Social Media for Business

Based on our research and experience, the first thing you should do for your small business is create a brand, figure out your target audience, and get your website created and launched. These fundamental steps put you ahead of many of your small business competitors.

  • You will need to keep actively feeding new, interesting, and helpful information to your website.

social interaction via social mediaTell people about your services – what you do and a little about the way you do it that makes your service stand out from your competitors. Do you wear booties to go into people’s homes? Are you and your technicians trained and certified by a well known resource in the industry? Do you have a special Quality Assurance team that follows up and checks every job? Your potential clients will not know all the bonuses that your service provides unless YOU tell them.

Tell about your products, or the products you use to perform your services, and be sure to let people know why you have found these products to do the best job. Does this product last for 50 washing cycles? Does your product provide a shiny surface without buffing? Write your descriptions as factual statements, adding data when possible for more credibility. Don’t write to sound like those annoying commercials that you don’t like to hear on the radio or television. You don’t like to hear those obvious sales pitches, and most of your website visitors don’t either.

The next step is to add social media for your business.

Social media for business is just that – people getting social on different media platforms like Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Snapchat.

Each social media platform has its own personality.  Some messages are better shared on one platform than on others. But the most important thing is to start.

On Facebook, you should start a personal profile about yourself, and a business page.  You can also create a personal profile and business page on LinkedIn. Twitter does not have business pages, so your Twitter profile should be a combination of your name and your business – for example, Ann Smarty has her website name as her Twitter handle – @seosmarty, and Angela Dunn also uses her blog name as her Twitter handle – @blogbrevity.

Please, don’t try setting up as many social media for business profiles and pages as you can. To be worthwhile, each social media account will need a regular visit and some interaction, so the more accounts you set up, the more you will have to keep up with. Facebook, LinkedIn, and Twitter are great for getting started.

It’s good to friend, contact and follow some other people and businesses that you do business with; they may share some good information that you would like to share too, and sharing like that is good for both of you.

Before you start posting status updates and Tweets, take a look at some of the messages shared by your peers, to get an idea of what is good to post.  If you see a post by one of your friends that really impresses you, sharing or re-Tweeting it is OK. Just don’t always post information about your business, and don’t like or share EVERYTHING that’s posted by a friend or another business; too much is just too much. Share something funny, interesting, positive, or helpful most of the time. And you don’t have to post more than one or two messages. Every 4th or 5th time, you can share something interesting about your business.

In a recent article, Entrepreneur shared some helpful Social Media tips for local business that provides some more perspectives.

If you have questions about helping market your small business, please Contact me at Jax SEO Works.

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Building Your Network

Part of growing your business is growing the network of people you know and work with.

People enjoying a meetingYou can socially network with others in your trade or profession as well as networking with clients and potential customers.  Sometimes one sort of relationship (social) leads to another (business), but don’t push your business/sales – focus on building relationships. The important thing at social meetings is to be yourself; friendly, helpful, and fun.  Don’t try to create an image to impress others; let your own qualities shine.

Find organizations in your local area that you are interested in.

Visit their meetings.  Get involved with the groups you enjoy.  (If you don’t enjoy what you are doing, it will just stress you and your unhappiness will be obvious to others.)

For example, we enjoy going to the Jacksonville Online Marketing Meetups with our son Kenny Harper. The JOMM meets at various business locations in Jacksonville, such as Discover Tec. Our group meets on a monthly basis; a gathering of people interested in marketing and advertising, small business owners, entrepreneurs, web designers, website search engine optimizers, graphic designers, and others just interested in finding out more about marketing and advertising online.  We enjoy the positive, sharing atmosphere of the meetings. The group has evolved from the Jacksonville Search Engine Optimization Meetup, which shared many similar interests, and which was founded by Michelle Chance-Sangthong.

Try this out yourself.

Think about some groups that you’d like to find out more about. Go visit them and get to know them. Start building your network!

Need help getting started building your online presence? Contact Jax SEO Works; we like helping people improve their business visibility online.

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Craigslist for Improved Local Business Visibility

researching on her laptopMost people have heard of and even used Craigslist. It’s a huge, free access website that provides local classifieds and forums with all sorts of items for sale, jobs, housing listings, services, local community ads, and events, and many can be posted for free.

