Building Your Network

Part of growing your business is growing the network of people you know and work with.

People enjoying a meetingYou can socially network with others in your trade or profession as well as networking with clients and potential customers.  Sometimes one sort of relationship (social) leads to another (business), but don’t push your business/sales – focus on building relationships. The important thing at social meetings is to be yourself; friendly, helpful, and fun.  Don’t try to create an image to impress others; let your own qualities shine.

Find organizations in your local area that you are interested in.

Visit their meetings.  Get involved with the groups you enjoy.  (If you don’t enjoy what you are doing, it will just stress you and your unhappiness will be obvious to others.)

For example, we enjoy going to the Jacksonville Online Marketing Meetups with our son Kenny Harper. The JOMM meets at various business locations in Jacksonville, such as CoWork Jax and Discover Tec. Our group meets on a monthly basis; a gathering of people interested in marketing and advertising, small business owners, entrepreneurs, web designers, website search engine optimizers, graphic designers, and others just interested in finding out more about marketing and advertising online.  We enjoy the positive, sharing atmosphere of the meetings. The group has evolved from the Jacksonville Search Engine Optimization Meetup, which shared many similar interests, and which was founded by Michelle Chance-Sangthong.

Try this out yourself.

Think about some groups that you’d like to find out more about. Go visit them and get to know them. Start building your network!

Need help getting started building your online presence? Contact Jax SEO Works; we like helping people improve their business visibility online.

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Top Tier Seamless Gutters

Top Tier Seamless Gutters logoEarlier this year,  Nathan Littlefield, the owner of Top Tier Seamless Gutters, had a basic website designed by Key Theory. We worked with Key Theory in the final stages of completing the web design project.

Recently we began assisting a Top Tier Seamless Gutters representative in getting started adding content to their website. They install seamless gutters and underground drainage, and clean and repair gutters in the Jacksonville, Florida and southern Georgia area, to both residential and commercial clients.

Top Tier Seamless Gutters installed on a homeA basic website gives a small business an initial presence on the internet, but by developing their website by adding interesting, unique, and useful content, a business begins to reach out to provide information about the products or services it provides to potential clients.

And as more prospective customers find the new Top Tier Seamless Gutters website on the internet, the social interaction that helps a business stand out from others will develop.

Top Tier Seamless gutter installation on a homeIn our session, Top Tier Seamless Gutters added a gallery page showing completed Seamless Gutter Projects to the website, and will add more content with articles and photos from their recent projects, to make visiting their website a more informative and rewarding experience.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Craigslist for Improved Local Business Visibility

researching on her laptopMost people have heard of and even used Craigslist. It’s a huge, free access website that provides local classifieds and forums with all sorts of items for sale, jobs, housing listings, services, local community ads, and events, and many can be posted for free.

Many small, local businesses marketing are focused on getting local clients; they cannot provide their service to people living in, say, South America and their content is all written in American English, anyway. Or the cost of shipping their products overseas would be prohibitive.

Local listing for their business, on sites such as on Google My Business (which is tied in with Google Maps and Google+) can help.

To find your clients where they look, we have found that some small businesses are successful with optimized Craigslist ads.

  • Interesting and useful ad content
  • Adding links from their ad back to appropriate pages of their business website
  • Adding focused, topic-related eye-catching photos

Each of these steps can help to optimize your business ad.

While Craigslist users do have to watch out for Scammers and other miscreants, the site has established a reputation as a friendly, helpful site, providing a wealth of helpful information in a vast selection of localities, and as such it remains a resource for helping small, local businesses increase local visibility of their products or services.

If you want to suggest another good online visibility platform for local small businesses, please add a Comment or Contact us.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Social Media for Business

Based on our research and experience, the first thing you should do for your small business is create a brand, figure out your target audience, and get your website created and launched. These fundamental steps put you ahead of many of your small business competitors.

  • You will need to keep actively feeding new, interesting, and helpful information to your website.

social interaction via social mediaTell people about your services – what you do and a little about the way you do it that makes your service stand out from your competitors. Do you wear booties to go into people’s homes? Are you and your technicians trained and certified by a well known resource in the industry? Do you have a special Quality Assurance team that follows up and checks every job? Your potential clients will not know all the bonuses that your service provides unless YOU tell them.

