Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a “free website” to new clients frequently retains the domain name. This means if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had. All of that domain rank stays with the “free” website that belongs to the original marketing company.

And search engines like Google, Firefox, Edge, Bing, and Yahoo have shared numerous articles about how websites can rank well. A website will rank better if the website is easy to use, and has information that is helpful and interesting.

Your local small business marketing should focus on your business, brand, and service area.

free website - templated contentRecently we looked at a free website offer that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • A quick Google search showed that company was using the same page template for each client. They used the same words again and again. They just changed the business name and service area for each new victim (I mean client)! Repeated text won’t fool people. And it surely won’t fool search engine robots!
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Buy American

– – Please Note: This article was originally posted in December of 2011, but is still significant today. – –

When you go shopping, whether it’s for a gift, or something for your home, or anything, do you stop to see if you are buying American?

Flag of the United States of AmericaWith unemployment still a concern for many, and a terrible reality for others, it’s up to us, the American consumers, to do our part to help keep citizens of our United States of America employed.

Earlier generations helped our country by buying American.  It’s a patriotic thing to do.

You may have to search a little harder, drive a little further, place a mail order, or pay a little more for a quality, American made item or service, but you are helping your neighbors and your country.

As professional Jacksonville copywriter Cindy Cyr, said in 2011 about buying gifts made in America , “If each person spent just $64 a year more on Made in America products, we would add 200,000 jobs here.”   That sounds good to me. Think of all the good it could do in 2021!
Easy to do! Just Search on Amazon: Made in America Gifts! You get the idea.

Please do your part for your friends and neighbors, for your country, and for yourself; buy American.

Thank you.

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Avoid Duplicate Content on Your Website

Duplicate content on your website can hurt your search engine ranking, and make a bad first impression with your website visitors.  Don’t do it!

twins - but duplicate content can hurt your websiteHave you ever been researching a subject on the internet, and gone to a site and remember seeing the very same wording, on a site you were on just a few minutes prior?  Déjà vu, but not in a good way.

You have probably heard the old quotation from Charles Caleb Colton, “Imitation is the sincerest form of flattery.” Others call it plagiarism. But search engines do not like seeing exactly the same content on more than one website, just like you don’t.

Even if one web page was published prior to the page with duplicate content, search engines don’t always give the credit to the site that published the content originally. Some search engines drop both websites’ duplicate pages from their listings.

People (and search engine robots) who visit your website want to see what to see your unique and interesting information; what makes your business, product, or topic stand out from others.

To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.

If you find your content on other websites, you can modify your content to make it your own by:

  • adding information that is specific to your own website (this is best)
  • changing some of the words, using synonyms
  • changing or adding headings
  • restructuring several sentences in each paragraph

If you need help with your small business website; getting more website visitors on the internet, coming up with ideas to get better results with your website, updating your website with new articles, Jax SEO Works can help.  Contact Jax SEO Works.


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Serenity Suite NYC – Professional Skin Care

Professional Skin Care at Serenity Suite NYC in Greenwich Village.

Serenity Suite NYCThis project was a team effort with website developer and digital marketer Kenny Harper of Key Theory and Rock My Image. We launched Serenity Suite NYC about a skilled and experienced skin care business. A variety of restorative, healthy skin care services are offered in the historic Washington Square Hotel in Greenwich Village, in New York City.

Located in New York City, the Suite provides clients with high-powered careers get the skin care treatments that they need. Serenity Suite NYC helps talents of the fashion industry, actors, and even opera singers look and feel their best.

personal treatment space at Serenity Suite NYCThe focus of the Serenity Suite NYC website is to advertise services. The website informs people who live in the Greenwich Village neighborhood, or who will be traveling nearby, about the variety of personal services that the Suite provides:

  • Facials
  • Peel
  • Diamond Microdermabaraision
  • Microcurrent Treatments
  • Micro-Needling
  • Waxing Services
  • Sun Free Tanning

If you have a small business and you want to let more people know about the goods or services you provide, Contact Jax SEO Works to find out more about how we can help you!

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Selecting Keywords for your Website.

Good keywords are important to have in your content.

Magnifying glass- to help search engines find a website.A keyword is a word or short phrase that you think people may use to search for the product, service, or topic of your website.  The content on each page of your website needs to include some of these keywords, so people and search engines can find your website.

Tips for Selecting Keywords

To select some good keywords, you need to do some keyword analysis; you need to do some research to see what words other people are using most often to search for the business, service, or topic of your website, and then evaluate your results to pick the keywords that should work best for you.

You can develop your list of possible keywords by listing :

  • all of the keywords that you can think of that you might use for a search engine to find a website on your topic,
  • all of the keywords that are similar to possible keywords you already listed (a Thesaurus may be helpful),
  • keywords used by your more popular competitors:
    1. One at a time, go to some of your competitor’s websites,
    2. On your browser’s menu bar, select View, and then Page Source,
    3. Scroll down the new Source page for <META NAME= “keywords”> tag,
    4. Find any keywords that could also be applied to your website.

