Blogging can help market / advertise your business product or service.
A “blog” (contraction of the terms web log or weblog) is a category of website where brief articles are posted periodically. In addition to text, the posts can contain photos / images, graphics, or even videos.
Many small businesses use blog posts to tell visitors about the products or services that they provide. They make their blogs interesting and informative. They post new articles on a regular basis, to keep visitors coming back to see the latest, or to subscribe to the business’ RSS (Really Simple Syndication) feed from their website (so the visitors can see the new blogs as they are posted, without having to go to the business’ website). Then these website visitors buy those products or services.
Blogs can bring more visitors to your website, more customers to your business, and that means more opportunities for sales.
Just remember : When you write a blog for your business, you want to share information about your product or service that sounds:
- intriguing,
- exciting,
- curious and/or unusual (but true),
- and is easy to understand and remember.
Does your business use blogging for marketing and advertising ?
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