Posts Tagged SEO

An Online Press Release for Your Business.

Share Big News about your Business with an Online Press Release!

Business NewsThe term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew all of the details.

You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in an Online Press Release.

  1. Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
  2. Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
    Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
    Open a new store? Launch a new website? Hire a new person to start a new project?
    Press Release!
  3. Add an interesting, related image or video.
  4. Add a CTA (CALL TO ACTION) such as – See our website for more information, Sign up for our RSS feed to keep informed about this subject, Visit our website for to sign up for this great deal and then don’t forget to link to your website!

We can help you create and send out your own Online Press Releases, and help you get better results.

Our most highly recommended website for online press releases is Online PR Media.

Contact Jax SEO Works today.

Have some other insights to share about Online Press Releases? Please share your comments.

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Quick Checklist for Small Business Website Advertising

Website advertising is the way to share information about your product or service with others.

big time advertisingIf you had lots of advertising money to spend, you could use word-of-mouth, newspapers, magazines, radio, television, and outdoor (bill boards) ads to let people know what your company has to offer, but for most small businesses, the Internet has proven to be the most popular and responsive media, the best investment for their advertising money.

People used to spend their advertising money on a Yellow Pages telephone book ad because everyone used their telephone books, and turned to the Yellow Pages to find products and services.  Times have changed, and so have good business practices.  More and more small businesses are finding out that they can put information about their product or service on their website, and they have visibility 24 hours a day, 7 days a week.  And (unlike printed advertising in Yellow Pages and advertising circulars) they can update or even change their ad on their website whenever they want to.

Here’s our quick website advertising checklist to help you get more visibility for your business ads:

  • Match your website ads to your target audience.
  • Use one company message (slogan) in all of your adds, so website visitors will associate your company and your message / slogan.  This sort of “branding” helps people recognize your business, your product, your service.
  • Keep your ads brief, interesting and believable, and add attention-getting, related images to your advertising articles.
  • Create ads which will make your website visitors curious to get more information about your product or service.
  • Add a CTA (CALL TO ACTION) providing easy paths for website visitors to contact your company representatives (telephone numbers, e-mail addresses).
  • If you are investing in several forms of advertising, conduct simple evaluations to see how well your different forms of advertising are promoting your product or service.
  • (For example – for several months, ask all of your new customers how they heard of your business, product, or service; see which form of advertising is bringing the most return for your advertising investment, then check again in a few months.)

Want to share any more ideas that have worked for you ?  We’d like to hear from you.  Please post a Comment.

Contact Jax SEO Works and start improving your website advertising today.

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Article Comment Benefit

Your business can benefit if you take a few minutes to comment on a blog post, an article, or in a discussion.

composing on a laptopThis process can be informative as well as helpful to your business.  The more you comment, the more it helps.

How does this work? A portion of the basis for your business website’s ranking by search engines is the number of hyperlinks to your website. More links from related websites = better ranking. (For example, it would be better for your yoga website to have more links to it from articles about natural health and exercise equipment than from articles about motor oil.)

And discussions, posts, and articles from related websites can share knowledge that can be helpful to you and your business. And if you leave interesting, helpful, and informative comments, the others who read your comments will want to come to your website to find out more about your business.

Some blog posts, discussions, and articles have “do follow” links for their commenters. This means search engines will follow links in those comments to the commenters’ websites, and the commenters’ website will get credit for a link.


Video provided by YouTube.

There are some general rules for “nettiquette” (Internet etiquette) for leaving comments.
1. It’s nice to give your own name (or just first name or nick name) and what you do, but not to give your name as your product (“Zoomo Potato Peeler model 3.1”).
2. In your comment, respond to something specific about the post. If you agree, add to the conversation (from the article and the other commenters). If you disagree, try to express some aspect that you do agree with, and then try to disagree in a nice way, just like you were at a meeting and talking with others in person.
– It is NOT OK to just say “Hi! Nice article. Thank you!”
Brief comments like that with no content do not add to the conversation, and will probably not get posted.

“Do follow” links are part of the Web2.0 change and the social media evolution, in which the Internet becomes a place for exchange of your ideas and concepts.

Building backlinks (links back to your website) from related websites is part of a good SEO (Search Engine Optimization) plan for any website.

Do you have some other ideas for building links back to your small business website that have worked for you ? You can share your ideas with others here.  We’d like to hear your thoughts.

Help your website grow your business ! Contact Jax SEO Works today !

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