Jennifer Fond, NY and CT Esthetician

Jennifer Fond, professional estheticianWe help Jennifer Fond, professional esthetician, licensed in New York and Connecticut, with her website and digital marketing.

Jennifer provides a variety of skin care treatments in her Danbury, Connecticut studio, and in New York, including:

Facials

Sun Free / Sunless Tanning

European facial.Find out more about Jennifer and these restorative skin care treatments by visiting her Jennifer Fond website, or Contact Jennifer for questions or to make an appointment. Your skin will Thank You for it!

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Jacksonville Yoga in Jacksonville Beach, FL

Yoga class at Jacksonville Yoga studio.We help Joyce Savitz, Owner and Certified Yoga Instructor at her Jacksonville Yoga studio, with her website and digital marketing.

Joyce teaches:

Yoga classes

Body Corrective Exercise classes

Medicinal Movement alignment classes

Rehydrate, Roll, and Yoga sessions for learning more beneficial foam rolling techniques

Joyce is also a licensed Massage Therapist, providing treatments to relieve stress, stimulate circulation, and relieve pain.

To find out more about any of these healthy, restorative services, visit the Jacksonville Yoga website or Call Joyce at the studio (904) 635-6762.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

 

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Promoting Your Small Business on Your Website

This may sound like a “no brainer”, but if you have a small business, you need to let others know what products or services you have to offer, and you do that by advertising on your website.

small business advertising - Tyler's TomatoesYears ago, the best way to advertise was in the newspaper.  Then the telephone book and yellow pages became a better way to advertise.  Now the internet allows you to share your information with people in your local area (and all over the world, if that is your market).

Of course, a cute kid helps even a wrinkly old cardboard sign get attention.

Your own website gives you a way to let others know about your products or services 24 hours a day, 7 days a week; your website is like a tireless representative for your small business.

Word-of-mouth is always good advertising, and more popular websites also offer interesting, helpful information, and ways for your website visitors to interact and get social, like links to social media platforms like LinkedIn, Facebook, and Twitter.

And if you would like help marketing and advertising your small business better on your website, or even if you don’t have a website and want to get one, Contact Jax SEO Works, Rock My Image, or Key Theory to help you achieve your goals.

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Dan’s Floor Store of Ponte Vedra FL

Dan's Floor Store - storefront - Ponte Vedra, FloridaWe help Dan’s Floor Store of Ponte Vedra Florida with his website and digital marketing.

Dan DiCarlo is the Owner, Salesman, and Primary Installer and Refinisher of Dan’s Floor Store 904.887.8303.

Dan has has over 15 years of technical experience with installing tile and wood, as well as wood floor and wood stair tread refinishing and restoration of hard surface flooring.

From his Ponte Vedra Dan’s Floor Store showroom, he displays and sells a variety of durable hard surface flooring:

  • Engineered wood flooring
  • Luxury Vinyl Plank flooring
  • Solid wood flooring
  • Laminate flooring
  • Tile and Stone

Wood and Luxury Vinyl Plank Flooring Installation

Flooring and Stairway Refinishing and Repair

Tile and Stone Work

And, Dan and his crew also restore, repair, and refinish old hardwood floors.

To make an appointment for a free consultation & get started on your wood floor, tile or stone project,

  • Call Dan direct (904) 887-8303.
  • OR Call the store (904) 825-2311.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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A website can benefit a small business.

make your website stand out, like one sunflower in a whole fieldThe Internet is huge!

There are over 600 Million websites on the internet!

How can your website stand out among so many websites, to let people know about your small local business?

A well built and optimized website can help more people in your community find out about your business, and what makes your business special.

Anyone can have a basic website made and launched on the internet.

And who hasn’t heard promises to “Get your website on the first page of Google search results”?

What helps your website stand out from all of the millions of other website is when you put the facts about your small local business on your website, telling your story about your service or business, and what makes your business special.

No one  else can tell what makes your product or service special like you can.

  • Is it how you always have a fresh flower for each lady who comes to your store?
  • Do your service people put on a clean set of overalls and booties when they get to the client’s home?
  • Or do your service representatives roll out a durable carpet protector to make sure they don’t leave a trail across your living room?
  • Or that your business only uses lawn care chemicals that are safe for pets and kids?

You know what makes your small local business stand out, what makes it special, and Jax SEO Works can help you create a website or improve the one you have, to share that special message with your community.

Social media is an important way of letting your community know about you and your business.  Often, a Facebook page can help you share timely updates with potential clients – sales, specials, new products or services, new employees, and more.  People buy from businesses that they trust, and social media can help your community fans get to know you and build that trust.  LinkedIn profiles for a business owner and members of the business team can also help people get to know the people who make the business work.

Jax SEO Works is experienced in helping small local businesses get better results with their website, and build trusting relationships with their community using social media.

If you would like a website built for your business, or get your business website revised and updated, or find out more about getting started in social media like Facebook and LinkedIn, Contact Jax SEO Works today to get started !

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Choosing an effective topic for your website.

Narrowing down the competition

When potential clients use search engines to look for information on websites, they will find more website listings (more results) when the clients look for general terms. For example, if they search Google for “doctors”, they will find many, many listings.  If they narrow their search, to look for doctors in New York City (i.e., searching for:   “doctors new york city”) they will find fewer doctors’ websites listed.  And if you are one of those doctors, your opportunity to gain a new client has just improved, because your competition has been reduced.

looking for Mercury head dimesMake your topic more specific to stand out on the web.

The same concept can work for you and your website if you pick a topic for your website that is more specific about the business or product or subject of your website.

For example:
Topics:

  • Coin
  • Pets

Refined Topics:

  • Mercury head dimes
  • Red Cocker Spaniel Puppies

With an effective topic for your website, you reduce the number of competing websites, and you improve your opportunity of gaining new clients.

