Archive for category Link Building
Bait and Switch Link Building
Posted by admin in Link Building on October 31, 2011
The number of hyperlinks to your website from other websites with good ratings and related topics help improve your search engine ranking when people are searching for the product or service your business provides, using your keywords.
You may have gotten some e-mails recently, asking you if you’d like to have links to your website added to several well-ranking websites. If you visit those websites, the offer looks good for you. But then the e-mail says to send them your website linking info (url and brief description of your business product or service), and they will send you the info on the site they want you to link to. If you respond, many of these offers ask you to post links on your website to low ranking sites with products or services that you probably wouldn’t even visit yourself, much less recommend to your website visitors.
Indirect link exchanges, i.e., several sites exchanging links but not directly with each other, can result in better ranking if the sites have good content on related topics, and are ranked in about the same range. The ranking boost can be even better than direct link exchanges.
But getting visitors to your website is only part of your concern;
if you have links to websites that you are not very proud of on your website, for your visitors, link exchanges like this can be hurting your business rather than helping it.
Remember that your website represents your brand, and what you stand for. Just getting another link is not your goal. Keep making a good impression for your website visitors.
Backlinks Help Your Website
Posted by admin in Link Building on April 23, 2010
Backlinks are hyperlinks back to your website from other websites.
You want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.
How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.
And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.
- Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.
Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too. Put descriptive words for readers to click on and search engines to follow. Make sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).
- Example: Instead of a “Click Here” link, use anchor text like “Contact Jax SEO Works“
- or “T-Shirt Bordello has a great selection of stimulating tee shirts“
- or “Key Theory develops very impressive websites“.
If you found this article helpful, you might also want to read:
Make New Business Leads with Discussions, Questions, and Answers
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Article Comment Benefit
Posted by admin in Link Building on March 6, 2010
Your business can benefit if you take a few minutes to comment on a blog post, an article, or in a discussion.
This process can be informative as well as helpful to your business. The more you comment, the more it helps.
How does this work? A portion of the basis for your business website’s ranking by search engines is the number of hyperlinks to your website. More links from related websites = better ranking. (For example, it would be better for your yoga website to have more links to it from articles about natural health and exercise equipment than from articles about motor oil.)
And discussions, posts, and articles from related websites can share knowledge that can be helpful to you and your business. And if you leave interesting, helpful, and informative comments, the others who read your comments will want to come to your website to find out more about your business.
Some blog posts, discussions, and articles have “do follow” links for their commenters. This means search engines will follow links in those comments to the commenters’ websites, and the commenters’ website will get credit for a link.
Video provided by YouTube.
There are some general rules for “nettiquette” (Internet etiquette) for leaving comments.
1. It’s nice to give your own name (or just first name or nick name) and what you do, but not to give your name as your product (“Zoomo Potato Peeler model 3.1″).
2. In your comment, respond to something specific about the post. If you agree, add to the conversation (from the article and the other commenters). If you disagree, try to express some aspect that you do agree with, and then try to disagree in a nice way, just like you were at a meeting and talking with others in person.
- It is NOT OK to just say “Hi! Nice article. Thank you!”
Brief comments like that with no content do not add to the conversation, and will probably not get posted.
“Do follow” links are part of the Web2.0 change and the social media evolution, in which the Internet becomes a place for exchange of your ideas and concepts.
Building backlinks (links back to your website) from related websites is part of a good SEO (Search Engine Optimization) plan for any website.
Do you have some other ideas for building links back to your small business website that have worked for you ? You can share your ideas with others here. We’d like to hear your thoughts.
Help your website grow your business ! Contact Jax SEO Works today !
Make New Business Leads with Discussions, Questions and Answers
Posted by admin in Internet Marketing / PPC, Link Building, Resources, Social Media Marketing on December 26, 2009
Take a look at LinkedIn Discussions and LinkedIn Answers; if you can contribute to a good discussion or help answer even one of the questions, your comment can also introduce you to new, potential customers.
If you are in small business, now is a good time to post your profile on LinkedIn (if you haven’t already).
Next, join a group in your industry on LinkedIn, then look at their current Discussions. If you can add to the discussion, it is a great way to network and meet new people.
And then take a look at LinkedIn Answers. Like Jason Falls says in his recent article How To Drive Business Leads With Question & Answer Forums, “People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. . . . In essence, the best practices (theirs and mine) remind you to be helpful first, don’t go in trumpeting your sales pitch and focus on long-term relationship building and benefits rather than seeing a sudden influx of leads because you clicked a button on a website. Nothing is that easy. It’s like being at an off-line networking event. You work at it a while and you get results.”
And you can use the same principle at other open forums.
Get started by reviewing the questions. Find one that you are interested in and then do a little research, so that you can include some references in your response. (The answer that you provide with references will be much more impressive than sharing your best guess at the answer, and will make a better impression for you and your business.)
Want to help your website market your business better ? Contact Jax SEO Works today !