Backlinks Help Your Website

Backlinks are hyperlinks back to your website from other websites.

backlinks to your website help bring more visitorsYou want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.

How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.

And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.

  • Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.

Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too.  Put descriptive words for readers to click on and search engines to followMake sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).


If you found this article helpful, you might also want to read:

Make New Business Leads with Discussions, Questions, and Answers


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What is RSS feed and why do I want it for my website?

Many websites which share articles invite visitors to subscribe via RSS feed to get their articles regularly.  RSS is an acronym for Really Simple Syndication, and is an easy way for your visitors to get articles from your website, as they are posted.

The RSS (Really Simple Syndication) icon.Feeds are a way for websites to distribute content to their viewers. This lets anyone keep track of a large number of their favorite websites or blogs, without having to remember to check each site manually or clutter their e-mail inbox. This streamlines online experience by aggregating content in one place to be read whenever they want.

Some websites even add RSS feeds from other, content-rich websites to keep new and interesting articles pouring into their websites.

Content writingHow will my subscribers be able to read my RSS feed?

If your website visitor subscribe to the RSS feed on your website, you should also suggest that they will need a news aggregator such as feedly or Google News.

If you have a WordPress website, you may be able to add an RSS feed plugin yourself.  Based on the development application used to create your website, you may need help from your web designer.

If you are ready to start improving your website, including adding a RSS feed, we can help.

Contact Jax SEO Works.

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Fall Harvest – How is that like Social Media Networking?

Fall, the time of year when we think of harvesting the crops that have been growing all through the summer.

Pumpkins at harvest.Think of your social media networking (FacebookTwitter, Linkedin, and other sites) as opportunities to make and grow new social connections, making new friends and participating in new communities.

Some business people confuse social media networks as advertising platforms, and attempt to SELL, SELL, SELL, with every comment.

Then they wonder why others don’t come running to buy their product or service.

Oddly, the same people will turn the volume down on their TV when a commercial comes on, or change the TV channel, or leave the room for a snack or bathroom break.

Interesting to me that they don’t enjoy hearing pushy advertising, but they expect others to like their pushy advertising comments on social media.

Not that you can’t mention your business, your product, or service to your social media connections, but that you need to be more social than focused on advertising.

You need to get to know others.  Tell them a little about yourself and what you like.  Share a helpful, positive, informative, or even funny comment.  Think of social network platforms like social functions where you are interacting with real people.  If you only talked about your business every time you went to a social gathering, you would be pretty boring to others.  You need to develop human connections before you occasionally mention something interesting about your business.

As talented Internet marketing professional Michelle Chance-Sangthong, the Online Marketing Goddess, once said.

“Are you building trust into your marketing? Do you deliver on your promises? Your social media activity should be a positive extension of your brand, of your values and of your corporate promises. It should not be a bunch of “clatter” that constantly talks about how wonderful you are.”

If you cultivate trust in your social networks, you will be able to harvest the results of your efforts socially and in your business as well.

If this make sense to you, and you would like to get more ideas how you could get more social with your clients in your business, please Contact Jax SEO Works. We like to help small businesses do better.

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Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a free website to new clients frequently retains the domain name, so if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had; all of that stays with the “free” website that belongs to the original marketing company.

And the major search engines, Google, Bing, and Yahoo, have shared numerous articles, explaining that ranking well in their search results means having easy to use websites with original, interesting information. If people like the website and come to that website for that keyword or keyword phrase, then the site will rank better.

Your local small business marketing focus should be on your business, your brand, and your service area, and what people see when they search for your business on the internet.

free website - templated contentRecently we looked at a free website that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • And using basically the same words again and again, and just changing the business name and service area doesn’t fool people or search engine robots any more.
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Business Plan for your small business.

Before you go any further with your small business, gather your ideas and aspirations and make a business plan.

Business Plan for a small businessBasically a plan for any business covers where are you now with your business, and what do you want to do ?

Your plan can be as short as one page; see : How to Write a Business Plan, shared by the Small Business Administration.

If you will need a loan to get your business started, you should have a more detailed plan for your business, such as following the SCORE template guide.

A business plan helps you organize your thoughts about your business.

If you are just getting started with your small business, and want to find out more about getting started, Contact Jax SEO Works. We’re here to help.

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Building Your Network

Part of growing your business is growing the network of people you know and work with.

People enjoying a meetingYou can socially network with others in your trade or profession as well as networking with clients and potential customers.  Sometimes one sort of relationship (social) leads to another (business), but don’t push your business/sales – focus on building relationships. The important thing at social meetings is to be yourself; friendly, helpful, and fun.  Don’t try to create an image to impress others; let your own qualities shine.

Find organizations in your local area that you are interested in.

Visit their meetings.  Get involved with the groups you enjoy.  (If you don’t enjoy what you are doing, it will just stress you and your unhappiness will be obvious to others.)

For example, we enjoy going to the Jacksonville Online Marketing Meetups with our son Kenny Harper. The JOMM meets at various business locations in Jacksonville, such as Discover Tec. Our group meets on a monthly basis; a gathering of people interested in marketing and advertising, small business owners, entrepreneurs, web designers, website search engine optimizers, graphic designers, and others just interested in finding out more about marketing and advertising online.  We enjoy the positive, sharing atmosphere of the meetings. The group has evolved from the Jacksonville Search Engine Optimization Meetup, which shared many similar interests, and which was founded by Michelle Chance-Sangthong.

