Top Tier Seamless Gutters

Top Tier Seamless Gutters logoIn 2015,  Nathan Littlefield, the owner of Top Tier Seamless Gutters, had a basic website designed by Key Theory. We worked with Key Theory in the final stages of completing the web design project.

Since the website launch, we have been working with Top Tier Seamless Gutters to add content to their website and with their internet marketing.

Owner/operator Nathan Littlefield and his crews install seamless gutters and gutter screens, and clean and repair gutters in the Jacksonville, Florida and southern Georgia area, for both residential and commercial clients.

Top Tier Seamless Gutters installed on a homeTheir basic website gives Top Tier Seamless Gutters a presence on the internet. The Top Tier Seamless Gutters website informs the public about their services. The Top Tier Seamless Gutter website also provides a focal point for business listings on the internet, such as:

Houzz

Merchant Circle

Yelp

Periodically updating a website content provides different, interesting information and photos for repeat website visitors. This updating helps keep their website ranking better in search engine results.

Top Tier Seamless gutter installation on a homeThe earlier Top Tier Seamless Gutters projects are shared on their Seamless Gutter Projects web page. Information and photos from more recent projects are added as articles in their Top Tiers Seamless Gutters blog. Adding new blog articles as projects are completed make visiting their website a more informative and rewarding experience.

So if you are interested in gutters, gutter screens, gutter repairs, or gutter cleaning, give Nathan Littlefield at Top Tier Seamless Gutters a call at 904.609.0240.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Borders Woodworks

Borders Woodworks 904-240-0465 meets and consults with each client to establish each new woodworking project concept. Then they design and then create sturdy custom wooden cabinets, built-ins, and furniture, as requested by their clients. Borders Woodworks uses quality materials, to meet their client’s needs and budget.

Custom made mahogany consoleThese good people are dedicated to assuring each completed piece is a combination of the client’s personality and craftsmanship.

Jax SEO Works worked with Key Theory during periodic design revisions of the Borders Woodworks website, back in 2013. We have also been working with the Borders Woodworks crew since then to help maintain and develop the website content.

custom made mahogany and walnut, solid wood coffee tableThe inspired creativity in Borders Woodworks designs and craftsmanship is evident in the continually growing and evolving Gallery on the Borders Woodworks website. It’s always nice to see their latest work for home or office. Projects include custom bathroom cabinets, custom kitchen cabinets, custom solid wood furniture, and custom built-ins.

Borders Woodworks website has achieved good search engine ranking results based on these general guidelines for inclusion of related images:

  • Photos and videos are very effective ways to attract the attention of website visitors.
  • Don’t just fill the pages of your website with words about your company, product, or service. Supplement your text with images that show your website visitors! Use interesting and related photos and videos. They can get your website visitor’s interest and help tell about your product or service.

Want help with your website?  Contact Jax SEO Works, so we can help you improve your digital marketing.

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Fall Harvest – How is that like Social Media Networking?

Fall, the time of year when we think of harvesting the crops that have been growing all through the summer.

Pumpkins at harvest.Think of your social media networking (FacebookTwitter, Linkedin, and other sites) as opportunities to make and grow new social connections, making new friends and participating in new communities.

Some business people confuse social media networks as advertising platforms, and attempt to SELL, SELL, SELL, with every comment.

Then they wonder why others don’t come running to buy their product or service.

Oddly, the same people will turn the volume down on their TV when a commercial comes on, or change the TV channel, or leave the room for a snack or bathroom break.

Interesting to me that they don’t enjoy hearing pushy advertising, but they expect others to like their pushy advertising comments on social media.

Not that you can’t mention your business, your product, or service to your social media connections, but that you need to be more social than focused on advertising.

You need to get to know others.  Tell them a little about yourself and what you like.  Share a helpful, positive, informative, or even funny comment.  Think of social network platforms like social functions where you are interacting with real people.  If you only talked about your business every time you went to a social gathering, you would be pretty boring to others.  You need to develop human connections before you occasionally mention something interesting about your business.

As talented Internet marketing professional Michelle Chance-Sangthong, the Online Marketing Goddess, once said.

“Are you building trust into your marketing? Do you deliver on your promises? Your social media activity should be a positive extension of your brand, of your values and of your corporate promises. It should not be a bunch of “clatter” that constantly talks about how wonderful you are.”

If you cultivate trust in your social networks, you will be able to harvest the results of your efforts socially and in your business as well.

If this make sense to you, and you would like to get more ideas how you could get more social with your clients in your business, please Contact Jax SEO Works. We like to help small businesses do better.

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Food Blogs in Jacksonville Florida

Food blogs can attract a lot of website visitors, because everybody eats, but your interests and the way you develop your blog website determines the type of followers you will have.

Henriettibles logoIf you love to cook, and share your cooking with others, you may create a site like Henriettibles, with scrumptious recipes written with easy to follow directions and a taste of humor. Having fun and cooking good food; a combination that is hard to beat.  New cooking tips and food related information keeps Henriettibles Facebook page followers coming back and visiting the website.

