Buy American – Buy Local

Support your community when you Buy American, and Buy Local.

Flag of the United States of AmericaThere are so many good products and services that are Made In America, and in our community.  You can help fellow Americans, and do something that really makes a difference.

Many American entrepreneurs have started small, local businesses to provide quality products that are made in America.  No need to be feel limited to the poorly made, easily breakable, and sometimes downright dangerous gifts that have been mass produced in foreign countries.  Now is a great time for you to Buy American and Buy Local, and support local small businesses in our communities. Another positive, Win/Win idea is to cross promote with other small, local businesses.  The goodness you do in helping to promote other small, local businesses will come back to you.

Here are some Great small, local businesses we have worked with:

Visit these websites, and leave a helpful comment on an article you like, Contact them for an appointment, or buy one of the products and services they offer; buy local.

  • They are all good people, too!

Arbus Magazine – northeast Florida’s only art and business magazine

Black Creek Services – small engine maintenance and repair for lawn mowers, lawn tractors, portable generators, and pressure washers

Black Creek Moto Camper Supply – motorcycle accessories and motorcycle camping gear

Bonnie’s Floral Designs – creating beautiful floral arrangements in fresh cut flowers and silk

Dan’s Floor Store – installs high quality, durable wood flooring, refinishes wood floors, and sells and installs tiles on floors and walls in local homes and businesses

Derrick Hayes – internationally known encouragement speaker

First Coast Focus – marketing and management solutions to small businesses on the First Coast

iMakeThat – digital meets art – digital marketing, photography, video, social

Jacqueline A B Davis – Miz Jackie’s catering and promotions

Jacksonville Yoga – offering Yoga classes, MELT classes, and massage therapy to help you feel and look Great

K Bart Photography – a photographer who loves playing with light and images, to draw some emotion from viewers

Key Theory – helping people succeed on the web, using strategy, design, and social media

Rock My Image – the strategic marketing team to make your brand Rock!

Shannon Miller Lifestyle – health and fitness for women

Spectrum Creative – including films, video, and interactive – where imagination meets reality

The Old Maid Cat Lady – Providing a carefully selected variety of cat accessories, cat supplies, cat lover gifts, and even cat books

Tom Trotta – Ameriprise financial advisor

Top Tier Seamless Gutters – Residential and commercial gutters, screen guards, gutter cleaning, and underground drainage piping to protect property from moisture damage

Support other small, local businesses in your community, not just during the Christmas holidays, but all year long.  Cross promote with other small, local businesses in your community.  And every opportunity you get, remind people to Buy American!  HooRah for the USA!

If you have suggestions for promoting small, local businesses, please share.  Sharing is good!

If you would like help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

,

No Comments

Business Plan for your small business.

Before you go any further with your small business, gather your ideas and aspirations and make a business plan.

Business Plan for a small businessBasically a plan for any business covers where are you now with your business, and what do you want to do ?

Your plan can be as short as one page; see : How to Write a Business Plan, shared by the Small Business Administration.

If you will need a loan to get your business started, you should have a more detailed plan for your business, such as following the SCORE template guide.

A business plan helps you organize your thoughts about your business.

If you are just getting started with your small business, and want to find out more about getting started, Contact Jax SEO Works. We’re here to help.

No Comments

Building Your Network

Part of growing your business is growing the network of people you know and work with.

People enjoying a meetingYou can socially network with others in your trade or profession as well as networking with clients and potential customers.  Sometimes one sort of relationship (social) leads to another (business), but don’t push your business/sales – focus on building relationships. The important thing at social meetings is to be yourself; friendly, helpful, and fun.  Don’t try to create an image to impress others; let your own qualities shine.

Find organizations in your local area that you are interested in.

Visit their meetings.  Get involved with the groups you enjoy.  (If you don’t enjoy what you are doing, it will just stress you and your unhappiness will be obvious to others.)

For example, we enjoy going to the Jacksonville Online Marketing Meetups with our son Kenny Harper. The JOMM meets at various business locations in Jacksonville, such as Discover Tec. Our group meets on a monthly basis; a gathering of people interested in marketing and advertising, small business owners, entrepreneurs, web designers, website search engine optimizers, graphic designers, and others just interested in finding out more about marketing and advertising online.  We enjoy the positive, sharing atmosphere of the meetings. The group has evolved from the Jacksonville Search Engine Optimization Meetup, which shared many similar interests, and which was founded by Michelle Chance-Sangthong.

