Posts Tagged SEO
An Internet Press Release for Your Business.
Posted by admin in Internet Marketing / PPC, Social Media Marketing on May 17, 2010
Share Big News about your Business with an Internet Press Release.
The term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew the details.
You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in a Press Release.
- Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
- Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
Open a new store? Launch a new website? Hire a new person to start a new project?
Press Release! - Add an interesting, related image or video.
- Add a link to your website in your Press Release, and offer something interesting to come visit your website and sign up for your RSS feed or your Newsletter.
We can help you create and send out your own Press Releases.
Have some other insights to share about Press Releases? Please share your comments.
Improve Yourself and Your Website.
Posted by admin in Getting Started, Internet Marketing / PPC, Social Media Marketing, Social Media Networking on May 7, 2010
Who wouldn’t like to meet new friends with a common interest and learn how to improve their website?
A recent article on behavior by Kathleen Doheny (http://bit.ly/cSeUHu) in AAA magazine “Going Places” shared that scientific research has proven that, not only do people tend to associate with other people who are like themselves, but also that there is a direct effect of the behavior of the other people we associate with regularly on our own behavior.
Michelle Chance-Sangthong, talented owner of Redhawk Strategies, and leader of our Jacksonville SEO Meetup brings a group of friendly people together each month, people who also have an interest in improving their websites and in helping others in the group by sharing ideas.
If you live in the Jacksonville, Florida area,
come join us at our next meeting for an evening well spent.
If you live in another area,
just go to the Meetup website and search for a group near you. This is a great way to make new friends in your area with a common interest.
Article Comment Benefit
Posted by admin in Link Building on March 6, 2010
Your business can benefit if you take a few minutes to comment on a blog post, an article, or in a discussion.
This process can be informative as well as helpful to your business. The more you comment, the more it helps.
How does this work? A portion of the basis for your business website’s ranking by search engines is the number of hyperlinks to your website. More links from related websites = better ranking. (For example, it would be better for your yoga website to have more links to it from articles about natural health and exercise equipment than from articles about motor oil.)
And discussions, posts, and articles from related websites can share knowledge that can be helpful to you and your business. And if you leave interesting, helpful, and informative comments, the others who read your comments will want to come to your website to find out more about your business.
Some blog posts, discussions, and articles have “do follow” links for their commenters. This means search engines will follow links in those comments to the commenters’ websites, and the commenters’ website will get credit for a link.
Video provided by YouTube.
There are some general rules for “nettiquette” (Internet etiquette) for leaving comments.
1. It’s nice to give your own name (or just first name or nick name) and what you do, but not to give your name as your product (“Zoomo Potato Peeler model 3.1″).
2. In your comment, respond to something specific about the post. If you agree, add to the conversation (from the article and the other commenters). If you disagree, try to express some aspect that you do agree with, and then try to disagree in a nice way, just like you were at a meeting and talking with others in person.
- It is NOT OK to just say “Hi! Nice article. Thank you!”
Brief comments like that with no content do not add to the conversation, and will probably not get posted.
“Do follow” links are part of the Web2.0 change and the social media evolution, in which the Internet becomes a place for exchange of your ideas and concepts.
Building backlinks (links back to your website) from related websites is part of a good SEO (Search Engine Optimization) plan for any website.
Do you have some other ideas for building links back to your small business website that have worked for you ? You can share your ideas with others here. We’d like to hear your thoughts.
Help your website grow your business ! Contact Jax SEO Works today !
Quick Checklist for Small Business Website Advertising
Website advertising is the way to share information about your product or service with others.
If you had lots of advertising money to spend, you could use word-of-mouth, newspapers, magazines, radio, television, Yellow Pages telephone book, and outdoor (bill boards) ads to let people know what your company has to offer, but for most small businesses, the Internet has proven to be the most popular and responsive media, the best investment for their advertising money.
Some people say the first place to spend that advertising money is on a good Yellow Pages telephone book ad. Research studies show more people are turning to the Internet search engines to find out about a product or service they need. Put your ad in a telephone book and it stays like that until next year. Put your ad on your website and if you want to change it, you can change it in a few days, maybe even in a few hours.
Here’s our quick SEO checklist:
- Match your website ads to your target audience.
- Use one company message (slogan) in all of your adds, so website visitors will associate your company and your message / slogan.
- Keep your ads brief, interesting and believable.
- Create ads which will make your website visitors curious to get more information about your product or service.
- Provide easy paths for website visitors to contact your company representatives (telephone numbers, e-mail addresses).
- If you are investing in several forms of advertising, conduct simple evaluations to see how well your different forms of advertising are promoting your product or service.
(For example – for several months, ask all of your new customers how they heard of your business, product, or service; see which form of advertising is bringing the most return for your advertising investment, then check again in a few months.)
Want to share any more ideas that have worked for you ? We’d like to hear from you. Please post a Comment.
Contact Jax SEO Works and start improving your website advertising today.