Posts Tagged more customers

Backlinks Help Your Website

Backlinks are hyperlinks back to your website from other websites.

backlinks to your website help bring more visitorsYou want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.

How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.

And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.

  • Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.

Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too.  Put descriptive words for readers to click on and search engines to followMake sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).


If you found this article helpful, you might also want to read:

Make New Business Leads with Discussions, Questions, and Answers


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A competitive business advantage.

What makes your business stand out from others that offer the same type of product or provide the same service?

customer-opinion-survey-formWe agree with Duct Tape Marketing; you can find the competitive advantage your business has by periodically asking your customers questions like these:

1. What made you decide to hire us/buy from us?

2. What’s one thing we do better than others with whom you do business?

3. Is there something we could do to create a better experience for you?

4. Will you refer us to others, and if so, why?

5. What words would you type into a search engine like Google to find a business like ours?

While it’s always good to hear complimentary answers like “Your company provides superior service.”, you’ll need to ask your customers for specific responses to have the information you need.

Start finding out what your customers think about your business; put questions like this onto a form and ask a few of your customers each month.  You can learn a lot from your customers.

Then you can focus your advertising on your competitive business advantage, and attract even more customers for what you do best!

Has a survey like this been helpful to your company?  Leave a comment and let us know.

Let Jax SEO Works, a local, family-owned small business, help you improve your small business website.
Contact us today!

Survey image originally posted by  codetechnology.wordpress.com/2008/06/

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Social Media Can Help Promote Your Local Small Business.

Get the New Year off to a Great start by getting your business involved in Social Media Marketing.

Small Business Saturday - logoLike Li Evans shared in her article on local small businesses and Social Media Marketing, “Small businesses have some huge advantages in social media over the Walmarts of the world. . . have a much easier time personally connecting with their audience because, more likely than not, they know the majority of them personally.

Those personal connections make it much easier to build your communities in social media sites . . . . People readily become your fan, recommend you to other local friends, and tag and submit their own photos that help promote your local business.” Read the rest of Li’s article at: searchenginewatch.com

Getting your business involved in Social Media Marketing may seem new and intimidating. But it can be easier than you think.  More social connections allow you to build a broad base of trust in you, your business, and your products or services. That base of trust can mean more customers for your business.

There is one thing that you DO NOT want to do with your business social media outreach. Don’t only share information with the intent to sell your product or service. Sell, Sell, Sell gets old. Better to “mix it up”. Share positive information of general interest to the local public (if you are a small, local business) from time to time.

Let Jax SEO Works help your website grow your business! Contact Jax SEO Works today!

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