Miz Jackie's Catering and PromotionsAlthough Miz Jackie’s Catering and Promotions doesn’t have a website yet, owner and chef Jacqueline A B Davis keeps followers informed about local events she is catering and shares positive thoughts via posts on her Facebook profile and her Facebook business page. So many people enjoy her catering because Miz Jackie loves cooking quality, good, fresh, and healthy foods with no salt, sugar, or grease, and enjoys making a memorable presentation of her food.

Each of these sites has (or will have) a food blog, but each site is focusing on interests of different website visitors.

What is the focus of your website?  What people do you want to see what you share on your website? Are they young adults, or seniors? Are they mostly women, or mostly men? Do you want young, stay at home Moms to read the content of your website, or are you more interested in communicating with young professionals?  The people you want most to see your website are your “target audience”.

Your website will get more visitors and more returning visitors if your website is focused on your target audience.

Jax SEO Works can help you figure out who is the target audience for your website.  Contact Jax SEO Works to get started improving your website.

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How to Improve Your Business

SearchingA good business owner is always looking for ways to improve their business.

1.  Get new ideas is to keep learning; reading articles online and in magazines and books, follow other successful entrepreneurs on Twitter and Facebook, and their website blogs.

2.  Set goals for your changes and improvements, and then make small, manageable, incremental improvements.  You can get to your goal with this approach.

3.  Measure and track your efforts and your results.

  • How much did you spend for your advertising last month?
  • How many new visitors did your business see as a result of that advertising?   (And ask your visitors which advertisement brought them to you.)
  • How many of those visitors made a purchase?   (Did you make a profit from their purchases, or did you pay more for advertising than you made in sales that resulted from that advertising?)

Professional Speaker, Author, and Entrepreneur Michelle Chance-Santhong, the Online Marketing Goddess, shares her inspiring progress to improvement, applying some of these concepts in one of her recent videos.

If you have some more suggestions, proven ways you have used to improve your business, that you’d like to share, please

  • add your Comment below,

  • or send us your suggestions to share via our Contact form.

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Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a free website to new clients frequently retains the domain name, so if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had; all of that stays with the “free” website that belongs to the original marketing company.

And the major search engines, Google, Bing, and Yahoo, have shared numerous articles, explaining that ranking well in their search results means having easy to use websites with original, interesting information. If people like the website and come to that website for that keyword or keyword phrase, then the site will rank better.

Your local small business marketing focus should be on your business, your brand, and your service area, and what people see when they search for your business on the internet.

free website - templated contentRecently we looked at a free website that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • And using basically the same words again and again, and just changing the business name and service area doesn’t fool people or search engine robots any more.
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Buy American – Buy Local

Support your community when you Buy American, and Buy Local.

Flag of the United States of AmericaThere are so many good products and services that are Made In America, and in our community.  You can help fellow Americans, and do something that really makes a difference.

Many American entrepreneurs have started small, local businesses to provide quality products that are made in America.  No need to be feel limited to the poorly made, easily breakable, and sometimes downright dangerous gifts that have been mass produced in foreign countries.  Now is a great time for you to Buy American and Buy Local, and support local small businesses in our communities. Another positive, Win/Win idea is to cross promote with other small, local businesses.  The goodness you do in helping to promote other small, local businesses will come back to you.

Here are some Great small, local businesses we have worked with:

Visit these websites, and leave a helpful comment on an article you like, Contact them for an appointment, or buy one of the products and services they offer; buy local.

  • They are all good people, too!

Arbus Magazine – northeast Florida’s only art and business magazine

Black Creek Services – small engine maintenance and repair for lawn mowers, lawn tractors, portable generators, and pressure washers

Black Creek Moto Camper Supply – motorcycle accessories and motorcycle camping gear

Bonnie’s Floral Designs – creating beautiful floral arrangements in fresh cut flowers and silk

Borders Woodworks – designs and builds custom cabinets, furniture, and built-ins

Dan’s Floor Store – installs high quality, durable wood flooring, refinishes wood floors, and sells and installs tiles on floors and walls in local homes and businesses

Derrick Hayes – internationally known encouragement speaker

First Coast Focus – marketing and management solutions to small businesses on the First Coast

iMakeThat – digital meets art – digital marketing, photography, video, social

Jacqueline A B Davis – Miz Jackie’s catering and promotions

Jacksonville Yoga – offering Yoga classes, MELT classes, and massage therapy to help you feel and look Great

K Bart Photography – a photographer who loves playing with light and images, to draw some emotion from viewers

Key Theory – helping people succeed on the web, using strategy, design, and social media

Rock My Image – the strategic marketing team to make your brand Rock!

