Basic SEO

searching on the internetWho hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?

And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).

Basic SEO (Search Engine Optimization) will get your website a better ranking from search engines and to get more website visitors!

Help optimize your website for search engines and visitors:

  • Use good, long-tailed keywords.
  • Helpful, interesting content.
  • Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
  • Website design to create interest in your website (and your product or service).

There are millions of websites on the internet, each search engine (e.g., Google, Bing, Yahoo!, About, etc.). Each uses their own set of algorithms (calculations) to evaluate each website. Then the websites are ranked (SERPs) according to their opinion.

“Content is King.”, continues to be important to keep as a priority when optimizing websites to rank better in search results. Original, interesting, focused, content will rank better than rambling content that makes no sense. Videos and Photographs which are related to each web page’s topic also help improve ranking.

And Search Engine Optimization guidelines continue to develop and change as search engines compete to provide desired results for internet users.

Often, some professional insight can help you get started in the right direction to your website goals.

Contact Jax SEO Works for help to improve your internet presence.

 

 

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Prepare your website for your target audience.

The prospective clients, the group of people that you want to reach through your website, are your target audience.

a Target Audience for your WebsiteSo, who is your target audience ?

Depending on the topic of your website, your target audience could be:

  • world wide, or for a certain area of a specific city,
  • for people of any age, or of  a determined age  group,
  • for e-commerce, or for sharing information about a hobby or common interest, etc.

How will your target audience find your website ?

Consider the topic you selected for your website, then define what the people in your target audience would search the Internet for in order to find your website.  Make a list of words and short phrases you think your target audience would use to search for your website.

Google Trends can help your website.

Here is where it would be helpful to have some idea what words and short phrases your target audience would use to search for your website, if you could just ask them.  Google features Google Trends, which you can use to determine how many people search for a word or short phrase.  Google Trends even allows you to compare words and short phrases (from the list that you made) to see which ones more people are searching for. If your website is primarily for local interest, you can refine your Google Trends response for a country and city.

Less searched words and phrases.

  • What if some of the words and short phrases you know significantly help describe your website don’t appear to be as popular on Google Trends ?
  • What if some of your words or short phrases haven’t been searched for enough for Google Trends to have any data to respond to your request ?

Your list should include some more popular words and short phrases, to increase the probability of your website being found by your target audience. But you can also include words and short phrases on your website that you know significantly help describe your website even if they don’t appear to be as popular on Google Trends. If a member of your target audience is as familiar with the topic of your website as you are, they may search for that same word or phrase, and that could help them find your website

Dan's Floor Store - storefront - Ponte Vedra, FloridaFor example, looking at words for a client’s website, Dan’s Floor Store

we compared:

  • wood floor installation and wood flooring installation
  • hard surface flooring
  • tile work

and Google trends showed us that wood floor installation and wood flooring installation were more frequently searched for than hard surface flooring. Tile work is about as popular a search topic as wood floor and wood flooring installation.  We use each of the phrases (as applicable) in the content text on the website.

But search word trends are always changing, so you should periodically check how your search words are trending for your target audience in you analytic data, and adjust them accordingly.

“A and B” testing, that is to say trying similar but different approaches to the same goal can also help you find out what works best for attracting your target audience to the website, but that will be another Jax SEO Works article.

If you would like to get better results with your small business website, Contact Jax SEO Works. We enjoy helping others.

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Serenity Suite NYC – Professional Skin Care

Professional Skin Care and Massage Therapy at Serenity Suite NYC in Greenwich Village.

Serenity Suite NYCThis project was a team effort with website developer and digital marketer Kenny Harper of Key Theory and Rock My Image. We launched Serenity Suite NYC about a skilled and experienced skin care business. A variety of restorative, healthy skin care services are offered in the historic Washington Square Hotel in Greenwich Village, in New York City.

