Posts Tagged search engine

Copywriting for people visiting your website

Copywriting, creating the text for your website, must be done to appeal to people who visit your website, so your website will be more popular with search engines, too.

social interaction via social mediaSearch engines engines evaluate your website text a lot like the people who will visit your website. Both look for :

  • keywords :  words or short phrases that you think people may use to search for the product, service, or topic of your website.
  • headers :  headings in bold text, to identify the main idea of each section and subsection of content,
  • correct spelling and good grammar,
  • useful, interesting, and informative content.

And most important for the people visiting your website, provide call-to-action hyperlinks; links to allow the people visiting your site to contact your business, buy your product, make an appointment to see one of your representatives, etc. You should provide several call to action links, at different positions on your web page, so that your visitor can easily find a way to take that action when they want to.

*NOTE* This article, originally written and published in September 2009 is as true today as it was then.

Young lady adding content to her website, using her laptop.Google, the most popular and influential search engine, has created updates to its website evaluation criteria (algorithms) so that its reviewing robots will make websites that humans find interesting and helpful to rank better in search results than “spammy” website which use terminology like “We’re the Best!” “Number 1 results!”, et cetera.

When copywriting for your small business website, your articles should stay generally related to your product or service, with occasional articles about something new at your business, such as a:

  • new product
  • new feature
  • sale
  • new sales person
  • awards
  • a topic related to your business.

If you are just getting started with your small business website, or if you’d just like to hear if there were some easy ways to improve your website to get more traffic, please Contact Jax SEO Works for a free evaluation and recommendations.


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Backlinks Help Your Website

Backlinks are hyperlinks back to your website from other websites.

backlinks to your website help bring more visitorsYou want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.

How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.

And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.

  • Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.

Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too.  Put descriptive words for readers to click on and search engines to followMake sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).


If you found this article helpful, you might also want to read:

Make New Business Leads with Discussions, Questions, and Answers


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