Better Website Content

If you want people to visit your business website and find out about the products or services that your business provides, you need to have better website content.

Young lady adding content to her website, using her laptop.Better website content than who, you may ask? You need your website to have better website content that the websites of your competition; the other small businesses that you are competing with.

The text and images on your website will decide whether people stay on your website and find out about what you are providing, or “bounce” to another website to see if they find what they are looking for there.

Actually, the search engine robots mainly read the text on your website, they cannot actually read the images on your website. (Search engine robots can read the alternate text titles that you put on the images on your website, so be sure to add them to your images.)

Human visitors to your website can experience all that your website has to offer, the text, the images (and hopefully NOT those annoying popups that block visitors’ screens and they click to close as soon as they can).

For each page of your  website, select a good keyword phrase (a short phrase that you think people may use to search for the product, service, or topic of your web page).  Then be sure to use that short keyword phrase several times in the content on your web page. I say several times because once is not enough, but repeating your selected keyword page more than 3 or 4 times on a web page can be considered to be “keyword stuffing”, and can cause your website to be penalized by some search engines.

Search engine penalties can push your website much lower in search engine results, and sometimes cause your website to not be ranked at all in search results. And we all know that the higher your website ranks in search engine results, the more frequently website visitors we see the content of your website.

Your website content needs to be :

  • interesting
  • very significant to your website’s topic
  • easy to read and understand
  • periodically changed, updated, or refreshed

Are you giving your website visitors the content that brings people to your website, and keeps them coming back, or are you seeing most visitors come to your website and then bounce off to find what they were looking for, somewhere else?


Jax SEO Works can take an objective look as your small business website and give you a short report with any obvious suggestions for improvements. Sometimes we find little, simple fixes can make a big difference. Contact Jax SEO Works to get help with your small business website.


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Copywriting for People Visiting Your Website

Copywriting, creating the text for your website, must be done to appeal to people who visit your website, so your website will be more popular with search engines, too.

social interaction via social mediaSearch engines engines evaluate your website text a lot like the people who will visit your website. Both look for :

  • keywords :  words or short phrases that you think people may use to search for the product, service, or topic of your website.
  • headers :  headings in bold text, to identify the main idea of each section and subsection of content,
  • correct spelling and good grammar,
  • useful, interesting, and informative content.

And most important for the people visiting your website, provide call-to-action hyperlinks; links to allow the people visiting your site to contact your business, buy your product, make an appointment to see one of your representatives, etc. You should provide several call to action links, at different positions on your web page. Several CTAs help your visitor easily take action when they want to.

*NOTE* This article, originally written and published in September 2009 is as true today as it was then.

Young lady adding content to her website, using her laptop.Google, the most popular and influential search engine, has created updates to its website evaluation criteria (algorithms) so that its reviewing robots will make websites that humans find interesting and helpful to rank better in search results than “spammy” website which use terminology like “We’re the Best!” “Number 1 results!”, et cetera.

When copywriting for your small business website, your articles should stay generally related to your product or service, with occasional articles about something new at your business, such as a:

  • new product
  • new feature
  • sale
  • new sales person
  • awards
  • a topic related to your business.

If you are just getting started with your small business website, or if you’d just like to hear if there were some easy ways to improve your website to get more traffic, please Contact Jax SEO Works for a free evaluation and recommendations.


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Black Creek Services, Inc. – Small Engine Repair

Black Creek Services, Inc. logoWe help Jimmy Stockton of Black Creek Services with his website and some marketing listings for his small engine repair business.

Jimmy provides small engine repair service for clients in Middleburg, Fleming Island, Green Cove Springs, Orange Park. He also helps clients in the Greater Jacksonville area, doing maintenance and repairs in his Middleburg, Florida shop. Black Creek Services offers quality and professional maintenance and repair service for:

  • Walk behind Lawn Mowers
  • Riding Lawn Mowers
  • Lawn Tractors
  • Portable Generators
  • Pressure Washers

a walk behind lawn mower with a small engineWe built and launched the Black Creek Services, Inc. website for Jimmy, and the online business listings have helped improve the visibility of his business on the internet, and marketing updates. He is happy with the results we have achieved for his business.

If you need reliable maintenance or repair for your lawn mower, lawn tractor, pressure washer, or portable generator, just Call Jimmy Stockton at Black Creek Services – 904.449.3986.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Focus on Your Best Customers

The Pareto principle or the 80/20 rule should be considered when you are deciding how to focus your business energy. Brad Sugars in his book, “Buying Customers” and Stan Phelps in his “Goldfish books” shared that usually around 20% (more or less, the amount can vary for individual businesses) of your customers bring in most of your profits. These are your best customers.

Goodbye note.Recently we had to say “Goodbye” to the client we had been working with since we started this business. We had enjoyed working with them over the years, but a change in management took the business in a new direction, and we could see continuing was not in our best interest or theirs.

Like both Brad and Stan point out in their books, it is just good business to let go of clients who are not really helping your business as much as you are helping them. That will give you more time to focus on your better clients, and those good clients will appreciate your elevated attention.

It’s helpful to periodically consider your relationship with each of your clients; whether your business relationship is mutually beneficial, or if both of you would be better off if you parted ways. Give yourself more time to focus on your best customers.

And if you’d like help with online advertising and digital marketing for your small, local business, contact Jax SEO Works.  We can provide recommendations, and assist you in getting better business results from the internet.

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Selecting Keywords for your Website.

Good keywords are important to have in your content.

