Archive for category Social Media Marketing
An Internet Press Release for Your Business.
Posted by admin in Internet Marketing / PPC, Social Media Marketing on May 17, 2010
Share Big News about your Business with an Internet Press Release.
The term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew the details.
You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in a Press Release.
- Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
- Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
Open a new store? Launch a new website? Hire a new person to start a new project?
Press Release! - Add an interesting, related image or video.
- Add a link to your website in your Press Release, and offer something interesting to come visit your website and sign up for your RSS feed or your Newsletter.
We can help you create and send out your own Press Releases.
Have some other insights to share about Press Releases? Please share your comments.
Improve Yourself and Your Website.
Posted by admin in Getting Started, Internet Marketing / PPC, Social Media Marketing, Social Media Networking on May 7, 2010
Who wouldn’t like to meet new friends with a common interest and learn how to improve their website?
A recent article on behavior by Kathleen Doheny (http://bit.ly/cSeUHu) in AAA magazine “Going Places” shared that scientific research has proven that, not only do people tend to associate with other people who are like themselves, but also that there is a direct effect of the behavior of the other people we associate with regularly on our own behavior.
Michelle Chance-Sangthong, talented owner of Redhawk Strategies, and leader of our Jacksonville SEO Meetup brings a group of friendly people together each month, people who also have an interest in improving their websites and in helping others in the group by sharing ideas.
If you live in the Jacksonville, Florida area,
come join us at our next meeting for an evening well spent.
If you live in another area,
just go to the Meetup website and search for a group near you. This is a great way to make new friends in your area with a common interest.
Start a blog on your small business website!
Posted by admin in Content Development, Social Media Marketing, Social Media Networking, Website Development on February 1, 2010
A blog can be a part of your social media program, a way to reach out and begin communicating with your web site visitors.
Your blog post can share something interesting, helpful, believable, and sometimes even something funny.
Pick a topic for your blog that you can relate to your small business. Your blog topic should be something you know about, or you will have to do research just to find subjects to blog about. For example, if your buisiness installs gutters, consider blogging about home improvements.
Do some research on the Internet.
- Find out which blogs / bloggers are rated most popular for your blog topic.
- Read some popular blog posts.
- If you can add helpful information to the discussion, leave a comment and a link to your web site. (It is considered bad manners to just leave a comment like, “Nice article.” or “Very informative.”, followed by your name and web site link.)
Your blog posts can mix in a little marketing, advertising, and promotion, and should always include an easy path for web site visitors to contact you for more information.
Your goal should be to make new posts on your blog on a regular schedule, for example two to three times each week. Regular posting also adds new content to your web site, which both visitors and search engines like to see.
What do you think ? Do you have any other ideas to share ?
Like some help improving your small business web site?
Contact Jax SEO Works today!
If you liked this article, you might also enjoy reading:
Marketing your Small Business with Blogging.
Social Media can help Promote Your Local Small Business.
Social Media Can Help Promote Your Local Small Business.
Posted by admin in Getting Started, Social Media Marketing on January 16, 2010
Get the New Year off to a Great start by getting your business involved in Social Media Marketing.
Like Li Evans shared in a recent article on local small businesses and Social Media Marketing, “Small businesses have some huge advantages in social media over the Walmarts of the world. . . have a much easier time personally connecting with their audience because, more likely than not, they know the majority of them personally.
Those personal connections make it much easier to build your communities in social media sites . . . . People readily become your fan, recommend you to other local friends, and tag and submit their own photos that help promote your local business.” Read the rest of Li’s article at: http://searchenginewatch.com/3635828
Getting your business involved in Social Media Marketing may seem new and intimidating, but it can be easier than you think. More social connections allow you to build a broad base of trust in you, your business, and your products or services, and that can mean more customers for your business.
Let Jax SEO Works help your website grow your business ! Contact Jax SEO Works today !
If you liked this article, you might also enjoy reading:
Better Social Networking.
Social Media for Small Business.
e-coupons for your business ?
Posted by admin in Internet Marketing / PPC, Resources, Social Media Marketing on December 26, 2009
Does the thought of your small business’ coupons going into a recycle bin make you cringe ? Maybe it’s time to try a new approach – Groupon.
e-coupons for small businesses ? What an idea !
