Gutter Solutions and Waterproofing – gutters, underground drainage, and waterproofing

Tallahassee-based Gutter Solutions and Waterproofing has been installing and maintaining gutters, underground drainage, and waterproofing in northern Florida and southern Georgia since 2002.

Gutter Solutions and WaterproofingWhen Gutter Solutions added a Jacksonville office in 2011, they came to Kenny Harper for a updated and improved website, and a site improvement strategy via his Key Theory business center.

Jax SEO Works provided SEO for the revised site, and assisted with portions of the update project.

The revised Gutter Solutions and Waterproofing site is already ranking well for several of their target key word phrases in Jacksonville, improving the online presence of Gutter Solutions and Waterproofing in their new territory.

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Small Business Owners – Do Yourself a Favor!

Talented local business owner and marketing professional, Susan PelterSusan Pelter - Marketing Professional recently shared this insight for small business owners:

“Dear Small Business Owner: If you’re considering a new website, to be developed as a “great deal” by a large development company, do yourself a favor and read the fine print. Can you update the site yourself? Do you own the content and images in the event of a divorce? Are they charging you out the wazoo for hosting you could purchase for a fraction of the price yourself? And for heaven’s sake, don’t let them “get the domain for you,” because they can then hold you hostage for a lot of money should you ever part ways. If you have any questions, call me and I’ll give you an earful for free as a public service! #ethicalbusinessowner”

Couldn’t have said it better myself! Find out more about Susan and the many helpful professional business services she provides on her website – http://susanpelter.com/

Always nice to share the goodness. Got questions? You can also Contact Jax SEO Works contact Jax SEO Works. We like to help!

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A Lint Free Vent

A Lint Free Vent - mobile clothes dryer exhaust cleaning service.A Lint Free Vent is a mobile clothes dryer vent cleaning service, serving homes in the Jacksonville, Florida area.

Every day you use your clothes dryer, your dryer vent collects little pieces of flammable lint in the dryer and the exhaust ductwork. In addition to being a growing fire hazard, the collected lint increases the time it takes to dry items, and decreases the efficiency of your dryer. Getting an annual dryer vent cleaning by a mobile service like A Lint Free Vent will eliminate this hazard.

Eddie Kyles - Owner of A Lint Free Vent.Owner Eddie Kyles had a website built for his business, but then the company who built the site went out of business without letting Eddie know, and didn’t send him any information to access his website. When the domain became available again, Jax SEO Works helped Eddie secure his business domain name, and reliable GoDaddy hosting, and then built him a business website.

Now Eddie’s clients can read about his business online, and contact him with a message, whenever they choose to.

Protect your home from a dryer vent fire by getting your clothes dryer vent cleaned annually. Get convenient, mobile service. Just Call A Lint Free Vent – 904.537.1483.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

 

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How to Improve Your Business

SearchingA good business owner is always looking for ways to improve their business.

1.  Get new ideas is to keep learning; reading articles online and in magazines and books, follow other successful entrepreneurs on Twitter and Facebook, and their website blogs.

2.  Set goals for your changes and improvements, and then make small, manageable, incremental improvements.  You can get to your goal with this approach.

3.  Measure and track your efforts and your results.

  • How much did you spend for your advertising last month?
  • How many new visitors did your business see as a result of that advertising?   (And ask your visitors which advertisement brought them to you.)
  • How many of those visitors made a purchase?   (Did you make a profit from their purchases, or did you pay more for advertising than you made in sales that resulted from that advertising?)

Professional Speaker, Author, and Entrepreneur Michelle Chance-Santhong, the Online Marketing Goddess, shares her inspiring progress to improvement, applying some of these concepts in one of her recent videos.

If you have some more suggestions, proven ways you have used to improve your business, that you’d like to share, please

  • add your Comment below,

  • or send us your suggestions to share via our Contact form.

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Recognizing Women in Business

business meetingMost people appreciate when their hard work and dedication is recognized.

Networking with others in business, especially in businesses that relate to your own can help you gain new insights, which can improve your business.