Here are some more free Internet resources for keywords :

Need help getting started making your small business website better? Contact Jax SEO Works, we like to help.

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Add Good Content Regularly

Young lady adding content to her website, using her laptop.Somehow, even when you get busy, you need to make time to post articles on a regular basis.

Regularly adding good content will be appreciated by your website visitors, and the search engines, and this will benefit your website and your business.

Can you imagine someone wanting to read a document called “Same Old Stuff?”  Would you be interested if you saw something with the title “Nothing New Here?”  I don’t think so.  So if you don’t add new, interesting, useful content to your website on a regular basis, visitors may return once or twice, but why come back if there is nothing new?

Adding new content is good also helps your website grow in size, and that gives new visitors more to interest them.  But remember to make the content helpful, useful, interesting; you wouldn’t look around very long on a website with disorganized, repetitive content, and neither would your visitors.

Your new content doesn’t have to take a lot of time or be a long article, just think “What can I share that my website visitors would find helpful and interesting?”  Organize your thoughts, and get started sharing.

Do you need help improving your website?  Contact Jax SEO Works, today!

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Discount Pricing

Discount pricing – getting your small business going involves setting your pricing, after evaluating how your estimated prices compare with your competitors’ pricing.

But once you know what a fair market value is for the product or service similar to what you offer, do think you should discount that price to use price as a differentiator with your competition?

Discount PricingWhether you will be charging by the product, project or service, or by the hour, sometimes, it may be tempting to discount your prices, dropping your prices just slightly below what your competition is charging, to try to make some sales.  This sounds like a good way to get some work for your new business.  (Of course, you would plan to bring your prices back in line with what others in your profession are charging, as soon as you feel you can keep bringing in customers.)

The problem is, if you reduce your pricing below what it costs you to do a project, it means you will have to do more work to make the same amount of money that you needed to make for each job.

As an example:

2 hours at $50 / hour = $100

but 2 hours at $40 / hour only = $80, so you have to do MORE WORK to make the $100 to pay your bills.

Taking a loss to get work will just make you work harder.

As talented speaker and e-commerce whiz Michelle Chance-Sangthong of Online Marketing Goddess once said, “Don’t discount your prices so much you discount yourself out of business!”

Need help getting started with your small business, Contact Jax SEO Works – we like to help small businesses.

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Better Motivation

Sometimes all of us feel the challenges of our work are overwhelming – but we keep going, because that is the difference between us and our competition.

Keep going! Motivation!We know we have a dream of what we want to accomplish, and the only way to make that dream happen is to:

  • take a different perspective of our situation,
  • consider all of the good things we have going for us, and how far we have come,
  • then consider a few good things you can do today, and do your best.

What are some things you could do today?

  • improve your website to tell people what you do better than your competition,
  • communicate your brand with the public,
  • communicate with your customers using social media; give them a benefit for their business,
  • network with related businesses to for more benefit to your customers.

What helps you get motivated to follow your dream and make your business more successful? Share your thoughts about motivation with us.

Help your website grow your business ! Contact Jax SEO Works today !

Make that difference in your business, in some other peoples lives. Be the man (or the woman) that makes your dreams come true.

Enjoy this short video, and then get started today.
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A Lint Free Vent

A Lint Free Vent - mobile clothes dryer exhaust cleaning service.A Lint Free Vent is a mobile clothes dryer vent cleaning service, serving homes in the Jacksonville, Florida area.

Every day you use your clothes dryer, your dryer vent collects little pieces of flammable lint in the dryer and the exhaust ductwork. In addition to being a growing fire hazard, the collected lint increases the time it takes to dry items, and decreases the efficiency of your dryer. Getting an annual dryer vent cleaning by a mobile service like A Lint Free Vent will eliminate this hazard.

Eddie Kyles - Owner of A Lint Free Vent.Owner Eddie Kyles had a website built for his business, but then the company who built the site went out of business without letting Eddie know, and didn’t send him any information to access his website. When the domain became available again, Jax SEO Works helped Eddie secure his business domain name, and reliable GoDaddy hosting, and then built him a business website.

Now Eddie’s clients can read about his business online, and contact him with a message, whenever they choose to.

A cleaned dryer vent will help your laundry dry more quickly AND help protect your home from a dryer vent fire – good reasons to get your clothes dryer vent cleaned annually. Get convenient, mobile service. Just Call A Lint Free Vent – 904.537.1483.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

 

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Jacksonville Yoga in Jacksonville Beach, FL

Yoga class at Jacksonville Yoga studio.We have helped Joyce Savitz, Owner and Certified Yoga Instructor at her Jacksonville Yoga studio, with her website and digital marketing.

Joyce teaches:

Yoga classes

Body Corrective Exercise classes

Medicinal Movement alignment classes

Rehydrate, Roll, and Yoga sessions for learning more beneficial foam rolling techniques

Joyce is also a licensed Massage Therapist, providing treatments to relieve stress, stimulate circulation, and relieve pain.

To find out more about any of these healthy, restorative services, visit the Jacksonville Yoga website or Call Joyce at the studio (904) 635-6762.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

 

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