Website Maintenance is Important

Whether it’s your car, your home, or your website, regular maintenance is important to keep things running smoothly. 

How are you doing with your website maintenance?

You need to maintain your website, like an auto mechanic does for your car.

 

Each day, people and search engines scan the Internet for information about products and services.

To help your website stand out among other sites offering similar products or services, your website needs to be original, interesting, helpful, and informative.  And your periodic website maintenance is how you keep your website fresh for your website visitors and search engines.

OK, so what is website maintenance?

Website Maintenance can include:

  • Adding a new article or page (visitors and search engines like to find new, helpful information)
  • Changing out images / photos for a new look
  • Checking for broken hyperlinks (nobody likes finding a broken link on your website)
  • Updating information in the site (just read through the pages and articles in your website, and see if you have anything new to share or change; your visitors and search engines won’t know if you don’t tell them)
  • Once you get started doing this periodically, you may think of more ways to help your website

Search engines and website visitors appreciate improvements like these to your website.  Your periodic maintenance will help you to have higher search engine rankings and more returning website visitors.  (These are organic results, so they will be a steady improvement over time, not a sharp jump.)  Check your analytics and see the results.

Have some more suggestions for periodic website maintenance?  Please share your comments.

Need help keeping your website up to date?  Contact Jax SEO Works!

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October is Breast Cancer Awareness Month

Very few people have not been effected by breast cancer.

Breast Cancer has killed both men and women.

Bands Against Breast Cancer logoBands Against Breast Cancer is a local group that helps to educate and empower women in the fight against breast cancer.

The group encourages local bands to show their support by performing for activities that raise breast cancer awareness.

In The Pink, Jacksonville Beach - for women living with cancerIn the Pink is a 501c3 non-profit boutique and salon located in Jacksonville Beach, Florida that is dedicated to helping women heal, cope and survive the effects of cancer, both physically and emotionally.

 

Breast Cancer Awareness Pink Ribbon.Here are some ways to make a difference in your community:

Wear Pink. Show your support by wearing the color that promotes awareness.
Buy Pink. Many specialty products are available for purchase that benefit breast cancer research.
Participate. Join in and walk to raise awareness and money for research.
Get screened. Make an appointment to get a mammogram.
Help a friend. Celebrate a survivor or donate to a local support group.

Start today; do something good to help your community.  You’ll be glad that you did.

Thank you.


It’s a good investment to use a portion of your small business website to support charitable causes in your community. Getting involved and getting social to promote good causes for a better local community can make new connections and be good for your business. Contact Jax SEO Works. Jax SEO Works helps small businesses get more digital marketing results from their websites.


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Dan’s Floor Store of Ponte Vedra FL

Dan's Floor Store - storefront - Ponte Vedra, FloridaWe help Dan’s Floor Store of Ponte Vedra Florida with his website and digital marketing.

Dan DiCarlo is the Owner, Salesman, and Primary Installer and Refinisher of Dan’s Floor Store 904.887.8303.

Dan has has over 15 years of technical experience with installing tile and wood, as well as wood floor and wood stair tread refinishing and restoration of hard surface flooring.

From his Ponte Vedra Dan’s Floor Store showroom, he displays and sells a variety of durable hard surface flooring:

  • Engineered wood flooring
  • Luxury Vinyl Plank flooring
  • Solid wood flooring
  • Laminate flooring
  • Tile and Stone

Wood and Luxury Vinyl Plank Flooring Installation

Flooring and Stairway Refinishing and Repair

Tile and Stone Work

And, Dan and his crew also restore, repair, and refinish old hardwood floors.

To make an appointment for a free consultation & get started on your wood floor, tile or stone project,

  • Call Dan direct (904) 887-8303.
  • OR Call the store (904) 825-2311.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Opportunity

Hey, do you hear that sound?  That’s Opportunity knocking.

Making lemons into lemonadeEver since back in 2011, when our Nation’s economy was on a rollercoaster, if you listened you might hear Opportunity in all the noise. That’s the signal that it’s time to help your business; improve your online presence, increase your search engine rankings, and make some “lemonade” out of all of these “lemons”.

In hard times, some businesses fold up, cut back, even looking for work in other, larger businesses.  Instead, we can help you make some of those those small changes to your business that will have BIG returns.

Working with the Rock My Image attraction marketing Team, Jax SEO Works can help small businesses optimize their business and their business websites.

First the Team at Rock My Image with help you create a better business strategy.

Then JAX SEO Works will use SEO techniques and basic social media concepts, with some more strategic planning, we can help you make your site rank higher in search engines for certain key terms.  Optimizing your website for related terms will increase the probability of your site being found sooner, too. And, the easier people can find your website, the more traffic your website will get, and more sales for your business.

Want to understand more about SEO?

Contact Ken at Jax SEO Works to get started today!

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Black Creek Services, Inc. – Small Engine Repair

Black Creek Services, Inc. logoWe help Jimmy Stockton of Black Creek Services with his website and some marketing listings for his small engine repair business.

Jimmy provides small engine repair service for clients in Middleburg, Fleming Island, Green Cove Springs, Orange Park. He also helps clients in the Greater Jacksonville area, doing maintenance and repairs in his Middleburg, Florida shop. Black Creek Services offers quality and professional maintenance and repair service for:

  • Walk behind Lawn Mowers
  • Riding Lawn Mowers
  • Lawn Tractors
  • Portable Generators
  • Pressure Washers

a walk behind lawn mower with a small engineWe built and launched the Black Creek Services, Inc. website for Jimmy, and the online business listings have helped improve the visibility of his business on the internet, and marketing updates. He is happy with the results we have achieved for his business.

