Thinking about starting a small business?

If you are just thinking about starting your own small business, one source of helpful resources, to help you make your dreams of being your own boss into a reality is the United States Small Business Administration website.

Take a look at the Index page on the SBA website.

Small business by Tim MossholdeThe site features  :

  • A wealth of small business insights and guidance.
  • Information about SBA funding programs for small businesses
  • A Learning Center with even more information to help get you started
  • Local assistance resources, with special help for Veterans and Women interested in starting their own small business.

The Internet has a wealth of information to share.  As my son always says, “Google is your friend.”

If you need help with a website for your small business, Contact Jax SEO Works. We will work with you to help you get a website that will advertise your business; products or services on the internet, and bring you more customers.

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Black Creek Services, Inc. – Small Engine Repair

Black Creek Services, Inc. logoWe help Jimmy Stockton of Black Creek Services with his website and some marketing listings for his small engine repair business.

Jimmy provides small engine repair service for clients in Middleburg, Fleming Island, Green Cove Springs, Orange Park. He also helps clients in the Greater Jacksonville area, doing maintenance and repairs in his Middleburg, Florida shop. Black Creek Services offers quality and professional maintenance and repair service for:

  • Walk behind Lawn Mowers
  • Riding Lawn Mowers
  • Lawn Tractors
  • Portable Generators
  • Pressure Washers

a walk behind lawn mower with a small engineWe built and launched the Black Creek Services, Inc. website for Jimmy, and the online business listings have helped improve the visibility of his business on the internet, and marketing updates. He is happy with the results we have achieved for his business.

If you need reliable maintenance or repair for your lawn mower, lawn tractor, pressure washer, or portable generator, just Call Jimmy Stockton at Black Creek Services – 904.449.3986.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Endorsement Disclosure Statement


On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.


endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. You need to let your readers know if you get money or even free samples in return for your thoughts.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

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Social Media for Business

Based on our research and experience, the first thing you should do for your small business is create a brand, figure out your target audience, and get your website created and launched. These fundamental steps put you ahead of many of your small business competitors.

  • You will need to keep actively feeding new, interesting, and helpful information to your website.

social interaction via social mediaTell people about your services – what you do and a little about the way you do it that makes your service stand out from your competitors. Do you wear face masks and booties to go into people’s homes? Are you and your technicians trained and certified by a well known resource in the industry? Do you have a special Quality Assurance team that follows up and checks every job? Your potential clients will not know all the bonuses that your service provides unless YOU tell them.

Tell about your products, or the products you use to perform your services, and be sure to let people know why you have found these products to do the best job. Does this product last for 50 washing cycles? Does your product provide a shiny surface without buffing? Write your descriptions as factual statements, adding data when possible for more credibility. Don’t write to sound like those annoying commercials that you don’t like to hear on the radio or television. You don’t like to hear those obvious sales pitches, and most of your website visitors don’t either.

helping handsThe next step is to add social media for your business.

Social media for business is just that – people getting social on different media platforms like LinkedIn, Facebook, Twitter, Pinterest, and Instagram.

Each social media platform has its own personality. Some messages are better shared on one platform than on others. But the most important thing is to START!

On Facebook, you should start a personal profile about yourself, and a business page.  You can also create a personal profile and business page on LinkedIn. Twitter does not have business pages, so your Twitter profile should be a combination of your name and your business.
Please consider how what you are sharing with others (which may include current and potential clients) how what you are saying, and the photos you are sharing my be received.

“You never look good trying to make someone else look bad.” – Zig Ziglar

And please don’t start by setting up as many social media for business profiles and pages as you can. To be worthwhile, each social media account will need a regular visit and some interaction, so the more accounts you set up, the more you will have to keep up with.

It’s good to friend, contact and follow some other people and businesses that you do business with; they may share some good information that you would like to share too, and sharing like that is good for both of you.

Before you start posting status updates and Tweets, take a look at some of the messages shared by your peers, to get an idea of what is good to post. If you see a post by one of your friends that really impresses you, sharing or re-Tweeting it is OK. Just don’t always post information about your business, and don’t like or share EVERYTHING that’s posted by a friend or another business; too much is just too much. Share something funny, interesting, positive, or helpful most of the time. And you don’t have to post more than one or two messages. Every 4th or 5th time, you can share something interesting about your business.

