What is Google+ ?
Posted by admin in Getting Started, Social Media Marketing, Social Media Networking on August 29, 2011
The top search engine on the planet, Google, has launched a new social media platform that they call Google+.
You can use it to connect with people socially. It’s kinda like Facebook, but not exactly. It’s kinda like Twitter, but not exactly. This is still a new platform and isn’t Google’s first shot at creating an online social community.
Thinking about getting into Google+ ?
If you’d like to learn some more about Google+ and maybe join in the discussion with a friendly group of business people, web designers, developers, optimizers, programmers and more, who share an interest in marketing at the Tuesday, September 13th, 2011 meeting of the Jacksonville Search Engine Optimization Meetup.
Jacksonville SEO Meetup is hosted by experienced e-commerce entrepreneur and public speaker, Michelle Chance-Sangthong, and now meeting at 7845 Baymeadows Way in Jacksonville, Florida.
For more information, and to sign up, visit the Jacksonville Search Engine Optimization Meetup web page.
Opportunity
Posted by admin in Getting Started, Keyword Development, Social Media Marketing, Website Development on August 19, 2011
Hey, do you hear that sound? That’s Opportunity knocking.
The nation’s economy is on a rollercoaster, but if you hear opportunity in all the noise, then now is the time to help your business; improve your online presence, increase your search engine rankings, and make some “lemonade” out of all of these “lemons”.
Some businesses are folding up, cutting back, even looking for work in other, larger businesses. Instead, we can help you make those small changes that will have big returns.
Jax SEO Works and Key Theory are helping small businesses optimize their business websites.
By using SEO techniques and social media concepts, with some strategic planning, we can help you make your site rank higher in search engines for certain key terms. Optimizing your website for related terms will increase the probability of your site being found sooner, too. And, the easier people can find your website, the more traffic your website will get, and more sales for your business.
Want to understand more about SEO? This YouTube video will help.
Contact Ken at Jax SEO Works, or Kenny or Rylan at Key Theory to get started today.
Community Involvement
Posted by admin in Getting Started on August 5, 2011
Another great way to make more social connections and get more customers is to get involved with events and activities in the community around your business.
Help support a children’s softball team, take part in a community area clean-up or beautification project, sponsor a local team walking for a charity; doing good things like this and giving back to your business community helps with more good publicity about your business. Whether its your business name and number on the back of young athletes’ t-shirts or links back to your website from your listing on the charity website, if you give goodness, you’ll get it back.
For example, Bonnie Arnold of Bonnie’s Floral Designs volunteered to organize this year’s Annual Painting of the PawPrints in Jacksonville, Florida, for our home town Jacksonville Jaguars. Bonnie is doing something good to help the community, and by giving her business e-mail bonnie@bonniesfloraldesigns.com for volunteers to reply, people can also find out about her Floral Design business.
What can your business do to help your local community, and let more people in your community know about your business?
Facebook Business Page Discussion at Jacksonville SEO Meetup
Posted by admin in Social Media Marketing on July 28, 2011
Do you want to find out how to make your Facebook business page better, and attract more fans to get more customers?
Then come to the August meeting of Jacksonville Search Engine Optimization Meetup.
Facebook is the 2nd most visited website on the PLANET (according to Alexa) behind Google and AHEAD of Yahoo & YouTube. Your customers are there – the question is: Will You Figure Out A Way To Interact with them?
Jacksonville SEO Meetup host, Michelle Chance-Sangthong will lead the sometimes humorous and always informative discussion.
Tuesday, August 9, 2011, 7:00 PM – 7845 Baymeadows Way
$10 / person and beverages provided.
For more details, please see the Jacksonville Search Engine Optimization Meetup website.
Advertise your small business on your website
Posted by admin in Internet Marketing / PPC on July 18, 2011
If you have a small business, you need to let others know what products or services you have to offer, and you do that by advertising on your website.
Years ago, the best way to advertise was in the newspaper. Then the telephone book and yellow pages became a better way to advertise. Now the internet allows you to share your information with people in your local area (and all over the world, if that is your market).
Your own website gives you a way to let others know about your products or services 24 hours a day, 7 days a week; your website is like a tireless representative for your small business.
Word-of-mouth is always good advertising, and more popular websites also offer interesting, helpful information, and ways for your website visitors to interact and get social, like links to social media platforms like LinkedIn, Facebook, and Twitter.
Recently, my wife and I were out for our morning walk when we saw a truck picking up scrap metal, driving through the neighborhood. We had an elliptical machine that was beyond repair, and they offered to haul it away for free. Win-win! The truck driver and business owner, Robert Sands, keeps a box of business cards on the dashboard of the truck, for opportunities like this – great idea! Also, re-cycling scrap metal is Robert’s way of being green. Great! Having a website on his business card would be even better, but Robert said the website is still in work.
So if you have scrap metal to re-cycle and want to help the planet, call Robert at Scrap Masters - 904-370-4804, or e-mail him at lwst@live.com.
And if you would like help advertising your small business better on your website, or even if you don’t have a website and want to get one, Contact Jax SEO Works or Key Theory to help you achieve your goals.
Facebook Business Page Don’ts
Posted by admin in Social Media Marketing, Social Media Networking on July 14, 2011
Does your business have a Facebook page yet? Does your business even need a Facebook page?
Your business may not be a topic people would LIKE, for example – casket manufacturers.