If you need reliable maintenance or repair for your lawn mower, lawn tractor, pressure washer, or portable generator, just Call Jimmy Stockton at Black Creek Services – 904.449.3986.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a “free website” to new clients frequently retains the domain name. This means if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had. All of that domain rank stays with the “free” website that belongs to the original marketing company.

And search engines like Google, Firefox, Edge, Bing, and Yahoo have shared numerous articles about how websites can rank well. A website will rank better if the website is easy to use, and has information that is helpful and interesting.

Your local small business marketing should focus on your business, brand, and service area.

free website - templated contentRecently we looked at a free website offer that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • A quick Google search showed that company was using the same page template for each client. They used the same words again and again. They just changed the business name and service area for each new victim (I mean client)! Repeated text won’t fool people. And it surely won’t fool search engine robots!
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Buy American

– – Please Note: This article was originally posted in December of 2011, but is still significant today. – –

When you go shopping, whether it’s for a gift, or something for your home, or anything, do you stop to see if you are buying American?

Flag of the United States of AmericaWith unemployment still a concern for many, and a terrible reality for others, it’s up to us, the American consumers, to do our part to help keep citizens of our United States of America employed.

Earlier generations helped our country by buying American.  It’s a patriotic thing to do.

You may have to search a little harder, drive a little further, place a mail order, or pay a little more for a quality, American made item or service, but you are helping your neighbors and your country.

As professional Jacksonville copywriter Cindy Cyr, said in 2011 about buying gifts made in America , “If each person spent just $64 a year more on Made in America products, we would add 200,000 jobs here.”   That sounds good to me. Think of all the good it could do in 2021!
Easy to do! Just Search on Amazon: Made in America Gifts! You get the idea.

Please do your part for your friends and neighbors, for your country, and for yourself; buy American.

Thank you.

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Avoid Duplicate Content on Your Website

Duplicate content on your website can hurt your search engine ranking, and make a bad first impression with your website visitors.  Don’t do it!

twins - but duplicate content can hurt your websiteHave you ever been researching a subject on the internet, and gone to a site and remember seeing the very same wording, on a site you were on just a few minutes prior?  Déjà vu, but not in a good way.

You have probably heard the old quotation from Charles Caleb Colton, “Imitation is the sincerest form of flattery.” Others call it plagiarism. But search engines do not like seeing exactly the same content on more than one website, just like you don’t.

Even if one web page was published prior to the page with duplicate content, search engines don’t always give the credit to the site that published the content originally. Some search engines drop both websites’ duplicate pages from their listings.

People (and search engine robots) who visit your website want to see what to see your unique and interesting information; what makes your business, product, or topic stand out from others.

To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.

If you find your content on other websites, you can modify your content to make it your own by:

  • adding information that is specific to your own website (this is best)
  • changing some of the words, using synonyms
  • changing or adding headings
  • restructuring several sentences in each paragraph

If you need help with your small business website; getting more website visitors on the internet, coming up with ideas to get better results with your website, updating your website with new articles, Jax SEO Works can help.  Contact Jax SEO Works.


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Serenity Suite NYC – Professional Skin Care

Professional Skin Care at Serenity Suite NYC in Greenwich Village.

Serenity Suite NYCThis project was a team effort with website developer and digital marketer Kenny Harper of Key Theory and Rock My Image. We launched Serenity Suite NYC about a skilled and experienced skin care business. A variety of restorative, healthy skin care services are offered in the historic Washington Square Hotel in Greenwich Village, in New York City.

Located in New York City, the Suite provides clients with high-powered careers get the skin care treatments that they need. Serenity Suite NYC helps talents of the fashion industry, actors, and even opera singers look and feel their best.

personal treatment space at Serenity Suite NYCThe focus of the Serenity Suite NYC website is to advertise services. The website informs people who live in the Greenwich Village neighborhood, or who will be traveling nearby, about the variety of personal services that the Suite provides:

  • Facials
  • Peel
  • Diamond Microdermabaraision
  • Microcurrent Treatments
  • Micro-Needling
  • Waxing Services
  • Sun Free Tanning

If you have a small business and you want to let more people know about the goods or services you provide, Contact Jax SEO Works to find out more about how we can help you!

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Start a blog on your small business website!

A blog is a good way to communicate with your website visitors.A blog can be a part of your social media program, a way to reach out and begin communicating with your web site visitors.

Your small business blog post should share information people want to read. Some posts should (of course) be about your business. Tell people about a new product or service you offer. In alternate posts, choose a topic that’s interesting, helpful, believable, and sometimes even something funny.

You can also pick a topic for your blog that you can relate to your small business.  Your blog topic should be something you know about, or you will have to do research just to find subjects to blog about.  For example, if your business installs gutters, consider blogging about home improvements.

Do some research on the Internet.

  • Find out which small business blogs / bloggers are rated most popular for your blog topic.
  • Read some popular blog posts.
    • If you can add helpful information to the discussion, leave a comment and (sometimes, if you feel it’s appropriate without being “spammy”) a link to your web site. (It is considered bad manners to just leave a comment like, “Nice article.” or “Very informative.” And even worse when you add your name, business name, and website link to your too casual comment.)

A blog is a good way to communicate with your website visitors.Your various blog posts should mix in a little marketing, advertising, and promotion. Your posts should always include an easy path for web site visitors to contact you for more information.

Your goal should be to make new posts on your small business blog on a regular schedule. You might, for example, one to two times each week, or that often each month.  Regular posting also adds new content to your web site, which both visitors and search engines like to see.

What do you think ?  Do you have any other helpful ideas to share ?

Like some help improving your small business web site?
Contact Jax SEO Works today!

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