Archive for category Digital Marketing

Choosing an effective topic for your website.

Narrowing down the competition

When potential clients use search engines to look for information on websites, they will find more website listings (more results) when the clients look for general terms. For example, if they search Google for “doctors”, they will find many, many listings.  If they narrow their search, to look for doctors in New York City (i.e., searching for:   “doctors new york city”) they will find fewer doctors’ websites listed.  And if you are one of those doctors, your opportunity to gain a new client has just improved, because your competition has been reduced.

looking for Mercury head dimesMake your topic more specific to stand out on the web.

The same concept can work for you and your website if you pick a topic for your website that is more specific about the business or product or subject of your website.

For example:
Topics:

  • Coin
  • Pets

Refined Topics:

  • Mercury head dimes
  • Red Cocker Spaniel Puppies

With an effective topic for your website, you reduce the number of competing websites, and you improve your opportunity of gaining new clients.

Are you thinking about launching a website for your small business, or have you launched a website, but you’d like to know if it is doing all it can for your business?  Contact Jax SEO Works! We have the experience in local digital marketing and we can help.

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Better Website Content

If you want people to visit your business website and find out about the products or services that your business provides, you need to have better website content.

Young lady adding content to her website, using her laptop.Better website content than who, you may ask? You need your website to have better website content that the websites of your competition; the other small businesses that you are competing with.

The text and images on your website will decide whether people stay on your website and find out about what you are providing, or “bounce” to another website to see if they find what they are looking for there.

Actually, the search engine robots mainly read the text on your website, they cannot actually read the images on your website. (Search engine robots can read the alternate text titles that you put on the images on your website, so be sure to add them to your images.)

Human visitors to your website can experience all that your website has to offer, the text, the images (and hopefully NOT those annoying popups that block visitors’ screens and they click to close as soon as they can).

For each page of your  website, select a good keyword phrase (a short phrase that you think people may use to search for the product, service, or topic of your web page).  Then be sure to use that short keyword phrase several times in the content on your web page. I say several times because once is not enough, but repeating your selected keyword page more than 3 or 4 times on a web page can be considered to be “keyword stuffing”, and can cause your website to be penalized by some search engines.

Search engine penalties can push your website much lower in search engine results, and sometimes cause your website to not be ranked at all in search results. And we all know that the higher your website ranks in search engine results, the more frequently website visitors we see the content of your website.

Your website content needs to be :

  • interesting
  • very significant to your website’s topic
  • easy to read and understand
  • periodically changed, updated, or refreshed

Are you giving your website visitors the content that brings people to your website, and keeps them coming back, or are you seeing most visitors come to your website and then bounce off to find what they were looking for, somewhere else?


Jax SEO Works can take an objective look as your small business website and give you a short report with any obvious suggestions for improvements. Sometimes we find little, simple fixes can make a big difference. Contact Jax SEO Works to get help with your small business website.


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Food Blogs in Jacksonville Florida

Food blogs can attract a lot of website visitors, because everybody eats, but your interests and the way you develop your blog website determines the type of followers you will have.

Henriettibles logoIf you love to cook, and share your cooking with others, you may create a site like Henriettibles, with scrumptious recipes written with easy to follow directions and a taste of humor. Having fun and cooking good food; a combination that is hard to beat.  New cooking tips and food related information keeps Henriettibles Facebook page followers coming back and visiting the website.

Miz Jackie's Catering and PromotionsAlthough Miz Jackie’s Catering and Promotions doesn’t have a website yet, owner and chef Jacqueline A B Davis keeps followers informed about local events she is catering and shares positive thoughts via posts on her Facebook profile and her Facebook business page. So many people enjoy her catering because Miz Jackie loves cooking quality, good, fresh, and healthy foods with no salt, sugar, or grease, and enjoys making a memorable presentation of her food.

Each of these sites has (or will have) a food blog, but each site is focusing on interests of different website visitors.

What is the focus of your website?  What people do you want to see what you share on your website? Are they young adults, or seniors? Are they mostly women, or mostly men? Do you want young, stay at home Moms to read the content of your website, or are you more interested in communicating with young professionals?  The people you want most to see your website are your “target audience”.

Your website will get more visitors and more returning visitors if your website is focused on your target audience.

Jax SEO Works can help you figure out who is the target audience for your website.  Contact Jax SEO Works to get started improving your website.

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Focus on Your Best Customers

The Pareto principle or the 80/20 rule should be considered when you are deciding how to focus your business energy. Brad Sugars in his book, “Buying Customers” and Stan Phelps in his “Goldfish books” shared that usually around 20% (more or less, the amount can vary for individual businesses) of your customers bring in most of your profits. These are your best customers.

Goodbye note.Recently we had to say “Goodbye” to the client we had been working with since we started this business. We had enjoyed working with them over the years, but a change in management took the business in a new direction, and we could see continuing was not in our best interest or theirs.

Like both Brad and Stan point out in their books, it is just good business to let go of clients who are not really helping your business as much as you are helping them. That will give you more time to focus on your better clients, and those good clients will appreciate your elevated attention.

It’s helpful to periodically consider your relationship with each of your clients; whether your business relationship is mutually beneficial, or if both of you would be better off if you parted ways. Give yourself more time to focus on your best customers.

And if you’d like help with online advertising and digital marketing for your small, local business, contact Jax SEO Works.  We can provide recommendations, and assist you in getting better business results from the internet.

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Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a free website to new clients frequently retains the domain name, so if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had; all of that stays with the “free” website that belongs to the original marketing company.

And the major search engines, Google, Bing, and Yahoo, have shared numerous articles, explaining that ranking well in their search results means having easy to use websites with original, interesting information. If people like the website and come to that website for that keyword or keyword phrase, then the site will rank better.