Tell about your products, or the products you use to perform your services, and be sure to let people know why you have found these products to do the best job. Does this product last for 50 washing cycles? Does your product provide a shiny surface without buffing? Write your descriptions as factual statements, adding data when possible for more credibility. Don’t write to sound like those annoying commercials that you don’t like to hear on the radio or television. You don’t like to hear those obvious sales pitches, and most of your website visitors don’t either.

The next step is to add social media for your business.

Social media for business is just that – people getting social on different media platforms like Facebook, LinkedIn, and Twitter.

Each social media platform has its own personality.  Some messages are better shared on one platform than on others. But the most important thing is to start.

On Facebook, you should start a personal profile about yourself, and a business page.  You can also create a personal profile and business page on LinkedIn. Twitter does not have business pages, so your Twitter profile should be a combination of your name and your business – for example, Ann Smarty has her website name as her Twitter handle – @seosmarty, and Angela Dunn also uses her blog name as her Twitter handle – @blogbrevity.

Please, don’t try setting up as many social media for business profiles and pages as you can. To be worthwhile, each social media account will need a regular visit and some interaction, so the more accounts you set up, the more you will have to keep up with. Facebook, LinkedIn, and Twitter are great for getting started.

It’s good to friend, contact and follow some other people and businesses that you do business with; they may share some good information that you would like to share too, and sharing like that is good for both of you.

Before you start posting status updates and Tweets, take a look at some of the messages shared by your peers, to get an idea of what is good to post.  If you see a post by one of your friends that really impresses you, sharing or re-Tweeting it is OK. Just don’t always post information about your business. Share something funny, interesting, positive, or helpful most of the time. And you don’t have to post more than one or two messages. Every 4th or 5th time, you can share something interesting about your business.

In a recent article, Entrepreneur shared some helpful Social Media tips for local business that provides some more perspectives.

If you have questions about helping market your small business, please Contact me at Jax SEO Works.

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Black Creek Motorcycle Camper Supply

My buddy Jimmy Stockton has enjoyed riding motorcycles for over 20 years. During that time he raced some motorcycles and enjoyed motorcycle camping (also known as moto camping) during some of his travels. Jimmy finds camping out in the great outdoors “very peaceful and relaxing”.

Camper Supply - a motorcycle loaded with camping gear.Over the years of motorcycle camping, Jimmy tried a variety of camping gear and found items that he considers the best combinations of being handy, light and durable. He offers his selection of moto camping gear on Black Creek Moto Camper Supply.

Jax SEO Works helped develop the Black Creek Motorcycle Camper Supply website to add internet visibility of the selection of gear, and share updates about motorcycle Rallies and Meets that Jimmy attends, to demonstrate and sell the camping equipment, including the TomTom Rider Motorcycle GPS.

So if you are interested in some reasonably priced motorcycle camping gear, take a look at Black Creek Moto Camper Supply.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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A Lint Free Vent

A Lint Free Vent - mobile clothes dryer exhaust cleaning service.A Lint Free Vent is a mobile clothes dryer vent cleaning service, serving homes in the Jacksonville, Florida area.

Every day you use your clothes dryer, your dryer vent collects little pieces of flammable lint in the dryer and the exhaust ductwork. In addition to being a growing fire hazard, the collected lint increases the time it takes to dry items, and decreases the efficiency of your dryer. Getting an annual dryer vent cleaning by a mobile service like A Lint Free Vent will eliminate this hazard.

Eddie Kyles - Owner of A Lint Free Vent.Owner Eddie Kyles had a website built for his business, but then the company who built the site went out of business without letting Eddie know, and didn’t send him any information to access his website. When the domain became available again, Jax SEO Works helped Eddie secure his business domain name, and reliable GoDaddy hosting, and then built him a business website.

Now Eddie’s clients can read about his business online, and contact him with a message, whenever they choose to.

Protect your home from a dryer vent fire by getting your clothes dryer vent cleaned annually. Get convenient, mobile service. Just Call A Lint Free Vent – 904.537.1483.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

 

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One Spark AMP Creator #21804 – Rock My Image!

One Spark - Crowdfunding for Entrepreneurs and Creatives.The Rock My Image crew – Jen DeVore Richter, Manny Torres, and Kenny Harper – are taking AMP (the Action Marketing Program) to One Spark 2015, in Jacksonville, Florida.

