We agree with Duct Tape Marketing; you can find the competitive advantage your business has by periodically asking your customers questions like these:
1. What made you decide to hire us/buy from us?
2. What’s one thing we do better than others with whom you do business?
3. Is there something we could do to create a better experience for you?
4. Will you refer us to others, and if so, why?
5. What words would you type into a search engine like Google to find a business like ours?
While it’s always good to hear complimentary answers like “Your company provides superior service.”, you’ll need to ask your customers for specific responses to have the information you need.
Start finding out what your customers think about your business; put questions like this onto a form and ask a few of your customers each month. You can learn a lot from your customers.
Then you can focus your advertising on your competitive business advantage, and attract even more customers for what you do best!
Survey image originally posted by codetechnology.wordpress.com/2008/06/
Like Li Evans shared in her article on local small businesses and Social Media Marketing, “Small businesses have some huge advantages in social media over the Walmarts of the world. . . have a much easier time personally connecting with their audience because, more likely than not, they know the majority of them personally.
Those personal connections make it much easier to build your communities in social media sites . . . . People readily become your fan, recommend you to other local friends, and tag and submit their own photos that help promote your local business.” Read the rest of Li’s article at: searchenginewatch.com
Getting your business involved in Social Media Marketing may seem new and intimidating. But it can be easier than you think. More social connections allow you to build a broad base of trust in you, your business, and your products or services. That base of trust can mean more customers for your business.
There is one thing that you DO NOT want to do with your business social media outreach. Don’t only share information with the intent to sell your product or service. Sell, Sell, Sell gets old. Better to “mix it up”. Share positive information of general interest to the local public (if you are a small, local business) from time to time.
Let Jax SEO Works help your website grow your business! Contact Jax SEO Works today!