Archive for category Content Development
What is RSS feed and why do I want it for my website?
Posted by admin in Content Development, Getting Started on July 14, 2010
Many websites which share articles invite visitors to subscribe via RSS feed to get their articles regularly. RSS is an acronym for Really Simple Syndication, and is an easy way for your visitors to get articles from your website, as they are posted.
Feeds are a way for websites to distribute content to their viewers. This lets anyone keep track of a large number of their favorite websites or blogs, without having to remember to check each site manually or clutter their e-mail inbox. This streamlines online experience by aggregating content in one place to be read whenever they want.
Some websites even add RSS feeds from other, content-rich websites to keep new and interesting articles pouring into their websites.
How will my subscribers be able to read my RSS feed?
If your website visitor subscribe to the RSS feed on your website, you should also suggest that they will need a news aggregator such as Google Reader, My Yahoo! , or News Gator.
If you have a WordPress website, you may be able to add an RSS feed plugin yourself. Based on the development application used to create your website, you may need help from your web designer.
If you are ready to start improving your website, including adding a RSS feed, we can help.
Contact Jax SEO Works.
How a Blog can increase traffic to your website
Posted by admin in Content Development, Social Media Marketing on June 30, 2010
If you already have a website for your business, you should start blogging to increase traffic to your website.
You may be a little hesitant to get started, you may not feel like you have a lot to share, not much that would be interesting to others. That just means that you are already thinking in the right way; you want to write articles that are interesting and informative and helpful.
An earlier article Start a Blog on Your Small Business Website gives you a good start in creating your own blog.
Blog articles actually help your business website in two ways:
- each article makes your website larger, and provides fresh, new content, which will give you a better search engine ranking,
- if you write interesting, helpful, and useful articles, more people will come to your website
- they will start subscribing to your articles with RSS feed and build more interest in your website,
- they will get to know you through their comments and dialog with your responses,
- your website visitors become more interested in what you are selling.
There are so many resources shared on the Internet, to spark your ideas for your own blog articles. Think of an interesting topic related to your business and start searching.
Get started sharing a bit of yourself, making new social connections, letting others know what an interesting and helpful person you are.
Have you started a blog for your own business? How is it going?
Do you have any other questions about blogging, or helpful business blog suggestions to share?
We’d like to hear your comments.
Start a blog on your small business website!
Posted by admin in Content Development, Social Media Marketing, Social Media Networking, Website Development on February 1, 2010
A blog can be a part of your social media program, a way to reach out and begin communicating with your web site visitors.
Your blog post can share something interesting, helpful, believable, and sometimes even something funny.
Pick a topic for your blog that you can relate to your small business. Your blog topic should be something you know about, or you will have to do research just to find subjects to blog about. For example, if your buisiness installs gutters, consider blogging about home improvements.
Do some research on the Internet.
- Find out which blogs / bloggers are rated most popular for your blog topic.
- Read some popular blog posts.
- If you can add helpful information to the discussion, leave a comment and a link to your web site. (It is considered bad manners to just leave a comment like, “Nice article.” or “Very informative.”, followed by your name and web site link.)
Your blog posts can mix in a little marketing, advertising, and promotion, and should always include an easy path for web site visitors to contact you for more information.
Your goal should be to make new posts on your blog on a regular schedule, for example two to three times each week. Regular posting also adds new content to your web site, which both visitors and search engines like to see.
What do you think ? Do you have any other ideas to share ?
Like some help improving your small business web site?
Contact Jax SEO Works today!
If you liked this article, you might also enjoy reading:
Marketing your Small Business with Blogging.
Social Media can help Promote Your Local Small Business.
Selecting Keywords for your Website.
Posted by admin in Content Development, Keyword Development, Resources on September 15, 2009
Good keywords are important to have in your content.
A keyword is a word or short phrase that you think people may use to search for the product, service, or topic of your website. The content on each page of your website needs to include some of these keywords, so people and search engines can find your website.
How to Select Good Keywords.
To select some good keywords, you need to do some keyword analysis; you need to do some research to see what words other people are using most often to search for the business, service, or topic of your website, and then evaluate your results to pick the keywords that should work best for you.
You can develop your list of possible keywords by listing :
- all of the keywords that you can think of that you might use for a search engine to find a website on your topic,
- all of the keywords that are similar to possible keywords you already listed (a Thesaurus may be helpful),
- keywords used by your more popular competitors:
1. One at a time, go to some of your competitor’s websites,
2. On your browser’s menu bar, select View, and then Page Source,
3. Scroll down the new Source page for <META NAME= “keywords”> tag,
4. Find any keywords that could also be applied to your website.
Here are some more free Internet resources for keywords :
Unique Content versus Duplicate Content.
Posted by admin in Content Development, Resources on September 14, 2009
The text on your website should be as original and unique as your approach to the topic of your website.
Just like people who visit your website want to see what makes your business, product, or topic stand out from others, search engines don’t like to see the same text on several websites.
You may not be copying text from other websites, but others could be copying text from yours. Presenting text that has been copied word-for-word from an another website as new and original is categorized as literary theft, plagiarism.
Pages on your website that have duplicate content could be penalized by search engines by dropping both websites’ duplicate pages from their listings.
To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.
If you find your content on other websites, you can modify your content to make it your own by:
- adding information that is specific to your own website,
- changing some of the words, using synonyms,
- changing or adding headings,
- restructuring several sentences in each paragraph.
Write for people visiting your website.
Posted by admin in Content Development on September 13, 2009
Make the text on your website appeal to people who visit your website and your website will be more popular with search engines, too.
Search engines engines evaluate your website text a lot like the people who will visit your website. Both look for :
- keywords : words or short phrases that you think people may use to search for the product, service, or topic of your website.
- headers : headings in bold text, to identify the main idea of each section and subsection of content,
- correct spelling and good grammar,
- useful, interesting, and informative content.
And most important for the people visiting your website, provide call-to-action hyperlinks; links to allow the people visiting your site to contact your business, buy your product, make an appointment to see one of your representatives, etc. You should provide several call to action links, at different positions on your web page, so that your visitor can easily find a way to take that action when they want to.
Contact Jax SEO Works, today.
Content Development
Posted by admin in Content Development on September 12, 2009
Content development is mainly concerned with the text on your website.
Search engines read content to find a website in response to people’s search request.
A keyword is a word or short phrase that you think people may use to search for the product, service, or topic of your website. The content on each page of your website needs to include some of these keywords, so people and search engines can find your website.
Your website content needs to be :
- interesting,
- very significant to your website’s topic,
- easy to read and understand,
- periodically changed, updated, or refreshed.