Archive for category Resources

Endorsement Disclosure Statement

– – – – – – – – – Originally posted in 2010 – – – Updated May, 2015 – – – – – – –

On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.

endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

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Recognizing Women in Business

business meetingMost people appreciate when their hard work and dedication is recognized.

Networking with others in business, especially in businesses that relate to your own can help you gain new insights, which can improve your business.

Many women in business have excelled in leadership, vision, networking, and contributions to their businesses and their community, but their accomplishments are not shared in the media as often as for their male counterparts.

Here are a few, current opportunities to help these ladies in business who have inspired and encouraged others, to be recognized for their accomplishments.


Women Business Owners of North Florida Women in Business Awards - 20151. The Women Business Owners of North Florida, 2015 Women in Business Awards.

The Awards event will be held on March 31, 2015, but don’t wait to submit your nominees.

Categories include “ESTABLISHED ENTREPRENEUR of the Year”, “UP & COMING ENTREPRENEUR of the Year”, “CORPORATE LEADER of the Year”, and “PIONEER of the Year”, each of which is defined on their Women In Business Awards web page.

 


Southeastern Small Business Magazine 2015 Top Women of Influence2. The SouthEastern Small Business Magazine Top Women of Influence Awards.

The Awards look for women in business who are bold, energetic women, capturing the spirit of progress, helping shape a vibrant, inclusive economic and social future, throughout the Southeastern United States. More information and access to the Nomination form is available by visiting the Southeastern Small Business Magazine’s Women Of Influence webpage.

 


Derrick "Headlines" Hayes making a presentation to Shaq in 20133. A “Derrick Interview” by Encouragement Speaker, Derrick “Headlines” Hayes.

Derrick “Headlines” Hayes is a professional encouragement speaker, who has interviewed and written stirring articles about experts, entrepreneurs, celebrities and up and coming super stars from all over. Based on your recommendation and the information provided about your nominee for the Derrick Interview, Mr. Hayes will develop a very personal and impressive article about your woman in business, and share it on his website. Please note that the subject of Derrick’s articles are not solely to recognize women in business; men may be nominated for a Derrick Interview as well. To nominate someone, please visit the Derrick Interview page on his website.


By recognizing and encouraging others, we are helping to lift them up, and making our community a little bit better.

If you have questions about any of these programs, please Contact them directly for more information.

If you would like some help setting up a website for your small business and getting more visibility for your business on the internet, please contact Jax SEO Works. We like to help!

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Avoid Duplicate Content on Your Website

Duplicate content on your website can hurt your search engine ranking, and make a bad first impression with your website visitors.  Don’t do it!

twins - but duplicate content can hurt your websiteHave you ever been researching a subject on the internet, and gone to a site and remember seeing the very same wording, on a site you were on just a few minutes prior?  Déjà vu, but not in a good way.

You have probably heard the old quotation from Charles Caleb Colton, “Imitation is the sincerest form of flattery.” Others call it plagiarism. But search engines do not like seeing exactly the same content on more than one website, just like you don’t.

Even if one web page was published prior to the page with duplicate content, search engines don’t always give the credit to the site that published the content originally. Some search engines drop both websites’ duplicate pages from their listings.

People (and search engine robots) who visit your website want to see what to see your unique and interesting information; what makes your business, product, or topic stand out from others.

To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.

If you find your content on other websites, you can modify your content to make it your own by:

  • adding information that is specific to your own website (this is best)
  • changing some of the words, using synonyms
  • changing or adding headings
  • restructuring several sentences in each paragraph

If you need help with your small business website; getting more website visitors on the internet, coming up with ideas to get better results with your website, updating your website with new articles, Jax SEO Works can help.  Contact Jax SEO Works.


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Make New Business Leads with Discussions, Questions and Answers

Take a look at LinkedIn Discussions and LinkedIn Answers; if you can contribute to a good discussion or help answer even one of the questions, your comment can also introduce you to new, potential customers.

linked-in-logo

If you are in small business, now is a good time to post your profile on LinkedIn (if you haven’t already).

Next, join a group in your industry on LinkedIn, then look at their current Discussions. If you can add to the discussion, it is a great way to network and meet new people, creating the opportunity for new business leads.

website links - like shaking handsAnd then take a look at LinkedIn Answers.  Like Jason Falls says in his recent article How To Drive Business Leads With Question & Answer Forums, “People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. . . . In essence, the best practices (theirs and mine) remind you to be helpful first, don’t go in trumpeting your sales pitch and focus on long-term relationship building and benefits rather than seeing a sudden influx of leads because you clicked a button on a website. Nothing is that easy.  It’s like being at an off-line networking event.  You work at it a while and you get results.

And you can use the same principle at other open forums.

Get started by reviewing the questions. Find one that you are interested in and then do a little research, so that you can include some references in your response. (The answer that you provide with references will be much more impressive than sharing your best guess at the answer, and will make a better impression for you and your business.)

Want to help your website market your business better ? Contact Jax SEO Works today !

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Selecting Keywords for your Website.

Good keywords are important to have in your content.

Magnifying glass- to help search engines find a website.A keyword is a word or short phrase that you think people may use to search for the product, service, or topic of your website.  The content on each page of your website needs to include some of these keywords, so people and search engines can find your website.

Tips for Selecting Keywords

To select some good keywords, you need to do some keyword analysis; you need to do some research to see what words other people are using most often to search for the business, service, or topic of your website, and then evaluate your results to pick the keywords that should work best for you.

You can develop your list of possible keywords by listing :

  • all of the keywords that you can think of that you might use for a search engine to find a website on your topic,
  • all of the keywords that are similar to possible keywords you already listed (a Thesaurus may be helpful),
  • keywords used by your more popular competitors:
    1. One at a time, go to some of your competitor’s websites,
    2. On your browser’s menu bar, select View, and then Page Source,
    3. Scroll down the new Source page for <META NAME= “keywords”> tag,
    4. Find any keywords that could also be applied to your website.

Here are some more free Internet resources for keywords :

Need help getting started making your small business website better? Contact Jax SEO Works, we like to help.

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