Since the website launch, we have been working with Top Tier Seamless Gutters to add content to their website and with their internet marketing.
Owner Nathan Littlefield and his crews install seamless gutters and underground drainage, and clean and repair gutters in the Jacksonville, Florida and southern Georgia area, for both residential and commercial clients.
Their basic website gives Top Tier Seamless Gutters a presence on the internet. Their website informs the public about their services and also provides a focal point for business listings on the internet, such as:
Periodically updating a website content provides different, interesting information and photos for repeat website visitors and helps keep their website ranking better in search engine results.
Earlier Top Tier Seamless Gutters projects are shared on their Seamless Gutter Projects web page. Information and photos from more recent projects are added as articles in their Top Tiers Seamless Gutters blog, to make visiting their website a more informative and rewarding experience.
So if you are in the market for gutters, gutter repairs, gutter cleaning or underground drainage piping, give Nathan Littlefield at Top Tier Seamless Gutters a call at 904.609.0240.
And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.
It’s just better business practice to support your community and support charity.
How can you benefit your business and do something good for your community? Get involved in your community and help to support a local charity.
For example, October is Breast Cancer Awareness month; there are many local charities that you could volunteer your time and your services to help.
Here in Jacksonville, there are several annual events to help raise Breast Cancer Awareness on the First Coast:
1. The Pink Ribbon Symposium
It’s a free event that offers multiple breakout sessions for your questions with answers from medical experts. You can join others in volunteering to help to promote learning about breast cancer, survivorship, good health and wellness issues.
- Mary Fisher Design helped out by developing a great website.
2. Victory In Pink is a Celebration of Women Who have Fought Against Breast Cancer by St. Vincent’s Healthcare.
- Olympic Gold Medalist Shannon Miller often participates as an emcee or key speaker for the event,
3. Bands Against Breast Cancer, a group currently conducting educational and informational activities throughout the First Coast area, hold their Annual Boobsapalooza, their major fundraiser, with great local bands playing on two stages. The event is often held at Lynch’s Irish Pub in Jacksonville Beach. Founder Henrietta “Hank” Watson has led a group of dedicated volunteers to help educate and empower women to save their own lives in the battle against breast cancer.
Think about a cause you believe in. Give some of yourself, your time, your services to help. You’ll feel good for what you do and you will get good back for what you do, just like the motto of Business Networking International, “Givers Gain”.
Do you have a story about how you have helped out with a charity in your community that you’d like to share? Please send it to us via our Contact form. We’d like to share your positive story to inspire others.
Food blogs can attract a lot of website visitors, because everybody eats, but your interests and the way you develop your blog website determines the type of followers you will have.
If you love to cook, and share your cooking with others, you may create a site like Henriettibles, with scrumptious recipes written with easy to follow directions and a taste of humor. Having fun and cooking good food; a combination that is hard to beat. New cooking tips and food related information keeps Henriettibles Facebook page followers coming back and visiting the website.
Although Miz Jackie’s Catering and Promotions doesn’t have a website yet, owner and chef Jacqueline A B Davis keeps followers informed about local events she is catering and shares positive thoughts via posts on her Facebook profile and her Facebook business page. So many people enjoy her catering because Miz Jackie loves cooking quality, good, fresh, and healthy foods with no salt, sugar, or grease, and enjoys making a memorable presentation of her food.
Each of these sites has (or will have) a food blog, but each site is focusing on interests of different website visitors.
What is the focus of your website? What people do you want to see what you share on your website? Are they young adults, or seniors? Are they mostly women, or mostly men? Do you want young, stay at home Moms to read the content of your website, or are you more interested in communicating with young professionals? The people you want most to see your website are your “target audience”.
Your website will get more visitors and more returning visitors if your website is focused on your target audience.
Jax SEO Works can help you figure out who is the target audience for your website. Contact Jax SEO Works to get started improving your website.
1. Get new ideas is to keep learning; reading articles online and in magazines and books, follow other successful entrepreneurs on Twitter and Facebook, and their website blogs.
2. Set goals for your changes and improvements, and then make small, manageable, incremental improvements. You can get to your goal with this approach.
3. Measure and track your efforts and your results.
- How much did you spend for your advertising last month?
- How many new visitors did your business see as a result of that advertising? (And ask your visitors which advertisement brought them to you.)
