Archive for category Social Media Networking
Fall, the time of year when we think of harvesting the crops that have been growing all through the summer.
Some business people confuse social media networks as advertising platforms, and attempt to SELL, SELL, SELL, with every comment.
Then they wonder why others don’t come running to buy their product or service.
Oddly, the same people will turn the volume down on their TV when a commercial comes on, or change the TV channel, or leave the room for a snack or bathroom break.
Interesting to me that they don’t enjoy hearing pushy advertising, but they expect others to like their pushy advertising comments on social media.
Not that you can’t mention your business, your product, or service to your social media connections, but that you need to be more social than focused on advertising.
You need to get to know others. Tell them a little about yourself and what you like. Share a helpful, positive, informative, or even funny comment. Think of social network platforms like social functions where you are interacting with real people. If you only talked about your business every time you went to a social gathering, you would be pretty boring to others. You need to develop human connections before you occasionally mention something interesting about your business.
As talented Internet marketing professional Michelle Chance-Sangthong, the Online Marketing Goddess, once said.
“Are you building trust into your marketing? Do you deliver on your promises? Your social media activity should be a positive extension of your brand, of your values and of your corporate promises. It should not be a bunch of “clatter” that constantly talks about how wonderful you are.”
If you cultivate trust in your social networks, you will be able to harvest the results of your efforts socially and in your business as well.
If this make sense to you, and you would like to get more ideas how you could get more social with your clients in your business, please Contact Jax SEO Works. We like to help small businesses do better.
Part of growing your business is growing the network of people you know and work with.
You can socially network with others in your trade or profession as well as networking with clients and potential customers. Sometimes one sort of relationship (social) leads to another (business), but don’t push your business/sales – focus on building relationships. The important thing at social meetings is to be yourself; friendly, helpful, and fun. Don’t try to create an image to impress others; let your own qualities shine.
Find organizations in your local area that you are interested in.
Visit their meetings. Get involved with the groups you enjoy. (If you don’t enjoy what you are doing, it will just stress you and your unhappiness will be obvious to others.)
For example, we enjoy going to the Jacksonville Online Marketing Meetups with our son Kenny Harper. The JOMM meets at various business locations in Jacksonville, such as CoWork Jax and Discover Tec. Our group meets on a monthly basis; a gathering of people interested in marketing and advertising, small business owners, entrepreneurs, web designers, website search engine optimizers, graphic designers, and others just interested in finding out more about marketing and advertising online. We enjoy the positive, sharing atmosphere of the meetings. The group has evolved from the Jacksonville Search Engine Optimization Meetup, which shared many similar interests, and which was founded by Michelle Chance-Sangthong.
Try this out yourself.
Think about some groups that you’d like to find out more about. Go visit them and get to know them. Start building your network!
Need help getting started building your online presence? Contact Jax SEO Works; we like helping people improve their business visibility online.
Most people appreciate when their hard work and dedication is recognized.
Networking with others in business, especially in businesses that relate to your own can help you gain new insights, which can improve your business.
Many women in business have excelled in leadership, vision, networking, and contributions to their businesses and their community, but their accomplishments are not shared in the media as often as for their male counterparts.
Here are a few, current opportunities to help these ladies in business who have inspired and encouraged others, to be recognized for their accomplishments.
The Awards event will be held on March 31, 2015, but don’t wait to submit your nominees.
Categories include “ESTABLISHED ENTREPRENEUR of the Year”, “UP & COMING ENTREPRENEUR of the Year”, “CORPORATE LEADER of the Year”, and “PIONEER of the Year”, each of which is defined on their Women In Business Awards web page.
The Awards look for women in business who are bold, energetic women, capturing the spirit of progress, helping shape a vibrant, inclusive economic and social future, throughout the Southeastern United States. More information and access to the Nomination form is available by visiting the Southeastern Small Business Magazine’s Women Of Influence webpage.
