Craigslist for Improved Local Business Visibility

researching on her laptopMost people have heard of and even used Craigslist. It’s a huge, free access website that provides local classifieds and forums with all sorts of items for sale, jobs, housing listings, services, local community ads, and events, and many can be posted for free.

Many small, local businesses marketing are focused on getting local clients; they cannot provide their service to people living in, say, South America and their content is all written in American English, anyway. Or the cost of shipping their products overseas would be prohibitive.

Local listing for their business, on sites such as on Google My Business (which is tied in with Google Maps and Google+) can help.

To find your clients where they look, we have found that some small businesses are successful with optimized Craigslist ads.

  • Interesting and useful ad content
  • Adding links from their ad back to appropriate pages of their business website
  • Adding focused, topic-related eye-catching photos

Each of these steps can help to optimize your business ad.

While Craigslist users do have to watch out for Scammers and other miscreants, the site has established a reputation as a friendly, helpful site, providing a wealth of helpful information in a vast selection of localities, and as such it remains a resource for helping small, local businesses increase local visibility of their products or services.

If you want to suggest another good online visibility platform for local small businesses, please add a Comment or Contact us.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Black Creek Motorcycle Camper Supply

My buddy Jimmy Stockton has enjoyed riding motorcycles for over 20 years. During that time he raced some motorcycles and enjoyed motorcycle camping (also known as moto camping) during some of his travels. Jimmy finds camping out in the great outdoors “very peaceful and relaxing”.

Camper Supply - a motorcycle loaded with camping gear.Over the years of motorcycle camping, Jimmy tried a variety of camping gear and found items that he considers the best combinations of being handy, light and durable. He offers his selection of moto camping gear on Black Creek Moto Camper Supply.

Jax SEO Works helped develop the Black Creek Motorcycle Camper Supply website to add internet visibility of the selection of gear, and share updates about motorcycle Rallies and Meets that Jimmy attends, to demonstrate and sell the camping equipment, including the TomTom Rider 400 Motorcycle GPS.

So if you are interested in some reasonably priced motorcycle camping gear, take a look at Black Creek Moto Camper Supply.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Endorsement Disclosure Statement

– – – – – – – – – Originally posted in 2010 – – – Updated May, 2015 – – – – – – –

On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.

endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

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Recognizing Women in Business

business meetingMost people appreciate when their hard work and dedication is recognized.

Networking with others in business, especially in businesses that relate to your own can help you gain new insights, which can improve your business.

Many women in business have excelled in leadership, vision, networking, and contributions to their businesses and their community, but their accomplishments are not shared in the media as often as for their male counterparts.

Here are a few, current opportunities to help these ladies in business who have inspired and encouraged others, to be recognized for their accomplishments.


Women Business Owners of North Florida Women in Business Awards - 20151. The Women Business Owners of North Florida, 2015 Women in Business Awards.

The Awards event will be held on March 31, 2015, but don’t wait to submit your nominees.

Categories include “ESTABLISHED ENTREPRENEUR of the Year”, “UP & COMING ENTREPRENEUR of the Year”, “CORPORATE LEADER of the Year”, and “PIONEER of the Year”, each of which is defined on their Women In Business Awards web page.

 


Southeastern Small Business Magazine 2015 Top Women of Influence2. The SouthEastern Small Business Magazine Top Women of Influence Awards.

The Awards look for women in business who are bold, energetic women, capturing the spirit of progress, helping shape a vibrant, inclusive economic and social future, throughout the Southeastern United States. More information and access to the Nomination form is available by visiting the Southeastern Small Business Magazine’s Women Of Influence webpage.

 


Derrick "Headlines" Hayes making a presentation to Shaq in 20133. A “Derrick Interview” by Encouragement Speaker, Derrick “Headlines” Hayes.

Derrick “Headlines” Hayes is a professional encouragement speaker, who has interviewed and written stirring articles about experts, entrepreneurs, celebrities and up and coming super stars from all over. Based on your recommendation and the information provided about your nominee for the Derrick Interview, Mr. Hayes will develop a very personal and impressive article about your woman in business, and share it on his website. Please note that the subject of Derrick’s articles are not solely to recognize women in business; men may be nominated for a Derrick Interview as well. To nominate someone, please visit the Derrick Interview page on his website.


