Archive for category Getting Started

October is Breast Cancer Awareness Month

Very few people have not been effected by breast cancer.

Breast Cancer has killed both men and women.

Bands Against Breast Cancer logoBands Against Breast Cancer is a local group that helps to educate and empower women in the fight against breast cancer.

The group encourages local bands to show their support by performing for activities that raise breast cancer awareness.

In The Pink, Jacksonville Beach - for women living with cancerIn the Pink is a 501c3 non-profit boutique and salon located in Jacksonville Beach, Florida that is dedicated to helping women heal, cope and survive the effects of cancer, both physically and emotionally.

 

Breast Cancer Awareness Pink Ribbon.Here are some ways to make a difference in your community:

Wear Pink. Show your support by wearing the color that promotes awareness.
Buy Pink. Many specialty products are available for purchase that benefit breast cancer research.
Participate. Join in and walk to raise awareness and money for research.
Get screened. Make an appointment to get a mammogram.
Help a friend. Celebrate a survivor or donate to a local support group.

Start today; do something good to help your community.  You’ll be glad that you did.

Thank you.


It’s a good investment to use a portion of your small business website to support charitable causes in your community. Getting involved and getting social to promote good causes for a better local community can make new connections and be good for your business. Contact Jax SEO Works. Jax SEO Works helps small businesses get more digital marketing results from their websites.


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Opportunity

Hey, do you hear that sound?  That’s Opportunity knocking.

Making lemons into lemonadeEver since back in 2011, when our Nation’s economy was on a rollercoaster, if you listened you might hear Opportunity in all the noise. That’s the signal that it’s time to help your business; improve your online presence, increase your search engine rankings, and make some “lemonade” out of all of these “lemons”.

In hard times, some businesses fold up, cut back, even looking for work in other, larger businesses.  Instead, we can help you make some of those those small changes to your business that will have BIG returns.

Working with the Rock My Image attraction marketing Team, Jax SEO Works can help small businesses optimize their business and their business websites.

First the Team at Rock My Image with help you create a better business strategy.

Then JAX SEO Works will use SEO techniques and basic social media concepts, with some more strategic planning, we can help you make your site rank higher in search engines for certain key terms.  Optimizing your website for related terms will increase the probability of your site being found sooner, too. And, the easier people can find your website, the more traffic your website will get, and more sales for your business.

Want to understand more about SEO?

Contact Ken at Jax SEO Works to get started today!

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Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a “free website” to new clients frequently retains the domain name. This means if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had. All of that domain rank stays with the “free” website that belongs to the original marketing company.

And search engines like Google, Firefox, Edge, Bing, and Yahoo have shared numerous articles about how websites can rank well. A website will rank better if the website is easy to use, and has information that is helpful and interesting.

Your local small business marketing should focus on your business, brand, and service area.

free website - templated contentRecently we looked at a free website offer that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • A quick Google search showed that company was using the same page template for each client. They used the same words again and again. They just changed the business name and service area for each new victim (I mean client)! Repeated text won’t fool people. And it surely won’t fool search engine robots!
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Add Good Content Regularly

Young lady adding content to her website, using her laptop.Somehow, even when you get busy, you need to make time to post articles on a regular basis.

Regularly adding good content will be appreciated by your website visitors, and the search engines, and this will benefit your website and your business.

Can you imagine someone wanting to read a document called “Same Old Stuff?”  Would you be interested if you saw something with the title “Nothing New Here?”  I don’t think so.  So if you don’t add new, interesting, useful content to your website on a regular basis, visitors may return once or twice, but why come back if there is nothing new?

Adding new content is good also helps your website grow in size, and that gives new visitors more to interest them.  But remember to make the content helpful, useful, interesting; you wouldn’t look around very long on a website with disorganized, repetitive content, and neither would your visitors.

Your new content doesn’t have to take a lot of time or be a long article, just think “What can I share that my website visitors would find helpful and interesting?”  Organize your thoughts, and get started sharing.

Do you need help improving your website?  Contact Jax SEO Works, today!

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Discount Pricing

Discount pricing – getting your small business going involves setting your pricing, after evaluating how your estimated prices compare with your competitors’ pricing.

But once you know what a fair market value is for the product or service similar to what you offer, do think you should discount that price to use price as a differentiator with your competition?

Discount PricingWhether you will be charging by the product, project or service, or by the hour, sometimes, it may be tempting to discount your prices, dropping your prices just slightly below what your competition is charging, to try to make some sales.  This sounds like a good way to get some work for your new business.  (Of course, you would plan to bring your prices back in line with what others in your profession are charging, as soon as you feel you can keep bringing in customers.)

The problem is, if you reduce your pricing below what it costs you to do a project, it means you will have to do more work to make the same amount of money that you needed to make for each job.

As an example:

2 hours at $50 / hour = $100

but 2 hours at $40 / hour only = $80, so you have to do MORE WORK to make the $100 to pay your bills.

Taking a loss to get work will just make you work harder.

As talented speaker and e-commerce whiz Michelle Chance-Sangthong of Online Marketing Goddess once said, “Don’t discount your prices so much you discount yourself out of business!”

Need help getting started with your small business, Contact Jax SEO Works – we like to help small businesses.

