Posts Tagged small business

Small Business Owners – Do Yourself a Favor!

Talented local business owner and marketing professional, Susan PelterSusan Pelter - Marketing Professional recently shared this insight for small business owners:

“Dear Small Business Owner: If you’re considering a new website, to be developed as a “great deal” by a large development company, do yourself a favor and read the fine print. Can you update the site yourself? Do you own the content and images in the event of a divorce? Are they charging you out the wazoo for hosting you could purchase for a fraction of the price yourself? And for heaven’s sake, don’t let them “get the domain for you,” because they can then hold you hostage for a lot of money should you ever part ways. If you have any questions, call me and I’ll give you an earful for free as a public service! #ethicalbusinessowner”

Couldn’t have said it better myself! Find out more about Susan and the many helpful professional business services she provides on her website – http://susanpelter.com/

Always nice to share the goodness. Got questions? You can also Contact Jax SEO Works contact Jax SEO Works. We like to help!

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Business Plan for your small business.

Before you go any further with your small business, gather your ideas and aspirations and make a business plan.

Business Plan for a small businessBasically a plan for any business covers where are you now with your business, and what do you want to do ?

Your plan can be as short as one page; see : How to Write a Business Plan, shared by the Small Business Administration.

If you will need a loan to get your business started, you should have a more detailed plan for your business, such as following the SCORE template guide.

A business plan helps you organize your thoughts about your business.

If you are just getting started with your small business, and want to find out more about getting started, Contact Jax SEO Works. We’re here to help.

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Marketing your small business with blogging.

Blogging can help market / advertise your business product or service.

A “blog” (contraction of the terms web log or weblog) is a category of website where brief articles are posted periodically.  In addition to text, the posts can contain photos / images, graphics, or even videos.

Young lady adding content to her website, using her laptop.Many small businesses use blog posts to tell visitors about the products or services that they provide.  They make their blogs interesting and informative.  They post new articles on a regular basis, to keep visitors coming back to see the latest, or to subscribe to the business’ RSS (Really Simple Syndication) feed from their website (so the visitors can see the new blogs as they are posted, without having to go to the business’ website).  Then these website visitors buy those products or services.

Blogs can bring more visitors to your website, more customers to your business, and that means more opportunities for sales.

Just remember : When you write a blog for your business, you want to share information about your product or service that sounds:

  • intriguing,
  • exciting,
  • curious and/or unusual (but true),
  • and is easy to understand and remember.


video provided courtesy :Youtube.com

Does your business use blogging for marketing and advertising ?

We can help you improve your websiteContact Jax SEO Works today to get started !

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Thinking about starting a small business?

If you are just thinking about starting your own small business, one source of helpful resources, to help you make your dreams of being your own boss into a reality is the United States Small Business Administration website.

Take a look at this page on the SBA website :   http://www.sba.gov/smallbusinessplanner/plan/getready/index.html

small business advertising - Tyler's TomatoesThe page features  :

  • The SBA’s Small Business Start-Up Guide, containing information on more resources, planning, financing, marketing, and more.
  • You can download a FREE, helpful Online Business Guidebook (ideas for starting an online business, provided by the Virginia Tech Foundation)
  • “Is Entrepreneurship For You?” provides considerations for someone thinking about starting and managing their own enterprize.
  • And even FAQs for starting a business, and a glossary of professional business terms.

The Internet has a wealth of information to share.  As my son always says, “Google is your friend.”

If you need help with a website for your small business, Contact Jax SEO Works. We will work with you to help you get a website that will advertise your business; products or services on the internet, and bring you more customers.

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Quick Checklist for Small Business Website Advertising

Website advertising is the way to share information about your product or service with others.

big time advertisingIf you had lots of advertising money to spend, you could use word-of-mouth, newspapers, magazines, radio, television, and outdoor (bill boards) ads to let people know what your company has to offer, but for most small businesses, the Internet has proven to be the most popular and responsive media, the best investment for their advertising money.

