Archive for category Digital Marketing

Better Business and Charity

It’s just better business practice to support your community and support charity.

How can you benefit your business and do something good for your community?  Get involved in your community and help to support a local charity.

For example, October is Breast Cancer Awareness month; there are many local charities that you could volunteer your time and your services to help.

Here in Jacksonville, there are several annual events to help raise Breast Cancer Awareness on the First Coast:

Pink Ribbon Symposium1. The Pink Ribbon Symposium

It’s a free event that offers multiple breakout sessions for your questions with answers from medical experts.  You can join others in volunteering to help to promote learning about breast cancer, survivorship, good health and wellness issues.

Victory in Pink2. Victory In Pink is a Celebration of Women Who have Fought Against Breast Cancer by St. Vincent’s Healthcare.

Bands Against Breast Cancer - Guitar logo3. Bands Against Breast Cancer, a group currently conducting educational and informational activities throughout the First Coast area, hold their Annual Boobsapalooza, their major fundraiser, with great local bands playing on two stages. The event is often held at Lynch’s Irish Pub in Jacksonville Beach.  Founder Henrietta “Hank” Watson has led a group of dedicated volunteers to help educate and empower women to save their own lives in the battle against breast cancer.

Think about a cause you believe in.  Give some of yourself, your time, your services to help.  You’ll feel good for what you do and you will get good back for what you do, just like the motto of Business Networking International, “Givers Gain”.

Do you have a story about how you have helped out with a charity in your community that you’d like to share?  Please send it to us via our Contact form.  We’d like to share your positive story to inspire others.

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Food Blogs in Jacksonville Florida

Food blogs can attract a lot of website visitors, because everybody eats, but your interests and the way you develop your blog website determines the type of followers you will have.

Henriettibles logoIf you love to cook, and share your cooking with others, you may create a site like Henriettibles, with scrumptious recipes written with easy to follow directions and a taste of humor. Having fun and cooking good food; a combination that is hard to beat.  New cooking tips and food related information keeps Henriettibles Facebook page followers coming back and visiting the website.

Miz Jackie's Catering and PromotionsAlthough Miz Jackie’s Catering and Promotions doesn’t have a website yet, owner and chef Jacqueline A B Davis keeps followers informed about local events she is catering and shares positive thoughts via posts on her Facebook profile and her Facebook business page. So many people enjoy her catering because Miz Jackie loves cooking quality, good, fresh, and healthy foods with no salt, sugar, or grease, and enjoys making a memorable presentation of her food.

Each of these sites has (or will have) a food blog, but each site is focusing on interests of different website visitors.

What is the focus of your website?  What people do you want to see what you share on your website? Are they young adults, or seniors? Are they mostly women, or mostly men? Do you want young, stay at home Moms to read the content of your website, or are you more interested in communicating with young professionals?  The people you want most to see your website are your “target audience”.

Your website will get more visitors and more returning visitors if your website is focused on your target audience.

Jax SEO Works can help you figure out who is the target audience for your website.  Contact Jax SEO Works to get started improving your website.

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Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a free website to new clients frequently retains the domain name, so if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had; all of that stays with the “free” website that belongs to the original marketing company.

And the major search engines, Google, Bing, and Yahoo, have shared numerous articles, explaining that ranking well in their search results means having easy to use websites with original, interesting information. If people like the website and come to that website for that keyword or keyword phrase, then the site will rank better.

Your local small business marketing focus should be on your business, your brand, and your service area, and what people see when they search for your business on the internet.

free website - templated contentRecently we looked at a free website that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • And using basically the same words again and again, and just changing the business name and service area doesn’t fool people or search engine robots any more.
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Buy American – Buy Local

Support your community when you Buy American, and Buy Local.

Flag of the United States of AmericaThere are so many good products and services that are Made In America, and in our community.  You can help fellow Americans, and do something that really makes a difference.

Many American entrepreneurs have started small, local businesses to provide quality products that are made in America.  No need to be feel limited to the poorly made, easily breakable, and sometimes downright dangerous gifts that have been mass produced in foreign countries.  Now is a great time for you to Buy American and Buy Local, and support local small businesses in our communities. Another positive, Win/Win idea is to cross promote with other small, local businesses.  The goodness you do in helping to promote other small, local businesses will come back to you.

Here are some Great small, local businesses we have worked with:

Visit these websites, and leave a helpful comment on an article you like, Contact them for an appointment, or buy one of the products and services they offer; buy local.

  • They are all good people, too!

