Dan’s Floor Store of Ponte Vedra FL
Posted by admin in Recent Projects on September 16, 2022
We help Dan’s Floor Store of Ponte Vedra Florida with his website and digital marketing.
Dan DiCarlo is the Owner, Salesman, and Primary Installer and Refinisher of Dan’s Floor Store 904.887.8303.
Dan has has over 15 years of technical experience with installing tile and wood, as well as wood floor and wood stair tread refinishing and restoration of hard surface flooring.
From his Ponte Vedra Dan’s Floor Store showroom, he displays and sells a variety of durable hard surface flooring:
- Engineered wood flooring
- Luxury Vinyl Plank flooring
- Solid wood flooring
- Laminate flooring
- Tile and Stone
Wood and Luxury Vinyl Plank Flooring Installation
Flooring and Stairway Refinishing and Repair
Tile and Stone Work
And, Dan and his crew also restore, repair, and refinish old hardwood floors.
To make an appointment for a free consultation & get started on your wood floor, tile or stone project,
- Call Dan direct (904) 887-8303.
- OR Call the store (904) 825-2311.
And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.
Opportunity
Posted by admin in Getting Started, Keyword Development, Social Media for Business, Website Development on September 1, 2022
Hey, do you hear that sound? That’s Opportunity knocking.
Ever since back in 2011, when our Nation’s economy was on a rollercoaster, if you listened you might hear Opportunity in all the noise. That’s the signal that it’s time to help your business; improve your online presence, increase your search engine rankings, and make some “lemonade” out of all of these “lemons”.
In hard times, some businesses fold up, cut back, even looking for work in other, larger businesses. Instead, we can help you make some of those those small changes to your business that will have BIG returns.
Working with the Rock My Image attraction marketing Team, Jax SEO Works can help small businesses optimize their business and their business websites.
First the Team at Rock My Image with help you create a better business strategy.
Then JAX SEO Works will use SEO techniques and basic social media concepts, with some more strategic planning, we can help you make your site rank higher in search engines for certain key terms. Optimizing your website for related terms will increase the probability of your site being found sooner, too. And, the easier people can find your website, the more traffic your website will get, and more sales for your business.
Want to understand more about SEO?
Contact Ken at Jax SEO Works to get started today!
Beware Free Website Offers
Posted by admin in Content Development, Digital Marketing, Getting Started, Website Development on July 15, 2022
Some businesses make “FREE” website offers.
Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.
The truth is, “There is no such thing as a free lunch.” – Milton Friedman
And there is no such thing as a free website.
The company offering a “free website” to new clients frequently retains the domain name. This means if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had. All of that domain rank stays with the “free” website that belongs to the original marketing company.
And search engines like Google, Firefox, Edge, Bing, and Yahoo have shared numerous articles about how websites can rank well. A website will rank better if the website is easy to use, and has information that is helpful and interesting.
Your local small business marketing should focus on your business, brand, and service area.
Recently we looked at a free website offer that a friend had gotten from a company who said they would help them get more business.
- The evidence that the company was using a content template was clear.
- A quick Google search showed that company was using the same page template for each client. They used the same words again and again. They just changed the business name and service area for each new victim (I mean client)! Repeated text won’t fool people. And it surely won’t fool search engine robots!
- If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.
If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.
Buy American
Posted by admin in Social Media for Business on June 17, 2022
– – Please Note: This article was originally posted in December of 2011, but is still significant today. – –
When you go shopping, whether it’s for a gift, or something for your home, or anything, do you stop to see if you are buying American?
With unemployment still a concern for many, and a terrible reality for others, it’s up to us, the American consumers, to do our part to help keep citizens of our United States of America employed.
Earlier generations helped our country by buying American. It’s a patriotic thing to do.
You may have to search a little harder, drive a little further, place a mail order, or pay a little more for a quality, American made item or service, but you are helping your neighbors and your country.
As professional Jacksonville copywriter Cindy Cyr, said in 2011 about buying gifts made in America , “If each person spent just $64 a year more on Made in America products, we would add 200,000 jobs here.” That sounds good to me. Think of all the good it could do in 2021!
Easy to do! Just Search on Amazon: Made in America Gifts! You get the idea.
Please do your part for your friends and neighbors, for your country, and for yourself; buy American.
Thank you.
Avoid Duplicate Content on Your Website
Posted by admin in Content Development, Resources, Website Development on May 3, 2022
Duplicate content on your website can hurt your search engine ranking, and make a bad first impression with your website visitors. Don’t do it!
Have you ever been researching a subject on the internet, and gone to a site and remember seeing the very same wording, on a site you were on just a few minutes prior? Déjà vu, but not in a good way.
You have probably heard the old quotation from Charles Caleb Colton, “Imitation is the sincerest form of flattery.” Others call it plagiarism. But search engines do not like seeing exactly the same content on more than one website, just like you don’t.
Even if one web page was published prior to the page with duplicate content, search engines don’t always give the credit to the site that published the content originally. Some search engines drop both websites’ duplicate pages from their listings.
People (and search engine robots) who visit your website want to see what to see your unique and interesting information; what makes your business, product, or topic stand out from others.
To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.
If you find your content on other websites, you can modify your content to make it your own by:
- adding information that is specific to your own website (this is best)
- changing some of the words, using synonyms
- changing or adding headings
- restructuring several sentences in each paragraph
If you need help with your small business website; getting more website visitors on the internet, coming up with ideas to get better results with your website, updating your website with new articles, Jax SEO Works can help. Contact Jax SEO Works.
