Most people have heard of and even used Craigslist. It’s a huge, free access website that provides local classifieds and forums with all sorts of items for sale, jobs, housing listings, services, local community ads, and events, and many can be posted for free.
Many small, local businesses marketing are focused on getting local clients; they cannot provide their service to people living in, say, South America and their content is all written in American English, anyway. Or the cost of shipping their products overseas would be prohibitive.
Local listing for their business, on sites such as on Google My Business (which is tied in with Google Maps and Google+) can help.
To find your clients where they look, we have found that some small businesses are successful with optimized Craigslist ads.
- Interesting and useful ad content
- Adding links from their ad back to appropriate pages of their business website
- Adding focused, topic-related eye-catching photos
Each of these steps can help to optimize your business ad.
While Craigslist users do have to watch out for Scammers and other miscreants, the site has established a reputation as a friendly, helpful site, providing a wealth of helpful information in a vast selection of localities, and as such it remains a resource for helping small, local businesses increase local visibility of their products or services.