Archive for category Digital Marketing

A website can benefit a small business.

make your website stand out, like one sunflower in a whole fieldThe Internet is huge!

There are over 600 Million websites on the internet!

How can your website stand out among so many websites, to let people know about your small local business?

A well built and optimized website can help more people in your community find out about your business, and what makes your business special.

Anyone can have a basic website made and launched on the internet.

And who hasn’t heard promises to “Get your website on the first page of Google search results”?

What helps your website stand out from all of the millions of other website is when you put the facts about your small local business on your website, telling your story about your service or business, and what makes your business special.

No one  else can tell what makes your product or service special like you can.

Is it how you always have a fresh flower for each lady who comes to your store?

Is it that your service people put on a clean set of overalls and booties when they get to your home?

Or that they roll out a durable carpet protector to make sure they don’t leave a trail across your living room?

Or that you use only lawn care chemicals that are safe for pets and kids?

You know what makes your small local business stand out, what makes it special, and Jax SEO Works can help you create a website or improve the one you have, to share that special message with your community.

Social media has become an important way of letting your community know about you and your business.  Often, a Facebook page can help you share timely updates with clients – sales, specials, new products or services, new employees, and more.  People buy from businesses that they trust, and social media can help your community fans get to know you and build that trust.  LinkedIn profiles for a business owner and members of the business team can also help people get to know the people who make the business work.

Jax SEO Works is experienced in helping small local businesses get better results with their website, and build trusting relationships with their community using social media.

If you would like a website built for your business, or get your business website revised and updated, or find out more about getting started in social media like Facebook, Twitter, and LinkedIn, Contact Jax SEO Works today to get started !

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Business Marketing – Collaborate with Good People

Business Marketing is necessary to keep your business going.

We all want to do more, but there are only so many hours in a day.

Projects can be easier if you are working as part of a collaborative team.  A team of good people working with you can help improve your business exposure to new potential clients, and help you continue to grow your business.

Rock My ImageMost of us have developed good working relationships with other small business owners, and even refer business to them when the need seems like a good fit.  These associations are sometimes called affiliates, and being introduced and recommended by others can help build and extend your brand.

Kenny Harper of Key Theory, Jen DeVore of Marque by Design, and Manny Torres of Torres Creative have launched a collaborative venture, Rock My Image, a strategic marketing team to work with design and image aware companies.

Rock My Image will develop cohesive and creative marketing campaigns for clients that need strategic planning, message development, creative execution and deployment in all mediums.

You probably can think of some other small businesses that you can collaborate with to benefit the community as a team; a team effort able to accomplish more than an individual small business could?

For example, your business may re-roof homes, and you may collaborate with another small business who installs vinyl siding.

Or your business may be a neighborhood gym, and you collaborate with local small businesses that sell sports shoes, sporting clothes, and healthy, organic food.

There are lots of ways to collaborate and help others and also help your business.

Are you already part of a collaborative business effort that you have found helpful?  Please leave a Comment so we can share your idea to help others.

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Marketing Ideas for Your Business

This may sound rather basic, but you can find lots of helpful marketing ideas on the Internet.

researching on her laptopSearch the Internet for online marketing and digital marketing, and also for the product or service that you offer on your website to find:

  • infographics, memes, articles, and lists
  • bulletin boards and forums, all discussing helpful ideas that may be used for improving your website.

The more you research, the more helpful information you will find. Often, you can find information that will spark ideas for a new advertising campaign, maybe a fresh outlook for the content about the product or service you offer, or a different application for your product or service, or find businesses to collaborate with for mutual benefit.

The main thing to remember is that you need to keep learning. You can’t expect the marketing ideas on the website that you built (or had built) five years ago to take care of you forever. Website maintenance – updating and adding new and interesting articles, checking for broken links, backing up your data files – that stuff is important. And you need to keep up with what is changing in your part of the business world, or you and your business get left behind. Remember Blockbuster video and game rentals? Now they have been eclipsed by Netflix.

Make it a habit to do a little marketing ideas research for your own benefit each day. Take notes of things you find interesting and each week, review your findings and decide which ones merit action and which ones are just good to know.

And the next time you socialize, either on the internet or “live and in person” you’ll also have some interesting information to share with your peers.

Is your small business website getting you the results you need? Do you get lots of website visitors, but very few people contacting you? Or do you get very few visitors to your website, and are baffled by your lack of visitors? Often Jax SEO Works can take a look at a website and make recommendations for several changes that could result in better responses from your website visitors. Contact Jax SEO Works – let’s get started!

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Make New Business Leads with Discussions, Questions and Answers

Take a look at LinkedIn Discussions and LinkedIn Answers; if you can contribute to a good discussion or help answer even one of the questions, your comment can also introduce you to new, potential customers.

linked-in-logo

If you are in small business, now is a good time to post your profile on LinkedIn (if you haven’t already).