This article shared by the American Society of Mechanical Engineers helps bring awareness to the value of social media in many areas: https://www.asme.org/topics-resources/content/social-media-is-not-an-option

From a helpful and recently re-posted article, Social Media Tips from Forbes magazine provides some more perspectives.

If you have questions about helping market your small business, please Contact me at Jax SEO Works.

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Fall Harvest – How is that like Social Media Networking?

Fall, the time of year when we think of harvesting the crops that have been growing all through the summer.

Pumpkins at harvest.Think of your social media networking (FacebookTwitter, Linkedin, and other sites) as opportunities to make and grow new social connections, making new friends and participating in new communities.

Some business people confuse social media networks as advertising platforms, and attempt to SELL, SELL, SELL, with every comment.

Then they wonder why others don’t come running to buy their product or service.

Oddly, the same people will turn the volume down on their TV when a commercial comes on, or change the TV channel, or leave the room for a snack or bathroom break.

Interesting to me that they don’t enjoy hearing pushy advertising, but they expect others to like their pushy advertising comments on social media.

Not that you can’t mention your business, your product, or service to your social media connections, but that you need to be more social than focused on advertising.

You need to get to know others.  Tell them a little about yourself and what you like.  Share a helpful, positive, informative, or even funny comment.  Think of social network platforms like social functions where you are interacting with real people.  If you only talked about your business every time you went to a social gathering, you would be pretty boring to others.  You need to develop human connections before you occasionally mention something interesting about your business.

As talented Internet marketing professional Michelle Chance-Sangthong, the Online Marketing Goddess, once said:

“Are you building trust into your marketing? Do you deliver on your promises? Your social media activity should be a positive extension of your brand, of your values and of your corporate promises. It should not be a bunch of “clatter” that constantly talks about how wonderful you are.”

If you cultivate trust in your social networks, you will be able to harvest the results of your efforts socially and in your business as well.

If this make sense to you, and you would like to get more ideas how you could get more social with your clients in your business, please Contact Jax SEO Works. We like to help small businesses do better.

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Quick Checklist for Small Business Website Advertising

Website advertising is the way to share information about your product or service with others.

big time advertisingIf you had lots of advertising money to spend, you could use word-of-mouth, newspapers, magazines, radio, television, and outdoor (bill boards) ads to let people know what your company has to offer, but for most small businesses, the Internet has proven to be the most popular and responsive media, the best investment for their advertising money.

People used to spend their advertising money on a Yellow Pages telephone book ad because everyone used their telephone books, and turned to the Yellow Pages to find products and services.  Times have changed, and so have good business practices.  More and more small businesses are finding out that they can put information about their product or service on their website, and they have visibility 24 hours a day, 7 days a week.  And (unlike printed advertising in Yellow Pages and advertising circulars) they can update or even change their ad on their website post or article whenever they want to.

Here’s our quick website advertising checklist to help you get more visibility for your business ads:

  • Match your website ads to your target audience.
  • Use one company message (slogan) in all of your ads. That way website visitors will associate your company and your message / slogan.  This sort of “branding” helps people recognize your business, your product, your service.
  • Keep your ads brief, interesting and believable, and add attention-getting, related images to your advertising articles.
  • Create ads which will make your website visitors curious to get more information about your product or service.
  • Add a CTA (CALL TO ACTION) providing easy paths for website visitors to contact your company representatives. Provide a telephone number and/or an e-mail addresses for your business.
  • If you are investing in several forms of advertising, conduct simple evaluations. See how well your different forms of advertising are promoting your product or service.
  • (For example – for several months, ask all of your new customers how they heard of your business, product, or service; see which form of advertising is bringing the most return for your advertising investment, then check again in a few months.)

Want to share any more ideas that have worked for you ?  We’d like to hear from you.  Please post a Comment.

Contact Jax SEO Works and start improving your website advertising today.

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Jennifer Fond, NY and CT Esthetician

Jennifer Fond, professional estheticianWe help Jennifer Fond, professional esthetician, licensed in New York and Connecticut, with her website and digital marketing.

Jennifer provides a variety of skin care treatments in her Danbury, Connecticut studio, and in New York, including:

Facials

Sun Free / Sunless Tanning
Waxing

European facial.Permanent Makeup

Ultrasonic Cavitation for Fat Removal

Lash Lift Treatments

Find out more about Jennifer and these restorative skin care treatments; Contact Jennifer for questions or to make an appointment. Your skin will Thank You for it!