People used to spend their advertising money on a Yellow Pages telephone book ad because everyone used their telephone books, and turned to the Yellow Pages to find products and services.  Times have changed, and so have good business practices.  More and more small businesses are finding out that they can put information about their product or service on their website, and they have visibility 24 hours a day, 7 days a week.  And (unlike printed advertising in Yellow Pages and advertising circulars) they can update or even change their ad on their website whenever they want to.

Here’s our quick website advertising checklist to help you get more visibility for your business ads:

  • Match your website ads to your target audience.
  • Use one company message (slogan) in all of your adds, so website visitors will associate your company and your message / slogan.  This sort of “branding” helps people recognize your business, your product, your service.
  • Keep your ads brief, interesting and believable, and add attention-getting, related images to your advertising articles.
  • Create ads which will make your website visitors curious to get more information about your product or service.
  • Add a CTA (CALL TO ACTION) providing easy paths for website visitors to contact your company representatives (telephone numbers, e-mail addresses).
  • If you are investing in several forms of advertising, conduct simple evaluations to see how well your different forms of advertising are promoting your product or service.
  • (For example – for several months, ask all of your new customers how they heard of your business, product, or service; see which form of advertising is bringing the most return for your advertising investment, then check again in a few months.)

Want to share any more ideas that have worked for you ?  We’d like to hear from you.  Please post a Comment.

Contact Jax SEO Works and start improving your website advertising today.

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A website can benefit a small business.

make your website stand out, like one sunflower in a whole fieldThe Internet is huge!

There are over 600 Million websites on the internet!

How can your website stand out among so many websites, to let people know about your small local business?

A well built and optimized website can help more people in your community find out about your business, and what makes your business special.

Anyone can have a basic website made and launched on the internet.

And who hasn’t heard promises to “Get your website on the first page of Google search results”?

What helps your website stand out from all of the millions of other website is when you put the facts about your small local business on your website, telling your story about your service or business, and what makes your business special.

No one  else can tell what makes your product or service special like you can.

Is it how you always have a fresh flower for each lady who comes to your store?

Is it that your service people put on a clean set of overalls and booties when they get to your home?

Or that they roll out a durable carpet protector to make sure they don’t leave a trail across your living room?

Or that you use only lawn care chemicals that are safe for pets and kids?

You know what makes your small local business stand out, what makes it special, and Jax SEO Works can help you create a website or improve the one you have, to share that special message with your community.

Social media has become an important way of letting your community know about you and your business.  Often, a Facebook page can help you share timely updates with clients – sales, specials, new products or services, new employees, and more.  People buy from businesses that they trust, and social media can help your community fans get to know you and build that trust.  LinkedIn profiles for a business owner and members of the business team can also help people get to know the people who make the business work.

Jax SEO Works is experienced in helping small local businesses get better results with their website, and build trusting relationships with their community using social media.

If you would like a website built for your business, or get your business website revised and updated, or find out more about getting started in social media like Facebook, Twitter, and LinkedIn, Contact Jax SEO Works today to get started !

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Make New Business Leads with Discussions, Questions and Answers

Take a look at LinkedIn Discussions and LinkedIn Answers; if you can contribute to a good discussion or help answer even one of the questions, your comment can also introduce you to new, potential customers.

linked-in-logo

If you are in small business, now is a good time to post your profile on LinkedIn (if you haven’t already).

Next, join a group in your industry on LinkedIn, then look at their current Discussions. If you can add to the discussion, it is a great way to network and meet new people, creating the opportunity for new business leads.

website links - like shaking handsAnd then take a look at LinkedIn Answers.  Like Jason Falls says in his recent article How To Drive Business Leads With Question & Answer Forums, “People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. . . . In essence, the best practices (theirs and mine) remind you to be helpful first, don’t go in trumpeting your sales pitch and focus on long-term relationship building and benefits rather than seeing a sudden influx of leads because you clicked a button on a website. Nothing is that easy.  It’s like being at an off-line networking event.  You work at it a while and you get results.