I just read about the concept in Kunur Patel’s recent article, Groupon Takes Coupons Into the Social-Media Age. Currently offering deals in 39 cities across the United States (including Jacksonville, Florida), “Groupon e-mails a daily deal per city and consumers opt-in to buy a restaurant gift certificate, a health and beauty service, or entertainment offer at typically 50% off face value — say $30 voucher for $60 dinner or $50 for a spa package. Once the deal has hooked a predetermined number of people, everyone who has opted in then “buys” the deal, and the marketer gets the money minus Groupon’s cut, which is usually 30%-50%, according to Groupon founder Andrew Mason. It only works if the deal attracts critical mass, however — if the offer doesn’t reach its threshold, the deal is canceled and no one pays, not even the provider. (The threshold varies by advertiser; some deals require only 50 people to buy in, others need 500.)”
How’s that for environmentally friendly ? Less paper to recycle.
We can help your website market your business better ! Contact Jax SEO Works today !
Make New Business Leads with Discussions, Questions and Answers
Posted by admin in Internet Marketing / PPC, Link Building, Resources, Social Media Marketing on December 26, 2009
Take a look at LinkedIn Discussions and LinkedIn Answers; if you can contribute to a good discussion or help answer even one of the questions, your comment can also introduce you to new, potential customers.
If you are in small business, now is a good time to post your profile on LinkedIn (if you haven’t already).
Next, join a group in your industry on LinkedIn, then look at their current Discussions. If you can add to the discussion, it is a great way to network and meet new people.
And then take a look at LinkedIn Answers. Like Jason Falls says in his recent article How To Drive Business Leads With Question & Answer Forums, “People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. . . . In essence, the best practices (theirs and mine) remind you to be helpful first, don’t go in trumpeting your sales pitch and focus on long-term relationship building and benefits rather than seeing a sudden influx of leads because you clicked a button on a website. Nothing is that easy. It’s like being at an off-line networking event. You work at it a while and you get results.”
And you can use the same principle at other open forums.
Get started by reviewing the questions. Find one that you are interested in and then do a little research, so that you can include some references in your response. (The answer that you provide with references will be much more impressive than sharing your best guess at the answer, and will make a better impression for you and your business.)
Want to help your website market your business better ? Contact Jax SEO Works today !
Better Social Networking
Posted by admin in Social Media Marketing on November 8, 2009
Do you use Social Networking to meet and evaluate new clients ? There are opportunities to gain new customers at most meetings and other social events.
Michelle Chance, talented marketing consultant and owner of Redhawk Strategies, recently shared these great insights as a panel member at a recent AIGA Jacksonville “Design After Dark” lecture.
1. A networking event is NOT just having a few social drinks with friends and discussing your recent accomplishments.
2. Try to find out who will be at the meeting. Select 3 new people that you want to connect with and evaluate for potential of doing business.
3. Seek these 3 people out after the meeting. Introduce yourself and begin to evaluate them as future clients.
- ask leading questions about their business to encourage them to talk
- keep in mind that you are also making an impression on them
- if friends interrupt with an invitation to join them to socialize, politely tell friends that you will join them later, after you finish talking to the person you’re currently meeting.
Also remember to
- exchange contact information
- based on your evaluations of these 3 people, contact potential clients to follow-up and build working relationships.
Help your website grow your business ! Contact Jax SEO Works today !
Social Media for Small Businesses
Posted by admin in Social Media Marketing on October 21, 2009
Joining the Social Media generation can help you to meet new clients.
Statistics show that more and more Americans are routinely using social media like Facebook and Twitter. Social Daily News and Small Business Daily (as featured by SocialNetDaily) articles support the concept that small business should join the growing arena of social media.
Since “many aspects of current social media are niche interest based, which is to say that they focus on people with a shared hobby, knowledge base, or frame of reference, you can easily locate the clientele who will be most likely to give you their business.” (Social Daily News)
But the social media concept for businesses is to first develop a relationship with these new potential clients, be friendly, share good, helpful information, and then (every once in a while, just like on television shows from fifty years ago would say, “And now for a word from our sponsor. . . .”) share information about your product or service.
And make sure that your occasional social media announcement makes the benefit to these people clear to them. You only have the first few sentences of your announcement to get their attention.
This Youtube video gives you a lot of information about the shift in social media, in just a few minutes.
(Video provided courtesy Sarah E. Harper and Youtube.)
Let Jax SEO Works help you into the Social Media generation. Contact us today.