By recognizing and encouraging others, we are helping to lift them up, and making our community a little bit better.

If you have questions about any of these programs, please Contact them directly for more information.

If you would like some help setting up a website for your small business and getting more visibility for your business on the internet, please contact Jax SEO Works. We like to help!

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Basic SEO

searching on the internetWho hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?

And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).

Basic SEO (Search Engine Optimization) helps your website to get a better ranking from search engines and to get more website visitors than websites which have not been optimized.

What helps optimize your website for search engines and visitors?

  • Use good long-tailed keywords.
  • Good, helpful, interesting content.
  • Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
  • Website design to create interest in your website (and your product or service).

With millions of websites on the internet, each search engine (e.g., Google, Bing, Yahoo!, About, etc.) uses their own set of algorithms (calculations) to evaluate each website, and then arranges them according to best in their opinion, first, in their search results based on each user’s query.

“Content is King.” Has been the motto of many people who help optimize websites to rank better in search results. Original, interesting, focused, content will rank better than rambling content that makes no sense. Photographs related to the web page topic, with appropriate optimization, will help improve ranking, too. Related videos also help ranking, as can links from and to the various website pages.

And Search Engine Optimization guidelines continue to develop and change as search engines try to provide desired results for internet users.

Often, some professional insight can help you get started in the right direction to your website goals.

Contact Jax SEO Works for help to improve your internet presence.

 

 

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Prepare your website for your target audience.

The prospective clients, the group of people that you want to reach through your website, are your target audience.

a Target Audience for your WebsiteWho is your target audience ?

Depending on the topic of your website, your target audience could be

  • world wide, or for a certain area of a specific city,
  • for people of any age, or of  a determined age  group,
  • for e-commerce, or for sharing information about a hobby or common interest, etc.

How will your target audience find your website ?

Consider the topic you selected for your website, then define what the people in your target audience would search the Internet for in order to find your website.  Make a list of words and short phrases you think your target audience would use to search for your website.

Google Trends can help your website.

Here is where it would be helpful to have some idea what words and short phrases your target audience would use to search for your website, if you could just ask them.  Google features Google Trends, which you can use to determine how many people search for a word or short phrase.  Google Trends even allows you to compare words and short phrases (from the list that you made) to see which ones more people are searching for. If your website is primarily for local interest, you can refine your Google Trends response for a country and city.

Less searched words and phrases.

  • What if some of the words and short phrases you know significantly help describe your website don’t appear to be as popular on Google Trends ?
  • What if some of your words or short phrases haven’t been searched for enough for Google Trends to have any data to respond to your request ?

Your list should include some more popular words and short phrases, to increase the probability of your website being found by your target audience. But you can also include words and short phrases on your website that you know significantly help describe your website even if they don’t appear to be as popular on Google Trends. If a member of your target audience is as familiar with the topic of your website as you are, they may search for that same word or phrase, and that could help them find your website

Borders Woodworks of Jacksonville, Florida - logoFor example, looking at words for a client’s website, Borders Woodworks, a local Jacksonville, Florida woodworking shop, talented in design, crafting, and installation of custom cabinets, furniture, and built-ins,

we compared:

  • woodworking
  • custom cabinets
  • custom furniture

and Google trends showed us that woodworking is more frequently searched for.  We use the less frequently searched phrases in the content text on the website.

But search word trends are always changing, so you should periodically check how your search words are trending for your target audience in you analytic data, and adjust them accordingly.

“A and B” testing, that is to say trying similar but different approaches to the same goal can also help you find out what works best for attracting your target audience to the website, but that will be another Jax SEO Works article.

If you would like to get better results with your small business website, Contact Jax SEO Works. We enjoy helping others.

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CoWork Jax – collaborative office space comes to Jacksonville

UPDATE – In 2011, CoWork Jax was a project in downtown Jacksonville, Florida, giving people a place to create and maintain a professional business while networking with other innovative freelancers, entrepreneurs and assorted creative professionals.

