Backlinks are hyperlinks back to your website from other websites.
You want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.
How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.
And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.
Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.
Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too. Put descriptive words for readers to click on and search engines to follow. Make sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).
Your business can benefit if you take a few minutes to comment on a blog post, an article, or in a discussion.
This process can be informative as well as helpful to your business. The more you comment, the more it helps.
How does this work? A portion of the basis for your business website’s ranking by search engines is the number of hyperlinks to your website. More links from related websites = better ranking. (For example, it would be better for your yoga website to have more links to it from articles about natural health and exercise equipment than from articles about motor oil.)
And discussions, posts, and articles from related websites can share knowledge that can be helpful to you and your business. And if you leave interesting, helpful, and informative comments, the others who read your comments will want to come to your website to find out more about your business.
Some blog posts, discussions, and articles have “do follow” links for their commenters. This means search engines will follow links in those comments to the commenters’ websites, and the commenters’ website will get credit for a link.
There are some general rules for “nettiquette” (Internet etiquette) for leaving comments.
1. It’s nice to give your own name (or just first name or nick name) and what you do, but not to give your name as your product (“Zoomo Potato Peeler model 3.1”).
2. In your comment, respond to something specific about the post. If you agree, add to the conversation (from the article and the other commenters). If you disagree, try to express some aspect that you do agree with, and then try to disagree in a nice way, just like you were at a meeting and talking with others in person. – It is NOT OK to just say “Hi! Nice article. Thank you!”
Brief comments like that with no content do not add to the conversation, and will probably not get posted.
“Do follow” links are part of the Web2.0 change and the social media evolution, in which the Internet becomes a place for exchange of your ideas and concepts.
Building backlinks (links back to your website) from related websites is part of a good SEO (Search Engine Optimization) plan for any website.
Do you have some other ideas for building links back to your small business website that have worked for you ? You can share your ideas with others here. We’d like to hear your thoughts.
You want your website to help people to find out about the products or services you provide with your business.
Ways to improve your website marketing, making your website easier for your potential clients to find :
Website Maintenance (your website needs to be maintained regularly, checking for broken links, adding new information, removing information that is no longer helpful or interesting, etc.)
Content Development (mainly concerned with the text on your website; you need to have information that people are searching for, and share information that search engine robots read to find a website in response to people’s search request, hence the popular quote, “Content is King!”)
Keyword Research (keywords are the words or short phrases that are used on your website, and that your clients will use to search the Internet for your website – selecting good keywords for your website pages and articles can make the difference between your website helping you find new clients, or not)
Increasing the Number of Inbound Hyperlinks to Your Website (the number of hyperlinks (also called links) from other websites to your website represents your website’s popularity, and getting links from quality sites is very helpful)
If you have a small business website and would like some us to take a look to see if there are some easy ways to improve your digital website marketing program, Contact Jax SEO Works. We want to help your website and your small business do better.