Arbus Magazine – northeast Florida’s only art and business magazine

Black Creek Services – small engine maintenance and repair for lawn mowers, lawn tractors, portable generators, and pressure washers

Black Creek Moto Camper Supply – motorcycle accessories and motorcycle camping gear

Bonnie’s Floral Designs – creating beautiful floral arrangements in fresh cut flowers and silk

Borders Woodworks – designs and builds custom cabinets, furniture, and built-ins

Dan’s Floor Store – installs high quality, durable wood flooring, refinishes wood floors, and sells and installs tiles on floors and walls in local homes and businesses

Dixie Supply Bakery & Cafe – serving up Great Southern food in Charleston, South Carolina

Derrick Hayes – internationally known encouragement speaker

First Coast Focus – marketing and management solutions to small businesses on the First Coast

iMakeThat – digital meets art – digital marketing, photography, video, social

Jacqueline A B Davis – Miz Jackie’s catering and promotions

Jacksonville Yoga – offering Yoga classes, MELT classes, and massage therapy to help you feel and look Great

K Bart Photography – a photographer who loves playing with light and images, to draw some emotion from viewers

Key Theory – helping people succeed on the web, using strategy, design, and social media

Rock My Image – the strategic marketing team to make your brand Rock!

Shannon Miller Lifestyle – health and fitness for women

Spectrum Creative – including films, video, and interactive – where imagination meets reality

The Old Maid Cat Lady – Providing a carefully selected variety of cat accessories, cat supplies, cat lover gifts, and even cat books

Tom Trotta – Ameriprise financial advisor

Top Tier Seamless Gutters – Residential and commercial gutters, screen guards, gutter cleaning, and underground drainage piping to protect property from moisture damage

Your Etiquette Style – providing business etiquette training to help you polish up, move up, and stay on top

Support other small, local businesses in your community, not just during the Christmas holidays, but all year long.  Cross promote with other small, local businesses in your community.  And every opportunity you get, remind people to Buy American!  HooRah for the USA!

If you have suggestions for promoting small, local businesses, please share.  Sharing is good!

If you would like help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Craigslist for Improved Local Business Visibility

researching on her laptopMost people have heard of and even used Craigslist. It’s a huge, free access website that provides local classifieds and forums with all sorts of items for sale, jobs, housing listings, services, local community ads, and events, and many can be posted for free.

Many small, local businesses marketing are focused on getting local clients; they cannot provide their service to people living in, say, South America and their content is all written in American English, anyway. Or the cost of shipping their products overseas would be prohibitive.

Local listing for their business, on sites such as on Google My Business (which is tied in with Google Maps and Google+) can help.

To find your clients where they look, we have found that some small businesses are successful with optimized Craigslist ads.

  • Interesting and useful ad content
  • Adding links from their ad back to appropriate pages of their business website
  • Adding focused, topic-related eye-catching photos

Each of these steps can help to optimize your business ad.

While Craigslist users do have to watch out for Scammers and other miscreants, the site has established a reputation as a friendly, helpful site, providing a wealth of helpful information in a vast selection of localities, and as such it remains a resource for helping small, local businesses increase local visibility of their products or services.

If you want to suggest another good online visibility platform for local small businesses, please add a Comment or Contact us.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Endorsement Disclosure Statement

– – – – – – – – – Originally posted in 2010 – – – Updated May, 2015 – – – – – – –

On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.

endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

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An Online Press Release for Your Business.

Share Big News about your Business with an Online Press Release!

Business NewsThe term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew all of the details.

You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in an Online Press Release.

  1. Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
  2. Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
    Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
    Open a new store? Launch a new website? Hire a new person to start a new project?
    Press Release!
  3. Add an interesting, related image or video.
  4. Add a CTA (CALL TO ACTION) such as – See our website for more information, Sign up for our RSS feed to keep informed about this subject, Visit our website for to sign up for this great deal and then don’t forget to link to your website!

We can help you create and send out your own Online Press Releases, and help you get better results.

Our most highly recommended website for online press releases is Online PR Media.

Contact Jax SEO Works today.

Have some other insights to share about Online Press Releases? Please share your comments.

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Advertising your small business on your website

This may sound like a “no brainer”, but if you have a small business, you need to let others know what products or services you have to offer, and you do that by advertising on your website.

small business advertising - Tyler's TomatoesYears ago, the best way to advertise was in the newspaper.  Then the telephone book and yellow pages became a better way to advertise.  Now the internet allows you to share your information with people in your local area (and all over the world, if that is your market).

Of course, a cute kid helps even a wrinkly old cardboard sign get attention.