Located in New York City, the Suite provides clients with high-powered careers get the skin care treatments that they need. Serenity Suite NYC helps talents of the fashion industry, actors, and even opera singers look and feel their best.

personal treatment space at Serenity Suite NYCThe focus of the Serenity Suite NYC website is to advertise services. The website informs people who live in the Greenwich Village neighborhood, or who will be traveling nearby, about the variety of personal services that the Suite provides:

  • Facials – European Facial, Oxygen Facial, Double Oxygen Facial, Microcurrent Facial
  • Peel
  • Diamond Microdermabaraision
  • Microcurrent Treatments – Microcurrent Facial, Microcurrent Body
  • Massages – Swedish Massage, Deep Tissue Massage, Heated Stone Massage
  • Waxing Services
  • Sun Free Tanning

If you have a small business and you want to let more people know about the goods or services you provide, Contact Jax SEO Works to find out more about how we can help you!

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Marketing your small business with blogging.

Blogging can help market / advertise your business product or service.

A “blog” (contraction of the terms web log or weblog) is a category of website where brief articles are posted periodically.  In addition to text, the posts can contain photos / images, graphics, or even videos.

Young lady adding content to her website, using her laptop.Many small businesses use blog posts to tell visitors about the products or services that they provide.  They make their blogs interesting and informative.  They post new articles on a regular basis, to keep visitors coming back to see the latest, or to subscribe to the business’ RSS (Really Simple Syndication) feed from their website (so the visitors can see the new blogs as they are posted, without having to go to the business’ website).  Then these website visitors buy those products or services.

Blogs can bring more visitors to your website, more customers to your business, and that means more opportunities for sales.

Just remember : When you write a blog for your business, you want to share information about your product or service that sounds:

  • intriguing,
  • exciting,
  • curious and/or unusual (but true),
  • and is easy to understand and remember.

Does your business use blogging for marketing and advertising ?

We can help you improve your websiteContact Jax SEO Works today to get started !

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Avoid Duplicate Content on Your Website

Duplicate content on your website can hurt your search engine ranking, and make a bad first impression with your website visitors.  Don’t do it!

twins - but duplicate content can hurt your websiteHave you ever been researching a subject on the internet, and gone to a site and remember seeing the very same wording, on a site you were on just a few minutes prior?  Déjà vu, but not in a good way.

You have probably heard the old quotation from Charles Caleb Colton, “Imitation is the sincerest form of flattery.” Others call it plagiarism. But search engines do not like seeing exactly the same content on more than one website, just like you don’t.

Even if one web page was published prior to the page with duplicate content, search engines don’t always give the credit to the site that published the content originally. Some search engines drop both websites’ duplicate pages from their listings.

People (and search engine robots) who visit your website want to see what to see your unique and interesting information; what makes your business, product, or topic stand out from others.

To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.

If you find your content on other websites, you can modify your content to make it your own by:

  • adding information that is specific to your own website (this is best)
  • changing some of the words, using synonyms
  • changing or adding headings
  • restructuring several sentences in each paragraph

If you need help with your small business website; getting more website visitors on the internet, coming up with ideas to get better results with your website, updating your website with new articles, Jax SEO Works can help.  Contact Jax SEO Works.


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Thinking about starting a small business?

If you are just thinking about starting your own small business, one source of helpful resources, to help you make your dreams of being your own boss into a reality is the United States Small Business Administration website.

Take a look at this page on the SBA website :   http://www.sba.gov/smallbusinessplanner/plan/getready/index.html

small business advertising - Tyler's TomatoesThe site features  :

  • A wealth of small business insights and guidance.
  • Information about SBA funding programs for small businesses
  • A Learning Center with even more information to help get you started
  • Local assistance resources, with special help for Veterans and Women interested in starting their own small business.

The Internet has a wealth of information to share.  As my son always says, “Google is your friend.”

If you need help with a website for your small business, Contact Jax SEO Works. We will work with you to help you get a website that will advertise your business; products or services on the internet, and bring you more customers.

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October is Breast Cancer Awareness Month

Very few people have not been effected by breast cancer.

Breast Cancer has killed both men and women.

Bands Against Breast Cancer logoBands Against Breast Cancer is a local group that helps to educate and empower women in the fight against breast cancer.

The group encourages local bands to show their support by performing for activities that raise breast cancer awareness.

In The Pink, Jacksonville Beach - for women living with cancerIn the Pink is a 501c3 non-profit boutique and salon located in Jacksonville Beach, Florida that is dedicated to helping women heal, cope and survive the effects of cancer, both physically and emotionally.

