Archive for category Getting Started
Time Management
Posted by admin in Getting Started on April 20, 2011
Everyone has the same 24 hour days in which to get as much of the things they feel are most important, as they can.
Some people seem to be able to get so much more done in a day than others. These people are able to do more because they practice time management.
Each morning, when you are starting your day, consider what you want to accomplish during the day. Set some realistic goals. Sometimes it helps to write them down in a list. Many people enjoy the satisfaction of crossing completed goals/tasks/projects/errands off their list as they progress through their day. Consider how much of your day that you can spend on each of these goals, and, as you progress through the day, try to spend no more time on a goal than you allotted.
Around mid-day, go over your list and see how you are progressing. If you see that you have more things to do on the list than you will be able to accomplish that day, you can re-prioritize your remaining goals for the day. You may decide to accomplish some of your goals on another day, but you will be able to focus on getting the most important things done during the remainder of the day.
At the end of your day, take a few minutes to go over your progress on your list of goals. You won’t always accomplish all that you plan to but that’s OK; you have to focus on what you got done, not what you didn’t do (remember the glass is “half full”). And as you practice estimating how much time to set aside each day for accomplishing your goals, you will get better at managing the time you have each day.
In a related article, USA’s Most Decorated Gymnast, Shannon Miller, posted her insights on time management, on her Shannon Miller Lifestyle website. http://shannonmillerlifestyle.com/health-and-nutrition/health-and-wellness/time-management-for-the-busy-woman
Basic SEO
Posted by admin in Getting Started, Keyword Development on March 28, 2011
Who hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?
And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).
Search Engine Optimization helps your website to get a better ranking from search engines and to get more website visitors.
What helps optimize your website for search engines and visitors?
- Use good long-tailed keywords.
- Good, helpful, interesting content.
- Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
- Website design to create interest in your website (and your product or service).
Contact Jax SEO Works for help to improve your internet presence.
March 2011 Jacksonville SEO Meetup – Mobile websites
Posted by admin in Getting Started, Resources, Social Media Marketing on March 1, 2011
More people are using their smartphones to access the internet, so it is becoming more important to have your website look good and perform well on a computer and also on mobile devices such as smartphones.
Find out more on March 8, 2011, when 
Jacksonville SEO Meetup will feature Kenny Harper, Scott May, and Rylan Love, from Time 4 Mobile with mobile trends, tips and information on making your website better for mobile devices.
Jacksonville SEO Meetup is a friendly, casual meeting of business owners, marketers, and others who are interested in sharing their knowledge and learning more about Search Engine Optimization, Social Media and related topics, for better online success.
Visit Jax SEO Meetup’s website for more info.
Prepare your website for your target audience.
Posted by admin in Getting Started on February 21, 2011
The prospective clients, the group of people that you want to reach through your website, are your target audience.
Who is your target audience ?
Depending on the topic of your website, your target audience could be
- world wide, or for a certain area of a specific city,
- for people of any age, or of a determined age group,
- for e-commerce, or for sharing information about a hobby or common interest, etc.
How will your target audience find your website ?
Consider the topic you selected for your website, then define what the people in your target audience would search the Internet for in order to find your website. Make a list of words and short phrases you think your target audience would use to search for your website.
Google Trends can help your website.
Here is where it would be helpful to have some idea what words and short phrases your target audience would use to search for your website, if you could just ask them. Google features Google Trends (www.Google.com/trends), which you can use to determine how many people search for a word or short phrase. Google Trends even allows you to compare words and short phrases (from the list that you made) to see which ones more people are searching for. If your website is primarily for local interest, you can refine your Google Trends response for a country and city.
Less searched words and phrases.
- What if some of the words and short phrases you know significantly help describe your website don’t appear to be as popular on Google Trends ?
- What if some of your words or short phrases haven’t been searched for enough for Google Trends to have any data to respond to your request ?
Your list should include some more popular words and short phrases, to increase the probability of your website being found by your target audience. But you can also include words and short phrases on your website that you know significantly help describe your website even if they don’t appear to be as popular on Google Trends. If a member of your target audience is as familiar with the topic of your website as you are, they may search for that same word or phrase, and that could help them find your website
For example, looking at words for a client’s website, American Chiropractic and Rehabilitation,
we compared:
- chiropractor
- chiropractic massage
- chiropractic adjustment
and Google trends showed us that chiropractor is more frequently searched for. We may still use the less frequently searched phrases in the content (text on) the website.
Olympic Gold Medalist Shannon Miller launches Shannon Miller Lifestyle: Health and Fitness for Women
Posted by admin in General, Getting Started on July 31, 2010
America’s most decorated gymnast, Shannon Miller, launches her new company and its website, Shannon Miller Lifestyle: Health and Fitness for Women.
As a passionate spokesperson for women’s health issues and a new Mother, Shannon saw a need for more relevant and convenient healthy lifestyle information for women. Miller has filled this void with a website (http://shannonmillerlifestyle.com) and weekly radio show that are rich with Content, as well as products that are designed for every woman. Shannon and her husband welcomed their first child John “Rocco” on October 28th, 2009.
Regardless of their profession, all women struggle to find time for themselves. They are always on the go, and often serve as the primary caregiver to their family and friends. Shannon’s website provides professional and interactive user content in critical areas such as Health & Nutrition, Fitness, Pregnancy and Motherhood. Miller recently launched products such as her “To-Go” series of books on Yoga, Abs and Stretching, a Healthy & Balanced Pregnancy Cookbook, pre and post-natal work out DVDs and Journals on Fitness and Running (available at the http://shannonmillerlifestyle.com/store and on Amazon.com – keyword: Shannon Miller Lifestyle), to provide women with convenient tools to maintain a healthy lifestyle.