Are you thinking about launching a website for your small business, or have you launched a website, but you’d like to know if it is doing all it can for your business?  Contact Jax SEO Works! We have the experience in local digital marketing and we can help.

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Better Website Content

If you want people to visit your business website and find out about the products or services that your business provides, you need to have better website content.

Young lady adding content to her website, using her laptop.Better website content than who, you may ask? You need your website to have better website content that the websites of your competition; the other small businesses that you are competing with.

The text and images on your website will decide whether people stay on your website and find out about what you are providing, or “bounce” to another website to see if they find what they are looking for there.

Actually, the search engine robots mainly read the text on your website, they cannot actually read the images on your website. (Search engine robots can read the alternate text titles that you put on the images on your website, so be sure to add them to your images.)

Human visitors to your website can experience all that your website has to offer, the text, the images (and hopefully NOT those annoying popups that block visitors’ screens and they click to close as soon as they can).

For each page of your  website, select a good keyword phrase (a short phrase that you think people may use to search for the product, service, or topic of your web page).  Then be sure to use that short keyword phrase several times in the content on your web page. I say several times because once is not enough, but repeating your selected keyword page more than 3 or 4 times on a web page can be considered to be “keyword stuffing”, and can cause your website to be penalized by some search engines.

Search engine penalties can push your website much lower in search engine results, and sometimes cause your website to not be ranked at all in search results. And we all know that the higher your website ranks in search engine results, the more frequently website visitors we see the content of your website.

Your website content needs to be :

  • interesting
  • very significant to your website’s topic
  • easy to read and understand
  • periodically changed, updated, or refreshed

Are you giving your website visitors the content that brings people to your website, and keeps them coming back, or are you seeing most visitors come to your website and then bounce off to find what they were looking for, somewhere else?


Jax SEO Works can take an objective look as your small business website and give you a short report with any obvious suggestions for improvements. Sometimes we find little, simple fixes can make a big difference. Contact Jax SEO Works to get help with your small business website.


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Copywriting for People Visiting Your Website

Copywriting, creating the text for your website, must be done to appeal to people who visit your website, so your website will be more popular with search engines, too.

social interaction via social mediaSearch engines engines evaluate your website text a lot like the people who will visit your website. Both look for :

  • keywords :  words or short phrases that you think people may use to search for the product, service, or topic of your website.
  • headers :  headings in bold text, to identify the main idea of each section and subsection of content,
  • correct spelling and good grammar,
  • useful, interesting, and informative content.

And most important for the people visiting your website, provide call-to-action hyperlinks; links to allow the people visiting your site to contact your business, buy your product, make an appointment to see one of your representatives, etc. You should provide several call to action links, at different positions on your web page. Several CTAs help your visitor easily take action when they want to.

*NOTE* This article, originally written and published in September 2009 is as true today as it was then.

Young lady adding content to her website, using her laptop.Google, the most popular and influential search engine, has created updates to its website evaluation criteria (algorithms) so that its reviewing robots will make websites that humans find interesting and helpful to rank better in search results than “spammy” website which use terminology like “We’re the Best!” “Number 1 results!”, et cetera.

When copywriting for your small business website, your articles should stay generally related to your product or service, with occasional articles about something new at your business, such as a:

  • new product
  • new feature
  • sale
  • new sales person
  • awards
  • a topic related to your business.

If you are just getting started with your small business website, or if you’d just like to hear if there were some easy ways to improve your website to get more traffic, please Contact Jax SEO Works for a free evaluation and recommendations.


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Black Creek Services, Inc. – Small Engine Repair

Black Creek Services, Inc. logoWe help Jimmy Stockton of Black Creek Services with his website and some marketing listings for his small engine repair business.

Jimmy provides small engine repair service for clients in Middleburg, Fleming Island, Green Cove Springs, Orange Park. He also helps clients in the Greater Jacksonville area, doing maintenance and repairs in his Middleburg, Florida shop. Black Creek Services offers quality and professional maintenance and repair service for:

  • Walk behind Lawn Mowers
  • Riding Lawn Mowers
  • Lawn Tractors
  • Portable Generators
  • Pressure Washers

a walk behind lawn mower with a small engineWe built and launched the Black Creek Services, Inc. website for Jimmy, and the online business listings have helped improve the visibility of his business on the internet, and marketing updates. He is happy with the results we have achieved for his business.

If you need reliable maintenance or repair for your lawn mower, lawn tractor, pressure washer, or portable generator, just Call Jimmy Stockton at Black Creek Services – 904.449.3986.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Focus on Your Best Customers

The Pareto principle or the 80/20 rule should be considered when you are deciding how to focus your business energy. Brad Sugars in his book, “Buying Customers” and Stan Phelps in his “Goldfish books” shared that usually around 20% (more or less, the amount can vary for individual businesses) of your customers bring in most of your profits. These are your best customers.

Goodbye note.Recently we had to say “Goodbye” to the client we had been working with since we started this business. We had enjoyed working with them over the years, but a change in management took the business in a new direction, and we could see continuing was not in our best interest or theirs.

Like both Brad and Stan point out in their books, it is just good business to let go of clients who are not really helping your business as much as you are helping them. That will give you more time to focus on your better clients, and those good clients will appreciate your elevated attention.

It’s helpful to periodically consider your relationship with each of your clients; whether your business relationship is mutually beneficial, or if both of you would be better off if you parted ways. Give yourself more time to focus on your best customers.

And if you’d like help with online advertising and digital marketing for your small, local business, contact Jax SEO Works.  We can provide recommendations, and assist you in getting better business results from the internet.

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