Before you start asking people to LIKE your Facebook page, you should also make sure you have your page well developed, so it looks interesting to visitors, and post interesting, customer-oriented information on your page, after all, Facebook is a social networking site – you want to get social with your Facebook page visitors, not just Sell, Sell, Sell!
Here are some really good Facebook business page Don’ts, from Tommy Hobin of Mind Jar Media and Kenny Harper of Key Theory.
[field name=iframe]
If you need help developing your Facebook page for businesses or organizations, we can help. Contact Jax SEO Works today!
Learn more about custom Facebook business pages at Rock My Facebook!
Reviews, Evaluations, and Testimonials
Posted by admin in Getting Started, Internet Marketing / PPC on May 19, 2011
When consumers are looking to find a service or product, they often look for reviews, evaluations, and testimonials.
What kind of experience have others had with this business? Are there many good reviews, or mostly complaints?
One way to share the positive evaluations of your business is by adding a page of testimonials or referrals on your business website.
Our family dentist, Dr. Ted Haeussner, has a great domain name for his new website – http://orangeparkdentist.com. Ted has been our family dentist for almost 20 years, and keeps up with technical developments in the dental profession through his active involvement in a number of professional organizations. Ted’s patient’s benefit because he is vigilant to provide the latest in dental care practices, procedures, and treatments for us. Recently, I suggested he add a Testimonials page to his site, to allow his patients to share their stories.
What business couldn’t benefit from a positive review, evaluation, or testimonial? As my wife, Yvonne, and I plan for our future, we appreciate the clear and strategic financial planning advice we have received from our financial advisor, Tom Trotta. Sharing your knowledge and experiences with others is just a helpful thing to do.
In your evaluations, testimonials, and referrals, your website visitors are looking for
- customer thoughts and hesitations,
- a little personality,
- and how the product or service improved the customer’s quality of life,
not hearing what a great product or service your business has, or a sales pitch.
You can also post your evaluations, testimonials, and referrals on your social media platforms, to continue to build trust and credibility, and encourage interaction with your customers.
It’s OK to mention your product or service from time to time, but remember that social media conversations should be mostly human interaction – helpful, interesting and/or fun.
Social Network at Pecha Kucha
Posted by admin in Social Media Networking on May 8, 2011
Another way to meet new people, make friends, and have fun is by attending a Pecha Kucha.
Kenny Harper of KeyTheory.com will be hosting Pecha Kucha 13, on Tuesday, May 24th, 2011, at the 5 Points Theater, in Jacksonville, Florida.
The Pecha Kucha presentation format originated in Japan in 2003, and features creative presenters showcasing their talent or knowledge to you through 20 slides for 20 seconds a piece.
It’s a riot of fun and excitement because each presenter only has 20 slides that last 20 seconds each.
If you haven’t been attended a Pecha Kucha before, you should check it out. It’s a good time with good people.
Pecha Kucha is a FREE event
- $3.50 Beer
- $4.50 Wine
- Stick around after the show for a movie. Movie tickets available for purchase.
May 24th 2011 – Doors open at 6:00 – Presentations begin at 7:00
For more information on the event, please see Kenny Harper Web Design website.
Gutter Solutions and Waterproofing – gutters, underground drainage, and waterproofing
Posted by admin in Recent Projects on April 24, 2011
Tallahassee-based Gutter Solutions and Waterproofing has been installing and maintaining gutters, underground drainage, and waterproofing in northern Florida and southern Georgia since 2002.
When Gutter Solutions added a Jacksonville office, they came to Kenny Harper of Kenny Harper Web Design for a updated and improved website, and Kenny also provided a site improvement strategy via his Key Theory business center.
Jax SEO Works provided SEO for the revised site, and assisted with portions of the update project.
The revised Gutter Solutions and Waterproofing site is already ranking well for several of their target key word phrases in Jacksonville, improving the online presence of Gutter Solutions and Waterproofing in their new territory.
Time Management
Posted by admin in Getting Started on April 20, 2011
Everyone has the same 24 hour days in which to get as much of the things they feel are most important, as they can.
Some people seem to be able to get so much more done in a day than others. These people are able to do more because they practice time management.
Each morning, when you are starting your day, consider what you want to accomplish during the day. Set some realistic goals. Sometimes it helps to write them down in a list. Many people enjoy the satisfaction of crossing completed goals/tasks/projects/errands off their list as they progress through their day. Consider how much of your day that you can spend on each of these goals, and, as you progress through the day, try to spend no more time on a goal than you allotted.
Around mid-day, go over your list and see how you are progressing. If you see that you have more things to do on the list than you will be able to accomplish that day, you can re-prioritize your remaining goals for the day. You may decide to accomplish some of your goals on another day, but you will be able to focus on getting the most important things done during the remainder of the day.
At the end of your day, take a few minutes to go over your progress on your list of goals. You won’t always accomplish all that you plan to but that’s OK; you have to focus on what you got done, not what you didn’t do (remember the glass is “half full”). And as you practice estimating how much time to set aside each day for accomplishing your goals, you will get better at managing the time you have each day.
In a related article, USA’s Most Decorated Gymnast, Shannon Miller, posted her insights on time management, on her Shannon Miller Lifestyle website. http://shannonmillerlifestyle.com/health-and-nutrition/health-and-wellness/time-management-for-the-busy-woman