Posts Tagged Social Media for Business

Fall Harvest – How is that like Social Media Networking?

Fall, the time of year when we think of harvesting the crops that have been growing all through the summer.

Pumpkins at harvest.Think of your social media networking (FacebookTwitter, Linkedin, and other sites) as opportunities to make and grow new social connections, making new friends and participating in new communities.

Some business people confuse social media networks as advertising platforms, and attempt to SELL, SELL, SELL, with every comment.

Then they wonder why others don’t come running to buy their product or service.

Oddly, the same people will turn the volume down on their TV when a commercial comes on, or change the TV channel, or leave the room for a snack or bathroom break.

Interesting to me that they don’t enjoy hearing pushy advertising, but they expect others to like their pushy advertising comments on social media.

Not that you can’t mention your business, your product, or service to your social media connections, but that you need to be more social than focused on advertising.

You need to get to know others.  Tell them a little about yourself and what you like.  Share a helpful, positive, informative, or even funny comment.  Think of social network platforms like social functions where you are interacting with real people.  If you only talked about your business every time you went to a social gathering, you would be pretty boring to others.  You need to develop human connections before you occasionally mention something interesting about your business.

As talented Internet marketing professional Michelle Chance-Sangthong, the Online Marketing Goddess, once said.

“Are you building trust into your marketing? Do you deliver on your promises? Your social media activity should be a positive extension of your brand, of your values and of your corporate promises. It should not be a bunch of “clatter” that constantly talks about how wonderful you are.”

If you cultivate trust in your social networks, you will be able to harvest the results of your efforts socially and in your business as well.

If this make sense to you, and you would like to get more ideas how you could get more social with your clients in your business, please Contact Jax SEO Works. We like to help small businesses do better.

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Social Media for Business

Based on our research and experience, the first thing you should do for your small business is create a brand, figure out your target audience, and get your website created and launched. These fundamental steps put you ahead of many of your small business competitors.

  • You will need to keep actively feeding new, interesting, and helpful information to your website.

social interaction via social mediaTell people about your services – what you do and a little about the way you do it that makes your service stand out from your competitors. Do you wear booties to go into people’s homes? Are you and your technicians trained and certified by a well known resource in the industry? Do you have a special Quality Assurance team that follows up and checks every job? Your potential clients will not know all the bonuses that your service provides unless YOU tell them.

Tell about your products, or the products you use to perform your services, and be sure to let people know why you have found these products to do the best job. Does this product last for 50 washing cycles? Does your product provide a shiny surface without buffing? Write your descriptions as factual statements, adding data when possible for more credibility. Don’t write to sound like those annoying commercials that you don’t like to hear on the radio or television. You don’t like to hear those obvious sales pitches, and most of your website visitors don’t either.

The next step is to add social media for your business.

Social media for business is just that – people getting social on different media platforms like Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Snapchat.

Each social media platform has its own personality.  Some messages are better shared on one platform than on others. But the most important thing is to start.

On Facebook, you should start a personal profile about yourself, and a business page.  You can also create a personal profile and business page on LinkedIn. Twitter does not have business pages, so your Twitter profile should be a combination of your name and your business – for example, Ann Smarty has her website name as her Twitter handle – @seosmarty, and Angela Dunn also uses her blog name as her Twitter handle – @blogbrevity.

Please, don’t try setting up as many social media for business profiles and pages as you can. To be worthwhile, each social media account will need a regular visit and some interaction, so the more accounts you set up, the more you will have to keep up with. Facebook, LinkedIn, and Twitter are great for getting started.

It’s good to friend, contact and follow some other people and businesses that you do business with; they may share some good information that you would like to share too, and sharing like that is good for both of you.

Before you start posting status updates and Tweets, take a look at some of the messages shared by your peers, to get an idea of what is good to post.  If you see a post by one of your friends that really impresses you, sharing or re-Tweeting it is OK. Just don’t always post information about your business, and don’t like or share EVERYTHING that’s posted by a friend or another business; too much is just too much. Share something funny, interesting, positive, or helpful most of the time. And you don’t have to post more than one or two messages. Every 4th or 5th time, you can share something interesting about your business.

In a recent article, Entrepreneur shared some helpful Social Media tips for local business that provides some more perspectives.

If you have questions about helping market your small business, please Contact me at Jax SEO Works.

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An Online Press Release for Your Business.

Share Big News about your Business with an Online Press Release!

Business NewsThe term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew all of the details.

You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in an Online Press Release.

  1. Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
  2. Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
    Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
    Open a new store? Launch a new website? Hire a new person to start a new project?
    Press Release!
  3. Add an interesting, related image or video.
  4. Add a CTA (CALL TO ACTION) such as – See our website for more information, Sign up for our RSS feed to keep informed about this subject, Visit our website for to sign up for this great deal and then don’t forget to link to your website!

We can help you create and send out your own Online Press Releases, and help you get better results.

Our most highly recommended website for online press releases is Online PR Media.

Contact Jax SEO Works today.

Have some other insights to share about Online Press Releases? Please share your comments.

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A competitive business advantage.

What makes your business stand out from others that offer the same type of product or provide the same service?

customer-opinion-survey-formWe agree with Duct Tape Marketing; you can find the competitive advantage your business has by periodically asking your customers questions like these:

1. What made you decide to hire us/buy from us?

2. What’s one thing we do better than others with whom you do business?

3. Is there something we could do to create a better experience for you?

4. Will you refer us to others, and if so, why?

5. What words would you type into a search engine like Google to find a business like ours?

While it’s always good to hear complimentary answers like “Your company provides superior service.”, you’ll need to ask your customers for specific responses to have the information you need.

Start finding out what your customers think about your business; put questions like this onto a form and ask a few of your customers each month.  You can learn a lot from your customers.

Then you can focus your advertising on your competitive business advantage, and attract even more customers for what you do best!

Has a survey like this been helpful to your company?  Leave a comment and let us know.

Let Jax SEO Works, a local, family-owned small business, help you improve your small business website.
Contact us today!

Survey image originally posted by  codetechnology.wordpress.com/2008/06/

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