Many women in business have excelled in leadership, vision, networking, and contributions to their businesses and their community, but their accomplishments are not shared in the media as often as for their male counterparts.

Here are a few opportunities to help these ladies in business who have inspired and encouraged others, to be recognized for their accomplishments.


Women Business Owners of North Florida Women in Business Awards - 20151. The Women Business Owners of North Florida, Women in Business Awards.

The Awards event are usually held in March each year, but don’t wait to submit your nominees.

Find out more on the Women Business Owners of North Florida website.


Derrick "Headlines" Hayes making a presentation to Shaq in 20132. A “Derrick Interview” by Encouragement Speaker, Derrick “Headlines” Hayes.

Derrick “Headlines” Hayes is a professional encouragement speaker, who has interviewed and written stirring articles about experts, entrepreneurs, celebrities and up and coming super stars from all over. Based on your recommendation and the information provided about your nominee for the Derrick Interview, Mr. Hayes will develop a very personal and impressive article about your woman in business, and share it on his website. Please note that the subject of Derrick’s articles are not solely to recognize women in business; men may be nominated for a Derrick Interview as well. To nominate someone, please visit the Derrick Interview page on his website.


By recognizing and encouraging others, we are helping to lift them up, and making our community a little bit better.

If you have questions about any of these programs, please Contact them directly for more information.

If you would like some help setting up a website for your small business and getting more visibility for your business on the internet, please contact Jax SEO Works. We like to help!

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Social Media for Business

Based on our research and experience, the first thing you should do for your small business is create a brand, figure out your target audience, and get your website created and launched. These fundamental steps put you ahead of many of your small business competitors.

  • You will need to keep actively feeding new, interesting, and helpful information to your website.

social interaction via social mediaTell people about your services – what you do and a little about the way you do it that makes your service stand out from your competitors. Do you wear booties to go into people’s homes? Are you and your technicians trained and certified by a well known resource in the industry? Do you have a special Quality Assurance team that follows up and checks every job? Your potential clients will not know all the bonuses that your service provides unless YOU tell them.

Tell about your products, or the products you use to perform your services, and be sure to let people know why you have found these products to do the best job. Does this product last for 50 washing cycles? Does your product provide a shiny surface without buffing? Write your descriptions as factual statements, adding data when possible for more credibility. Don’t write to sound like those annoying commercials that you don’t like to hear on the radio or television. You don’t like to hear those obvious sales pitches, and most of your website visitors don’t either.

helping handsThe next step is to add social media for your business.

Social media for business is just that – people getting social on different media platforms like Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Snapchat.

Each social media platform has its own personality.  Some messages are better shared on one platform than on others. But the most important thing is to start.

On Facebook, you should start a personal profile about yourself, and a business page.  You can also create a personal profile and business page on LinkedIn. Twitter does not have business pages, so your Twitter profile should be a combination of your name and your business – for example, Ann Smarty has her website name as her Twitter handle – @seosmarty, and Angela Dunn also uses her blog name as her Twitter handle – @blogbrevity.

Please, don’t try setting up as many social media for business profiles and pages as you can. To be worthwhile, each social media account will need a regular visit and some interaction, so the more accounts you set up, the more you will have to keep up with. Facebook, LinkedIn, and Twitter are great for getting started.

It’s good to friend, contact and follow some other people and businesses that you do business with; they may share some good information that you would like to share too, and sharing like that is good for both of you.

Before you start posting status updates and Tweets, take a look at some of the messages shared by your peers, to get an idea of what is good to post. If you see a post by one of your friends that really impresses you, sharing or re-Tweeting it is OK. Just don’t always post information about your business, and don’t like or share EVERYTHING that’s posted by a friend or another business; too much is just too much. Share something funny, interesting, positive, or helpful most of the time. And you don’t have to post more than one or two messages. Every 4th or 5th time, you can share something interesting about your business.

From a helpful and recently re-posted article, Social Media Tips from Forbes magazine provides some more perspectives.

If you have questions about helping market your small business, please Contact me at Jax SEO Works.

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Backlinks Help Your Website

Backlinks are hyperlinks back to your website from other websites.

backlinks to your website help bring more visitorsYou want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.

