Archive for category Getting Started

October is Breast Cancer Awareness Month

Very few people have not been effected by breast cancer.

Breast Cancer has killed both men and women.

Bands Against Breast Cancer logoBands Against Breast Cancer is a local group that helps to educate and empower women in the fight against breast cancer.

The group encourages local bands to show their support by performing for activities that raise breast cancer awareness.

In The Pink, Jacksonville Beach - for women living with cancerIn the Pink is a 501c3 non-profit boutique and salon located in Jacksonville Beach, Florida that is dedicated to helping women heal, cope and survive the effects of cancer, both physically and emotionally.

 

Breast Cancer Awareness Pink Ribbon.Here are some ways to make a difference in your community:

Wear Pink. Show your support by wearing the color that promotes awareness.
Buy Pink. Many specialty products are available for purchase that benefit breast cancer research.
Participate. Join in and walk to raise awareness and money for research.
Get screened. Make an appointment to get a mammogram.
Help a friend. Celebrate a survivor or donate to a local support group.

Start today; do something good to help your community.  You’ll be glad that you did.

Thank you.


It’s a good investment to use a portion of your small business website to support charitable causes in your community. Getting involved and getting social to promote good causes for a better local community can make new connections and be good for your business. Contact Jax SEO Works. Jax SEO Works helps small businesses get more digital marketing results from their websites.


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Support a Charity – Boobsapalooza to fight breast cancer

Showing your support for a charity or charitable event is a good way to build public trust in you and your business!

Ready for Boobsapalooza Fun for BABCCharities give back to your community, and the public can appreciate the goodness that you are doing by supporting a charity.  Also, your participation in charitable events will give you more social networking opportunities.

Help where you can.  Do good.  The good that you do will be a positive reflection on your business. It’s always good to help others, when and how you can.

One of the charities that Jax SEO Works and Key Theory supports is Bands Against Breast Cancer.

BABC (Bands Against Breast Cancer) is a non-profit organization dedicated to educating and empowering women to save their own lives in the battle against breast cancer.  Each year, BABC holds its major fundraising event, Boobsapalooza featuring a group of great, live bands playing stages at friendly local venues, like  Lynch’s Irish Pub, at 514 First Street North in Jacksonville Beach, Florida. The event is usually held during the month of October, since October is National Breast Cancer Awareness month.  Lynch’s brings a taste of Ireland to their Jacksonville patrons.

Find out more about this charity – visit the Boobsapalooza page on the Bands Against Breast Cancer website!

Find out even more – visit our Bands Against Breast Cancer Facebook page!

Have you helped your community by supporting a charity?  Share your positive story in a Comment to this article.

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Small Business Marketing to Attract New Customers

Attracting customers with beautiful Merry-Go-Round horses.What do you do to attract new customers to your business?

Most of us cannot attract customers with a colorful merry-go-round, and so we turn to marketing plans.

There are two general categories of small business marketing:

Outbound or the old “PUSH” marketing – sending out advertisements on websites, in e-mails, on flyers, in magazines.  Based on past experiences with outbound marketing, fewer people react to words like “New!”, “Sale!”, “Amazing!” and other overused terms, and it is more difficult to get the attention of your prospective customers in the clutter.

Inbound marketing – attracting people to your brand and your products with engaging content – attention getting, interesting, useful, helpful information, supplemented with nice, related images and videos.

There are three main points to remember for successful Inbound Small Business Marketing:

1. Make a social connection, using one or more social media platforms for your business.  Use social media that you are comfortable with.  Remember to add regular updates, and occasionally mention your product or service, or a special event you are hosting, but not all the time.
An optimized business Facebook page is a great way to start.  For some tips on optimizing your Facebook page for small business, take a look at this Search Engine Journal article.

2. Get more attention for your message with interesting, topic-related images and videos.

  • Create a YouTube video channel for your short, optimized business videos.
    • Then share those videos in your website blog articles can be a real boost for your site’s ranking.
  • Ask clients to send in videos of themselves using your product.

If you post interesting or helpful information about your business on your company FB page and Profile, your followers will share the information.

