Add Good Content Regularly

Young lady adding content to her website, using her laptop.Somehow, even when you get busy, you need to make time to post articles on a regular basis.

Regularly adding good content will be appreciated by your website visitors, and the search engines, and this will benefit your website and your business.

Can you imagine someone wanting to read a document called “Same Old Stuff?”  Would you be interested if you saw something with the title “Nothing New Here?”  I don’t think so.  So if you don’t add new, interesting, useful content to your website on a regular basis, visitors may return once or twice, but why come back if there is nothing new?

Adding new content is good also helps your website grow in size, and that gives new visitors more to interest them.  But remember to make the content helpful, useful, interesting; you wouldn’t look around very long on a website with disorganized, repetitive content, and neither would your visitors.

Your new content doesn’t have to take a lot of time or be a long article, just think “What can I share that my website visitors would find helpful and interesting?”  Organize your thoughts, and get started sharing.

Do you need help improving your website?  Contact Jax SEO Works, today!

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Need a web page keyword?

A web page keyword is a word or short phrase that is important to you and your business.

For each page of your web site, you should pick a word or short phrase to be the main focus of that page, and then include that word or phrase several times on the page.

Containers of fresh, locally-grown, organic strawberries.

photo by bschlough via stock.xchng

For example, if you are selling fresh, locally-grown, organic strawberries, you would certainly want one page to feature “organic local strawberries in Jacksonville”, several times on the page, so search engines could tell that subject was important for that page, and so your web site visitors would have several reminders about that product as they read your website page. (Of course, it is always good to add a nice, related photograph to your web page, too.)

The source code for that web page should include a meta keyword tag, listing your “organic local strawberries in Jacksonville” keyword.

While some search engines such as Google have stated that they do not use keywords to rank pages, other search engines still do, so keywords are still important.

Current search engine ranking practices appear to favor focusing on one keyword or keyword phrase per page. This trend has the added benefit of encouraging websites to grow is size (number of pages) which also helps web site rank.

How many times should you use your keyword or keyword phrase on a web page? I have seen suggestions ranging from three to five times per page, but you should consider what would appeal to your visitors. Ask a friend to read the page, and then ask for their response.

Care to share a comment about one of your experiences with keywords?
We’d like to hear your comments.


A related article on this topic that you might like to read: Selecting Keywords for your Website.

Find out how you can improve your business web site presence, contact Jax SEO Works.


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Discount Pricing

Discount pricing – getting your small business going involves setting your pricing, after evaluating how your estimated prices compare with your competitor’s pricing.

But once you know what a fair market value is for the product or service similar to what you offer, do you discount that price to use price as a differentiator with your competition?

Discount PricingWhether you will be charging by the product, project or service, or by the hour, sometimes, it may be tempting to discount your prices, dropping your prices just slightly below what your competition is charging, to try to make some sales.  This sounds like a good way to get some work for your new business.  Of course, you would plan to bring your prices back in line with what others in your profession are charging, as soon as you feel you can keep bringing in customers.

The problem is, if you reduce your pricing below what it costs you to do a project, it means you will have to do more work to make the same amount of money that you needed to make for each job.

As an example:

2 hours at $50 / hour = $100

but 2 hours at $40 / hour only = $80, so you have to do MORE WORK to make the $100 to pay your bills.

Taking a loss to get work will just make you work harder.

As talented speaker and e-commerce whiz Michelle Chance-Sangthong of Online Marketing Goddess once said, “Don’t discount your prices so much you discount yourself out of business!”

Need help getting started with your small business, Contact Jax SEO Works – we like to help small businesses.

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Start a blog on your small business website!

A blog is a good way to communicate with your website visitors.A blog can be a part of your social media program, a way to reach out and begin communicating with your web site visitors.

Your small business blog post can share something interesting, helpful, believable, and sometimes even something funny.

