Archive for category General
Based on our research and experience, the first thing you should do for your small business is create a brand, figure out your target audience, and get your website created and launched. These fundamental steps put you ahead of many of your small business competitors.
- You will need to keep actively feeding new, interesting, and helpful information to your website.
Tell people about your services – what you do and a little about the way you do it that makes your service stand out from your competitors. Do you wear booties to go into people’s homes? Are you and your technicians trained and certified by a well known resource in the industry? Do you have a special Quality Assurance team that follows up and checks every job? Your potential clients will not know all the bonuses that your service provides unless YOU tell them.
Tell about your products, or the products you use to perform your services, and be sure to let people know why you have found these products to do the best job. Does this product last for 50 washing cycles? Does your product provide a shiny surface without buffing? Write your descriptions as factual statements, adding data when possible for more credibility. Don’t write to sound like those annoying commercials that you don’t like to hear on the radio or television. You don’t like to hear those obvious sales pitches, and most of your website visitors don’t either.
The next step is to add social media for your business.
Social media for business is just that – people getting social on different media platforms like Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Snapchat.
Each social media platform has its own personality. Some messages are better shared on one platform than on others. But the most important thing is to start.
On Facebook, you should start a personal profile about yourself, and a business page. You can also create a personal profile and business page on LinkedIn. Twitter does not have business pages, so your Twitter profile should be a combination of your name and your business – for example, Ann Smarty has her website name as her Twitter handle – @seosmarty, and Angela Dunn also uses her blog name as her Twitter handle – @blogbrevity.
Please, don’t try setting up as many social media for business profiles and pages as you can. To be worthwhile, each social media account will need a regular visit and some interaction, so the more accounts you set up, the more you will have to keep up with. Facebook, LinkedIn, and Twitter are great for getting started.
It’s good to friend, contact and follow some other people and businesses that you do business with; they may share some good information that you would like to share too, and sharing like that is good for both of you.
Before you start posting status updates and Tweets, take a look at some of the messages shared by your peers, to get an idea of what is good to post. If you see a post by one of your friends that really impresses you, sharing or re-Tweeting it is OK. Just don’t always post information about your business, and don’t like or share EVERYTHING that’s posted by a friend or another business; too much is just too much. Share something funny, interesting, positive, or helpful most of the time. And you don’t have to post more than one or two messages. Every 4th or 5th time, you can share something interesting about your business.
In a recent article, Entrepreneur shared some helpful Social Media tips for local business that provides some more perspectives.
If you have questions about helping market your small business, please Contact me at Jax SEO Works.
Website advertising is the way to share information about your product or service with others.
If you had lots of advertising money to spend, you could use word-of-mouth, newspapers, magazines, radio, television, and outdoor (bill boards) ads to let people know what your company has to offer, but for most small businesses, the Internet has proven to be the most popular and responsive media, the best investment for their advertising money.
People used to spend their advertising money on a Yellow Pages telephone book ad because everyone used their telephone books, and turned to the Yellow Pages to find products and services. Times have changed, and so have good business practices. More and more small businesses are finding out that they can put information about their product or service on their website, and they have visibility 24 hours a day, 7 days a week. And (unlike printed advertising in Yellow Pages and advertising circulars) they can update or even change their ad on their website whenever they want to.
Here’s our quick website advertising checklist to help you get more visibility for your business ads:
- Match your website ads to your target audience.
- Use one company message (slogan) in all of your adds, so website visitors will associate your company and your message / slogan. This sort of “branding” helps people recognize your business, your product, your service.
- Keep your ads brief, interesting and believable, and add attention-getting, related images to your advertising articles.
- Create ads which will make your website visitors curious to get more information about your product or service.
- Add a CTA (CALL TO ACTION) providing easy paths for website visitors to contact your company representatives (telephone numbers, e-mail addresses).
- If you are investing in several forms of advertising, conduct simple evaluations to see how well your different forms of advertising are promoting your product or service.
- (For example – for several months, ask all of your new customers how they heard of your business, product, or service; see which form of advertising is bringing the most return for your advertising investment, then check again in a few months.)
Want to share any more ideas that have worked for you ? We’d like to hear from you. Please post a Comment.
Sometimes all of us feel the challenges of our work are overwhelming – but we keep going, because that is the difference between us and our competition.
We know we have a dream of what we want to accomplish, and the only way to make that dream happen is to:
- take a different perspective of our situation,
- consider all of the good things we have going for us, and how far we have come,
- then consider a few good things you can do today, and do your best.
What are some things you could do today?
- improve your website to tell people what you do better than your competition,
- communicate your brand with the public,
- communicate with your customers using social media; give them a benefit for their business,
- network with related businesses to for more benefit to your customers.
What helps you get motivated to follow your dream and make your business more successful? Share your thoughts about motivation with us.
Make that difference in your business, in some other peoples lives. Be the man (or the woman) that makes your dreams come true.
Enjoy this short video, and then get started today.