Derrick “Headlines” Hayes is a professional encouragement speaker, who has interviewed and written stirring articles about experts, entrepreneurs, celebrities and up and coming super stars from all over. Based on your recommendation and the information provided about your nominee for the Derrick Interview, Mr. Hayes will develop a very personal and impressive article about your woman in business, and share it on his website. Please note that the subject of Derrick’s articles are not solely to recognize women in business; men may be nominated for a Derrick Interview as well. To nominate someone, please visit the Derrick Interview page on his website.
By recognizing and encouraging others, we are helping to lift them up, and making our community a little bit better.
If you have questions about any of these programs, please Contact them directly for more information.
If you would like some help setting up a website for your small business and getting more visibility for your business on the internet, please contact Jax SEO Works. We like to help!
Kenny Harper is a creative and talented, Jacksonville, Florida-based web designer and owner of Key Theory, LLC, and part of the Rock My Image team, who continues to expand his social network of friends and followers.
Kenny has over 10 years of professional experience in freelance web design, website development, and social media optimization in the advertising industry. As part of his professional work, he meet people in many different businesses and with a variety of creative skills and experience.
Social interaction is an important part of Kenny’s personal and business life.
Many of his new clients are referred by friends, fans, or previous and current clients. And social connections also share new, helpful ideas and concepts. Connecting to form a large social group of friends and like-interested people provides a better opportunity for exchange and development.
Sound like a good thing? Want to get more social?
For some examples, Kenny is active in
- American Marketing Association, Jacksonville (JAMA)
- Jacksonville Online Marketing Meetup, the JOMM
- American Institute of Graphic Arts Jacksonville (AIGA)
and other groups that combine for social and business development. Kenny enjoys being active in his community, and meeting new people and making new friends at these social activities. A real Win / Win deal!
Kenny and a friend, Olaf Guerrero, owner of Ravenous Creations often collaborate on website projects.
There’s a bunch of interesting and fun people out there, who’d like to meet you and get to know you better, so get social, and that will also help your website and your business.
The top search engine on the planet, Google, has launched a new social media platform that they call Google+.
You can use it to connect with people socially. It’s kinda like Facebook, but not exactly. It’s kinda like Twitter, but not exactly. This is still a relatively new platform and is growing in popularity as an online social community.
Thinking about getting into Google+ ?
Google+ is one of the many marketing topics that has been discussed by the friendly group of business people, web designers, developers, optimizers, programmers and more, who meet monthly to share knowledge and experiences, and make new friends in a postive Meetup group, the Jacksonville Online Marketing Meetup (JOMM).
The Jacksonville Online Marketing Meetup is hosted by Kenny Harper, and usually meets on the second Tuesday of each month, at the friendly and popular shared office space, CoWork Jax in downtown Jacksonville.
This friendly, growing group was previously known as the Jacksonville SEO Meetup, hosted by experienced e-commerce entrepreneur, writer, and public speaker, the talented Michelle Chance-Sangthong.
To keep up with events, and find other friends who’ve already joined the group, and to sign up, visit the Jacksonville Online Marketing Meetup Facebook page and the Jacksonville Online Marketing page on Meetup.com.
Michelle is a Jacksonville, Florida-based, recognized online entrepreneur, but between her talented use of the internet social platforms, and her adventuresome touring ventures, her fans and followers continue to grow in numbers.
Even though Michelle has an impressive portfolio of examples of success in helping other businesses to improve their websites, their marketing programs, their internet presence, she generously shares her knowledge with others, thanks to her friendly, cheerful, helpful personality.
She continues to engage with and increase the number of her many fans and followers through interesting, helpful, and informative interactions on social platforms like Facebook and Twitter, blog posts, and social speaking events. For some examples, she has been a speaker on small business topics for Jacksonville Chamber of Commerce meetings, she is the founding organizer and a frequent program contributor for the Jacksonville Online Marketing Meetup.