How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.

And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.

  • Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.

Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too.  Put descriptive words for readers to click on and search engines to followMake sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).


If you found this article helpful, you might also want to read:

Make New Business Leads with Discussions, Questions, and Answers


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Focus on Your Best Customers

The Pareto principle or the 80/20 rule should be considered when you are deciding how to focus your business energy. Brad Sugars in his book, “Buying Customers” and Stan Phelps in his “Goldfish books” shared that usually around 20% (more or less, the amount can vary for individual businesses) of your customers bring in most of your profits. These are your best customers.

Goodbye note.Recently we had to say “Goodbye” to the client we had been working with since we started this business. We had enjoyed working with them over the years, but a change in management took the business in a new direction, and we could see continuing was not in our best interest or theirs.

Like both Brad and Stan point out in their books, it is just good business to let go of clients who are not really helping your business as much as you are helping them. That will give you more time to focus on your better clients, and those good clients will appreciate your elevated attention.

It’s helpful to periodically consider your relationship with each of your clients; whether your business relationship is mutually beneficial, or if both of you would be better off if you parted ways. Give yourself more time to focus on your best customers.

And if you’d like help with online advertising and digital marketing for your small, local business, contact Jax SEO Works.  We can provide recommendations, and assist you in getting better business results from the internet.

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What is RSS feed and why do I want it for my website?

Many websites which share articles invite visitors to subscribe via RSS feed to get their articles regularly.  RSS is an acronym for Really Simple Syndication, and is an easy way for your visitors to get articles from your website, as they are posted.

The RSS (Really Simple Syndication) icon.Feeds are a way for websites to distribute content to their viewers. This lets anyone keep track of a large number of their favorite websites or blogs, without having to remember to check each site manually or clutter their e-mail inbox. This streamlines online experience by aggregating content in one place to be read whenever they want.

Some websites even add RSS feeds from other, content-rich websites to keep new and interesting articles pouring into their websites.

Content writingHow will my subscribers be able to read my RSS feed?

If your website visitor subscribe to the RSS feed on your website, you should also suggest that they will need a news aggregator such as feedly or Google News.

If you have a WordPress website, you may be able to add an RSS feed plugin yourself.  Based on the development application used to create your website, you may need help from your web designer.

If you are ready to start improving your website, including adding a RSS feed, we can help.

Contact Jax SEO Works.

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Fall Harvest – How is that like Social Media Networking?

Fall, the time of year when we think of harvesting the crops that have been growing all through the summer.

Pumpkins at harvest.Think of your social media networking (FacebookTwitter, Linkedin, and other sites) as opportunities to make and grow new social connections, making new friends and participating in new communities.

Some business people confuse social media networks as advertising platforms, and attempt to SELL, SELL, SELL, with every comment.

Then they wonder why others don’t come running to buy their product or service.

Oddly, the same people will turn the volume down on their TV when a commercial comes on, or change the TV channel, or leave the room for a snack or bathroom break.

Interesting to me that they don’t enjoy hearing pushy advertising, but they expect others to like their pushy advertising comments on social media.

Not that you can’t mention your business, your product, or service to your social media connections, but that you need to be more social than focused on advertising.

You need to get to know others.  Tell them a little about yourself and what you like.  Share a helpful, positive, informative, or even funny comment.  Think of social network platforms like social functions where you are interacting with real people.  If you only talked about your business every time you went to a social gathering, you would be pretty boring to others.  You need to develop human connections before you occasionally mention something interesting about your business.

As talented Internet marketing professional Michelle Chance-Sangthong, the Online Marketing Goddess, once said.

“Are you building trust into your marketing? Do you deliver on your promises? Your social media activity should be a positive extension of your brand, of your values and of your corporate promises. It should not be a bunch of “clatter” that constantly talks about how wonderful you are.”

If you cultivate trust in your social networks, you will be able to harvest the results of your efforts socially and in your business as well.

If this make sense to you, and you would like to get more ideas how you could get more social with your clients in your business, please Contact Jax SEO Works. We like to help small businesses do better.

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