Archive for category Content Development

Top Tier Seamless Gutters

Top Tier Seamless Gutters logoLast year,  Nathan Littlefield, the owner of Top Tier Seamless Gutters, had a basic website designed by Key Theory. We worked with Key Theory in the final stages of completing the web design project.

Since the website launch, we have been working with Top Tier Seamless Gutters to add content to their website and with their internet marketing.

Owner Nathan Littlefield and his crews install seamless gutters and underground drainage, and clean and repair gutters in the Jacksonville, Florida and southern Georgia area, for both residential and commercial clients.

Top Tier Seamless Gutters installed on a homeTheir basic website gives Top Tier Seamless Gutters a presence on the internet. Their website informs the public about their services and also provides a focal point for business listings on the internet, such as:

Houzz

Merchant Circle

Yelp

Periodically updating a website content provides different, interesting information and photos for repeat website visitors and helps keep their website ranking better in search engine results.

Top Tier Seamless gutter installation on a homeEarlier Top Tier Seamless Gutters projects are shared on their Seamless Gutter Projects web page. Information and photos from more recent projects are added as articles in their Top Tiers Seamless Gutters blog, to make visiting their website a more informative and rewarding experience.

So if you are in the market for gutters, gutter repairs, gutter cleaning or  underground drainage piping, give Nathan Littlefield at Top Tier Seamless Gutters a call at 904.609.0240.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a free website to new clients frequently retains the domain name, so if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had; all of that stays with the “free” website that belongs to the original marketing company.

And the major search engines, Google, Bing, and Yahoo, have shared numerous articles, explaining that ranking well in their search results means having easy to use websites with original, interesting information. If people like the website and come to that website for that keyword or keyword phrase, then the site will rank better.

Your local small business marketing focus should be on your business, your brand, and your service area, and what people see when they search for your business on the internet.

free website - templated contentRecently we looked at a free website that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • And using basically the same words again and again, and just changing the business name and service area doesn’t fool people or search engine robots any more.
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Avoid Duplicate Content on Your Website

Duplicate content on your website can hurt your search engine ranking, and make a bad first impression with your website visitors.  Don’t do it!

twins - but duplicate content can hurt your websiteHave you ever been researching a subject on the internet, and gone to a site and remember seeing the very same wording, on a site you were on just a few minutes prior?  Déjà vu, but not in a good way.

You have probably heard the old quotation from Charles Caleb Colton, “Imitation is the sincerest form of flattery.” Others call it plagiarism. But search engines do not like seeing exactly the same content on more than one website, just like you don’t.

Even if one web page was published prior to the page with duplicate content, search engines don’t always give the credit to the site that published the content originally. Some search engines drop both websites’ duplicate pages from their listings.

People (and search engine robots) who visit your website want to see what to see your unique and interesting information; what makes your business, product, or topic stand out from others.

To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.

If you find your content on other websites, you can modify your content to make it your own by:

  • adding information that is specific to your own website (this is best)
  • changing some of the words, using synonyms
  • changing or adding headings
  • restructuring several sentences in each paragraph

If you need help with your small business website; getting more website visitors on the internet, coming up with ideas to get better results with your website, updating your website with new articles, Jax SEO Works can help.  Contact Jax SEO Works.


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Small Business Marketing to Attract New Customers

Attracting customers with beautiful Merry-Go-Round horses.What do you do to attract new customers to your business?

Most of us cannot attract customers with a colorful merry-go-round, and so we turn to marketing plans.

There are two general categories of small business marketing:

Outbound or the old “PUSH” marketing – sending out advertisements on websites, in e-mails, on flyers, in magazines.  Based on past experiences with outbound marketing, fewer people react to words like “New!”, “Sale!”, “Amazing!” and other overused terms, and it is more difficult to get the attention of your prospective customers in the clutter.

Inbound marketing – attracting people to your brand and your products with engaging content – attention getting, interesting, useful, helpful information, supplemented with nice, related images and videos.

There are three main points to remember for successful Inbound Small Business Marketing:

1. Make a social connection, using one or more social media platforms for your business.  Use social media that you are comfortable with.  Remember to add regular updates, and occasionally mention your product or service, or a special event you are hosting, but not all the time.
An optimized business Facebook page is a great way to start.  For a better look at how social media can be good for small business, take a look at this social media article (with infographic) on the Social Media Today website.

