A blog can be a part of your social media program, a way to reach out and begin communicating with your web site visitors.
Your small business blog post can share something interesting, helpful, believable, and sometimes even something funny.
Pick a topic for your blog that you can relate to your small business. Your blog topic should be something you know about, or you will have to do research just to find subjects to blog about. For example, if your business installs gutters, consider blogging about home improvements.
Do some research on the Internet.
- Find out which small business blogs / bloggers are rated most popular for your blog topic.
- Read some popular blog posts.
- If you can add helpful information to the discussion, leave a comment and a link to your web site. (It is considered bad manners to just leave a comment like, “Nice article.” or “Very informative.”, followed by your name and web site link.)
Your goal should be to make new posts on your small business blog on a regular schedule, for example two to three times each week. Regular posting also adds new content to your web site, which both visitors and search engines like to see.