Like Li Evans shared in her article on local small businesses and Social Media Marketing, “Small businesses have some huge advantages in social media over the Walmarts of the world. . . have a much easier time personally connecting with their audience because, more likely than not, they know the majority of them personally.
Those personal connections make it much easier to build your communities in social media sites . . . . People readily become your fan, recommend you to other local friends, and tag and submit their own photos that help promote your local business.” Read the rest of Li’s article at: searchenginewatch.com
Getting your business involved in Social Media Marketing may seem new and intimidating. But it can be easier than you think. More social connections allow you to build a broad base of trust in you, your business, and your products or services. That base of trust can mean more customers for your business.
There is one thing that you DO NOT want to do with your business social media outreach. Don’t only share information with the intent to sell your product or service. Sell, Sell, Sell gets old. Better to “mix it up”. Share positive information of general interest to the local public (if you are a small, local business) from time to time.
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