Based on our research and experience, the first thing you should do for your small business is create a brand, figure out your target audience, and get your website created and launched. These fundamental steps put you ahead of many of your small business competitors.
- You will need to keep actively feeding new, interesting, and helpful information to your website.
Tell people about your services – what you do and a little about the way you do it that makes your service stand out from your competitors. Do you wear booties to go into people’s homes? Are you and your technicians trained and certified by a well known resource in the industry? Do you have a special Quality Assurance team that follows up and checks every job? Your potential clients will not know all the bonuses that your service provides unless YOU tell them.
Tell about your products, or the products you use to perform your services, and be sure to let people know why you have found these products to do the best job. Does this product last for 50 washing cycles? Does your product provide a shiny surface without buffing? Write your descriptions as factual statements, adding data when possible for more credibility. Don’t write to sound like those annoying commercials that you don’t like to hear on the radio or television. You don’t like to hear those obvious sales pitches, and most of your website visitors don’t either.
The next step is to add social media for your business.
Social media for business is just that – people getting social on different media platforms like Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Snapchat.
Each social media platform has its own personality. Some messages are better shared on one platform than on others. But the most important thing is to start.
On Facebook, you should start a personal profile about yourself, and a business page. You can also create a personal profile and business page on LinkedIn. Twitter does not have business pages, so your Twitter profile should be a combination of your name and your business – for example, Ann Smarty has her website name as her Twitter handle – @seosmarty, and Angela Dunn also uses her blog name as her Twitter handle – @blogbrevity.
Please, don’t try setting up as many social media for business profiles and pages as you can. To be worthwhile, each social media account will need a regular visit and some interaction, so the more accounts you set up, the more you will have to keep up with. Facebook, LinkedIn, and Twitter are great for getting started.
It’s good to friend, contact and follow some other people and businesses that you do business with; they may share some good information that you would like to share too, and sharing like that is good for both of you.
Before you start posting status updates and Tweets, take a look at some of the messages shared by your peers, to get an idea of what is good to post. If you see a post by one of your friends that really impresses you, sharing or re-Tweeting it is OK. Just don’t always post information about your business, and don’t like or share EVERYTHING that’s posted by a friend or another business; too much is just too much. Share something funny, interesting, positive, or helpful most of the time. And you don’t have to post more than one or two messages. Every 4th or 5th time, you can share something interesting about your business.
In a recent article, Entrepreneur shared some helpful Social Media tips for local business that provides some more perspectives.