Try this out yourself.

Think about some groups that you’d like to find out more about. Go visit them and get to know them. Start building your network!

Need help getting started building your online presence? Contact Jax SEO Works; we like helping people improve their business visibility online.

,

1 Comment

Craigslist for Improved Local Business Visibility

researching on her laptopMost people have heard of and even used Craigslist. It’s a huge, free access website that provides local classifieds and forums with all sorts of items for sale, jobs, housing listings, services, local community ads, and events, and many can be posted for free.

Many small, local businesses marketing are focused on getting local clients; they cannot provide their service to people living in, say, South America and their content is all written in American English, anyway. Or the cost of shipping their products overseas would be prohibitive.

Local listing for their business, on sites such as on Google My Business (which is tied in with Google Maps and Google+) can help.

To find your clients where they look, we have found that some small businesses are successful with optimized Craigslist ads.

  • Interesting and useful ad content
  • Adding links from their ad back to appropriate pages of their business website
  • Adding focused, topic-related eye-catching photos

Each of these steps can help to optimize your business ad.

While Craigslist users do have to watch out for Scammers and other miscreants, the site has established a reputation as a friendly, helpful site, providing a wealth of helpful information in a vast selection of localities, and as such it remains a resource for helping small, local businesses increase local visibility of their products or services.

If you want to suggest another good online visibility platform for local small businesses, please add a Comment or Contact us.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

No Comments

Black Creek Motorcycle Camper Supply

My buddy Jimmy Stockton has enjoyed riding motorcycles for over 20 years. During that time he raced some motorcycles and enjoyed motorcycle camping (also known as moto camping) during some of his travels. Jimmy finds camping out in the great outdoors “very peaceful and relaxing”.

Camper Supply - a motorcycle loaded with camping gear.Over the years of motorcycle camping, Jimmy tried a variety of camping gear and found items that he considers the best combinations of being handy, light and durable. He offers his selection of moto camping gear on Black Creek Moto Camper Supply.

Jax SEO Works helped develop the Black Creek Motorcycle Camper Supply website to add internet visibility of the selection of gear, and share updates about motorcycle Rallies and Meets that Jimmy attends, to demonstrate and sell the camping equipment, including the TomTom Rider 400 Motorcycle GPS.

So if you are interested in some reasonably priced motorcycle camping gear, take a look at Black Creek Moto Camper Supply.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

, ,

No Comments

Endorsement Disclosure Statement

– – – – – – – – – Originally posted in 2010 – – – Updated May, 2015 – – – – – – –

On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.

endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

,

No Comments

Basic SEO

searching on the internetWho hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?

And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).

Basic SEO (Search Engine Optimization) helps your website to get a better ranking from search engines and to get more website visitors than websites which have not been optimized.

What helps optimize your website for search engines and visitors?

  • Use good long-tailed keywords.
  • Good, helpful, interesting content.
  • Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
  • Website design to create interest in your website (and your product or service).

With millions of websites on the internet, each search engine (e.g., Google, Bing, Yahoo!, About, etc.) uses their own set of algorithms (calculations) to evaluate each website, and then arranges them according to best in their opinion, first, in their search results based on each user’s query.

“Content is King.” Has been the motto of many people who help optimize websites to rank better in search results. Original, interesting, focused, content will rank better than rambling content that makes no sense. Photographs related to the web page topic, with appropriate optimization, will help improve ranking, too. Related videos also help ranking, as can links from and to the various website pages.

And Search Engine Optimization guidelines continue to develop and change as search engines try to provide desired results for internet users.

Often, some professional insight can help you get started in the right direction to your website goals.

Contact Jax SEO Works for help to improve your internet presence.

 

 

No Comments

Prepare your website for your target audience.

The prospective clients, the group of people that you want to reach through your website, are your target audience.

a Target Audience for your WebsiteWho is your target audience ?

Depending on the topic of your website, your target audience could be

  • world wide, or for a certain area of a specific city,
  • for people of any age, or of  a determined age  group,
  • for e-commerce, or for sharing information about a hobby or common interest, etc.