Located in CoWork Jax, AMP (Creator #21804) will be letting entrepreneurs, DIY and Small and Medium Business Owners, and Marketing Managers get a better understanding of their system for an easy to follow method to achieve their marketing goals.

Stop by CoWork Jax at 5 W Forsyth Street in downtown Jacksonville, during One Spark (April 7 through 12, 2015) to find out how AMP can help improve your business marketing.

This will be the 3rd annual One Spark event, a fantastically fun event that promotes entrepreneurs and small business while showcasing creativity as they encourage growth via crowdfunding.

CoWork Jax in downtown Jacksonville, Florida logoCoWork Jax provides convenient, affordable office space in downtown Jacksonville, a venue for meetups and workshops, designed to encourage collaboration. Many CoWork Jax members meet new people, get referrals, and get business in this friendly business community.

If you would like some help setting up a website for your small business and getting more visibility for your business on the internet, please contact Jax SEO Works. We like to help!

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Gastrofest Jacksonville 2015 – highlighting a growing local food scene in Jacksonville FL

GastroFest 2015 will be happening at Hemming Park on March 21st, 2015, from 11AM until 10PM.

GastroFest Jacksonville 2015

The goals of the Gastrofest Jacksonville organization are focused on helping the community, by fostering a thriving local food scene in Jacksonville, Florida and putting the Northeastern Florida Region “on the map” as a culinary destination.

GastroFest Jacksonville FloridaTo move closer to accomplishing their goals, GastroFest 2015 will be celebrating Jacksonville’s culinary notables with tastings, talks, films, and even workshops, throughout the day.

Many of the local restaurants and culinary notables have websites and several social media platforms to build a searchable presence online.

Jax SEO Works is fortunate to know several of the culinary notables who will be participating in Gastrofest 2015:

Heather Borders of Kailo Nutrition, with a variety of services to help empower people with the nutrition education and tools to implement a healthier dietary lifestyle.
Jax SEO Works was part of the team who helped Heather develop her Kailo Nutrition website.

Chef Amadeus a Jacksonville native and Winner of Food Network’s Extreme Chef Mexican Showdown, he is currently a celebrity traveling chef. He prepares meals for his clients in their homes across the Country, with his own blend of salt free spices, which he calls, “Southern Passion“. Southern Passion brand spices are available online on his Chef Amadeus website, and at various locations.

Florence Harridan of Conscious Eats, the social enterprise of Character Counts! in Jacksonville, has established a healthy and tasty environment to work with individuals who are dedicated to creating new lives for themselves. To encourage the process of personal evolution, the work at Conscious Eats and (Conscious Market, located in Jacksonville Farmers Market) is an environment which is highly collaborative and supportive.

Gastrofest 2015 will be a positive event for the Jacksonville community; a multitude of opportunities to learn more about food and ways to prepare it, and to network with people who appreciate good food.

Need help getting started building your online presence? Contact Jax SEO Works; we like helping people improve their business visibility online.

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Recognizing Women in Business

business meetingMost people appreciate when their hard work and dedication is recognized.

Networking with others in business, especially in businesses that relate to your own can help you gain new insights, which can improve your business.

Many women in business have excelled in leadership, vision, networking, and contributions to their businesses and their community, but their accomplishments are not shared in the media as often as for their male counterparts.

Here are a few, current opportunities to help these ladies in business who have inspired and encouraged others, to be recognized for their accomplishments.


Women Business Owners of North Florida Women in Business Awards - 20151. The Women Business Owners of North Florida, 2015 Women in Business Awards.

The Awards event will be held on March 31, 2015, but don’t wait to submit your nominees.

Categories include “ESTABLISHED ENTREPRENEUR of the Year”, “UP & COMING ENTREPRENEUR of the Year”, “CORPORATE LEADER of the Year”, and “PIONEER of the Year”, each of which is defined on their Women In Business Awards web page.

 


Southeastern Small Business Magazine 2015 Top Women of Influence2. The SouthEastern Small Business Magazine Top Women of Influence Awards.

The Awards look for women in business who are bold, energetic women, capturing the spirit of progress, helping shape a vibrant, inclusive economic and social future, throughout the Southeastern United States. More information and access to the Nomination form is available by visiting the Southeastern Small Business Magazine’s Women Of Influence webpage.

 


Derrick "Headlines" Hayes making a presentation to Shaq in 20133. A “Derrick Interview” by Encouragement Speaker, Derrick “Headlines” Hayes.