2. Get more attention for your message with interesting, topic-related images and videos. Creating a YouTube video channel for your short, optimized business videos and then sharing those videos in your website blog articles can be a real boost for your site’s ranking. More ideas for your small business videos – ask clients to send in videos of themselves using your product, or ask them (ahead of time) about making videos of your personnel providing your service, then feature some of those videos in your blog articles, and then share the articles (from time to time) on your Facebook business page.  If you post information about a business event that your company is hosting, be sure to suggest that your Facebook followers share the information. (“Please share this.”)

3.  After attracting these potential clients, don’t forget to provide a CTA (Call To Action).  As excited as you may be to get hundreds of visitors reading your blog article, you also want to get them to engage with your business.  Ask a question and invite them to share an opinion, Ask them to share their experience in a similar situation.  Tell them if they have any questions about the information you’ve shared, you’d be glad to provide your insight and make sure your telephone number and link to your Contact page are prominent on your website.

How is your small business marketing going? Do you have questions about this article?  Do you want to help market your business better online?  Contact Jax SEO Works.

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Copywriting for people visiting your website

Copywriting, creating the text for your website, must be done to appeal to people who visit your website, so your website will be more popular with search engines, too.

social interaction via social mediaSearch engines engines evaluate your website text a lot like the people who will visit your website. Both look for :

  • keywords :  words or short phrases that you think people may use to search for the product, service, or topic of your website.
  • headers :  headings in bold text, to identify the main idea of each section and subsection of content,
  • correct spelling and good grammar,
  • useful, interesting, and informative content.

And most important for the people visiting your website, provide call-to-action hyperlinks; links to allow the people visiting your site to contact your business, buy your product, make an appointment to see one of your representatives, etc. You should provide several call to action links, at different positions on your web page, so that your visitor can easily find a way to take that action when they want to.

*NOTE* This article, originally written and published in September 2009 is as true today as it was then.

Young lady adding content to her website, using her laptop.Google, the most popular and influential search engine, has created updates to its website evaluation criteria (algorithms) so that its reviewing robots will make websites that humans find interesting and helpful to rank better in search results than “spammy” website which use terminology like “We’re the Best!” “Number 1 results!”, et cetera.

When copywriting for your small business website, your articles should stay generally related to your product or service, with occasional articles about something new at your business, such as a:

  • new product
  • new feature
  • sale
  • new sales person
  • awards
  • a topic related to your business.

If you are just getting started with your small business website, or if you’d just like to hear if there were some easy ways to improve your website to get more traffic, please Contact Jax SEO Works for a free evaluation and recommendations.


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Karma and Business

When you do good, good comes back to you.  That’s Karma.

Karma - Yin and YangIf you help another small business, for example by recommending their products or services, chances are they will appreciate your helpful gesture and return the kindness.  If you add a link to another business to your website, it will help your website, as well as help theirs.  And if they link back to your website, too, even better.

When you share a Facebook post or ReTweet, something interesting or helpful from a friend or another small business, you are paying it forward, which is best done if you do not expect anything in return; goodness is its own reward.

One of the local, friendly and helpful internet marketing groups that is open to the public is the Jacksonville Online Marketing Meetup. The public group is open to entrepreneurs and people in local small businesses, as well as marketers who like to share their knowledge and experiences as well as learn from others. A great opportunity to make new friends while learning new stuff.

From time to time, Jax SEO Works shares stories and links about events and businesses we think would be interesting and helpful. If you have something that you think would be appropriate for the Jax SEO Works website, please Contact Jax SEO Works.

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A website can benefit a small business.

make your website stand out, like one sunflower in a whole fieldThe Internet is huge!

There are over 600 Million websites on the internet!

How can your website stand out among so many websites, to let people know about your small local business?

A well built and optimized website can help more people in your community find out about your business, and what makes your business special.

Anyone can have a basic website made and launched on the internet.

And who hasn’t heard promises to “Get your website on the first page of Google search results”?

What helps your website stand out from all of the millions of other website is when you put the facts about your small local business on your website, telling your story about your service or business, and what makes your business special.

No one  else can tell what makes your product or service special like you can.

Is it how you always have a fresh flower for each lady who comes to your store?

Is it that your service people put on a clean set of overalls and booties when they get to your home?

Or that they roll out a durable carpet protector to make sure they don’t leave a trail across your living room?

Or that you use only lawn care chemicals that are safe for pets and kids?

