What do you do to attract new customers to your business?
Most of us cannot attract customers with a colorful merry-go-round, and so we turn to marketing plans.
There are two general categories of small business marketing:
- Outbound or the old “PUSH” marketing – sending out advertisements on websites, in e-mails, on flyers, in magazines. Based on past experiences with outbound marketing, fewer people react to words like “New!”, “Sale!”, “Amazing!” and other overused terms, and it is more difficult to get the attention of your prospective customers in the clutter.
- Inbound marketing – attracting people to your brand and your products with engaging content – attention getting, interesting, useful, helpful information, supplemented with nice, related images and videos.
There are three main points to remember for successful Inbound Small Business Marketing:
1. Make a social connection, using one or more social media platforms for your business. Use social media that you are comfortable with. Remember to add regular updates, and occasionally mention your product or service, or a special event you are hosting, but not all the time.
An optimized business Facebook page is a great way to start. For a better look at how social media can be good for small business, take a look at this social media article (with infographic) on the Social Media Today website.
2. Get more attention for your message with interesting, topic-related images and videos. Creating a YouTube video channel for your short, optimized business videos and then sharing those videos in your website blog articles can be a real boost for your site’s ranking. More ideas for your small business videos – ask clients to send in videos of themselves using your product, or ask them (ahead of time) about making videos of your personnel providing your service, then feature some of those videos in your blog articles, and then share the articles (from time to time) on your Facebook business page. If you post information about a business event that your company is hosting, be sure to suggest that your Facebook followers share the information. (“Please share this.”)
3. After attracting these potential clients, don’t forget to provide a CTA (Call To Action). As excited as you may be to get hundreds of visitors reading your blog article, you also want to get them to engage with your business. Ask a question and invite them to share an opinion, Ask them to share their experience in a similar situation. Tell them if they have any questions about the information you’ve shared, you’d be glad to provide your insight and make sure your telephone number and link to your Contact page are prominent on your website.