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Better Motivation

Sometimes all of us feel the challenges of our work are overwhelming – but we keep going, because that is the difference between us and our competition.

Keep going! Motivation!We know we have a dream of what we want to accomplish, and the only way to make that dream happen is to:

  • take a different perspective of our situation,
  • consider all of the good things we have going for us, and how far we have come,
  • then consider a few good things you can do today, and do your best.

What are some things you could do today?

  • improve your website to tell people what you do better than your competition,
  • communicate your brand with the public,
  • communicate with your customers using social media; give them a benefit for their business,
  • network with related businesses to for more benefit to your customers.

What helps you get motivated to follow your dream and make your business more successful? Share your thoughts about motivation with us.

Help your website grow your business ! Contact Jax SEO Works today !

Make that difference in your business, in some other peoples lives. Be the man (or the woman) that makes your dreams come true.

Enjoy this short video, and then get started today.
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A website can benefit a small business.

make your website stand out, like one sunflower in a whole fieldThe Internet is huge!

There are almost 2 BILLION websites on the internet!

How can your website stand out among so many websites, to let people know about your small local business?

A well built and optimized website can help more people in your community find out about your business, and what makes your business special.

Anyone can have a basic website made and launched on the internet.

And who hasn’t heard promises to “Get your website on the first page of Google search results”?

What helps your website stand out from all of the millions of other website is when you put the facts about your small local business on your website, telling your story about your service or business, and what makes your business special.

No one  else can tell what makes your product or service special like you can.

  • Is it how you always have a fresh flower for each lady who comes to your store?
  • Do your service people put on a clean set of overalls and booties when they get to the client’s home?
  • Or do your service representatives roll out a durable carpet protector to make sure they don’t leave a trail across your living room?
  • Or that your business only uses lawn care chemicals that are safe for pets and kids?

You know what makes your small local business stand out, what makes it special, and Jax SEO Works can help you create a website or improve the one you have, to share that special message with your community.

Social media is an important way of letting your community know about you and your business.  Often, a Facebook page can help you share timely updates with potential clients – sales, specials, new products or services, new employees, and more.  People buy from businesses that they trust, and social media can help your community fans get to know you and build that trust.  LinkedIn profiles for a business owner and members of the business team can also help people get to know the people who make the business work.

Jax SEO Works is experienced in helping small local businesses get better results with their website, and build trusting relationships with their community using social media.

If you would like a website built for your business, or get your business website revised and updated, or find out more about getting started in social media like Facebook and LinkedIn, Contact Jax SEO Works today to get started !

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Choosing an effective topic for your website.

Narrowing down the competition

When potential clients use search engines to look for information on websites, they will find more website listings (more results) when the clients look for general terms. For example, if they search Google for “doctors”, they will find many, many listings.  If they narrow their search, to look for doctors in New York City (i.e., searching for:   “doctors new york city”) they will find fewer doctors’ websites listed.  And if you are one of those doctors, your opportunity to gain a new client has just improved, because your competition has been reduced.

looking for Mercury head dimesMake your topic more specific to stand out on the web.

The same concept can work for you and your website if you pick a topic for your website that is more specific about the business or product or subject of your website.

For example:
Topics:

  • Coin
  • Pets

Refined Topics:

  • Mercury head dimes
  • Red Cocker Spaniel Puppies

With an effective topic for your website, you reduce the number of competing websites, and you improve your opportunity of gaining new clients.

Are you thinking about launching a website for your small business, or have you launched a website, but you’d like to know if it is doing all it can for your business?  Contact Jax SEO Works! We have the experience in local digital marketing and we can help.

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Endorsement Disclosure Statement


On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.


endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. You need to let your readers know if you get money or even free samples in return for your thoughts.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

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Time Management

Time magagement; wall clock.Everyone has the same 24 hour days in which to get as much of the things they feel are most important, as they can.

Some people seem to be able to get so much more done in a day than others.  These people are able to do more because they practice time management.

Each morning, when you are starting your day, consider what you want to accomplish during the day.  Set some realistic goals.  Sometimes it helps to write them down in a list.  Many people enjoy the satisfaction of crossing completed goals/tasks/projects/errands off their list as they progress through their day.  Consider how much of your day that you can spend on each of these goals, and, as you progress through the day, try to spend no more time on a goal than you allotted.

Around mid-day, go over your list and see how you are progressing.  If you see that you have more things to do on the list than you will be able to accomplish that day, you can re-prioritize your remaining goals for the day.  You may decide to accomplish some of your goals on another day, but you will be able to focus on getting the most important things done during the remainder of the day.

business meetingAt the end of your day, take a few minutes to go over your progress on your list of goals.  You won’t always accomplish all that you plan to but that’s OK; you have to focus on what you got done, not what you didn’t do (remember the glass is “half full”). And as you practice estimating how much time to set aside each day for accomplishing your goals, you will get better at managing the time you have each day.

Do you have a small local business and would like to get started with a website for your business? Could you use some help improving your small business website or your digital marketing? Just let us know – Contact Jax SEO Works.

And if you have some techniques that help you with time management that were not covered in this article, please share your thoughts in a helpful comment. You never know who else your experience might be beneficial to.

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