3.  After attracting these potential clients, don’t forget to provide a CTA (Call To Action).  As excited as you may be to get hundreds of visitors reading your blog article, remember you also want to get them to engage with your business.  Ask a question and invite them to share an opinion, Ask them to share their experience in a similar situation.  Tell them if they have any questions about the information you’ve shared, you’d be glad to provide your insight and make sure your telephone number and link to your Contact page are prominent on your website.

How is your small business marketing going? Do you have questions about this article?  Do you want to help market your business better online?  Contact Jax SEO Works.

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Marketing Ideas for Your Business

This may sound rather basic, but you can find lots of helpful marketing ideas on the Internet.

researching on her laptopSearch the Internet for online marketing and digital marketing, and also for the product or service that you offer on your website to find:

  • infographics, memes, articles, and lists
  • bulletin boards and forums

The more you research, the more helpful information you will find. Don’t just copy and paste or plagiarize!  Often, you can find information that will spark ideas for a new advertising campaign, maybe a fresh outlook for the content about the product or service you offer, or a different application for your product or service, or find businesses to collaborate with for mutual benefit.

The main thing to remember is that you need to keep learning. You can’t expect the marketing ideas on the website that you built (or had built) five years ago to take care of you forever. Website maintenance – updating and adding new and interesting articles, checking for broken links, backing up your data files – that stuff is important. You need to keep up with what is changing in your part of the business world. Don’t get left behind.

Make it a habit to do a little marketing ideas research for your own benefit each day. Take notes of things you find interesting and each week. Then review your findings and decide which ones merit action and which ones are just good to know.

And the next time you socialize, either on the internet or “live and in person” you’ll also have some interesting information to share with your peers.

Is your small business website getting you the results you need? Do you get lots of website visitors, but very few people contacting you? Or do you get very few visitors to your website, and are baffled by your lack of visitors? Often Jax SEO Works can take a look at a website and make recommendations for several changes that could result in better responses from your website visitors. Contact Jax SEO Works – let’s get started!

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Discount Pricing

Discount pricing – getting your small business going involves setting your pricing, after evaluating how your estimated prices compare with your competitor’s pricing.

But once you know what a fair market value is for the product or service similar to what you offer, do you discount that price to use price as a differentiator with your competition?

Discount PricingWhether you will be charging by the product, project or service, or by the hour, sometimes, it may be tempting to discount your prices, dropping your prices just slightly below what your competition is charging, to try to make some sales.  This sounds like a good way to get some work for your new business.  Of course, you would plan to bring your prices back in line with what others in your profession are charging, as soon as you feel you can keep bringing in customers.

The problem is, if you reduce your pricing below what it costs you to do a project, it means you will have to do more work to make the same amount of money that you needed to make for each job.

As an example:

2 hours at $50 / hour = $100

but 2 hours at $40 / hour only = $80, so you have to do MORE WORK to make the $100 to pay your bills.

Taking a loss to get work will just make you work harder.

As talented speaker and e-commerce whiz Michelle Chance-Sangthong of Online Marketing Goddess once said, “Don’t discount your prices so much you discount yourself out of business!”

Need help getting started with your small business, Contact Jax SEO Works – we like to help small businesses.

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Automated Answering Message

What sort of automated answer message does your business telephone number have?

Does your caller hear a message like:

on a cell phone, listening to an automated answering machine messageHello, this is (your business).  No one is able to come to the telephone now, but if you will please leave your name, telephone number, and a brief message, we’ll be in touch with you as soon as possible.

I was recently surprised to return a missed call and hear:

Hello, if you would like to be removed from our calling list, please press 1.

No business name, no promotional message, but sending a message that sounded to me like their business believed most callers would not want to hear from them again.

When you answer your ‘phone, take a breath and think what kind of impression you want to send to the person who’s calling you, and smile, because people can hear the smile in your voice.

Have you heard some strange automated answering messages?  Please share them with us in a comment.

Want help improving your small business website? Contact Jax SEO Works! We like helping people grow their business!

 

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Opportunity

Hey, do you hear that sound?  That’s Opportunity knocking.