Shannon Miller Lifestyle – health and fitness for women

Spectrum Creative – including films, video, and interactive – where imagination meets reality

The Old Maid Cat Lady – Providing a carefully selected variety of cat accessories, cat supplies, cat lover gifts, and even cat books

Tom Trotta – Ameriprise financial advisor

Top Tier Seamless Gutters – Residential and commercial gutters, screen guards, gutter cleaning, and underground drainage piping to protect property from moisture damage

Support other small, local businesses in your community, not just during the Christmas holidays, but all year long.  Cross promote with other small, local businesses in your community.  And every opportunity you get, remind people to Buy American!  HooRah for the USA!

If you have suggestions for promoting small, local businesses, please share.  Sharing is good!

If you would like help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Business Plan for your small business.

Before you go any further with your small business, gather your ideas and aspirations and make a business plan.

Business Plan for a small businessBasically a plan for any business covers where are you now with your business, and what do you want to do ?

Your plan can be as short as one page; see : How to Write a Business Plan, shared by the Small Business Administration.

If you will need a loan to get your business started, you should have a more detailed plan for your business, such as following the SCORE template guide.

A business plan helps you organize your thoughts about your business.

If you are just getting started with your small business, and want to find out more about getting started, Contact Jax SEO Works. We’re here to help.

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Social Media for Business

Based on our research and experience, the first thing you should do for your small business is create a brand, figure out your target audience, and get your website created and launched. These fundamental steps put you ahead of many of your small business competitors.

  • You will need to keep actively feeding new, interesting, and helpful information to your website.

social interaction via social mediaTell people about your services – what you do and a little about the way you do it that makes your service stand out from your competitors. Do you wear booties to go into people’s homes? Are you and your technicians trained and certified by a well known resource in the industry? Do you have a special Quality Assurance team that follows up and checks every job? Your potential clients will not know all the bonuses that your service provides unless YOU tell them.

Tell about your products, or the products you use to perform your services, and be sure to let people know why you have found these products to do the best job. Does this product last for 50 washing cycles? Does your product provide a shiny surface without buffing? Write your descriptions as factual statements, adding data when possible for more credibility. Don’t write to sound like those annoying commercials that you don’t like to hear on the radio or television. You don’t like to hear those obvious sales pitches, and most of your website visitors don’t either.

The next step is to add social media for your business.

Social media for business is just that – people getting social on different media platforms like Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Snapchat.

Each social media platform has its own personality.  Some messages are better shared on one platform than on others. But the most important thing is to start.

On Facebook, you should start a personal profile about yourself, and a business page.  You can also create a personal profile and business page on LinkedIn. Twitter does not have business pages, so your Twitter profile should be a combination of your name and your business – for example, Ann Smarty has her website name as her Twitter handle – @seosmarty, and Angela Dunn also uses her blog name as her Twitter handle – @blogbrevity.

Please, don’t try setting up as many social media for business profiles and pages as you can. To be worthwhile, each social media account will need a regular visit and some interaction, so the more accounts you set up, the more you will have to keep up with. Facebook, LinkedIn, and Twitter are great for getting started.

It’s good to friend, contact and follow some other people and businesses that you do business with; they may share some good information that you would like to share too, and sharing like that is good for both of you.

Before you start posting status updates and Tweets, take a look at some of the messages shared by your peers, to get an idea of what is good to post.  If you see a post by one of your friends that really impresses you, sharing or re-Tweeting it is OK. Just don’t always post information about your business, and don’t like or share EVERYTHING that’s posted by a friend or another business; too much is just too much. Share something funny, interesting, positive, or helpful most of the time. And you don’t have to post more than one or two messages. Every 4th or 5th time, you can share something interesting about your business.

In a recent article, Entrepreneur shared some helpful Social Media tips for local business that provides some more perspectives.

If you have questions about helping market your small business, please Contact me at Jax SEO Works.

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Building Your Network

Part of growing your business is growing the network of people you know and work with.

People enjoying a meetingYou can socially network with others in your trade or profession as well as networking with clients and potential customers.  Sometimes one sort of relationship (social) leads to another (business), but don’t push your business/sales – focus on building relationships. The important thing at social meetings is to be yourself; friendly, helpful, and fun.  Don’t try to create an image to impress others; let your own qualities shine.

Find organizations in your local area that you are interested in.

Visit their meetings.  Get involved with the groups you enjoy.  (If you don’t enjoy what you are doing, it will just stress you and your unhappiness will be obvious to others.)

For example, we enjoy going to the Jacksonville Online Marketing Meetups with our son Kenny Harper. The JOMM meets at various business locations in Jacksonville, such as CoWork Jax and Discover Tec. Our group meets on a monthly basis; a gathering of people interested in marketing and advertising, small business owners, entrepreneurs, web designers, website search engine optimizers, graphic designers, and others just interested in finding out more about marketing and advertising online.  We enjoy the positive, sharing atmosphere of the meetings. The group has evolved from the Jacksonville Search Engine Optimization Meetup, which shared many similar interests, and which was founded by Michelle Chance-Sangthong.

Try this out yourself.

Think about some groups that you’d like to find out more about. Go visit them and get to know them. Start building your network!

Need help getting started building your online presence? Contact Jax SEO Works; we like helping people improve their business visibility online.

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