Posts Tagged local small business
Some businesses make “FREE” website offers.
Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.
And there is no such thing as a free website.
The company offering a free website to new clients frequently retains the domain name, so if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had; all of that stays with the “free” website that belongs to the original marketing company.
And the major search engines, Google, Bing, and Yahoo, have shared numerous articles, explaining that ranking well in their search results means having easy to use websites with original, interesting information. If people like the website and come to that website for that keyword or keyword phrase, then the site will rank better.
Your local small business marketing focus should be on your business, your brand, and your service area, and what people see when they search for your business on the internet.
Recently we looked at a free website that a friend had gotten from a company who said they would help them get more business.
- The evidence that the company was using a content template was clear.
- And using basically the same words again and again, and just changing the business name and service area doesn’t fool people or search engine robots any more.
- If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.
If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.
The term Website Analytics may sound intimidating, but an analytics report of the activity on your website just provides you information about people visiting your website over a period of time.
As one of our Search Engine Optimization methods, Jax SEO Works uses Google Analytics to track website activity. This allows us to monitor website visitors and compare data like the number of recent visitors your website had to the number of visitors in a previous period. Reports show if your visitors found your website by search engine, or if they typed your website’s URL into their browser and came directly to your site. You can see a lot of information in these reports, including which web pages were visited most frequently, and even how long visitors stayed on your website.
We evaluate and share this data with each respective client as part of our continuing work to improve your website and bring your local small business more new customers.