Serenity Suite NYC – Professional Skin Care
Posted by admin in Recent Projects on April 14, 2022
Professional Skin Care at Serenity Suite NYC in Greenwich Village.
This project was a team effort with website developer and digital marketer Kenny Harper of Key Theory and Rock My Image. We launched Serenity Suite NYC about a skilled and experienced skin care business. A variety of restorative, healthy skin care services are offered in the historic Washington Square Hotel in Greenwich Village, in New York City.
Located in New York City, the Suite provides clients with high-powered careers get the skin care treatments that they need. Serenity Suite NYC helps talents of the fashion industry, actors, and even opera singers look and feel their best.
The focus of the Serenity Suite NYC website is to advertise services. The website informs people who live in the Greenwich Village neighborhood, or who will be traveling nearby, about the variety of personal services that the Suite provides:
- Facials
- Peel
- Diamond Microdermabaraision
- Microcurrent Treatments
- Micro-Needling
- Waxing Services
- Sun Free Tanning
If you have a small business and you want to let more people know about the goods or services you provide, Contact Jax SEO Works to find out more about how we can help you!
Start a blog on your small business website!
Posted by admin in Content Development, Social Media for Business, Social Media Networking, Website Development on February 22, 2022
A blog can be a part of your social media program, a way to reach out and begin communicating with your web site visitors.
Your small business blog post should share information people want to read. Some posts should (of course) be about your business. Tell people about a new product or service you offer. In alternate posts, choose a topic that’s interesting, helpful, believable, and sometimes even something funny.
You can also pick a topic for your blog that you can relate to your small business. Your blog topic should be something you know about, or you will have to do research just to find subjects to blog about. For example, if your business installs gutters, consider blogging about home improvements.
Do some research on the Internet.
- Find out which small business blogs / bloggers are rated most popular for your blog topic.
- Read some popular blog posts.
- If you can add helpful information to the discussion, leave a comment and (sometimes, if you feel it’s appropriate without being “spammy”) a link to your web site. (It is considered bad manners to just leave a comment like, “Nice article.” or “Very informative.” And even worse when you add your name, business name, and website link to your too casual comment.)
Your various blog posts should mix in a little marketing, advertising, and promotion. Your posts should always include an easy path for web site visitors to contact you for more information.
Your goal should be to make new posts on your small business blog on a regular schedule. You might, for example, one to two times each week, or that often each month. Regular posting also adds new content to your web site, which both visitors and search engines like to see.
What do you think ? Do you have any other helpful ideas to share ?
Like some help improving your small business web site?
Contact Jax SEO Works today!
Selecting Keywords for your Website.
Posted by admin in Content Development, Keyword Development, Resources on January 24, 2022
Good keywords are important to have in your content.
A keyword is a word or short phrase that you think people may use to search for the product, service, or topic of your website. The content on each page of your website needs to include some of these keywords, so people and search engines can find your website.
Tips for Selecting Keywords
To select some good keywords, you need to do some keyword analysis; you need to do some research to see what words other people are using most often to search for the business, service, or topic of your website, and then evaluate your results to pick the keywords that should work best for you.
You can develop your list of possible keywords by listing :
- all of the keywords that you can think of that you might use for a search engine to find a website on your topic,
- all of the keywords that are similar to possible keywords you already listed (a Thesaurus may be helpful),
- keywords used by your more popular competitors:
1. One at a time, go to some of your competitor’s websites,
2. On your browser’s menu bar, select View, and then Page Source,
3. Scroll down the new Source page for <META NAME= “keywords”> tag,
4. Find any keywords that could also be applied to your website.
Here are some more free Internet resources for keywords :
Need help getting started making your small business website better? Contact Jax SEO Works, we like to help.
Add Good Content Regularly
Posted by admin in Content Development, Getting Started on November 17, 2021
Somehow, even when you get busy, you need to make time to post articles on a regular basis.
Regularly adding good content will be appreciated by your website visitors, and the search engines, and this will benefit your website and your business.
Can you imagine someone wanting to read a document called “Same Old Stuff?” Would you be interested if you saw something with the title “Nothing New Here?” I don’t think so. So if you don’t add new, interesting, useful content to your website on a regular basis, visitors may return once or twice, but why come back if there is nothing new?
Adding new content is good also helps your website grow in size, and that gives new visitors more to interest them. But remember to make the content helpful, useful, interesting; you wouldn’t look around very long on a website with disorganized, repetitive content, and neither would your visitors.
Your new content doesn’t have to take a lot of time or be a long article, just think “What can I share that my website visitors would find helpful and interesting?” Organize your thoughts, and get started sharing.
Do you need help improving your website? Contact Jax SEO Works, today!
Discount Pricing
Posted by admin in Getting Started on July 14, 2021
Discount pricing – getting your small business going involves setting your pricing, after evaluating how your estimated prices compare with your competitors’ pricing.
But once you know what a fair market value is for the product or service similar to what you offer, do think you should discount that price to use price as a differentiator with your competition?
Whether you will be charging by the product, project or service, or by the hour, sometimes, it may be tempting to discount your prices, dropping your prices just slightly below what your competition is charging, to try to make some sales. This sounds like a good way to get some work for your new business. (Of course, you would plan to bring your prices back in line with what others in your profession are charging, as soon as you feel you can keep bringing in customers.)
The problem is, if you reduce your pricing below what it costs you to do a project, it means you will have to do more work to make the same amount of money that you needed to make for each job.
As an example:
2 hours at $50 / hour = $100
but 2 hours at $40 / hour only = $80, so you have to do MORE WORK to make the $100 to pay your bills.
Taking a loss to get work will just make you work harder.