Your own website gives you a way to let others know about your products or services 24 hours a day, 7 days a week; your website is like a tireless representative for your small business.

Word-of-mouth is always good advertising, and more popular websites also offer interesting, helpful information, and ways for your website visitors to interact and get social, like links to social media platforms like LinkedIn, Facebook, and Twitter.

And if you would like help advertising your small business better on your website, or even if you don’t have a website and want to get one, Contact Jax SEO Works or Key Theory to help you achieve your goals.

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Jacksonville Online Marketing Meetup

Your website is your home base for the online marketing efforts for your business.

Your Pay Per Click campaigns, your Guest Blogging, your link building efforts all are bringing new visitors to your business website.

Meetup logoWho wouldn’t want to join a group of people who are also interesting in improving their own online marketing skills, and sharing what they have learned so far with entrepreneurs in the Jacksonville, Florida area, at the monthly Jacksonville Online Marketing Meet Up?

Who is the Jacksonville Online Marketing MeetUp for?

  • Business Owners
  • Marketers
  • Entrepreneurs
  • Anyone looking to learn more about online internet marketing

Jacksonville Online Marketing Meetup - 2013How complex is the Information being Shared?

The goal of the group has always been to help each other, from beginners and more advanced marketers, so that the information that is shared during the meetings will be helpful to as many members as possible.

With each month’s topic, we try to help keep all attendees involved, covering the basic concerns of that topic, and sharing developments and changes that we’ve found.

What are some of the Topics of Conversation?

  • Internet Marketing
  • Social Media Marketing
  • Networking
  • Search Engine Optimization
  • Small Business Marketing Strategy
  • Marketing
  • Web Technology

Meetup logoWhat is the Cost of membership?

There is no fee to join the Jacksonville Online Marketing Meetup; we pay only for the meetings we attend.

For most meetings there will be a ten dollar fee for the actual meeting, to help cover the costs of the meeting space, materials and refreshments.

  • This is a bargain, and worth your investment.

What should I expect for a typical Jacksonville Online Marketing Meetup?

As the members show up, we have a brief opportunity to network. The group is usually a mix of people who have attended one of our meetings before, and people coming to their first Jacksonville Online Marketing Meetup.  We have a few minutes for some light refreshments and sharing our recent online marketing experiences. .

Next is the structured part of the meeting where members share information covering a variety of related topics.

The focus of the meeting features a presentation on a selected marketing-related topic, and then floor is opened up for discussion and questions. The goal of our group is to combine spirited, informative presentations and discussions with a relaxed and fun evening for the group.

How do I Join Jacksonville Online Marketing Meetup?

Follow this link: meetup.com/Jacksonville-Online-Marketing for more information on joining our group.


Our Jacksonville Online Marketing MeetUp group is looking for Volunteers and Contributors.

  • We are currently looking for volunteers and contributors to help promote and market the MeetUp.
  • We are always looking for interested people to help the group grow and gain visibility.
  • Please e-mail kenny@keytheory.com for more information on how you can participate.

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A website can benefit a small business.

make your website stand out, like one sunflower in a whole fieldThe Internet is huge!

There are over 600 Million websites on the internet!

How can your website stand out among so many websites, to let people know about your small local business?

A well built and optimized website can help more people in your community find out about your business, and what makes your business special.

Anyone can have a basic website made and launched on the internet.

And who hasn’t heard promises to “Get your website on the first page of Google search results”?

What helps your website stand out from all of the millions of other website is when you put the facts about your small local business on your website, telling your story about your service or business, and what makes your business special.

No one  else can tell what makes your product or service special like you can.

Is it how you always have a fresh flower for each lady who comes to your store?

Is it that your service people put on a clean set of overalls and booties when they get to your home?

Or that they roll out a durable carpet protector to make sure they don’t leave a trail across your living room?

Or that you use only lawn care chemicals that are safe for pets and kids?

You know what makes your small local business stand out, what makes it special, and Jax SEO Works can help you create a website or improve the one you have, to share that special message with your community.

Social media has become an important way of letting your community know about you and your business.  Often, a Facebook page can help you share timely updates with clients – sales, specials, new products or services, new employees, and more.  People buy from businesses that they trust, and social media can help your community fans get to know you and build that trust.  LinkedIn profiles for a business owner and members of the business team can also help people get to know the people who make the business work.

Jax SEO Works is experienced in helping small local businesses get better results with their website, and build trusting relationships with their community using social media.

If you would like a website built for your business, or get your business website revised and updated, or find out more about getting started in social media like Facebook, Twitter, and LinkedIn, Contact Jax SEO Works today to get started !

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