- How many of those visitors made a purchase? (Did you make a profit from their purchases, or did you pay more for advertising than you made in sales that resulted from that advertising?)
Professional Speaker, Author, and Entrepreneur Michelle Chance-Santhong, the Online Marketing Goddess, shares her inspiring progress to improvement, applying some of these concepts in one of her recent videos.
If you have some more suggestions, proven ways you have used to improve your business, that you’d like to share, please
add your Comment below,
or send us your suggestions to share via our Contact form.
Some businesses make “FREE” website offers.
Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.
And there is no such thing as a free website.
The company offering a free website to new clients frequently retains the domain name, so if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had; all of that stays with the “free” website that belongs to the original marketing company.
And the major search engines, Google, Bing, and Yahoo, have shared numerous articles, explaining that ranking well in their search results means having easy to use websites with original, interesting information. If people like the website and come to that website for that keyword or keyword phrase, then the site will rank better.
Your local small business marketing focus should be on your business, your brand, and your service area, and what people see when they search for your business on the internet.
Recently we looked at a free website that a friend had gotten from a company who said they would help them get more business.
- The evidence that the company was using a content template was clear.
- And using basically the same words again and again, and just changing the business name and service area doesn’t fool people or search engine robots any more.
- If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.
If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.
Before you go any further with your small business, gather your ideas and aspirations and make a business plan.
Basically a plan for any business covers where are you now with your business, and what do you want to do ?
Your plan can be as short as one page; see : How to Write a Business Plan, shared by the Small Business Administration.
If you will need a loan to get your business started, you should have a more detailed plan for your business, such as following the SCORE template guide.
A business plan helps you organize your thoughts about your business.
If you are just getting started with your small business, and want to find out more about getting started, Contact Jax SEO Works. We’re here to help.
Based on our research and experience, the first thing you should do for your small business is create a brand, figure out your target audience, and get your website created and launched. These fundamental steps put you ahead of many of your small business competitors.
- You will need to keep actively feeding new, interesting, and helpful information to your website.
Tell people about your services – what you do and a little about the way you do it that makes your service stand out from your competitors. Do you wear booties to go into people’s homes? Are you and your technicians trained and certified by a well known resource in the industry? Do you have a special Quality Assurance team that follows up and checks every job? Your potential clients will not know all the bonuses that your service provides unless YOU tell them.
Tell about your products, or the products you use to perform your services, and be sure to let people know why you have found these products to do the best job. Does this product last for 50 washing cycles? Does your product provide a shiny surface without buffing? Write your descriptions as factual statements, adding data when possible for more credibility. Don’t write to sound like those annoying commercials that you don’t like to hear on the radio or television. You don’t like to hear those obvious sales pitches, and most of your website visitors don’t either.
The next step is to add social media for your business.
Social media for business is just that – people getting social on different media platforms like Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Snapchat.
Each social media platform has its own personality. Some messages are better shared on one platform than on others. But the most important thing is to start.
On Facebook, you should start a personal profile about yourself, and a business page. You can also create a personal profile and business page on LinkedIn. Twitter does not have business pages, so your Twitter profile should be a combination of your name and your business – for example, Ann Smarty has her website name as her Twitter handle – @seosmarty, and Angela Dunn also uses her blog name as her Twitter handle – @blogbrevity.
Please, don’t try setting up as many social media for business profiles and pages as you can. To be worthwhile, each social media account will need a regular visit and some interaction, so the more accounts you set up, the more you will have to keep up with. Facebook, LinkedIn, and Twitter are great for getting started.
It’s good to friend, contact and follow some other people and businesses that you do business with; they may share some good information that you would like to share too, and sharing like that is good for both of you.
Before you start posting status updates and Tweets, take a look at some of the messages shared by your peers, to get an idea of what is good to post. If you see a post by one of your friends that really impresses you, sharing or re-Tweeting it is OK. Just don’t always post information about your business, and don’t like or share EVERYTHING that’s posted by a friend or another business; too much is just too much. Share something funny, interesting, positive, or helpful most of the time. And you don’t have to post more than one or two messages. Every 4th or 5th time, you can share something interesting about your business.
In a recent article, Entrepreneur shared some helpful Social Media tips for local business that provides some more perspectives.