Posts Tagged marketing
Blogging can help market / advertise your business product or service.
A “blog” (contraction of the terms web log or weblog) is a category of website where brief articles are posted periodically. In addition to text, the posts can contain photos / images, graphics, or even videos.
Many small businesses use blog posts to tell visitors about the products or services that they provide. They make their blogs interesting and informative. They post new articles on a regular basis, to keep visitors coming back to see the latest, or to subscribe to the business’ RSS (Really Simple Syndication) feed from their website (so the visitors can see the new blogs as they are posted, without having to go to the business’ website). Then these website visitors buy those products or services.
Blogs can bring more visitors to your website, more customers to your business, and that means more opportunities for sales.
Just remember : When you write a blog for your business, you want to share information about your product or service that sounds:
- curious and/or unusual (but true),
- and is easy to understand and remember.
video provided courtesy :Youtube.com
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This may sound rather basic, but you can find lots of helpful marketing ideas on the Internet.
Search the Internet for online marketing and digital marketing, and also for the product or service that you offer on your website to find:
- infographics, memes, articles, and lists
- bulletin boards and forums, all discussing helpful ideas that may be used for improving your website.
The more you research, the more helpful information you will find. Often, you can find information that will spark ideas for a new advertising campaign, maybe a fresh outlook for the content about the product or service you offer, or a different application for your product or service, or find businesses to collaborate with for mutual benefit.
The main thing to remember is that you need to keep learning. You can’t expect the marketing ideas on the website that you built (or had built) five years ago to take care of you forever. Website maintenance – updating and adding new and interesting articles, checking for broken links, backing up your data files – that stuff is important. And you need to keep up with what is changing in your part of the business world, or you and your business get left behind. Remember Blockbuster video and game rentals? Now they have been eclipsed by Netflix.
Make it a habit to do a little marketing ideas research for your own benefit each day. Take notes of things you find interesting and each week, review your findings and decide which ones merit action and which ones are just good to know.
And the next time you socialize, either on the internet or “live and in person” you’ll also have some interesting information to share with your peers.