Making lemons into lemonadeThe nation’s economy is on a rollercoaster, but if you hear opportunity in all the noise, then now is the time to help your business; improve your online presence, increase your search engine rankings, and make some “lemonade” out of all of these “lemons”.

Some businesses are folding up, cutting back, even looking for work in other, larger businesses.  Instead, we can help you make those small changes that will have big returns.

Jax SEO Works and Key Theory are helping small businesses optimize their business websites.

By using SEO techniques and social media concepts, with some strategic planning, we can help you make your site rank higher in search engines for certain key terms.  Optimizing your website for related terms will increase the probability of your site being found sooner, too. And, the easier people can find your website, the more traffic your website will get, and more sales for your business.

Want to understand more about SEO?  This YouTube video will help.

Contact Ken at Jax SEO Works to get started today!

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Time Management

Time magagement; wall clock.Everyone has the same 24 hour days in which to get as much of the things they feel are most important, as they can.

Some people seem to be able to get so much more done in a day than others.  These people are able to do more because they practice time management.

Each morning, when you are starting your day, consider what you want to accomplish during the day.  Set some realistic goals.  Sometimes it helps to write them down in a list.  Many people enjoy the satisfaction of crossing completed goals/tasks/projects/errands off their list as they progress through their day.  Consider how much of your day that you can spend on each of these goals, and, as you progress through the day, try to spend no more time on a goal than you allotted.

Around mid-day, go over your list and see how you are progressing.  If you see that you have more things to do on the list than you will be able to accomplish that day, you can re-prioritize your remaining goals for the day.  You may decide to accomplish some of your goals on another day, but you will be able to focus on getting the most important things done during the remainder of the day.

business meetingAt the end of your day, take a few minutes to go over your progress on your list of goals.  You won’t always accomplish all that you plan to but that’s OK; you have to focus on what you got done, not what you didn’t do (remember the glass is “half full”). And as you practice estimating how much time to set aside each day for accomplishing your goals, you will get better at managing the time you have each day.

Do you have a small local business and would like to get started with a website for your business? Could you use some help improving your small business website or your digital marketing? Just let us know – Contact Jax SEO Works.

And if you have some techniques that help you with time management that were not covered in this article, please share your thoughts in a helpful comment. You never know who else your experience might be beneficial to.

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Add Good Content Regularly

Young lady adding content to her website, using her laptop.Somehow, even when you get busy, you need to make time to post articles on a regular basis.

Regularly adding good content will be appreciated by your website visitors, and the search engines, and this will benefit your website and your business.

Can you imagine someone wanting to read a document called “Same Old Stuff?”  Would you be interested if you saw something with the title “Nothing New Here?”  I don’t think so.  So if you don’t add new, interesting, useful content to your website on a regular basis, visitors may return once or twice, but why come back if there is nothing new?

Adding new content is good also helps your website grow in size, and that gives new visitors more to interest them.  But remember to make the content helpful, useful, interesting; you wouldn’t look around very long on a website with disorganized, repetitive content, and neither would your visitors.

Your new content doesn’t have to take a lot of time or be a long article, just think “What can I share that my website visitors would find helpful and interesting?”  Organize your thoughts, and get started sharing.

Do you need help improving your website?  Contact Jax SEO Works, today!

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Better Motivation

Sometimes all of us feel the challenges of our work are overwhelming – but we keep going, because that is the difference between us and our competition.

Keep going! Motivation!We know we have a dream of what we want to accomplish, and the only way to make that dream happen is to:

  • take a different perspective of our situation,
  • consider all of the good things we have going for us, and how far we have come,
  • then consider a few good things you can do today, and do your best.

What are some things you could do today?

  • improve your website to tell people what you do better than your competition,
  • communicate your brand with the public,
  • communicate with your customers using social media; give them a benefit for their business,
  • network with related businesses to for more benefit to your customers.

What helps you get motivated to follow your dream and make your business more successful? Share your thoughts about motivation with us.

Help your website grow your business ! Contact Jax SEO Works today !

Make that difference in your business, in some other peoples lives. Be the man (or the woman) that makes your dreams come true.

Enjoy this short video, and then get started today.
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