Many small, local businesses marketing are focused on getting local clients; they cannot provide their service to people living in, say, South America and their content is all written in American English, anyway. Or the cost of shipping their products overseas would be prohibitive.

Local listing for their business, on sites such as on Google My Business (which is tied in with Google Maps and Google+) can help.

To find your clients where they look, we have found that some small businesses are successful with optimized Craigslist ads.

  • Interesting and useful ad content
  • Adding links from their ad back to appropriate pages of their business website
  • Adding focused, topic-related eye-catching photos

Each of these steps can help to optimize your business ad.

While Craigslist users do have to watch out for Scammers and other miscreants, the site has established a reputation as a friendly, helpful site, providing a wealth of helpful information in a vast selection of localities, and as such it remains a resource for helping small, local businesses increase local visibility of their products or services.

If you want to suggest another good online visibility platform for local small businesses, please add a Comment or Contact us.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Black Creek Motorcycle Camper Supply

My buddy Jimmy Stockton has enjoyed riding motorcycles for over 20 years. During that time he raced some motorcycles and enjoyed motorcycle camping (also known as moto camping) during some of his travels. Jimmy finds camping out in the great outdoors “very peaceful and relaxing”.

Camper Supply - a motorcycle loaded with camping gear.Over the years of motorcycle camping, Jimmy tried a variety of camping gear and found items that he considers the best combinations of being handy, light and durable. He offers his selection of moto camping gear on Black Creek Moto Camper Supply.

Jax SEO Works helped develop the Black Creek Motorcycle Camper Supply website to add internet visibility of the selection of gear, and share updates about motorcycle Rallies and Meets that Jimmy attends, to demonstrate and sell the camping equipment, including the TomTom Rider 400 Motorcycle GPS.

So if you are interested in some reasonably priced motorcycle camping gear, take a look at Black Creek Moto Camper Supply.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Endorsement Disclosure Statement

– – – – – – – – – Originally posted in 2010 – – – Updated May, 2015 – – – – – – –

On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.

endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

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Basic SEO

searching on the internetWho hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?

And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).

Basic SEO (Search Engine Optimization) helps your website to get a better ranking from search engines and to get more website visitors than websites which have not been optimized.

What helps optimize your website for search engines and visitors?

  • Use good long-tailed keywords.
  • Good, helpful, interesting content.
  • Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
  • Website design to create interest in your website (and your product or service).

With millions of websites on the internet, each search engine (e.g., Google, Bing, Yahoo!, About, etc.) uses their own set of algorithms (calculations) to evaluate each website, and then arranges them according to best in their opinion, first, in their search results based on each user’s query.

“Content is King.” Has been the motto of many people who help optimize websites to rank better in search results. Original, interesting, focused, content will rank better than rambling content that makes no sense. Photographs related to the web page topic, with appropriate optimization, will help improve ranking, too. Related videos also help ranking, as can links from and to the various website pages.

And Search Engine Optimization guidelines continue to develop and change as search engines try to provide desired results for internet users.

Often, some professional insight can help you get started in the right direction to your website goals.

Contact Jax SEO Works for help to improve your internet presence.

 

 

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Prepare your website for your target audience.

The prospective clients, the group of people that you want to reach through your website, are your target audience.

a Target Audience for your WebsiteWho is your target audience ?

Depending on the topic of your website, your target audience could be

  • world wide, or for a certain area of a specific city,
  • for people of any age, or of  a determined age  group,
  • for e-commerce, or for sharing information about a hobby or common interest, etc.

How will your target audience find your website ?

Consider the topic you selected for your website, then define what the people in your target audience would search the Internet for in order to find your website.  Make a list of words and short phrases you think your target audience would use to search for your website.

Google Trends can help your website.

Here is where it would be helpful to have some idea what words and short phrases your target audience would use to search for your website, if you could just ask them.  Google features Google Trends, which you can use to determine how many people search for a word or short phrase.  Google Trends even allows you to compare words and short phrases (from the list that you made) to see which ones more people are searching for. If your website is primarily for local interest, you can refine your Google Trends response for a country and city.

Less searched words and phrases.

  • What if some of the words and short phrases you know significantly help describe your website don’t appear to be as popular on Google Trends ?
  • What if some of your words or short phrases haven’t been searched for enough for Google Trends to have any data to respond to your request ?

