Archive for category Resources
March 2011 Jacksonville SEO Meetup – Mobile websites
Posted by admin in Getting Started, Resources, Social Media Marketing on March 1, 2011
More people are using their smartphones to access the internet, so it is becoming more important to have your website look good and perform well on a computer and also on mobile devices such as smartphones.
Find out more on March 8, 2011, when 
Jacksonville SEO Meetup will feature Kenny Harper, Scott May, and Rylan Love, from Time 4 Mobile with mobile trends, tips and information on making your website better for mobile devices.
Jacksonville SEO Meetup is a friendly, casual meeting of business owners, marketers, and others who are interested in sharing their knowledge and learning more about Search Engine Optimization, Social Media and related topics, for better online success.
Visit Jax SEO Meetup’s website for more info.
Endorsement Disclosure Statement
Posted by admin in Getting Started, Internet Marketing / PPC, Resources, Website Development on March 21, 2010
On your website, do you endorse products or services provided by other businesses? You website needs an endorsement disclosure statement.
Recently the Federal Trade Commission posted new Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.
To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. Go to http://www.disclosurepolicy.org, fill in your information and answer simple questions, and then copy and paste the resulting policy statement on a page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.
Does your website have an endorsement disclosure statement?
We can help your website market your business better ! Contact Jax SEO Works today !
e-coupons for your business ?
Posted by admin in Internet Marketing / PPC, Resources, Social Media Marketing on December 26, 2009
Does the thought of your small business’ coupons going into a recycle bin make you cringe ? Maybe it’s time to try a new approach – Groupon.
e-coupons for small businesses ? What an idea !
I just read about the concept in Kunur Patel’s recent article, Groupon Takes Coupons Into the Social-Media Age. Currently offering deals in 39 cities across the United States (including Jacksonville, Florida), “Groupon e-mails a daily deal per city and consumers opt-in to buy a restaurant gift certificate, a health and beauty service, or entertainment offer at typically 50% off face value — say $30 voucher for $60 dinner or $50 for a spa package. Once the deal has hooked a predetermined number of people, everyone who has opted in then “buys” the deal, and the marketer gets the money minus Groupon’s cut, which is usually 30%-50%, according to Groupon founder Andrew Mason. It only works if the deal attracts critical mass, however — if the offer doesn’t reach its threshold, the deal is canceled and no one pays, not even the provider. (The threshold varies by advertiser; some deals require only 50 people to buy in, others need 500.)”
How’s that for environmentally friendly ? Less paper to recycle.
We can help your website market your business better ! Contact Jax SEO Works today !
Make New Business Leads with Discussions, Questions and Answers
Posted by admin in Internet Marketing / PPC, Link Building, Resources, Social Media Marketing on December 26, 2009
Take a look at LinkedIn Discussions and LinkedIn Answers; if you can contribute to a good discussion or help answer even one of the questions, your comment can also introduce you to new, potential customers.
If you are in small business, now is a good time to post your profile on LinkedIn (if you haven’t already).
Next, join a group in your industry on LinkedIn, then look at their current Discussions. If you can add to the discussion, it is a great way to network and meet new people.
And then take a look at LinkedIn Answers. Like Jason Falls says in his recent article How To Drive Business Leads With Question & Answer Forums, “People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. . . . In essence, the best practices (theirs and mine) remind you to be helpful first, don’t go in trumpeting your sales pitch and focus on long-term relationship building and benefits rather than seeing a sudden influx of leads because you clicked a button on a website. Nothing is that easy. It’s like being at an off-line networking event. You work at it a while and you get results.”
And you can use the same principle at other open forums.
Get started by reviewing the questions. Find one that you are interested in and then do a little research, so that you can include some references in your response. (The answer that you provide with references will be much more impressive than sharing your best guess at the answer, and will make a better impression for you and your business.)
Want to help your website market your business better ? Contact Jax SEO Works today !
Selecting Keywords for your Website.
Posted by admin in Content Development, Keyword Development, Resources on September 15, 2009
Good keywords are important to have in your content.
A keyword is a word or short phrase that you think people may use to search for the product, service, or topic of your website. The content on each page of your website needs to include some of these keywords, so people and search engines can find your website.
How to Select Good Keywords.
To select some good keywords, you need to do some keyword analysis; you need to do some research to see what words other people are using most often to search for the business, service, or topic of your website, and then evaluate your results to pick the keywords that should work best for you.
You can develop your list of possible keywords by listing :
- all of the keywords that you can think of that you might use for a search engine to find a website on your topic,
- all of the keywords that are similar to possible keywords you already listed (a Thesaurus may be helpful),
- keywords used by your more popular competitors:
1. One at a time, go to some of your competitor’s websites,
2. On your browser’s menu bar, select View, and then Page Source,
3. Scroll down the new Source page for <META NAME= “keywords”> tag,
4. Find any keywords that could also be applied to your website.
Here are some more free Internet resources for keywords :
Unique Content versus Duplicate Content.
Posted by admin in Content Development, Resources on September 14, 2009
The text on your website should be as original and unique as your approach to the topic of your website.
Just like people who visit your website want to see what makes your business, product, or topic stand out from others, search engines don’t like to see the same text on several websites.
You may not be copying text from other websites, but others could be copying text from yours. Presenting text that has been copied word-for-word from an another website as new and original is categorized as literary theft, plagiarism.
Pages on your website that have duplicate content could be penalized by search engines by dropping both websites’ duplicate pages from their listings.
To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.
If you find your content on other websites, you can modify your content to make it your own by:
- adding information that is specific to your own website,
- changing some of the words, using synonyms,
- changing or adding headings,
- restructuring several sentences in each paragraph.