Pick a topic for your blog that you can relate to your small business.  Your blog topic should be something you know about, or you will have to do research just to find subjects to blog about.  For example, if your business installs gutters, consider blogging about home improvements.

Do some research on the Internet.

  • Find out which small business blogs / bloggers are rated most popular for your blog topic.
  • Read some popular blog posts.
  • If you can add helpful information to the discussion, leave a comment and a link to your web site. (It is considered bad manners to just leave a comment like, “Nice article.” or “Very informative.”. And then post your business name and web site link.)

A blog is a good way to communicate with your website visitors.Your blog posts can mix in a little marketing, advertising, and promotion, and should always include an easy path for web site visitors to contact you for more information.

Your goal should be to make new posts on your small business blog on a regular schedule, for example one to two times each week.  Regular posting also adds new content to your web site, which both visitors and search engines like to see.

What do you think ?  Do you have any other ideas to share ?

Like some help improving your small business web site?
Contact Jax SEO Works today!

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Better Motivation

Sometimes all of us feel the challenges of our work are overwhelming – but we keep going, because that is the difference between us and our competition.

Keep going! Motivation!We know we have a dream of what we want to accomplish, and the only way to make that dream happen is to:

  • take a different perspective of our situation,
  • consider all of the good things we have going for us, and how far we have come,
  • then consider a few good things you can do today, and do your best.

What are some things you could do today?

  • improve your website to tell people what you do better than your competition,
  • communicate your brand with the public,
  • communicate with your customers using social media; give them a benefit for their business,
  • network with related businesses to for more benefit to your customers.

What helps you get motivated to follow your dream and make your business more successful? Share your thoughts about motivation with us.

Help your website grow your business ! Contact Jax SEO Works today !

Make that difference in your business, in some other peoples lives. Be the man (or the woman) that makes your dreams come true.

Enjoy this short video, and then get started today.
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A Lint Free Vent

A Lint Free Vent - mobile clothes dryer exhaust cleaning service.A Lint Free Vent is a mobile clothes dryer vent cleaning service, serving homes in the Jacksonville, Florida area.

Every day you use your clothes dryer, your dryer vent collects little pieces of flammable lint in the dryer and the exhaust ductwork. In addition to being a growing fire hazard, the collected lint increases the time it takes to dry items, and decreases the efficiency of your dryer. Getting an annual dryer vent cleaning by a mobile service like A Lint Free Vent will eliminate this hazard.

Eddie Kyles - Owner of A Lint Free Vent.Owner Eddie Kyles had a website built for his business, but then the company who built the site went out of business without letting Eddie know, and didn’t send him any information to access his website. When the domain became available again, Jax SEO Works helped Eddie secure his business domain name, and reliable GoDaddy hosting, and then built him a business website.

Now Eddie’s clients can read about his business online, and contact him with a message, whenever they choose to.

A cleaned dryer vent will help your laundry dry more quickly AND help protect your home from a dryer vent fire – good reasons to get your clothes dryer vent cleaned annually. Get convenient, mobile service. Just Call A Lint Free Vent – 904.537.1483.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

 

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Social Media for Business

Based on our research and experience, the first thing you should do for your small business is create a brand, figure out your target audience, and get your website created and launched. These fundamental steps put you ahead of many of your small business competitors.

  • You will need to keep actively feeding new, interesting, and helpful information to your website.

social interaction via social mediaTell people about your services – what you do and a little about the way you do it that makes your service stand out from your competitors. Do you wear face masks and booties to go into people’s homes? Are you and your technicians trained and certified by a well known resource in the industry? Do you have a special Quality Assurance team that follows up and checks every job? Your potential clients will not know all the bonuses that your service provides unless YOU tell them.

Tell about your products, or the products you use to perform your services, and be sure to let people know why you have found these products to do the best job. Does this product last for 50 washing cycles? Does your product provide a shiny surface without buffing? Write your descriptions as factual statements, adding data when possible for more credibility. Don’t write to sound like those annoying commercials that you don’t like to hear on the radio or television. You don’t like to hear those obvious sales pitches, and most of your website visitors don’t either.

helping handsThe next step is to add social media for your business.

