Posts Tagged improve your website

What is RSS feed and why do I want it for my website?

Many websites which share articles invite visitors to subscribe via RSS feed to get their articles regularly.  RSS is an acronym for Really Simple Syndication, and is an easy way for your visitors to get articles from your website, as they are posted.

The RSS (Really Simple Syndication) icon.Feeds are a way for websites to distribute content to their viewers. This lets anyone keep track of a large number of their favorite websites or blogs, without having to remember to check each site manually or clutter their e-mail inbox. This streamlines online experience by aggregating content in one place to be read whenever they want.

Some websites even add RSS feeds from other, content-rich websites to keep new and interesting articles pouring into their websites.

Content writingHow will my subscribers be able to read my RSS feed?

If your website visitor subscribe to the RSS feed on your website, you should also suggest that they will need a news aggregator such as feedly, Google News, or Digg Reader.

If you have a WordPress website, you may be able to add an RSS feed plugin yourself.  Based on the development application used to create your website, you may need help from your web designer.

If you are ready to start improving your website, including adding a RSS feed, we can help.

Contact Jax SEO Works.

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Better Motivation

Sometimes all of us feel the challenges of our work are overwhelming – but we keep going, because that is the difference between us and our competition.

Keep going! Motivation!We know we have a dream of what we want to accomplish, and the only way to make that dream happen is to:

  • take a different perspective of our situation,
  • consider all of the good things we have going for us, and how far we have come,
  • then consider a few good things you can do today, and do your best.

What are some things you could do today?

  • improve your website to tell people what you do better than your competition,
  • communicate your brand with the public,
  • communicate with your customers using social media; give them a benefit for their business,
  • network with related businesses to for more benefit to your customers.

What helps you get motivated to follow your dream and make your business more successful? Share your thoughts about motivation with us.

Help your website grow your business ! Contact Jax SEO Works today !

Make that difference in your business, in some other peoples lives. Be the man (or the woman) that makes your dreams come true.

Enjoy this short video, and then get started today.

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A competitive business advantage.

What makes your business stand out from others that offer the same type of product or provide the same service?

customer-opinion-survey-formWe agree with Duct Tape Marketing; you can find the competitive advantage your business has by periodically asking your customers questions like these:

1. What made you decide to hire us/buy from us?

2. What’s one thing we do better than others with whom you do business?

3. Is there something we could do to create a better experience for you?

4. Will you refer us to others, and if so, why?

5. What words would you type into a search engine like Google to find a business like ours?

While it’s always good to hear complimentary answers like “Your company provides superior service.”, you’ll need to ask your customers for specific responses to have the information you need.

Start finding out what your customers think about your business; put questions like this onto a form and ask a few of your customers each month.  You can learn a lot from your customers.

Then you can focus your advertising on your competitive business advantage, and attract even more customers for what you do best!

Has a survey like this been helpful to your company?  Leave a comment and let us know.

Let Jax SEO Works, a local, family-owned small business, help you improve your small business website.
Contact us today!

Survey image originally posted by  codetechnology.wordpress.com/2008/06/

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Website Analytics for your Website.

The term Website Analytics may sound intimidating, but an analytics report of the activity on your website just provides you information about people visiting your website over a period of time.

Google Analytics logo

As one of our Search Engine Optimization methods, Jax SEO Works uses Google Analytics to track website activity. This allows us searching on the internetto monitor website visitors and compare data like the number of recent visitors your website had to the number of visitors in a previous period. Reports show if your visitors found your website by search engine, or if they typed your website’s URL into their browser and came directly to your site. You can see a lot of information in these reports, including which web pages were visited most frequently, and even how long visitors stayed on your website.
We evaluate and share this data with each respective client as part of our continuing work to improve your website and bring your local small business more new customers.

Help your website grow your business ! Contact Jax SEO Works today !

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Skilled Help Can Improve Your Website.

It’s OK to get skilled help to improve your website.

Few people excel in every website skill.  To make your website better, you can hire a multi-talented company, or (on a smaller budget) hire some freelance help as you can afford them.

freelance photographerFor example, a Google search for “hire freelance” will yield results for :

  • copy (content / text) writers, and even people to write and post blogs for your website
  • web designers
  • photographers
  • keyword research
  • getting more hyperlinks  to your website

To keep the search local, just add your city’s name in your search.

In addition to letting your friends know that you are looking for freelance help on LinkedIn and Facebook, two popular online sources for freelance workers are Elance, and oDesk.  Both provide information on a large selection of freelancers, their portfolios, earnings, and more.

If you are just getting your small business website going, or if you would like some ideas on improving the results you are getting with your website, Contact Jax SEO Works.

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Budget for Website Marketing

flat screen tvYou’ve probably seen tv ads for building your own website for free.

Sounds good, but there’s more to building an effective business website than just what those ads show you.

There are millions of websites on the internet.

A little help from someone who has experience in digital marketing can mean the difference between a website that just sits there, and a website that brings you clients.

You want your website to help people to find out about the products or services you provide with your business.

Ways to improve your website marketing, making your website easier for your potential clients to find :

  • Website Maintenance (your website needs to be maintained regularly, checking for broken links, adding new information, removing information that is no longer helpful or interesting, etc.)
  • Content Development (mainly concerned with the text on your website; you need to have information that people are searching for, and share information that search engine robots read to find a website in response to people’s search request, hence the popular quote, “Content is King!”)
  • Keyword Research (keywords are the words or short phrases that are used on your website, and that your clients will use to search the Internet for your website – selecting good keywords for your website pages and articles can make the difference between your website helping you find new clients, or not)
  • Increasing the Number of Inbound Hyperlinks to Your Website (the number of hyperlinks (also called links) from other websites to your website represents your website’s popularity, and getting links from quality sites is very helpful)

If you have a small business website and would like some us to take a look to see if there are some easy ways to improve your digital website marketing program, Contact Jax SEO Works. We want to help your website and your small business do better.

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