Magnifying glass- to help search engines find a website.A keyword is a word or short phrase that you think people may use to search for the product, service, or topic of your website.  The content on each page of your website needs to include some of these keywords, so people and search engines can find your website.

Tips for Selecting Keywords

To select some good keywords, you need to do some keyword analysis; you need to do some research to see what words other people are using most often to search for the business, service, or topic of your website, and then evaluate your results to pick the keywords that should work best for you.

You can develop your list of possible keywords by listing :

  • all of the keywords that you can think of that you might use for a search engine to find a website on your topic,
  • all of the keywords that are similar to possible keywords you already listed (a Thesaurus may be helpful),
  • keywords used by your more popular competitors:
    1. One at a time, go to some of your competitor’s websites,
    2. On your browser’s menu bar, select View, and then Page Source,
    3. Scroll down the new Source page for <META NAME= “keywords”> tag,
    4. Find any keywords that could also be applied to your website.

Here are some more free Internet resources for keywords :

Need help getting started making your small business website better? Contact Jax SEO Works, we like to help.

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Small Business Owners – Do Yourself a Favor!

Talented local business owner and marketing professional, Susan PelterSusan Pelter - Marketing Professional recently shared this insight for small business owners:

“Dear Small Business Owner: If you’re considering a new website, to be developed as a “great deal” by a large development company, do yourself a favor and read the fine print. Can you update the site yourself? Do you own the content and images in the event of a divorce? Are they charging you out the wazoo for hosting you could purchase for a fraction of the price yourself? And for heaven’s sake, don’t let them “get the domain for you,” because they can then hold you hostage for a lot of money should you ever part ways. If you have any questions, call me and I’ll give you an earful for free as a public service! #ethicalbusinessowner”

Couldn’t have said it better myself! Find out more about Susan and the many helpful professional business services she provides on her website – http://susanpelter.com/

Always nice to share the goodness. Got questions? You can also Contact Jax SEO Works contact Jax SEO Works. We like to help!

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How to Improve Your Business

SearchingA good business owner is always looking for ways to improve their business.

1.  Get new ideas is to keep learning; reading articles online and in magazines and books, follow other successful entrepreneurs on Twitter and Facebook, and their website blogs.

2.  Set goals for your changes and improvements, and then make small, manageable, incremental improvements.  You can get to your goal with this approach.

3.  Measure and track your efforts and your results.

  • How much did you spend for your advertising last month?
  • How many new visitors did your business see as a result of that advertising?   (And ask your visitors which advertisement brought them to you.)
  • How many of those visitors made a purchase?   (Did you make a profit from their purchases, or did you pay more for advertising than you made in sales that resulted from that advertising?)

Professional Speaker, Author, and Entrepreneur Michelle Chance-Santhong, the Online Marketing Goddess, shares her inspiring progress to improvement, applying some of these concepts in one of her recent videos.

If you have some more suggestions, proven ways you have used to improve your business, that you’d like to share, please

  • add your Comment below,

  • or send us your suggestions to share via our Contact form.

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Backlinks Help Your Website

Backlinks are hyperlinks back to your website from other websites.

backlinks to your website help bring more visitorsYou want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.

How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.

And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.

  • Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.

Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too.  Put descriptive words for readers to click on and search engines to followMake sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).


If you found this article helpful, you might also want to read:

Make New Business Leads with Discussions, Questions, and Answers


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Fall Harvest – How is that like Social Media Networking?

Fall, the time of year when we think of harvesting the crops that have been growing all through the summer.

Pumpkins at harvest.Think of your social media networking (FacebookTwitter, Linkedin, and other sites) as opportunities to make and grow new social connections, making new friends and participating in new communities.

Some business people confuse social media networks as advertising platforms, and attempt to SELL, SELL, SELL, with every comment.

Then they wonder why others don’t come running to buy their product or service.

Oddly, the same people will turn the volume down on their TV when a commercial comes on, or change the TV channel, or leave the room for a snack or bathroom break.

Interesting to me that they don’t enjoy hearing pushy advertising, but they expect others to like their pushy advertising comments on social media.

Not that you can’t mention your business, your product, or service to your social media connections, but that you need to be more social than focused on advertising.

You need to get to know others.  Tell them a little about yourself and what you like.  Share a helpful, positive, informative, or even funny comment.  Think of social network platforms like social functions where you are interacting with real people.  If you only talked about your business every time you went to a social gathering, you would be pretty boring to others.  You need to develop human connections before you occasionally mention something interesting about your business.

As talented Internet marketing professional Michelle Chance-Sangthong, the Online Marketing Goddess, once said.

“Are you building trust into your marketing? Do you deliver on your promises? Your social media activity should be a positive extension of your brand, of your values and of your corporate promises. It should not be a bunch of “clatter” that constantly talks about how wonderful you are.”

If you cultivate trust in your social networks, you will be able to harvest the results of your efforts socially and in your business as well.

If this make sense to you, and you would like to get more ideas how you could get more social with your clients in your business, please Contact Jax SEO Works. We like to help small businesses do better.

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Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a “free website” to new clients frequently retains the domain name. This means if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had. All of that domain rank stays with the “free” website that belongs to the original marketing company.

And the major search engines, Google, Bing, and Yahoo, have shared numerous articles about how websites rank well. A website will rank better if the website is easy to use, and has information that is helpful and interesting.

Your local small business marketing should focus on your business, brand, and service area.

free website - templated contentRecently we looked at a free website that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • A quick Google search showed that company was using the same page template for each client. They used the same words again and again. They just changing the business name and service area! Repeated text won’t fool people. And it surely won’t fool search engine robots!
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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