Michelle helps other entrepreneurs with small businesses take their online marketing and e-commerce websites to new levels with The Online Marketing Goddess. She published a very helpful e-book that is now available on Amazon – “Incremental Marketing on a Micro Budget”. Actually, Michelle has impressed so many people, that she now has a waiting list of people who would like her help with their online business!
But even with this level of success, she remains discrete and doesn’t flood her social interactions with desperate plugs for her business. She makes and builds social connections, and occasionally might mention something about her business. Like she and others have said, social networking is for social interaction; too much business and it sounds spammy.
There’s a bunch of people out there, who’d like to meet you and get to know you better, so get social, and that will also help your website and your business.
If you would like help with your small business website, from basic social networking to website re-design or maintenance, Contact Jax SEO Works. We want to hear from you.
What do you do to attract new customers to your business?
Most of us cannot attract customers with a colorful merry-go-round, and so we turn to marketing plans.
There are two general categories of small business marketing:
– Outbound or the old “PUSH” marketing – sending out advertisements on websites, in e-mails, on flyers, in magazines. Based on past experiences with outbound marketing, fewer people react to words like “New!”, “Sale!”, “Amazing!” and other overused terms, and it is more difficult to get the attention of your prospective customers in the clutter.
– Inbound marketing – attracting people to your brand and your products with engaging content – attention getting, interesting, useful, helpful information, supplemented with nice, related images and videos.
There are three main points to remember for successful Inbound Small Business Marketing:
1. Make a social connection, using one or more social media platforms for your business. Use social media that you are comfortable with. Remember to add regular updates, and occasionally mention your product or service, or a special event you are hosting, but not all the time.
An optimized business Facebook page is a great way to start. For a better look at how social media can be good for small business, take a look at this social media article (with infographic) on the Social Media Today website.
2. Get more attention for your message with interesting, topic-related images and videos. Creating a YouTube video channel for your short, optimized business videos and then sharing those videos in your website blog articles can be a real boost for your site’s ranking. More ideas for your small business videos – ask clients to send in videos of themselves using your product, or ask them (ahead of time) about making videos of your personnel providing your service, then feature some of those videos in your blog articles, and then share the articles (from time to time) on your Facebook business page. If you post information about a business event that your company is hosting, be sure to suggest that your Facebook followers share the information. (“Please share this.”)
3. After attracting these potential clients, don’t forget to provide a CTA (Call To Action). As excited as you may be to get hundreds of visitors reading your blog article, you also want to get them to engage with your business. Ask a question and invite them to share an opinion, Ask them to share their experience in a similar situation. Tell them if they have any questions about the information you’ve shared, you’d be glad to provide your insight and make sure your telephone number and link to your Contact page are prominent on your website.
How is your small business marketing going? Do you have questions about this article? Do you want to help market your business better online? Contact Jax SEO Works.
Business Marketing is necessary to keep your business going.
We all want to do more, but there are only so many hours in a day.
Projects can be easier if you are working as part of a collaborative team. A team of good people working with you can help improve your business exposure to new potential clients, and help you continue to grow your business.
Most of us have developed good working relationships with other small business owners, and even refer business to them when the need seems like a good fit. These associations are sometimes called affiliates, and being introduced and recommended by others can help build and extend your brand.
Kenny Harper of Key Theory, Jen DeVore of Marque by Design, and Manny Torres of Torres Creative have launched a collaborative venture, Rock My Image, a strategic marketing team to work with design and image aware companies.
Rock My Image will develop cohesive and creative marketing campaigns for clients that need strategic planning, message development, creative execution and deployment in all mediums.
You probably can think of some other small businesses that you can collaborate with to benefit the community as a team; a team effort able to accomplish more than an individual small business could?
For example, your business may re-roof homes, and you may collaborate with another small business who installs vinyl siding.
Or your business may be a neighborhood gym, and you collaborate with local small businesses that sell sports shoes, sporting clothes, and healthy, organic food.
There are lots of ways to collaborate and help others and also help your business.
Are you already part of a collaborative business effort that you have found helpful? Please leave a Comment so we can share your idea to help others.
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