Archive for category Website Development
Opportunity
Posted by admin in Getting Started, Keyword Development, Social Media Marketing, Website Development on August 19, 2011
Hey, do you hear that sound? That’s Opportunity knocking.
The nation’s economy is on a rollercoaster, but if you hear opportunity in all the noise, then now is the time to help your business; improve your online presence, increase your search engine rankings, and make some “lemonade” out of all of these “lemons”.
Some businesses are folding up, cutting back, even looking for work in other, larger businesses. Instead, we can help you make those small changes that will have big returns.
Jax SEO Works and Key Theory are helping small businesses optimize their business websites.
By using SEO techniques and social media concepts, with some strategic planning, we can help you make your site rank higher in search engines for certain key terms. Optimizing your website for related terms will increase the probability of your site being found sooner, too. And, the easier people can find your website, the more traffic your website will get, and more sales for your business.
Want to understand more about SEO? This YouTube video will help.
Contact Ken at Jax SEO Works, or Kenny or Rylan at Key Theory to get started today.
5 New Year Website Tips
Posted by admin in Website Development on January 24, 2011
Want to know some easy things you can do for your website to make it better? Want more website visitors?
Here is a short list of tips to get you started thinking:
- Is you contact information accurate and current? If your e-mail address is wrong, or your telephone number, or even the street address of your business, you need to get that corrected.
- When was the last time you checked your links? Go through your site and check the internal and external links to make sure all are working. Your website maintenance will be appreciated by your website visitors.
- Does your website have a copyright date posted in the footer of each page? A current year copyright is a positive reflection on your website. The copyright date should either be kept current or not be posted on your website.
- This is a good time to go through the main pages of your website. If it has been a while since your last review, check your content for edits and updates. You may want to share a new perspective or new talent or a different insight on the topic. Work on a better way to share your ideas with your website visitors.
- And don’t forget to check your navigation links. Even if you have a sitemap, your website visitor will appreciate being able to easily move around on your site.
Did you think of something else to better your website? Please leave a comment.
If you’d like help improving your website, Contact us!
Endorsement Disclosure Statement
Posted by admin in Getting Started, Internet Marketing / PPC, Resources, Website Development on March 21, 2010
On your website, do you endorse products or services provided by other businesses? You website needs an endorsement disclosure statement.
Recently the Federal Trade Commission posted new Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.
To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. Go to http://www.disclosurepolicy.org, fill in your information and answer simple questions, and then copy and paste the resulting policy statement on a page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.
Does your website have an endorsement disclosure statement?
We can help your website market your business better ! Contact Jax SEO Works today !
Start a blog on your small business website!
Posted by admin in Content Development, Social Media Marketing, Social Media Networking, Website Development on February 1, 2010
A blog can be a part of your social media program, a way to reach out and begin communicating with your web site visitors.
Your blog post can share something interesting, helpful, believable, and sometimes even something funny.
Pick a topic for your blog that you can relate to your small business. Your blog topic should be something you know about, or you will have to do research just to find subjects to blog about. For example, if your buisiness installs gutters, consider blogging about home improvements.
Do some research on the Internet.
- Find out which blogs / bloggers are rated most popular for your blog topic.
- Read some popular blog posts.
- If you can add helpful information to the discussion, leave a comment and a link to your web site. (It is considered bad manners to just leave a comment like, “Nice article.” or “Very informative.”, followed by your name and web site link.)
Your blog posts can mix in a little marketing, advertising, and promotion, and should always include an easy path for web site visitors to contact you for more information.
Your goal should be to make new posts on your blog on a regular schedule, for example two to three times each week. Regular posting also adds new content to your web site, which both visitors and search engines like to see.
What do you think ? Do you have any other ideas to share ?
Like some help improving your small business web site?
Contact Jax SEO Works today!
If you liked this article, you might also enjoy reading:
Marketing your Small Business with Blogging.
Social Media can help Promote Your Local Small Business.