Who hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?
And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).
Basic SEO (Search Engine Optimization) helps your website to get a better ranking from search engines and to get more website visitors than websites which have not been optimized.
What helps optimize your website for search engines and visitors?
- Use good long-tailed keywords.
- Good, helpful, interesting content.
- Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
- Website design to create interest in your website (and your product or service).
With millions of websites on the internet, each search engine (e.g., Google, Bing, Yahoo!, About, etc.) uses their own set of algorithms (calculations) to evaluate each website, and then arranges them according to best in their opinion, first, in their search results based on each user’s query.
“Content is King.” Has been the motto of many people who help optimize websites to rank better in search results. Original, interesting, focused, content will rank better than rambling content that makes no sense. Photographs related to the web page topic, with appropriate optimization, will help improve ranking, too. Related videos also help ranking, as can links from and to the various website pages.
And Search Engine Optimization guidelines continue to develop and change as search engines try to provide desired results for internet users.
Often, some professional insight can help you get started in the right direction to your website goals.