 

Breast Cancer Awareness Pink Ribbon.Here are some ways to make a difference in your community:

Wear Pink. Show your support by wearing the color that promotes awareness.
Buy Pink. Many specialty products are available for purchase that benefit breast cancer research.
Participate. Join in and walk to raise awareness and money for research.
Get screened. Make an appointment to get a mammogram.
Help a friend. Celebrate a survivor or donate to a local support group.

Start today; do something good to help your community.  You’ll be glad that you did.

Thank you.


It’s a good investment to use a portion of your small business website to support charitable causes in your community. Getting involved and getting social to promote good causes for a better local community can make new connections and be good for your business. Contact Jax SEO Works. Jax SEO Works helps small businesses get more digital marketing results from their websites.


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Support a Charity – Boobsapalooza to fight breast cancer

Showing your support for a charity or charitable event is a good way to build public trust in you and your business!

Ready for Boobsapalooza Fun for BABCCharities give back to your community, and the public can appreciate the goodness that you are doing by supporting a charity.  Also, your participation in charitable events will give you more social networking opportunities.

Help where you can.  Do good.  The good that you do will be a positive reflection on your business. It’s always good to help others, when and how you can.

One of the charities that Jax SEO Works and Key Theory supports is Bands Against Breast Cancer.

BABC (Bands Against Breast Cancer) is a non-profit organization dedicated to educating and empowering women to save their own lives in the battle against breast cancer.  Each year, BABC holds its major fundraising event, Boobsapalooza featuring a group of great, live bands playing stages at friendly local venues, like  Lynch’s Irish Pub, at 514 First Street North in Jacksonville Beach, Florida. The event is usually held during the month of October, since October is National Breast Cancer Awareness month.  Lynch’s brings a taste of Ireland to their Jacksonville patrons.

Find out more about this charity – visit the Boobsapalooza page on the Bands Against Breast Cancer website!

Find out even more – visit our Bands Against Breast Cancer Facebook page!

Have you helped your community by supporting a charity?  Share your positive story in a Comment to this article.

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Galaxy Builders – Residential and Commercial Construction

Galaxy Builders is a local small business, providing residential and commercial remodeling. Services include: residential and commercial construction, window replacement, roofing, and solar solutions in the Jacksonville Florida area.

Jax SEO Works participated with Key Theory in developing the Galaxy Builders website, with initiatives like content development, website optimization, and local listings.

Galaxy Builders logoNot long after the main effort in the Galaxy Builders website development project was completed, we felt like it was about time for a new roof, so we checked with several local contractors and we contacted Galaxy Builders (based on what we had learned about Galaxy during the website build).  The Galaxy Builders Owner, Mike Sundberg gave our roof his FREE Inspection and FREE Estimate to replace our roof. He recommended quality, brand name materials. Our roof was replaced on schedule, nicely done, and the post-construction clean-up was excellent.

We liked how Galaxy Builders completed our roofing project. We recommend Mike Sundberg and Galaxy Builders for construction projects.

Looking for residential and commercial remodeling in the Jacksonville Florida area? Galaxy Builders provides professional window replacement, roofing, and solar solutions. Contact Owner Mike Sundberg at – 904-503-4164.

And for digital marketing help – your website, basic social media, online press releases, and local event listings, Contact Jax SEO Works.

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An Online Press Release for Your Business.

Share Big News about your Business with an Online Press Release!

Business NewsThe term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew all of the details.

You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in an Online Press Release.

  1. Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
  2. Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
    Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
    Open a new store? Launch a new website? Hire a new person to start a new project?
    Press Release!
  3. Add an interesting, related image or video.
  4. Add a CTA (CALL TO ACTION) such as – See our website for more information, Sign up for our RSS feed to keep informed about this subject, Visit our website for to sign up for this great deal and then don’t forget to link to your website!

We can help you create and send out your own Online Press Releases, and help you get better results.

Our most highly recommended website for online press releases is Online PR Media.

Contact Jax SEO Works today.

Have some other insights to share about Online Press Releases? Please share your comments.

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