And you can use the same principle at other open forums.

Get started by reviewing the questions. Find one that you are interested in and then do a little research, so that you can include some references in your response. (The answer that you provide with references will be much more impressive than sharing your best guess at the answer, and will make a better impression for you and your business.)

Want to help your website market your business better ? Contact Jax SEO Works today !

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Backlinks Help Your Website

Backlinks are hyperlinks back to your website from other websites.

backlinks to your website help bring more visitorsYou want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.

How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.

And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.

  • Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.

Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too.  Put descriptive words for readers to click on and search engines to followMake sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).


If you found this article helpful, you might also want to read:

Make New Business Leads with Discussions, Questions, and Answers


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Article Comment Benefit

Your business can benefit if you take a few minutes to comment on a blog post, an article, or in a discussion.

composing on a laptopThis process can be informative as well as helpful to your business.  The more you comment, the more it helps.

How does this work? A portion of the basis for your business website’s ranking by search engines is the number of hyperlinks to your website. More links from related websites = better ranking. (For example, it would be better for your yoga website to have more links to it from articles about natural health and exercise equipment than from articles about motor oil.)

And discussions, posts, and articles from related websites can share knowledge that can be helpful to you and your business. And if you leave interesting, helpful, and informative comments, the others who read your comments will want to come to your website to find out more about your business.

Some blog posts, discussions, and articles have “do follow” links for their commenters. This means search engines will follow links in those comments to the commenters’ websites, and the commenters’ website will get credit for a link.


Video provided by YouTube.

There are some general rules for “nettiquette” (Internet etiquette) for leaving comments.
1. It’s nice to give your own name (or just first name or nick name) and what you do, but not to give your name as your product (“Zoomo Potato Peeler model 3.1”).
2. In your comment, respond to something specific about the post. If you agree, add to the conversation (from the article and the other commenters). If you disagree, try to express some aspect that you do agree with, and then try to disagree in a nice way, just like you were at a meeting and talking with others in person.
– It is NOT OK to just say “Hi! Nice article. Thank you!”
Brief comments like that with no content do not add to the conversation, and will probably not get posted.

“Do follow” links are part of the Web2.0 change and the social media evolution, in which the Internet becomes a place for exchange of your ideas and concepts.

Building backlinks (links back to your website) from related websites is part of a good SEO (Search Engine Optimization) plan for any website.

Do you have some other ideas for building links back to your small business website that have worked for you ? You can share your ideas with others here.  We’d like to hear your thoughts.

Help your website grow your business ! Contact Jax SEO Works today !

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Start a blog on your small business website!

A blog is a good way to communicate with your website visitors.A blog can be a part of your social media program, a way to reach out and begin communicating with your web site visitors.

Your small business blog post can share something interesting, helpful, believable, and sometimes even something funny.

Pick a topic for your blog that you can relate to your small business.  Your blog topic should be something you know about, or you will have to do research just to find subjects to blog about.  For example, if your business installs gutters, consider blogging about home improvements.

Do some research on the Internet.

  • Find out which small business blogs / bloggers are rated most popular for your blog topic.
  • Read some popular blog posts.
  • If you can add helpful information to the discussion, leave a comment and a link to your web site. (It is considered bad manners to just leave a comment like, “Nice article.” or “Very informative.”, followed by your name and web site link.)

A blog is a good way to communicate with your website visitors.Your blog posts can mix in a little marketing, advertising, and promotion, and should always include an easy path for web site visitors to contact you for more information.

Your goal should be to make new posts on your small business blog on a regular schedule, for example two to three times each week.  Regular posting also adds new content to your web site, which both visitors and search engines like to see.

What do you think ?  Do you have any other ideas to share ?

Like some help improving your small business web site?
Contact Jax SEO Works today!

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