Duplicate content on your website can hurt your search engine ranking, and make a bad first impression with your website visitors. Don’t do it!
Have you ever been researching a subject on the internet, and gone to a site and remember seeing the very same wording, on a site you were on just a few minutes prior? Déjà vu, but not in a good way.
You have probably heard the old quotation from Charles Caleb Colton, “Imitation is the sincerest form of flattery.” Others call it plagiarism. But search engines do not like seeing exactly the same content on more than one website, just like you don’t.
Even if one web page was published prior to the page with duplicate content, search engines don’t always give the credit to the site that published the content originally. Some search engines drop both websites’ duplicate pages from their listings.
People (and search engine robots) who visit your website want to see what to see your unique and interesting information; what makes your business, product, or topic stand out from others.
To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.
If you find your content on other websites, you can modify your content to make it your own by:
- adding information that is specific to your own website (this is best)
- changing some of the words, using synonyms
- changing or adding headings
- restructuring several sentences in each paragraph