Archive for category Getting Started

How to Improve Your Business

SearchingA good business owner is always looking for ways to improve their business.

1.  Get new ideas is to keep learning; reading articles online and in magazines and books, follow other successful entrepreneurs on Twitter and Facebook, and their website blogs.

2.  Set goals for your changes and improvements, and then make small, manageable, incremental improvements.  You can get to your goal with this approach.

3.  Measure and track your efforts and your results.

  • How much did you spend for your advertising last month?
  • How many new visitors did your business see as a result of that advertising?   (And ask your visitors which advertisement brought them to you.)
  • How many of those visitors made a purchase?   (Did you make a profit from their purchases, or did you pay more for advertising than you made in sales that resulted from that advertising?)

Professional Speaker, Author, and Entrepreneur Michelle Chance-Santhong, the Online Marketing Goddess, shares her inspiring progress to improvement, applying some of these concepts in one of her recent videos.

If you have some more suggestions, proven ways you have used to improve your business, that you’d like to share, please

  • add your Comment below,

  • or send us your suggestions to share via our Contact form.

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Business Plan for Your Small Business

Before you go any further with your small business, gather your ideas and aspirations and make a business plan.

Business Plan for a small businessThis plan is just a document stating the current status of your business, and what you want to accomplish.

Your plan can be as short as one page; see : Write Your Business Plan, shared by the Small Business Administration.

If you will need a loan to get your business started, the SBA also has How to Prepare a Loan Proposal.

Some people try to start a business without thinking out details. This process helps you organize your thoughts about your business venture.

If you are just getting started with your small business, and want to find out more about getting started, Contact Jax SEO Works. We’re here to help.

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Basic SEO

searching on the internetWho hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?

And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).

Basic SEO (Search Engine Optimization) will get your website a better ranking from search engines and to get more website visitors!

Help optimize your website for search engines and visitors:

  • Use good, long-tailed keywords.
  • Helpful, interesting content.
  • Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
  • Website design to create interest in your website (and your product or service).

There are millions of websites on the internet, each search engine (e.g., Google, Bing, Yahoo!, About, etc.). Each uses their own set of algorithms (calculations) to evaluate each website. Then the websites are ranked (SERPs) according to their opinion.

“Content is King.”, continues to be important to keep as a priority when optimizing websites to rank better in search results. Original, interesting, focused, content will rank better than rambling content that makes no sense. Videos and Photographs which are related to each web page’s topic also help improve ranking.

And Search Engine Optimization guidelines continue to develop and change as search engines compete to provide desired results for internet users.

Often, some professional insight can help you get started in the right direction to your website goals.

Contact Jax SEO Works for help to improve your internet presence.

 

 

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Prepare your website for your target audience.

The prospective clients, the group of people that you want to reach through your website, are your target audience.

a Target Audience for your WebsiteSo, who is your target audience ?

Depending on the topic of your website, your target audience could be:

  • world wide, or for a certain area of a specific city,
  • for people of any age, or of  a determined age  group,
  • for e-commerce, or for sharing information about a hobby or common interest, etc.

How will your target audience find your website ?

Consider the topic you selected for your website, then define what the people in your target audience would search the Internet for in order to find your website.  Make a list of words and short phrases you think your target audience would use to search for your website.

Google Trends can help your website.

Here is where it would be helpful to have some idea what words and short phrases your target audience would use to search for your website, if you could just ask them.  Google features Google Trends, which you can use to determine how many people search for a word or short phrase.  Google Trends even allows you to compare words and short phrases (from the list that you made) to see which ones more people are searching for. If your website is primarily for local interest, you can refine your Google Trends response for a country and city.

Less searched words and phrases.

  • What if some of the words and short phrases you know significantly help describe your website don’t appear to be as popular on Google Trends ?
  • What if some of your words or short phrases haven’t been searched for enough for Google Trends to have any data to respond to your request ?

Your list should include some more popular words and short phrases, to increase the probability of your website being found by your target audience. But you can also include words and short phrases on your website that you know significantly help describe your website even if they don’t appear to be as popular on Google Trends. If a member of your target audience is as familiar with the topic of your website as you are, they may search for that same word or phrase, and that could help them find your website

Dan's Floor Store - storefront - Ponte Vedra, FloridaFor example, looking at words for a client’s website, Dan’s Floor Store

we compared:

  • wood floor installation and wood flooring installation
  • hard surface flooring
  • tile work

and Google trends showed us that wood floor installation and wood flooring installation were more frequently searched for than hard surface flooring. Tile work is about as popular a search topic as wood floor and wood flooring installation.  We use each of the phrases (as applicable) in the content text on the website.

But search word trends are always changing, so you should periodically check how your search words are trending for your target audience in you analytic data, and adjust them accordingly.

“A and B” testing, that is to say trying similar but different approaches to the same goal can also help you find out what works best for attracting your target audience to the website, but that will be another Jax SEO Works article.

If you would like to get better results with your small business website, Contact Jax SEO Works. We enjoy helping others.

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Marketing your small business with blogging.

Blogging can help market / advertise your business product or service.

A “blog” (contraction of the terms web log or weblog) is a category of website where brief articles are posted periodically.  In addition to text, the posts can contain photos / images, graphics, or even videos.

Young lady adding content to her website, using her laptop.Many small businesses use blog posts to tell visitors about the products or services that they provide.  They make their blogs interesting and informative.  They post new articles on a regular basis, to keep visitors coming back to see the latest, or to subscribe to the business’ RSS (Really Simple Syndication) feed from their website (so the visitors can see the new blogs as they are posted, without having to go to the business’ website).  Then these website visitors buy those products or services.

