Posts Tagged Social Media for Business
Share Big News about your Business with an Online Press Release!
The term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew all of the details.
You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in an Online Press Release.
- Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
- Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
Open a new store? Launch a new website? Hire a new person to start a new project?
- Add an interesting, related image or video.
- Add a CTA (CALL TO ACTION) such as – See our website for more information, Sign up for our RSS feed to keep informed about this subject, Visit our website for to sign up for this great deal and then don’t forget to link to your website!
We can help you create and send out your own Online Press Releases, and help you get better results.
Have some other insights to share about Online Press Releases? Please share your comments.
What makes your business stand out from others that offer the same type of product or provide the same service?
We agree with Duct Tape Marketing; you can find the competitive advantage your business has by periodically asking your customers questions like these:
1. What made you decide to hire us/buy from us?
2. What’s one thing we do better than others with whom you do business?
3. Is there something we could do to create a better experience for you?
4. Will you refer us to others, and if so, why?
5. What words would you type into a search engine like Google to find a business like ours?
While it’s always good to hear complimentary answers like “Your company provides superior service.”, you’ll need to ask your customers for specific responses to have the information you need.
Start finding out what your customers think about your business; put questions like this onto a form and ask a few of your customers each month. You can learn a lot from your customers.
Then you can focus your advertising on your competitive business advantage, and attract even more customers for what you do best!
Has a survey like this been helpful to your company? Leave a comment and let us know.
Survey image originally posted by codetechnology.wordpress.com/2008/06/