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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How a Blog can increase traffic to your website

Add a Blog to your business website to increase your visitor traffic.If you already have a website for your business, you should start blogging to increase traffic to your website.

You may be a little hesitant to get started, you may not feel like you have a lot to share, not much that would be interesting to others.  That just means that you are already thinking in the right way; you want to write articles that are interesting and informative and helpful.

Another article Marketing Your Small Business with Blogging gives you a good start in creating your own blog.

Blog articles actually help your business website in two ways:

  • each article makes your website larger, and provides fresh, new content, which will give you a better search engine ranking,
  • if you write interesting, helpful, and useful articles, more people will come to your website
    • they will start subscribing to your articles with RSS feed and build more interest in your website,
    • they will get to know you through their comments and dialog with your responses,
    • your website visitors become  more interested in what you are selling.

searching on the internetThere are so many resources shared on the Internet, to spark your ideas for your own blog articles.  Think of an interesting topic related to your business and start searching.

Get started sharing a bit of yourself, making new social connections, letting others know what an interesting and helpful person you are.

Have you started a blog for your own business?  How is it going?

Do you have any other questions about blogging, or helpful business blog suggestions to share?

We’d like to hear your comments.

Got questions? We’ve got answers to help you market your small business with your website – Contact Jax SEO Works!

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Time Management

Time magagement; wall clock.Everyone has the same 24 hour days in which to get as much of the things they feel are most important, as they can.

Some people seem to be able to get so much more done in a day than others.  These people are able to do more because they practice time management.

Each morning, when you are starting your day, consider what you want to accomplish during the day.  Set some realistic goals.  Sometimes it helps to write them down in a list.  Many people enjoy the satisfaction of crossing completed goals/tasks/projects/errands off their list as they progress through their day.  Consider how much of your day that you can spend on each of these goals, and, as you progress through the day, try to spend no more time on a goal than you allotted.

Around mid-day, go over your list and see how you are progressing.  If you see that you have more things to do on the list than you will be able to accomplish that day, you can re-prioritize your remaining goals for the day.  You may decide to accomplish some of your goals on another day, but you will be able to focus on getting the most important things done during the remainder of the day.

business meetingAt the end of your day, take a few minutes to go over your progress on your list of goals.  You won’t always accomplish all that you plan to but that’s OK; you have to focus on what you got done, not what you didn’t do (remember the glass is “half full”). And as you practice estimating how much time to set aside each day for accomplishing your goals, you will get better at managing the time you have each day.

Do you have a small local business and would like to get started with a website for your business? Could you use some help improving your small business website or your digital marketing? Just let us know – Contact Jax SEO Works.

And if you have some techniques that help you with time management that were not covered in this article, please share your thoughts in a helpful comment. You never know who else your experience might be beneficial to.

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Marketing Ideas for Your Business

This may sound rather basic, but you can find lots of helpful marketing ideas on the Internet.

researching on her laptopSearch the Internet for online marketing and digital marketing, and also for the product or service that you offer on your website to find:

  • infographics, memes, articles, and lists
  • bulletin boards and forums

The more you research, the more helpful information you will find. Don’t just copy and paste or plagiarize!  Often, you can find information that will spark ideas for a new advertising campaign, maybe a fresh outlook for the content about the product or service you offer, or a different application for your product or service, or find businesses to collaborate with for mutual benefit.

The main thing to remember is that you need to keep learning. You can’t expect the marketing ideas on the website that you built (or had built) five years ago to take care of you forever. Website maintenance – updating and adding new and interesting articles, checking for broken links, backing up your data files – that stuff is important. You need to keep up with what is changing in your part of the business world. Don’t get left behind.

Make it a habit to do a little marketing ideas research for your own benefit each day. Take notes of things you find interesting and each week. Then review your findings and decide which ones merit action and which ones are just good to know.

And the next time you socialize, either on the internet or “live and in person” you’ll also have some interesting information to share with your peers.

Is your small business website getting you the results you need? Do you get lots of website visitors, but very few people contacting you? Or do you get very few visitors to your website, and are baffled by your lack of visitors? Often Jax SEO Works can take a look at a website and make recommendations for several changes that could result in better responses from your website visitors. Contact Jax SEO Works – let’s get started!

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