Try this out yourself.

Think about some groups that you’d like to find out more about. Go visit them and get to know them. Start building your network!

Need help getting started building your online presence? Contact Jax SEO Works; we like helping people improve their business visibility online.

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Craigslist for Improved Local Business Visibility

researching on her laptopMost people have heard of and even used Craigslist. It’s a huge, free access website that provides local classifieds and forums with all sorts of items for sale, jobs, housing listings, services, local community ads, and events, and many can be posted for free.

Many small, local businesses marketing are focused on getting local clients; they cannot provide their service to people living in, say, South America and their content is all written in American English, anyway. Or the cost of shipping their products overseas would be prohibitive.

Local listing for their business, on sites such as on Google My Business (which is tied in with Google Maps and Google Search) can help.

To find your clients where they look, we have found that some small businesses are successful with optimized Craigslist ads.

  • Interesting and useful ad content
  • Adding links from their ad back to appropriate pages of their business website
  • Adding focused, topic-related eye-catching photos

Each of these steps can help to optimize your business ad.

While Craigslist users do have to watch out for Scammers and other miscreants, the site has established a reputation as a friendly, helpful site, providing a wealth of helpful information in a vast selection of localities, and as such it remains a resource for helping small, local businesses increase local visibility of their products or services.

If you want to suggest another good online visibility platform for local small businesses, please add a Comment or Contact us.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Endorsement Disclosure Statement

– – – – – – – – – Originally posted in 2010 – – – Updated May, 2015 – – – – – – –

On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.

endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

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Basic SEO

searching on the internetWho hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?

And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).

Basic SEO (Search Engine Optimization) helps your website to get a better ranking from search engines and to get more website visitors than websites which have not been optimized.

What helps optimize your website for search engines and visitors?

  • Use good long-tailed keywords.
  • Good, helpful, interesting content.
  • Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
  • Website design to create interest in your website (and your product or service).

With millions of websites on the internet, each search engine (e.g., Google, Bing, Yahoo!, About, etc.) uses their own set of algorithms (calculations) to evaluate each website, and then arranges them according to best in their opinion, first, in their search results based on each user’s query.

“Content is King.” Has been the motto of many people who help optimize websites to rank better in search results. Original, interesting, focused, content will rank better than rambling content that makes no sense. Photographs related to the web page topic, with appropriate optimization, will help improve ranking, too. Related videos also help ranking, as can links from and to the various website pages.

And Search Engine Optimization guidelines continue to develop and change as search engines try to provide desired results for internet users.

Often, some professional insight can help you get started in the right direction to your website goals.

Contact Jax SEO Works for help to improve your internet presence.

 

 

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Prepare your website for your target audience.

The prospective clients, the group of people that you want to reach through your website, are your target audience.

a Target Audience for your WebsiteWho is your target audience ?

Depending on the topic of your website, your target audience could be

  • world wide, or for a certain area of a specific city,
  • for people of any age, or of  a determined age  group,
  • for e-commerce, or for sharing information about a hobby or common interest, etc.

How will your target audience find your website ?

Consider the topic you selected for your website, then define what the people in your target audience would search the Internet for in order to find your website.  Make a list of words and short phrases you think your target audience would use to search for your website.

Google Trends can help your website.

Here is where it would be helpful to have some idea what words and short phrases your target audience would use to search for your website, if you could just ask them.  Google features Google Trends, which you can use to determine how many people search for a word or short phrase.  Google Trends even allows you to compare words and short phrases (from the list that you made) to see which ones more people are searching for. If your website is primarily for local interest, you can refine your Google Trends response for a country and city.

Less searched words and phrases.

  • What if some of the words and short phrases you know significantly help describe your website don’t appear to be as popular on Google Trends ?
  • What if some of your words or short phrases haven’t been searched for enough for Google Trends to have any data to respond to your request ?

Your list should include some more popular words and short phrases, to increase the probability of your website being found by your target audience. But you can also include words and short phrases on your website that you know significantly help describe your website even if they don’t appear to be as popular on Google Trends. If a member of your target audience is as familiar with the topic of your website as you are, they may search for that same word or phrase, and that could help them find your website

Dan's Floor Store - storefront - Ponte Vedra, FloridaFor example, looking at words for a client’s website, Dan’s Floor Store

we compared:

  • wood floor installation and wood flooring installation
  • hard surface flooring
  • tile work

and Google trends showed us that wood floor installation and wood flooring installation were more frequently searched for than hard surface flooring. Tile work is about as popular a search topic as wood floor and wood flooring installation.  We use each of the phrases (as applicable) in the content text on the website.

But search word trends are always changing, so you should periodically check how your search words are trending for your target audience in you analytic data, and adjust them accordingly.

“A and B” testing, that is to say trying similar but different approaches to the same goal can also help you find out what works best for attracting your target audience to the website, but that will be another Jax SEO Works article.

If you would like to get better results with your small business website, Contact Jax SEO Works. We enjoy helping others.

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