Archive for category Website Development
Since the website launch, we have been working with Top Tier Seamless Gutters to add content to their website and with their internet marketing.
Owner Nathan Littlefield and his crews install seamless gutters and underground drainage, and clean and repair gutters in the Jacksonville, Florida and southern Georgia area, for both residential and commercial clients.
Their basic website gives Top Tier Seamless Gutters a presence on the internet. Their website informs the public about their services and also provides a focal point for business listings on the internet, such as:
Periodically updating a website content provides different, interesting information and photos for repeat website visitors and helps keep their website ranking better in search engine results.
Earlier Top Tier Seamless Gutters projects are shared on their Seamless Gutter Projects web page. Information and photos from more recent projects are added as articles in their Top Tiers Seamless Gutters blog, to make visiting their website a more informative and rewarding experience.
So if you are in the market for gutters, gutter repairs, gutter cleaning or underground drainage piping, give Nathan Littlefield at Top Tier Seamless Gutters a call at 904.609.0240.
And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.
Food blogs can attract a lot of website visitors, because everybody eats, but your interests and the way you develop your blog website determines the type of followers you will have.
If you love to cook, and share your cooking with others, you may create a site like Henriettibles, with scrumptious recipes written with easy to follow directions and a taste of humor. Having fun and cooking good food; a combination that is hard to beat. New cooking tips and food related information keeps Henriettibles Facebook page followers coming back and visiting the website.
Although Miz Jackie’s Catering and Promotions doesn’t have a website yet, owner and chef Jacqueline A B Davis keeps followers informed about local events she is catering and shares positive thoughts via posts on her Facebook profile and her Facebook business page. So many people enjoy her catering because Miz Jackie loves cooking quality, good, fresh, and healthy foods with no salt, sugar, or grease, and enjoys making a memorable presentation of her food.
Each of these sites has (or will have) a food blog, but each site is focusing on interests of different website visitors.
What is the focus of your website? What people do you want to see what you share on your website? Are they young adults, or seniors? Are they mostly women, or mostly men? Do you want young, stay at home Moms to read the content of your website, or are you more interested in communicating with young professionals? The people you want most to see your website are your “target audience”.
Your website will get more visitors and more returning visitors if your website is focused on your target audience.
Jax SEO Works can help you figure out who is the target audience for your website. Contact Jax SEO Works to get started improving your website.
Some businesses make “FREE” website offers.
Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.
And there is no such thing as a free website.
The company offering a free website to new clients frequently retains the domain name, so if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had; all of that stays with the “free” website that belongs to the original marketing company.
And the major search engines, Google, Bing, and Yahoo, have shared numerous articles, explaining that ranking well in their search results means having easy to use websites with original, interesting information. If people like the website and come to that website for that keyword or keyword phrase, then the site will rank better.
Your local small business marketing focus should be on your business, your brand, and your service area, and what people see when they search for your business on the internet.
Recently we looked at a free website that a friend had gotten from a company who said they would help them get more business.
- The evidence that the company was using a content template was clear.
- And using basically the same words again and again, and just changing the business name and service area doesn’t fool people or search engine robots any more.
- If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.
If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.
– – – – – – – – – Originally posted in 2010 – – – Updated May, 2015 – – – – – – –
On your website, do you endorse products or services provided by other businesses? You website needs an endorsement disclosure statement.
The Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.
To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.
Does your website have an endorsement disclosure statement?
We can help your website market your business better! Contact Jax SEO Works today!
Want to know some easy things you can do for your website to make it better? Want more website visitors?
Here is a short list of tips to get you started thinking:
- Is you contact information accurate and current? If your e-mail address is wrong, or your telephone number, or even the street address of your business, you need to get that corrected.
- When was the last time you checked your links? Go through your site and check the internal and external links to make sure all are working. Your website maintenance will be appreciated by your website visitors.
- Does your website have a copyright date posted in the footer of each page? A current year copyright is a positive reflection on your website. The copyright date should either be kept current or not be posted on your website.
- This is a good time to go through the main pages of your website. If it has been a while since your last review, check your content for edits and updates. You may want to share a new perspective or new talent or a different insight on the topic. Work on a better way to share your ideas with your website visitors.
- And don’t forget to check your navigation links. Even if you have a sitemap, your website visitor will appreciate being able to easily move around on your site.
Did you think of something else for a better website? Please leave a comment.
If you’d like help improving your website, Contact us!
Duplicate content on your website can hurt your search engine ranking, and make a bad first impression with your website visitors. Don’t do it!
Have you ever been researching a subject on the internet, and gone to a site and remember seeing the very same wording, on a site you were on just a few minutes prior? Déjà vu, but not in a good way.
You have probably heard the old quotation from Charles Caleb Colton, “Imitation is the sincerest form of flattery.” Others call it plagiarism. But search engines do not like seeing exactly the same content on more than one website, just like you don’t.
Even if one web page was published prior to the page with duplicate content, search engines don’t always give the credit to the site that published the content originally. Some search engines drop both websites’ duplicate pages from their listings.
People (and search engine robots) who visit your website want to see what to see your unique and interesting information; what makes your business, product, or topic stand out from others.
To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.
If you find your content on other websites, you can modify your content to make it your own by:
- adding information that is specific to your own website (this is best)
- changing some of the words, using synonyms
- changing or adding headings
- restructuring several sentences in each paragraph
If you need help with your small business website; getting more website visitors on the internet, coming up with ideas to get better results with your website, updating your website with new articles, Jax SEO Works can help. Contact Jax SEO Works.
Whether it’s your car, your home, or your website, regular maintenance is important to keep things running smoothly.
How are you doing with your website maintenance?
Each day, people and search engines scan the Internet for information about products and services.
To help your website stand out among other sites offering similar products or services, your website needs to be original, interesting, helpful, and informative. And your periodic website maintenance is how you keep your website fresh for your website visitors and search engines.
OK, so what is website maintenance?
Website Maintenance can include:
- Adding a new article or page (visitors and search engines like to find new, helpful information)
- Changing out images / photos for a new look
- Checking for broken hyperlinks (nobody likes finding a broken link on your website)
- Updating information in the site (just read through the pages and articles in your website, and see if you have anything new to share or change; your visitors and search engines won’t know if you don’t tell them)
- Once you get started doing this periodically, you may think of more ways to help your website
Search engines and website visitors appreciate improvements like these to your website. Your periodic maintenance will help you to have higher search engine rankings and more returning website visitors. (These are organic results, so they will be a steady improvement over time, not a sharp jump.) Check your analytics and see the results.
Have some more suggestions for periodic website maintenance? Please share your comments.