Next, join a group in your industry on LinkedIn, then look at their current Discussions. If you can add to the discussion, it is a great way to network and meet new people, creating the opportunity for new business leads.

website links - like shaking handsAnd then take a look at LinkedIn Answers.  Like Jason Falls says in his recent article How To Drive Business Leads With Question & Answer Forums, “People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. . . . In essence, the best practices (theirs and mine) remind you to be helpful first, don’t go in trumpeting your sales pitch and focus on long-term relationship building and benefits rather than seeing a sudden influx of leads because you clicked a button on a website. Nothing is that easy.  It’s like being at an off-line networking event.  You work at it a while and you get results.

And you can use the same principle at other open forums.

Get started by reviewing the questions. Find one that you are interested in and then do a little research, so that you can include some references in your response. (The answer that you provide with references will be much more impressive than sharing your best guess at the answer, and will make a better impression for you and your business.)

Want to help your website market your business better ? Contact Jax SEO Works today !

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Reviews, Evaluations, and Testimonials

When consumers are looking to find a service or product, they often look for reviews, evaluations, and testimonials.

SearchingWhat kind of experience have others had with this business?  Are there many good reviews, or mostly complaints?

One way to share the positive evaluations of your business is by adding a page of testimonials or referrals on your business website.

Our family dentist, Dr. Ted Haeussner, has a great domain name for his new website – http://orangeparkdentist.com.  Ted has been our family dentist for almost 20 years, and keeps up with technical developments in the dental profession through his active involvement in a number of professional organizations.  Ted’s patient’s benefit because he is vigilant to provide the latest in dental care practices, procedures, and treatments for us.  Recently, I suggested he add a Testimonials page to his site, to allow his patients to share their stories.

What business couldn’t benefit from a positive review, evaluation, or testimonial?  As my wife, Yvonne, and I plan for our future, we appreciate the clear and strategic financial planning advice we have received from our financial advisor, Tom Trotta.  Sharing your knowledge and experiences with others is just a helpful thing to do.

In your evaluations, testimonials, and referrals, your website visitors are looking for

  • customer thoughts and hesitations,
  • a little personality,
  • and how the product or service improved the customer’s quality of life,

not hearing what a great product or service your business has, or a sales pitch.

You can also post your evaluations, testimonials, and referrals on your social media platforms, to continue to build trust and credibility, and encourage interaction with your customers.

It’s OK to mention your product or service from time to time, but remember that social media conversations should be mostly human interaction – helpful, interesting and/or fun.

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How a Blog can increase traffic to your website

Add a Blog to your business website to increase your visitor traffic.If you already have a website for your business, you should start blogging to increase traffic to your website.

You may be a little hesitant to get started, you may not feel like you have a lot to share, not much that would be interesting to others.  That just means that you are already thinking in the right way; you want to write articles that are interesting and informative and helpful.

Another article Marketing Your Small Business with Blogging gives you a good start in creating your own blog.

Blog articles actually help your business website in two ways:

  • each article makes your website larger, and provides fresh, new content, which will give you a better search engine ranking,
  • if you write interesting, helpful, and useful articles, more people will come to your website
    • they will start subscribing to your articles with RSS feed and build more interest in your website,
    • they will get to know you through their comments and dialog with your responses,
    • your website visitors become  more interested in what you are selling.

searching on the internetThere are so many resources shared on the Internet, to spark your ideas for your own blog articles.  Think of an interesting topic related to your business and start searching.

Get started sharing a bit of yourself, making new social connections, letting others know what an interesting and helpful person you are.

Have you started a blog for your own business?  How is it going?

Do you have any other questions about blogging, or helpful business blog suggestions to share?

We’d like to hear your comments.

Got questions? We’ve got answers to help you market your small business with your website – Contact Jax SEO Works!

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A competitive business advantage.

What makes your business stand out from others that offer the same type of product or provide the same service?

customer-opinion-survey-formWe agree with Duct Tape Marketing; you can find the competitive advantage your business has by periodically asking your customers questions like these:

1. What made you decide to hire us/buy from us?

2. What’s one thing we do better than others with whom you do business?

3. Is there something we could do to create a better experience for you?

4. Will you refer us to others, and if so, why?

5. What words would you type into a search engine like Google to find a business like ours?

While it’s always good to hear complimentary answers like “Your company provides superior service.”, you’ll need to ask your customers for specific responses to have the information you need.

Start finding out what your customers think about your business; put questions like this onto a form and ask a few of your customers each month.  You can learn a lot from your customers.

Then you can focus your advertising on your competitive business advantage, and attract even more customers for what you do best!

Has a survey like this been helpful to your company?  Leave a comment and let us know.

Let Jax SEO Works, a local, family-owned small business, help you improve your small business website.
Contact us today!

Survey image originally posted by  codetechnology.wordpress.com/2008/06/

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