Share Big News about your Business with an Online Press Release!
The term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew all of the details.
You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in an Online Press Release.
- Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
- Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
Open a new store? Launch a new website? Hire a new person to start a new project?
- Add an interesting, related image or video.
- Add a CTA (CALL TO ACTION) such as – See our website for more information, Sign up for our RSS feed to keep informed about this subject, Visit our website for to sign up for this great deal and then don’t forget to link to your website!