The text on your website should be as original and unique as your approach to the topic of your website.
Just like people who visit your website want to see what makes your business, product, or topic stand out from others, search engines don’t like to see the same text on several websites.
You may not be copying text from other websites, but others could be copying text from yours. Presenting text that has been copied word-for-word from an another website as new and original is categorized as literary theft, plagiarism.
Pages on your website that have duplicate content could be penalized by search engines by dropping both websites’ duplicate pages from their listings.
To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.
If you find your content on other websites, you can modify your content to make it your own by:
- adding information that is specific to your own website,
- changing some of the words, using synonyms,
- changing or adding headings,
- restructuring several sentences in each paragraph.