Archive for category Digital Marketing
It’s just better business practice to support your community and support charity.
How can you benefit your business and do something good for your community? Get involved in your community and help to support a local charity.
For example, October is Breast Cancer Awareness month; there are many local charities that you could volunteer your time and your services to help.
Here in Jacksonville, there are several annual events to help raise Breast Cancer Awareness on the First Coast:
1. The Pink Ribbon Symposium
It’s a free event that offers multiple breakout sessions for your questions with answers from medical experts. You can join others in volunteering to help to promote learning about breast cancer, survivorship, good health and wellness issues.
- Mary Fisher Design helped out by developing a great website.
2. Victory In Pink is a Celebration of Women Who have Fought Against Breast Cancer by St. Vincent’s Healthcare.
- Olympic Gold Medalist Shannon Miller often participates as an emcee or key speaker for the event,
3. Bands Against Breast Cancer, a group currently conducting educational and informational activities throughout the First Coast area, hold their Annual Boobsapalooza, their major fundraiser, with great local bands playing on two stages. The event is often held at Lynch’s Irish Pub in Jacksonville Beach. Founder Henrietta “Hank” Watson has led a group of dedicated volunteers to help educate and empower women to save their own lives in the battle against breast cancer.
Think about a cause you believe in. Give some of yourself, your time, your services to help. You’ll feel good for what you do and you will get good back for what you do, just like the motto of Business Networking International, “Givers Gain”.
Do you have a story about how you have helped out with a charity in your community that you’d like to share? Please send it to us via our Contact form. We’d like to share your positive story to inspire others.
Food blogs can attract a lot of website visitors, because everybody eats, but your interests and the way you develop your blog website determines the type of followers you will have.
If you love to cook, and share your cooking with others, you may create a site like Henriettibles, with scrumptious recipes written with easy to follow directions and a taste of humor. Having fun and cooking good food; a combination that is hard to beat. New cooking tips and food related information keeps Henriettibles Facebook page followers coming back and visiting the website.
Although Miz Jackie’s Catering and Promotions doesn’t have a website yet, owner and chef Jacqueline A B Davis keeps followers informed about local events she is catering and shares positive thoughts via posts on her Facebook profile and her Facebook business page. So many people enjoy her catering because Miz Jackie loves cooking quality, good, fresh, and healthy foods with no salt, sugar, or grease, and enjoys making a memorable presentation of her food.
Each of these sites has (or will have) a food blog, but each site is focusing on interests of different website visitors.
What is the focus of your website? What people do you want to see what you share on your website? Are they young adults, or seniors? Are they mostly women, or mostly men? Do you want young, stay at home Moms to read the content of your website, or are you more interested in communicating with young professionals? The people you want most to see your website are your “target audience”.
Your website will get more visitors and more returning visitors if your website is focused on your target audience.
Jax SEO Works can help you figure out who is the target audience for your website. Contact Jax SEO Works to get started improving your website.
Some businesses make “FREE” website offers.
Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.
And there is no such thing as a free website.
The company offering a free website to new clients frequently retains the domain name, so if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had; all of that stays with the “free” website that belongs to the original marketing company.
And the major search engines, Google, Bing, and Yahoo, have shared numerous articles, explaining that ranking well in their search results means having easy to use websites with original, interesting information. If people like the website and come to that website for that keyword or keyword phrase, then the site will rank better.
Your local small business marketing focus should be on your business, your brand, and your service area, and what people see when they search for your business on the internet.
Recently we looked at a free website that a friend had gotten from a company who said they would help them get more business.
- The evidence that the company was using a content template was clear.
- And using basically the same words again and again, and just changing the business name and service area doesn’t fool people or search engine robots any more.
- If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.
If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.
Most people have heard of and even used Craigslist. It’s a huge, free access website that provides local classifieds and forums with all sorts of items for sale, jobs, housing listings, services, local community ads, and events, and many can be posted for free.
Many small, local businesses marketing are focused on getting local clients; they cannot provide their service to people living in, say, South America and their content is all written in American English, anyway. Or the cost of shipping their products overseas would be prohibitive.
Local listing for their business, on sites such as on Google My Business (which is tied in with Google Maps and Google+) can help.
To find your clients where they look, we have found that some small businesses are successful with optimized Craigslist ads.
- Interesting and useful ad content
- Adding links from their ad back to appropriate pages of their business website
- Adding focused, topic-related eye-catching photos
Each of these steps can help to optimize your business ad.
While Craigslist users do have to watch out for Scammers and other miscreants, the site has established a reputation as a friendly, helpful site, providing a wealth of helpful information in a vast selection of localities, and as such it remains a resource for helping small, local businesses increase local visibility of their products or services.
If you want to suggest another good online visibility platform for local small businesses, please add a Comment or Contact us.
And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.
– – – – – – – – – Originally posted in 2010 – – – Updated May, 2015 – – – – – – –
On your website, do you endorse products or services provided by other businesses? You website needs an endorsement disclosure statement.
The Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.
To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.
Does your website have an endorsement disclosure statement?
We can help your website market your business better! Contact Jax SEO Works today!
This may sound like a “no brainer”, but if you have a small business, you need to let others know what products or services you have to offer, and you do that by advertising on your website.
Years ago, the best way to advertise was in the newspaper. Then the telephone book and yellow pages became a better way to advertise. Now the internet allows you to share your information with people in your local area (and all over the world, if that is your market).
Of course, a cute kid helps even a wrinkly old cardboard sign get attention.
Your own website gives you a way to let others know about your products or services 24 hours a day, 7 days a week; your website is like a tireless representative for your small business.
Word-of-mouth is always good advertising, and more popular websites also offer interesting, helpful information, and ways for your website visitors to interact and get social, like links to social media platforms like LinkedIn, Facebook, and Twitter.