On her weekly call in radio show, Shannon Miller Lifestyle presented by St. Vincent’s HealthCare on WOKV-Jacksonville (Sundays from 9-10am EST), she creates dialogue with subject experts to inform and entertain.
In regard to her company’s vision Shannon states, “My goal is to empower women with the knowledge and education they need to make informed decisions on health and fitness for themselves and for their family.” Shannon continues to travel the country as a highly sought after motivational speaker and advocate for the health and wellness of women and children.
The Shannon Miller Lifestyle website was designed and developed by Kenny Harper of http://keytheory.com, and Olaf Guerrero of http://www.ravenouscreations.com/, working closely with Shannon Miller and a team of great people from http://www.spectrumfilms.tv/, including Nick Furris, Dan Darty, and Katie Barnes. Jax SEO Works also helped with some of the development work, and is optimizing the new website for search engines.
Visit the Shannon Miller Lifestyle website for more on health and wellness for women and children.
What is RSS feed and why do I want it for my website?
Posted by admin in Content Development, Getting Started on July 14, 2010
Many websites which share articles invite visitors to subscribe via RSS feed to get their articles regularly. RSS is an acronym for Really Simple Syndication, and is an easy way for your visitors to get articles from your website, as they are posted.
Feeds are a way for websites to distribute content to their viewers. This lets anyone keep track of a large number of their favorite websites or blogs, without having to remember to check each site manually or clutter their e-mail inbox. This streamlines online experience by aggregating content in one place to be read whenever they want.
Some websites even add RSS feeds from other, content-rich websites to keep new and interesting articles pouring into their websites.
How will my subscribers be able to read my RSS feed?
If your website visitor subscribe to the RSS feed on your website, you should also suggest that they will need a news aggregator such as Google Reader, My Yahoo! , or News Gator.
If you have a WordPress website, you may be able to add an RSS feed plugin yourself. Based on the development application used to create your website, you may need help from your web designer.
If you are ready to start improving your website, including adding a RSS feed, we can help.
Contact Jax SEO Works.
Improve Yourself and Your Website.
Posted by admin in Getting Started, Internet Marketing / PPC, Social Media Marketing, Social Media Networking on May 7, 2010
Who wouldn’t like to meet new friends with a common interest and learn how to improve their website?
A recent article on behavior by Kathleen Doheny (http://bit.ly/cSeUHu) in AAA magazine “Going Places” shared that scientific research has proven that, not only do people tend to associate with other people who are like themselves, but also that there is a direct effect of the behavior of the other people we associate with regularly on our own behavior.
Michelle Chance-Sangthong, talented owner of Redhawk Strategies, and leader of our Jacksonville SEO Meetup brings a group of friendly people together each month, people who also have an interest in improving their websites and in helping others in the group by sharing ideas.
If you live in the Jacksonville, Florida area,
come join us at our next meeting for an evening well spent.
If you live in another area,
just go to the Meetup website and search for a group near you. This is a great way to make new friends in your area with a common interest.
Endorsement Disclosure Statement
Posted by admin in Getting Started, Internet Marketing / PPC, Resources, Website Development on March 21, 2010
On your website, do you endorse products or services provided by other businesses? You website needs an endorsement disclosure statement.
Recently the Federal Trade Commission posted new Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.
To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. Go to http://www.disclosurepolicy.org, fill in your information and answer simple questions, and then copy and paste the resulting policy statement on a page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.
Does your website have an endorsement disclosure statement?
We can help your website market your business better ! Contact Jax SEO Works today !
Social Media Can Help Promote Your Local Small Business.
Posted by admin in Getting Started, Social Media Marketing on January 16, 2010
Get the New Year off to a Great start by getting your business involved in Social Media Marketing.
Like Li Evans shared in a recent article on local small businesses and Social Media Marketing, “Small businesses have some huge advantages in social media over the Walmarts of the world. . . have a much easier time personally connecting with their audience because, more likely than not, they know the majority of them personally.
Those personal connections make it much easier to build your communities in social media sites . . . . People readily become your fan, recommend you to other local friends, and tag and submit their own photos that help promote your local business.” Read the rest of Li’s article at: http://searchenginewatch.com/3635828
Getting your business involved in Social Media Marketing may seem new and intimidating, but it can be easier than you think. More social connections allow you to build a broad base of trust in you, your business, and your products or services, and that can mean more customers for your business.
Let Jax SEO Works help your website grow your business ! Contact Jax SEO Works today !
If you liked this article, you might also enjoy reading:
Better Social Networking.
Social Media for Small Business.
Website Information from the Internet
Posted by admin in Getting Started on September 11, 2009
Get helpful website information from the Internet.
Search the Internet for “website marketing” or “emarketing” or “e-marketing”, and even for the topic of your website and you will find many websites providing :
- articles,
- lists of ideas,
- blogs (a derivation of “web logs”, a running sequence of comments or very short articles),
- bulletin boards and forums, all discussing helpful ideas that may be used for improving your website.
Many successful marketing experts are not afraid to share their knowledge.
Gather information from several sources, then select ideas you can use to help your website.
Periodically check the Internet again, to find new ideas, trends, and tips.