Archive for category Digital Marketing

Promoting Your Small Business on Your Website

This may sound like a “no brainer”, but if you have a small business, you need to let others know what products or services you have to offer, and you do that by advertising on your website.

small business advertising - Tyler's TomatoesYears ago, the best way to advertise was in the newspaper.  Then the telephone book and yellow pages became a better way to advertise.  Now the internet allows you to share your information with people in your local area (and all over the world, if that is your market).

Of course, a cute kid helps even a wrinkly old cardboard sign get attention.

Your own website gives you a way to let others know about your products or services 24 hours a day, 7 days a week; your website is like a tireless representative for your small business.

Word-of-mouth is always good advertising, and more popular websites also offer interesting, helpful information, and ways for your website visitors to interact and get social, like links to social media platforms like LinkedIn, Facebook, and Twitter.

And if you would like help marketing and advertising your small business better on your website, or even if you don’t have a website and want to get one, Contact Jax SEO Works, Rock My Image, or Key Theory to help you achieve your goals.

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A website can benefit a small business.

make your website stand out, like one sunflower in a whole fieldThe Internet is huge!

There are over 600 Million websites on the internet!

How can your website stand out among so many websites, to let people know about your small local business?

A well built and optimized website can help more people in your community find out about your business, and what makes your business special.

Anyone can have a basic website made and launched on the internet.

And who hasn’t heard promises to “Get your website on the first page of Google search results”?

What helps your website stand out from all of the millions of other website is when you put the facts about your small local business on your website, telling your story about your service or business, and what makes your business special.

No one  else can tell what makes your product or service special like you can.

  • Is it how you always have a fresh flower for each lady who comes to your store?
  • Do your service people put on a clean set of overalls and booties when they get to the client’s home?
  • Or do your service representatives roll out a durable carpet protector to make sure they don’t leave a trail across your living room?
  • Or that your business only uses lawn care chemicals that are safe for pets and kids?

You know what makes your small local business stand out, what makes it special, and Jax SEO Works can help you create a website or improve the one you have, to share that special message with your community.

Social media is an important way of letting your community know about you and your business.  Often, a Facebook page can help you share timely updates with potential clients – sales, specials, new products or services, new employees, and more.  People buy from businesses that they trust, and social media can help your community fans get to know you and build that trust.  LinkedIn profiles for a business owner and members of the business team can also help people get to know the people who make the business work.

Jax SEO Works is experienced in helping small local businesses get better results with their website, and build trusting relationships with their community using social media.

If you would like a website built for your business, or get your business website revised and updated, or find out more about getting started in social media like Facebook and LinkedIn, Contact Jax SEO Works today to get started !

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Choosing an effective topic for your website.

Narrowing down the competition

When potential clients use search engines to look for information on websites, they will find more website listings (more results) when the clients look for general terms. For example, if they search Google for “doctors”, they will find many, many listings.  If they narrow their search, to look for doctors in New York City (i.e., searching for:   “doctors new york city”) they will find fewer doctors’ websites listed.  And if you are one of those doctors, your opportunity to gain a new client has just improved, because your competition has been reduced.

looking for Mercury head dimesMake your topic more specific to stand out on the web.

The same concept can work for you and your website if you pick a topic for your website that is more specific about the business or product or subject of your website.

For example:
Topics:

  • Coin
  • Pets

Refined Topics:

  • Mercury head dimes
  • Red Cocker Spaniel Puppies

With an effective topic for your website, you reduce the number of competing websites, and you improve your opportunity of gaining new clients.

Are you thinking about launching a website for your small business, or have you launched a website, but you’d like to know if it is doing all it can for your business?  Contact Jax SEO Works! We have the experience in local digital marketing and we can help.

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Better Website Content

If you want people to visit your business website and find out about the products or services that your business provides, you need to have better website content.

Young lady adding content to her website, using her laptop.Better website content than who, you may ask? You need your website to have better website content that the websites of your competition; the other small businesses that you are competing with.

The text and images on your website will decide whether people stay on your website and find out about what you are providing, or “bounce” to another website to see if they find what they are looking for there.

Actually, the search engine robots mainly read the text on your website, they cannot actually read the images on your website. (Search engine robots can read the alternate text titles that you put on the images on your website, so be sure to add them to your images.)

Human visitors to your website can experience all that your website has to offer, the text, the images (and hopefully NOT those annoying popups that block visitors’ screens and they click to close as soon as they can).

For each page of your  website, select a good keyword phrase (a short phrase that you think people may use to search for the product, service, or topic of your web page).  Then be sure to use that short keyword phrase several times in the content on your web page. I say several times because once is not enough, but repeating your selected keyword page more than 3 or 4 times on a web page can be considered to be “keyword stuffing”, and can cause your website to be penalized by some search engines.

Search engine penalties can push your website much lower in search engine results, and sometimes cause your website to not be ranked at all in search results. And we all know that the higher your website ranks in search engine results, the more frequently website visitors we see the content of your website.

Your website content needs to be :

  • interesting
  • very significant to your website’s topic
  • easy to read and understand
  • periodically changed, updated, or refreshed

Are you giving your website visitors the content that brings people to your website, and keeps them coming back, or are you seeing most visitors come to your website and then bounce off to find what they were looking for, somewhere else?


Jax SEO Works can take an objective look as your small business website and give you a short report with any obvious suggestions for improvements. Sometimes we find little, simple fixes can make a big difference. Contact Jax SEO Works to get help with your small business website.