CoWork Jax in downtown Jacksonville, Florida logoThe people of CoWork Jax needed to share their concepts online, and Key Theory created, developed, and launched the CoWork Jax website, which brought more participants to the Downtown CoWorking Weeks, held in Jacksonville, Florida in the spring of 2011.

Key Theory and Jax SEO Works teamwork helped the CoWork Jax website to get initial better search engine ranking with Search Engine Optimization of the website and online press releases,  in support of the CoWork Jax strategic marketing plan.

Over the years, more and more people are finding out what a wonderful collaborative community is easily accessible in downtown Jacksonville, at CoWork Jax.

We are proud to have helped launch online awareness of this positive business place, CoWork Jax.

If you have a local, small business and would like help improving the online visibility of your business, Contact us at JaxSEOWorks! We like to help.

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Black Creek Services, Inc. – Small Engine Repair

Black Creek Services, Inc. logoRecently we helped Jimmy Stockton of Black Creek Services, Inc. with a website and some online listings for his small engine repair business.

Jimmy provides mobile small engine repair service in Middleburg, Fleming Island, Green Cove Springs, Orange Park, and the Greater Jacksonville area, as well as repairs in his Middleburg, Florida shop. Black Creek Services, Inc. offers quality and professional maintenance and repair service for lawn mowers, lawn tractors, portable generators, pressure washers, just about anything powered by a small engine.

a walk behind lawn mower with a small engineWe built and launched the Black Creek Services, Inc. website for Jimmy, and the online business listings have helped improve the visibility of his business on the internet, and he is already starting to get results.

If you need reliable maintenance or repair for your lawn mower, lawn tractor, pressure washer, or portable generator, just Call Black Creek Services – 904.449.3986.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Serenity Suite NYC – Skin Care and Massage Therapy

Professional Skin Care and Massage Therapy at Serenity Suite NYC in Greenwich Village.

Serenity Suite NYCThis spring, with help from website developer and digital marketer Kenny Harper of Key Theory and Rock My Image, we launched Serenity Suite NYC about a skin care and massage therapy business; restorative, healthy services offered in the historic Washington Square Hotel in Greenwich Village, in New York City.

Located in New York City, the Suite provides clients with high-powered careers; entrepreneurs, talents of the fashion industry, actors and even opera singers who literally come in between shows, meetings, or before getting on a plane for the skin care or massage therapy treatments that they need.

personal treatment space at Serenity Suite NYCThe focus of the Serenity Suite NYC website is to let people who live in the Greenwich Village neighborhood, or who will be traveling nearby, know about the variety of personal services that the Suite provides:

  • Facials – European Facial, Oxygen Facial, Double Oxygen Facial, Microcurrent Facial
  • Peel
  • Diamond Microdermabaraision
  • Microcurrent Treatments – Microcurrent Facial, Microcurrent Body
  • Massages – Swedish Massage, Deep Tissue Massage, Heated Stone Massage
  • Waxing Services
  • Sun Free Tanning

If you have a small business and you want to let more people know about the goods or services you provide, Contact Jax SEO Works to find out more about how we can help you!

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5 Tips for a Better Website

Want to know some easy things you can do for your website to make it better?  Want more website visitors?

Take a closer look at your website.Here is a short list of tips to get you started thinking:

  • Is you contact information accurate and current? If your e-mail address is wrong, or your telephone number, or even the street address of your business, you need to get that corrected.
  • When was the last time you checked your links? Go through your site and check the internal and external links to make sure all are working.  Your website maintenance will be appreciated by your website visitors.
  • Does your website have a copyright date posted in the footer of each page? A current year copyright is a positive reflection on your website.  The copyright date should either be kept current or not be posted on your website.
  • This is a good time to go through the main pages of your website. If it has been a while since your last review, check your content for edits and updates.  You may want to share a new perspective or new talent or a different insight on the topic.  Work on a better way to share your ideas with your website visitors.
  • And don’t forget to check your navigation links. Even if you have a sitemap, your website visitor will appreciate being able to easily move around on your site.

Did you think of something else for a better website?  Please leave a comment.

If you’d like help improving your website, Contact us!

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