect your roof for free. Your roof may only need some simple repairs. Call us today for your free inspection and estimate.
  • Do you feel good, and enjoy each day to the fullest? Or do persistent aches and pains keep you from feeling and doing your best? Don’t continue to suffer with neck or back pain. Often this pain can be relieved with a simple chiropractic adjustment. Make an appointment today to see our chiropractor. Following a thorough examination, you will be given a diagnosis and a recommendation for treatments for pain relief.

These are just short paragraphs, but they could be expanded into a helpful 300 word article that would help more people find out about your business. Add an interesting related image, and a good, related keyword, and you are on your way to better results with better content writing.

If your website isn’t bringing you the clients you want it to, Contact Jax SEO Works for a free review and some suggestions how it could be improved. Often a look from another perspective like this could be helpful.

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Thinking about starting a small business?

If you are just thinking about starting your own small business, one source of helpful resources, to help you make your dreams of being your own boss into a reality is the United States Small Business Administration website.

Take a look at this page on the SBA website :   http://www.sba.gov/smallbusinessplanner/plan/getready/index.html

small business advertising - Tyler's TomatoesThe page features  :

  • The SBA’s Small Business Start-Up Guide, containing information on more resources, planning, financing, marketing, and more.
  • You can download a FREE, helpful Online Business Guidebook (ideas for starting an online business, provided by the Virginia Tech Foundation)
  • “Is Entrepreneurship For You?” provides considerations for someone thinking about starting and managing their own enterprize.
  • And even FAQs for starting a business, and a glossary of professional business terms.

The Internet has a wealth of information to share.  As my son always says, “Google is your friend.”

If you need help with a website for your small business, Contact Jax SEO Works. We will work with you to help you get a website that will advertise your business; products or services on the internet, and bring you more customers.

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October is Breast Cancer Awareness Month

Very few people have not been effected by breast cancer.

Breast Cancer has killed both men and women.

Bands Against Breast Cancer logoBands Against Breast Cancer is a local group that helps to educate and empower women in the fight against breast cancer.

The group encourages local bands to show their support by performing for activities that raise breast cancer awareness.

In The Pink, Jacksonville Beach - for women living with cancerIn the Pink is a 501c3 non-profit boutique and salon located in Jacksonville Beach, Florida that is dedicated to helping women heal, cope and survive the effects of cancer, both physically and emotionally.

 

Breast Cancer Awareness Pink Ribbon.Some ways to make a difference in your community, shared by families.com:

Wear Pink. Show your support by wearing the color that promotes awareness.
Buy Pink. Many specialty products are available for purchase that benefit breast cancer research.
Participate. Join in and walk to raise awareness and money for research.
Get screened. Make an appointment to get a mammogram.
Help a friend. Celebrate a survivor or donate to a local support group.

Start today; do something good to help your community.  You’ll be glad that you did.

Thank you.


It’s a good investment to use a portion of your small business website to support charitable causes in your community. Getting involved and getting social to promote good causes for a better local community can make new connections and be good for your business. Contact Jax SEO Works. Jax SEO Works helps small businesses get more digital marketing results from their websites.


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