FAQs
Here are some questions we frequently hear. If you have a question you would like answered, please share it – Contact Jax SEO Works.
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Will a blog improve the search engine ranking of my website ?
Just having a blog on your website doesn’t improve the search engine ranking of your website, but if you add to your blog with unique posts that are interesting, helpful, or even funny, you are adding new content to your website and both search engines and website visitors like that. You should add a blog to your website and you should post new content on your blog on a regular basis. As you add new articles to your blog (and new content to your website) search engines and visitors will come to your site more frequently, to see what is new. Blogs are certainly one way of easily adding new information to your site. Newsletters archived on your site can provide a similar benefit, as can archived press releases, or a popular forum.
For even more benefit from your blog, get social and invite your reader to begin an exchange of information by adding their insights and comments
- Do you have another tip for how to . . .?
- Have you heard of any other . . .?
You can also post your blog to blog sites like BlogCatalog, Technorati, and Blogarama, with links back to your website, for even more visibility for you and your website.
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Where are the best places to use my keyword phrases on my website?
Your web designer and your SEO representative can help you use your researched keyword phrases (anywhere from 3 to 5 of these per page) in 1) your meta Title, 2) in the page content/text, and 3) in the anchor text of onsite links (and backlinks to your site from other websites).
Anchor text is the clickable text that visitors see, and is part of the HTML code link.
A poor choice for anchor text would be “Click here”.
A better choice for anchor text would be using a keyword or phrase for your website, such as “Contact Jax SEO Works“, using the name of your website to link to your contact page.
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What is Black hat SEO?
Black hat Search Engine Optimization often employs practices such as excessively repeating keywords on website pages, hiding black text on black page background (or white text on white page background, etc.), flooding keyword meta tags with huge numbers of keywords, and other methods to trick the search engines. Years ago, these practices fooled search engines into ranking the websites higher. Search engine continue to evolve and the alogrithms (formulas) they use to rank websites are no longer fooled by what are considered to be black hat SEO methods to improve website ranking. Websites that are caught applying Black Hat SEO methods are penalized for their use.
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What is White hat SEO?
Jax SEO Works uses White hat SEO methods. White hat SEO methods include researching good keywords for your website, adding fresh, unique, interesting, helpful or even funny content to your website, and adding good links and backlinks and a blog to your website. Read more about our SEO practices.
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What is Social Media?
Social media allows the user to post content, to create peer-to-peer conversations. It can be text, audio, or video, and social dialog in the form of comments is encouraged. A blog is a form of social media, or a video on YouTube, or use of social networks like Facebook and Twitter.
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What is Social Media Marketing (SMM)?
Social Media Marketing usually focuses on promoting content to social media members, using the social media such as Facebook and Twitter to increase website traffic and increase brand exposure. SMM often includes developing content that targets social media members, building a network of other social media members, encouraging building relationships with other members through interaction and encouraging inviting more friends to become followers or fans.
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