Derrick “Headlines” Hayes is a professional encouragement speaker, who has interviewed and written stirring articles about experts, entrepreneurs, celebrities and up and coming super stars from all over. Based on your recommendation and the information provided about your nominee for the Derrick Interview, Mr. Hayes will develop a very personal and impressive article about your woman in business, and share it on his website. Please note that the subject of Derrick’s articles are not solely to recognize women in business; men may be nominated for a Derrick Interview as well. To nominate someone, please visit the Derrick Interview page on his website.


By recognizing and encouraging others, we are helping to lift them up, and making our community a little bit better.

If you have questions about any of these programs, please Contact them directly for more information.

If you would like some help setting up a website for your small business and getting more visibility for your business on the internet, please contact Jax SEO Works. We like to help!

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Buy American – Buy Local

Make your Christmas and Holiday gifts more special this year; Buy American, and Buy Local.

Flag of the United States of AmericaThere are so many good products and services that are Made In America, why not give presents from some local creative people?  You can give memorable gifts this year, help fellow Americans, and do something that really makes a difference.

Many American entrepreneurs have started small, local businesses to provide quality products that are made in America.  No need to be feel limited to the poorly made, easily breakable, and sometimes downright dangerous gifts that have been mass produced in foreign countries.  Now is a great time for you to Buy American and Buy Local, and support local small businesses in our communities. Another positive, Win/Win idea is to cross promote with other small, local businesses.  The goodness you do in helping to promote other small, local businesses will come back to you.

Here are some Great small, local businesses we have worked with:

Visit these websites, and leave a helpful comment on an article you like, Contact them for an appointment, or buy one of the products and services they offer.

  • They are all good people, too!

All About Health Care Advocates – professionals providing relief, research, referrals and reminders to patients or their loved ones

Arbus Magazine – northeast Florida’s only art and business magazine

Angela Dunn, @blogbrevity on Twitter, sharing positive, interesting messages in 140 characters or less, founder of the future + tech discussions via @ideachat  (also on Twitter), and helping others to store and curate content on Permamarks.com.

Bonnie’s Floral Designs – creating beautiful floral arrangements in fresh cut flowers and silk

Borders Woodworks – designs and builds custom cabinets, furniture, and built-ins

Conscious Eats – creating and providing healthy food and a positive experience, as part of Character Counts in Jacksonville!

Dixie Supply Bakery & Cafe – serving up Great Southern food in Charleston, South Carolina

Derrick Hayes – internationally known encouragement speaker

the Engagement Ring Studio – excellent selection and help to find the ring of her dreams

First Coast Focus – marketing and management solutions to small businesses on the First Coast

Galaxy Builders – residential, commercial, eco-friendly, even solar

Gutter Solutions & Waterproofing – solving water problems from Pensacola to Jacksonville

Hank Watson, CPA – accounting and tax services to individuals, non-profits, and small businesses

Holly Gordon Photography – creative photography of people, places, and things

iMakeThat – digital meets art – digital marketing, photography, video, social

Jacqueline A B Davis – Miz Jackie’s catering and promotions

Jacksonville Yoga – offering Yoga classes, MELT classes, and massage therapy to help you feel and look Great

K Bart Photography – a photographer who loves playing with light and images, to draw some emotion from viewers

Key Theory – helping people succeed on the web, using strategy, design, and social media

MAC Hair Studio – creative hair salon, spa, massage therapy, weddings, and more, in San Marco

Permamarks – a new way to create a permanent link to preserve online content

Rock My Image – the strategic marketing team to make your brand Rock!

Shannon Miller Lifestyle – health and fitness for women

Spectrum Jacksonville – including films, video, and interactive – where imagination meets reality

The Old Maid Cat Lady – Providing a carefully selected variety of cat accessories, cat supplies, cat lover gifts, and even cat books

Tom Trotta – Ameriprise financial advisor

Torres Creative – creative designs, print and marketing services

Your Etiquette Style – providing business etiquette training to help you polish up, move up, and stay on top

Support other small, local businesses in your community, not just during the Christmas holidays, but all year long.  Cross promote with other small, local businesses in your community.  And every opportunity you get, remind people to Buy American!  HooRah for the USA!

If you have suggestions for promoting small, local businesses, please share.  Sharing is good!

If you would like help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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