Your list should include some more popular words and short phrases, to increase the probability of your website being found by your target audience. But you can also include words and short phrases on your website that you know significantly help describe your website even if they don’t appear to be as popular on Google Trends. If a member of your target audience is as familiar with the topic of your website as you are, they may search for that same word or phrase, and that could help them find your website

Borders Woodworks of Jacksonville, Florida - logoFor example, looking at words for a client’s website, Borders Woodworks, a local Jacksonville, Florida woodworking shop, talented in design, crafting, and installation of custom cabinets, furniture, and built-ins,

we compared:

  • woodworking
  • custom cabinets
  • custom furniture

and Google trends showed us that woodworking is more frequently searched for.  We use the less frequently searched phrases in the content text on the website.

But search word trends are always changing, so you should periodically check how your search words are trending for your target audience in you analytic data, and adjust them accordingly.

“A and B” testing, that is to say trying similar but different approaches to the same goal can also help you find out what works best for attracting your target audience to the website, but that will be another Jax SEO Works article.

If you would like to get better results with your small business website, Contact Jax SEO Works. We enjoy helping others.

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Black Creek Services, Inc. – Small Engine Repair

Black Creek Services, Inc. logoRecently we helped Jimmy Stockton of Black Creek Services, Inc. with a website and some online listings for his small engine repair business.

Jimmy provides mobile small engine repair service in Middleburg, Fleming Island, Green Cove Springs, Orange Park, and the Greater Jacksonville area, as well as repairs in his Middleburg, Florida shop. Black Creek Services, Inc. offers quality and professional maintenance and repair service for lawn mowers, lawn tractors, portable generators, pressure washers, just about anything powered by a small engine.

a walk behind lawn mower with a small engineWe built and launched the Black Creek Services, Inc. website for Jimmy, and the online business listings have helped improve the visibility of his business on the internet, and he is already starting to get results.

If you need reliable maintenance or repair for your lawn mower, lawn tractor, pressure washer, or portable generator, just Call Black Creek Services – 904.449.3986.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Serenity Suite NYC – Skin Care and Massage Therapy

Professional Skin Care and Massage Therapy at Serenity Suite NYC in Greenwich Village.

Serenity Suite NYCThis spring, with help from website developer and digital marketer Kenny Harper of Key Theory and Rock My Image, we launched Serenity Suite NYC about a skin care and massage therapy business; restorative, healthy services offered in the historic Washington Square Hotel in Greenwich Village, in New York City.

Located in New York City, the Suite provides clients with high-powered careers; entrepreneurs, talents of the fashion industry, actors and even opera singers who literally come in between shows, meetings, or before getting on a plane for the skin care or massage therapy treatments that they need.

personal treatment space at Serenity Suite NYCThe focus of the Serenity Suite NYC website is to let people who live in the Greenwich Village neighborhood, or who will be traveling nearby, know about the variety of personal services that the Suite provides:

  • Facials – European Facial, Oxygen Facial, Double Oxygen Facial, Microcurrent Facial
  • Peel
  • Diamond Microdermabaraision
  • Microcurrent Treatments – Microcurrent Facial, Microcurrent Body
  • Massages – Swedish Massage, Deep Tissue Massage, Heated Stone Massage
  • Waxing Services
  • Sun Free Tanning

If you have a small business and you want to let more people know about the goods or services you provide, Contact Jax SEO Works to find out more about how we can help you!

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5 Tips for a Better Website

Want to know some easy things you can do for your website to make it better?  Want more website visitors?

Take a closer look at your website.Here is a short list of tips to get you started thinking:

  • Is you contact information accurate and current? If your e-mail address is wrong, or your telephone number, or even the street address of your business, you need to get that corrected.
  • When was the last time you checked your links? Go through your site and check the internal and external links to make sure all are working.  Your website maintenance will be appreciated by your website visitors.
  • Does your website have a copyright date posted in the footer of each page? A current year copyright is a positive reflection on your website.  The copyright date should either be kept current or not be posted on your website.
  • This is a good time to go through the main pages of your website. If it has been a while since your last review, check your content for edits and updates.  You may want to share a new perspective or new talent or a different insight on the topic.  Work on a better way to share your ideas with your website visitors.
  • And don’t forget to check your navigation links. Even if you have a sitemap, your website visitor will appreciate being able to easily move around on your site.

Did you think of something else for a better website?  Please leave a comment.

If you’d like help improving your website, Contact us!

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