Your local small business marketing focus should be on your business, your brand, and your service area, and what people see when they search for your business on the internet.

free website - templated contentRecently we looked at a free website that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • And using basically the same words again and again, and just changing the business name and service area doesn’t fool people or search engine robots any more.
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Craigslist for Improved Local Business Visibility

researching on her laptopMost people have heard of and even used Craigslist. It’s a huge, free access website that provides local classifieds and forums with all sorts of items for sale, jobs, housing listings, services, local community ads, and events, and many can be posted for free.

Many small, local businesses marketing are focused on getting local clients; they cannot provide their service to people living in, say, South America and their content is all written in American English, anyway. Or the cost of shipping their products overseas would be prohibitive.

Local listing for their business, on sites such as on Google My Business (which is tied in with Google Maps and Google Search) can help.

To find your clients where they look, we have found that some small businesses are successful with optimized Craigslist ads.

  • Interesting and useful ad content
  • Adding links from their ad back to appropriate pages of their business website
  • Adding focused, topic-related eye-catching photos

Each of these steps can help to optimize your business ad.

While Craigslist users do have to watch out for Scammers and other miscreants, the site has established a reputation as a friendly, helpful site, providing a wealth of helpful information in a vast selection of localities, and as such it remains a resource for helping small, local businesses increase local visibility of their products or services.

If you want to suggest another good online visibility platform for local small businesses, please add a Comment or Contact us.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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Endorsement Disclosure Statement

– – – – – – – – – Originally posted in 2010 – – – Updated May, 2015 – – – – – – –

On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.

endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

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An Online Press Release for Your Business.

Share Big News about your Business with an Online Press Release!

Business NewsThe term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew all of the details.

You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in an Online Press Release.

  1. Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
  2. Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
    Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
    Open a new store? Launch a new website? Hire a new person to start a new project?
    Press Release!
  3. Add an interesting, related image or video.
  4. Add a CTA (CALL TO ACTION) such as – See our website for more information, Sign up for our RSS feed to keep informed about this subject, Visit our website for to sign up for this great deal and then don’t forget to link to your website!

We can help you create and send out your own Online Press Releases, and help you get better results.

Our most highly recommended website for online press releases is Online PR Media.

Contact Jax SEO Works today.

Have some other insights to share about Online Press Releases? Please share your comments.

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Advertising your small business on your website

This may sound like a “no brainer”, but if you have a small business, you need to let others know what products or services you have to offer, and you do that by advertising on your website.

small business advertising - Tyler's TomatoesYears ago, the best way to advertise was in the newspaper.  Then the telephone book and yellow pages became a better way to advertise.  Now the internet allows you to share your information with people in your local area (and all over the world, if that is your market).

Of course, a cute kid helps even a wrinkly old cardboard sign get attention.

Your own website gives you a way to let others know about your products or services 24 hours a day, 7 days a week; your website is like a tireless representative for your small business.

Word-of-mouth is always good advertising, and more popular websites also offer interesting, helpful information, and ways for your website visitors to interact and get social, like links to social media platforms like LinkedIn, Facebook, and Twitter.

And if you would like help advertising your small business better on your website, or even if you don’t have a website and want to get one, Contact Jax SEO Works or Key Theory to help you achieve your goals.

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Jacksonville Online Marketing Meetup

Your website is your home base for the online marketing efforts for your business.

Your Pay Per Click campaigns, your Guest Blogging, your link building efforts all are bringing new visitors to your business website.

Meetup logoWho wouldn’t want to join a group of people who are also interesting in improving their own online marketing skills, and sharing what they have learned so far with entrepreneurs in the Jacksonville, Florida area, at the monthly Jacksonville Online Marketing Meet Up?

Who is the Jacksonville Online Marketing MeetUp for?

  • Business Owners
  • Marketers
  • Entrepreneurs
  • Anyone looking to learn more about online internet marketing

Jacksonville Online Marketing Meetup - 2013How complex is the Information being Shared?

The goal of the group has always been to help each other, from beginners and more advanced marketers, so that the information that is shared during the meetings will be helpful to as many members as possible.

With each month’s topic, we try to help keep all attendees involved, covering the basic concerns of that topic, and sharing developments and changes that we’ve found.

What are some of the Topics of Conversation?

  • Internet Marketing
  • Social Media Marketing
  • Networking
  • Search Engine Optimization
  • Small Business Marketing Strategy
  • Marketing
  • Web Technology

Meetup logoWhat is the Cost of membership?

There is no fee to join the Jacksonville Online Marketing Meetup; we pay only for the meetings we attend.

For most meetings there will be a ten dollar fee for the actual meeting, to help cover the costs of the meeting space, materials and refreshments.

  • This is a bargain, and worth your investment.

What should I expect for a typical Jacksonville Online Marketing Meetup?

As the members show up, we have a brief opportunity to network. The group is usually a mix of people who have attended one of our meetings before, and people coming to their first Jacksonville Online Marketing Meetup.  We have a few minutes for some light refreshments and sharing our recent online marketing experiences. .

Next is the structured part of the meeting where members share information covering a variety of related topics.

The focus of the meeting features a presentation on a selected marketing-related topic, and then floor is opened up for discussion and questions. The goal of our group is to combine spirited, informative presentations and discussions with a relaxed and fun evening for the group.

How do I Join Jacksonville Online Marketing Meetup?

Follow this link: meetup.com/Jacksonville-Online-Marketing for more information on joining our group.


Our Jacksonville Online Marketing MeetUp group is looking for Volunteers and Contributors.

  • We are currently looking for volunteers and contributors to help promote and market the MeetUp.
  • We are always looking for interested people to help the group grow and gain visibility.
  • Please e-mail kenny@keytheory.com for more information on how you can participate.

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