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Focus on Your Best Customers

The Pareto principle or the 80/20 rule should be considered when you are deciding how to focus your business energy. Brad Sugars in his book, “Buying Customers” and Stan Phelps in his “Goldfish books” shared that usually around 20% (more or less, the amount can vary for individual businesses) of your customers bring in most of your profits. These are your best customers.

Goodbye note.Recently we had to say “Goodbye” to the client we had been working with since we started this business. We had enjoyed working with them over the years, but a change in management took the business in a new direction, and we could see continuing was not in our best interest or theirs.

Like both Brad and Stan point out in their books, it is just good business to let go of clients who are not really helping your business as much as you are helping them. That will give you more time to focus on your better clients, and those good clients will appreciate your elevated attention.

It’s helpful to periodically consider your relationship with each of your clients; whether your business relationship is mutually beneficial, or if both of you would be better off if you parted ways. Give yourself more time to focus on your best customers.

And if you’d like help with online advertising and digital marketing for your small, local business, contact Jax SEO Works.  We can provide recommendations, and assist you in getting better business results from the internet.

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Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a “free website” to new clients frequently retains the domain name. This means if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had. All of that domain rank stays with the “free” website that belongs to the original marketing company.

And the major search engines, Google, Bing, and Yahoo, have shared numerous articles about how websites rank well. A website will rank better if the website is easy to use, and has information that is helpful and interesting.

Your local small business marketing should focus on your business, brand, and service area.

free website - templated contentRecently we looked at a free website that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • A quick Google search showed that company was using the same page template for each client. They used the same words again and again. They just changing the business name and service area! Repeated text won’t fool people. And it surely won’t fool search engine robots!
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Endorsement Disclosure Statement

– – – – – – – – – Originally posted in 2010 – – – Updated May, 2015 – – – – – – –

On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.

endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. Whether you get money or even free samples in return for your thoughts, you now need to let your readers know.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

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An Online Press Release for Your Business.

Share Big News about your Business with an Online Press Release!

Business NewsThe term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew all of the details.

You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in an Online Press Release.

  1. Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
  2. Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
    Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
    Open a new store? Launch a new website? Hire a new person to start a new project?
    Press Release!
  3. Add an interesting, related image or video.
  4. Add a CTA (CALL TO ACTION) such as – See our website for more information, Sign up for our RSS feed to keep informed about this subject, Visit our website for to sign up for this great deal and then don’t forget to link to your website!

We can help you create and send out your own Online Press Releases, and help you get better results.

Our most highly recommended website for online press releases is Online PR Media.

Contact Jax SEO Works today.

Have some other insights to share about Online Press Releases? Please share your comments.

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Business Marketing – Collaborate with Good People

Business Marketing is necessary to keep your business going.

We all want to do more, but there are only so many hours in a day.

Projects can be easier if you are working as part of a collaborative team.  A team of good people working with you can help improve your business exposure to new potential clients, and help you continue to grow your business.

Rock My ImageMost of us have developed good working relationships with other small business owners, and even refer business to them when the need seems like a good fit.  These associations are sometimes called affiliates, and being introduced and recommended by others can help build and extend your brand.

Kenny Harper of Key Theory, Jen DeVore of Marque by Design, and Manny Torres of Torres Creative have launched a collaborative venture, Rock My Image, a strategic marketing team to work with design and image aware companies.

Rock My Image will develop cohesive and creative marketing campaigns for clients that need strategic planning, message development, creative execution and deployment in all mediums.

You probably can think of some other small businesses that you can collaborate with to benefit the community as a team; a team effort able to accomplish more than an individual small business could?

For example, your business may re-roof homes, and you may collaborate with another small business who installs vinyl siding.

Or your business may be a neighborhood gym, and you collaborate with local small businesses that sell sports shoes, sporting clothes, and healthy, organic food.

There are lots of ways to collaborate and help others and also help your business.

Are you already part of a collaborative business effort that you have found helpful?  Please leave a Comment so we can share your idea to help others.

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Marketing Ideas for Your Business

This may sound rather basic, but you can find lots of helpful marketing ideas on the Internet.

researching on her laptopSearch the Internet for online marketing and digital marketing, and also for the product or service that you offer on your website to find:

  • infographics, memes, articles, and lists
  • bulletin boards and forums

The more you research, the more helpful information you will find. Don’t just copy and paste or plagiarize!  Often, you can find information that will spark ideas for a new advertising campaign, maybe a fresh outlook for the content about the product or service you offer, or a different application for your product or service, or find businesses to collaborate with for mutual benefit.

The main thing to remember is that you need to keep learning. You can’t expect the marketing ideas on the website that you built (or had built) five years ago to take care of you forever. Website maintenance – updating and adding new and interesting articles, checking for broken links, backing up your data files – that stuff is important. You need to keep up with what is changing in your part of the business world. Don’t get left behind.

Make it a habit to do a little marketing ideas research for your own benefit each day. Take notes of things you find interesting and each week. Then review your findings and decide which ones merit action and which ones are just good to know.

And the next time you socialize, either on the internet or “live and in person” you’ll also have some interesting information to share with your peers.

Is your small business website getting you the results you need? Do you get lots of website visitors, but very few people contacting you? Or do you get very few visitors to your website, and are baffled by your lack of visitors? Often Jax SEO Works can take a look at a website and make recommendations for several changes that could result in better responses from your website visitors. Contact Jax SEO Works – let’s get started!

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