You know what makes your small local business stand out, what makes it special, and Jax SEO Works can help you create a website or improve the one you have, to share that special message with your community.

Social media has become an important way of letting your community know about you and your business.  Often, a Facebook page can help you share timely updates with clients – sales, specials, new products or services, new employees, and more.  People buy from businesses that they trust, and social media can help your community fans get to know you and build that trust.  LinkedIn profiles for a business owner and members of the business team can also help people get to know the people who make the business work.

Jax SEO Works is experienced in helping small local businesses get better results with their website, and build trusting relationships with their community using social media.

If you would like a website built for your business, or get your business website revised and updated, or find out more about getting started in social media like Facebook, Twitter, and LinkedIn, Contact Jax SEO Works today to get started !

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Marketing Ideas for Your Business

This may sound rather basic, but you can find lots of helpful marketing ideas on the Internet.

researching on her laptopSearch the Internet for online marketing and digital marketing, and also for the product or service that you offer on your website to find:

  • infographics, memes, articles, and lists
  • bulletin boards and forums, all discussing helpful ideas that may be used for improving your website.

The more you research, the more helpful information you will find. Often, you can find information that will spark ideas for a new advertising campaign, maybe a fresh outlook for the content about the product or service you offer, or a different application for your product or service, or find businesses to collaborate with for mutual benefit.

The main thing to remember is that you need to keep learning. You can’t expect the marketing ideas on the website that you built (or had built) five years ago to take care of you forever. Website maintenance – updating and adding new and interesting articles, checking for broken links, backing up your data files – that stuff is important. And you need to keep up with what is changing in your part of the business world, or you and your business get left behind. Remember Blockbuster video and game rentals? Now they have been eclipsed by Netflix.

Make it a habit to do a little marketing ideas research for your own benefit each day. Take notes of things you find interesting and each week, review your findings and decide which ones merit action and which ones are just good to know.

And the next time you socialize, either on the internet or “live and in person” you’ll also have some interesting information to share with your peers.

Is your small business website getting you the results you need? Do you get lots of website visitors, but very few people contacting you? Or do you get very few visitors to your website, and are baffled by your lack of visitors? Often Jax SEO Works can take a look at a website and make recommendations for several changes that could result in better responses from your website visitors. Contact Jax SEO Works – let’s get started!

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Add Good Content Regularly

Young lady adding content to her website, using her laptop.Somehow, even when you get busy, you need to make time to post articles on a regular basis.

Regularly adding good content will be appreciated by your website visitors, and the search engines, and this will benefit your website and your business.

Can you imagine someone wanting to read a document called “Same Old Stuff?”  Would you be interested if you saw something with the title “Nothing New Here?”  I don’t think so.  So if you don’t add new, interesting, useful content to your website on a regular basis, visitors may return once or twice, but why come back if there is nothing new?

Adding new content is good also helps your website grow in size, and that gives new visitors more to interest them.  But remember to make the content helpful, useful, interesting; you wouldn’t look around very long on a website with disorganized, repetitive content, and neither would your visitors.

Your new content doesn’t have to take a lot of time or be a long article, just think “What can I share that my website visitors would find helpful and interesting?”  Organize your thoughts, and get started sharing.

Do you need help improving your website?  Contact Jax SEO Works, today!

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What is RSS feed and why do I want it for my website?

Many websites which share articles invite visitors to subscribe via RSS feed to get their articles regularly.  RSS is an acronym for Really Simple Syndication, and is an easy way for your visitors to get articles from your website, as they are posted.

The RSS (Really Simple Syndication) icon.Feeds are a way for websites to distribute content to their viewers. This lets anyone keep track of a large number of their favorite websites or blogs, without having to remember to check each site manually or clutter their e-mail inbox. This streamlines online experience by aggregating content in one place to be read whenever they want.

Some websites even add RSS feeds from other, content-rich websites to keep new and interesting articles pouring into their websites.

Content writingHow will my subscribers be able to read my RSS feed?

If your website visitor subscribe to the RSS feed on your website, you should also suggest that they will need a news aggregator such as feedly, Google News, or Digg Reader.

If you have a WordPress website, you may be able to add an RSS feed plugin yourself.  Based on the development application used to create your website, you may need help from your web designer.

If you are ready to start improving your website, including adding a RSS feed, we can help.

Contact Jax SEO Works.

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