Social media for business is just that – people getting social on different media platforms like LinkedIn, Facebook, Twitter, Pinterest, and Instagram.

Each social media platform has its own personality. Some messages are better shared on one platform than on others. But the most important thing is to START!

On Facebook, you should start a personal profile about yourself, and a business page.  You can also create a personal profile and business page on LinkedIn. Twitter does not have business pages, so your Twitter profile should be a combination of your name and your business.
Please consider how what you are sharing with others (which may include current and potential clients) how what you are saying, and the photos you are sharing my be received.

“You never look good trying to make someone else look bad.” – Zig Ziglar

And please don’t start by setting up as many social media for business profiles and pages as you can. To be worthwhile, each social media account will need a regular visit and some interaction, so the more accounts you set up, the more you will have to keep up with.

It’s good to friend, contact and follow some other people and businesses that you do business with; they may share some good information that you would like to share too, and sharing like that is good for both of you.

Before you start posting status updates and Tweets, take a look at some of the messages shared by your peers, to get an idea of what is good to post. If you see a post by one of your friends that really impresses you, sharing or re-Tweeting it is OK. Just don’t always post information about your business, and don’t like or share EVERYTHING that’s posted by a friend or another business; too much is just too much. Share something funny, interesting, positive, or helpful most of the time. And you don’t have to post more than one or two messages. Every 4th or 5th time, you can share something interesting about your business.

From a helpful and recently re-posted article, Social Media Tips from Forbes magazine provides some more perspectives.

If you have questions about helping market your small business, please Contact me at Jax SEO Works.

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Jennifer Fond, NY and CT Esthetician

Jennifer Fond, professional estheticianWe help Jennifer Fond, professional esthetician, licensed in New York and Connecticut, with her website and digital marketing.

Jennifer provides a variety of skin care treatments in her Danbury, Connecticut studio, and in New York, including:

Facials

Sun Free / Sunless Tanning

European facial.Find out more about Jennifer and these restorative skin care treatments by visiting her Jennifer Fond website, or Contact Jennifer for questions or to make an appointment. Your skin will Thank You for it!

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Jacksonville Yoga in Jacksonville Beach, FL

Yoga class at Jacksonville Yoga studio.We have helped Joyce Savitz, Owner and Certified Yoga Instructor at her Jacksonville Yoga studio, with her website and digital marketing.

Joyce teaches:

Yoga classes

Body Corrective Exercise classes

Medicinal Movement alignment classes

Rehydrate, Roll, and Yoga sessions for learning more beneficial foam rolling techniques

Joyce is also a licensed Massage Therapist, providing treatments to relieve stress, stimulate circulation, and relieve pain.

To find out more about any of these healthy, restorative services, visit the Jacksonville Yoga website or Call Joyce at the studio (904) 635-6762.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

 

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Promoting Your Small Business on Your Website

This may sound like a “no brainer”, but if you have a small business, you need to let others know what products or services you have to offer, and you do that by advertising on your website.

small business advertising - Tyler's TomatoesYears ago, the best way to advertise was in the newspaper.  Then the telephone book and yellow pages became a better way to advertise.  Now the internet allows you to share your information with people in your local area (and all over the world, if that is your market).

Of course, a cute kid helps even a wrinkly old cardboard sign get attention.

Your own website gives you a way to let others know about your products or services 24 hours a day, 7 days a week; your website is like a tireless representative for your small business.

Word-of-mouth is always good advertising, and more popular websites also offer interesting, helpful information, and ways for your website visitors to interact and get social, like links to social media platforms like LinkedIn, Facebook, and Twitter.

And if you would like help marketing and advertising your small business better on your website, or even if you don’t have a website and want to get one, Contact Jax SEO Works, Rock My Image, or Key Theory to help you achieve your goals.

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