A web page keyword is a word or short phrase that is important to you and your business.
For each page of your web site, you should pick a word or short phrase to be the main focus of that page, and then include that word or phrase several times on the page.
For example, if you are selling fresh, locally-grown, organic strawberries, you would certainly want one page to feature “organic local strawberries in Jacksonville”, several times on the page, so search engines could tell that subject was important for that page, and so your web site visitors would have several reminders about that product as they read your website page. (Of course, it is always good to add a nice, related photograph to your web page, too.)
The source code for that web page should include a meta keyword tag, listing your “organic local strawberries in Jacksonville” keyword.
While some search engines such as Google have stated that they do not use keywords to rank pages, other search engines still do, so keywords are still important.
Current search engine ranking practices appear to favor focusing on one keyword or keyword phrase per page. This trend has the added benefit of encouraging websites to grow is size (number of pages) which also helps web site rank.
How many times should you use your keyword or keyword phrase on a web page? I have seen suggestions ranging from three to five times per page, but you should consider what would appeal to your visitors. Ask a friend to read the page, and then ask for their response.
Care to share a comment about one of your experiences with keywords?
We’d like to hear your comments.
A related article on this topic that you might like to read: Selecting Keywords for your Website.