How will your target audience find your website ?

Consider the topic you selected for your website, then define what the people in your target audience would search the Internet for in order to find your website.  Make a list of words and short phrases you think your target audience would use to search for your website.

Google Trends can help your website.

Here is where it would be helpful to have some idea what words and short phrases your target audience would use to search for your website, if you could just ask them.  Google features Google Trends, which you can use to determine how many people search for a word or short phrase.  Google Trends even allows you to compare words and short phrases (from the list that you made) to see which ones more people are searching for. If your website is primarily for local interest, you can refine your Google Trends response for a country and city.

Less searched words and phrases.

  • What if some of the words and short phrases you know significantly help describe your website don’t appear to be as popular on Google Trends ?
  • What if some of your words or short phrases haven’t been searched for enough for Google Trends to have any data to respond to your request ?

Your list should include some more popular words and short phrases, to increase the probability of your website being found by your target audience. But you can also include words and short phrases on your website that you know significantly help describe your website even if they don’t appear to be as popular on Google Trends. If a member of your target audience is as familiar with the topic of your website as you are, they may search for that same word or phrase, and that could help them find your website

Borders Woodworks of Jacksonville, Florida - logoFor example, looking at words for a client’s website, Borders Woodworks, a local Jacksonville, Florida woodworking shop, talented in design, crafting, and installation of custom cabinets, furniture, and built-ins,

we compared:

  • woodworking
  • custom cabinets
  • custom furniture

and Google trends showed us that woodworking is more frequently searched for.  We use the less frequently searched phrases in the content text on the website.

But search word trends are always changing, so you should periodically check how your search words are trending for your target audience in you analytic data, and adjust them accordingly.

“A and B” testing, that is to say trying similar but different approaches to the same goal can also help you find out what works best for attracting your target audience to the website, but that will be another Jax SEO Works article.

If you would like to get better results with your small business website, Contact Jax SEO Works. We enjoy helping others.

1 Comment

Black Creek Services, Inc. – Small Engine Repair

Black Creek Services, Inc. logoRecently we helped Jimmy Stockton of Black Creek Services, Inc. with a website and some online listings for his small engine repair business.

Jimmy provides mobile small engine repair service in Middleburg, Fleming Island, Green Cove Springs, Orange Park, and the Greater Jacksonville area, as well as repairs in his Middleburg, Florida shop. Black Creek Services, Inc. offers quality and professional maintenance and repair service for lawn mowers, lawn tractors, portable generators, pressure washers, just about anything powered by a small engine.

a walk behind lawn mower with a small engineWe built and launched the Black Creek Services, Inc. website for Jimmy, and the online business listings have helped improve the visibility of his business on the internet, and he is already starting to get results.

If you need reliable maintenance or repair for your lawn mower, lawn tractor, pressure washer, or portable generator, just Call Black Creek Services – 904.449.3986.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

No Comments

Serenity Suite NYC – Skin Care and Massage Therapy

Professional Skin Care and Massage Therapy at Serenity Suite NYC in Greenwich Village.

Serenity Suite NYCThis spring, with help from website developer and digital marketer Kenny Harper of Key Theory and Rock My Image, we launched Serenity Suite NYC about a skin care and massage therapy business; restorative, healthy services offered in the historic Washington Square Hotel in Greenwich Village, in New York City.

Located in New York City, the Suite provides clients with high-powered careers; entrepreneurs, talents of the fashion industry, actors and even opera singers who literally come in between shows, meetings, or before getting on a plane for the skin care or massage therapy treatments that they need.

personal treatment space at Serenity Suite NYCThe focus of the Serenity Suite NYC website is to let people who live in the Greenwich Village neighborhood, or who will be traveling nearby, know about the variety of personal services that the Suite provides:

  • Facials – European Facial, Oxygen Facial, Double Oxygen Facial, Microcurrent Facial
  • Peel
  • Diamond Microdermabaraision
  • Microcurrent Treatments – Microcurrent Facial, Microcurrent Body
  • Massages – Swedish Massage, Deep Tissue Massage, Heated Stone Massage
  • Waxing Services
  • Sun Free Tanning

If you have a small business and you want to let more people know about the goods or services you provide, Contact Jax SEO Works to find out more about how we can help you!

No Comments