Blogs can bring more visitors to your website, more customers to your business, and that means more opportunities for sales.

Just remember : When you write a blog for your business, you want to share information about your product or service that sounds:

  • intriguing,
  • exciting,
  • curious and/or unusual (but true),
  • and is easy to understand and remember.

Does your business use blogging for marketing and advertising ?

We can help you improve your websiteContact Jax SEO Works today to get started !

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Thinking about starting a small business?

If you are just thinking about starting your own small business, one source of helpful resources, to help you make your dreams of being your own boss into a reality is the United States Small Business Administration website.

Take a look at the Index page on the SBA website.

small business advertising - Tyler's TomatoesThe site features  :

  • A wealth of small business insights and guidance.
  • Information about SBA funding programs for small businesses
  • A Learning Center with even more information to help get you started
  • Local assistance resources, with special help for Veterans and Women interested in starting their own small business.

The Internet has a wealth of information to share.  As my son always says, “Google is your friend.”

If you need help with a website for your small business, Contact Jax SEO Works. We will work with you to help you get a website that will advertise your business; products or services on the internet, and bring you more customers.

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Support a Charity – Boobsapalooza to fight breast cancer

Showing your support for a charity or charitable event is a good way to build public trust in you and your business!

Ready for Boobsapalooza Fun for BABCCharities give back to your community, and the public can appreciate the goodness that you are doing by supporting a charity.  Also, your participation in charitable events will give you more social networking opportunities.

Help where you can.  Do good.  The good that you do will be a positive reflection on your business. It’s always good to help others, when and how you can.

One of the charities that Jax SEO Works and Key Theory supports is Bands Against Breast Cancer.

BABC (Bands Against Breast Cancer) is a non-profit organization dedicated to educating and empowering women to save their own lives in the battle against breast cancer.  Each year, BABC holds its major fundraising event, Boobsapalooza featuring a group of great, live bands playing stages at friendly local venues, like  Lynch’s Irish Pub, at 514 First Street North in Jacksonville Beach, Florida. The event is usually held during the month of October, since October is National Breast Cancer Awareness month.  Lynch’s brings a taste of Ireland to their Jacksonville patrons.

Find out more about this charity – visit the Boobsapalooza page on the Bands Against Breast Cancer website!

Find out even more – visit our Bands Against Breast Cancer Facebook page!

Have you helped your community by supporting a charity?  Share your positive story in a Comment to this article.

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Small Business Marketing to Attract New Customers

Attracting customers with beautiful Merry-Go-Round horses.What do you do to attract new customers to your business?

Most of us cannot attract customers with a colorful merry-go-round, and so we turn to marketing plans.

There are two general categories of small business marketing:

Outbound or the old “PUSH” marketing – sending out advertisements on websites, in e-mails, on flyers, in magazines.  Based on past experiences with outbound marketing, fewer people react to words like “New!”, “Sale!”, “Amazing!” and other overused terms, and it is more difficult to get the attention of your prospective customers in the clutter.

Inbound marketing – attracting people to your brand and your products with engaging content – attention getting, interesting, useful, helpful information, supplemented with nice, related images and videos.

There are three main points to remember for successful Inbound Small Business Marketing:

1. Make a social connection, using one or more social media platforms for your business.  Use social media that you are comfortable with.  Remember to add regular updates, and occasionally mention your product or service, or a special event you are hosting, but not all the time.
An optimized business Facebook page is a great way to start.  For some tips on optimizing your Facebook page for small business, take a look at this Search Engine Journal article.

2. Get more attention for your message with interesting, topic-related images and videos.

  • Create a YouTube video channel for your short, optimized business videos.
    • Then share those videos in your website blog articles can be a real boost for your site’s ranking.
  • Ask clients to send in videos of themselves using your product.

If you post interesting or helpful information about your business on your company FB page and Profile, your followers will share the information.

3.  After attracting these potential clients, don’t forget to provide a CTA (Call To Action).  As excited as you may be to get hundreds of visitors reading your blog article, remember you also want to get them to engage with your business.  Ask a question and invite them to share an opinion, Ask them to share their experience in a similar situation.  Tell them if they have any questions about the information you’ve shared, you’d be glad to provide your insight and make sure your telephone number and link to your Contact page are prominent on your website.

How is your small business marketing going? Do you have questions about this article?  Do you want to help market your business better online?  Contact Jax SEO Works.

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Marketing Ideas for Your Business

This may sound rather basic, but you can find lots of helpful marketing ideas on the Internet.

researching on her laptopSearch the Internet for online marketing and digital marketing, and also for the product or service that you offer on your website to find:

  • infographics, memes, articles, and lists
  • bulletin boards and forums

The more you research, the more helpful information you will find. Don’t just copy and paste or plagiarize!  Often, you can find information that will spark ideas for a new advertising campaign, maybe a fresh outlook for the content about the product or service you offer, or a different application for your product or service, or find businesses to collaborate with for mutual benefit.

The main thing to remember is that you need to keep learning. You can’t expect the marketing ideas on the website that you built (or had built) five years ago to take care of you forever. Website maintenance – updating and adding new and interesting articles, checking for broken links, backing up your data files – that stuff is important. You need to keep up with what is changing in your part of the business world. Don’t get left behind.

Make it a habit to do a little marketing ideas research for your own benefit each day. Take notes of things you find interesting and each week. Then review your findings and decide which ones merit action and which ones are just good to know.

And the next time you socialize, either on the internet or “live and in person” you’ll also have some interesting information to share with your peers.

Is your small business website getting you the results you need? Do you get lots of website visitors, but very few people contacting you? Or do you get very few visitors to your website, and are baffled by your lack of visitors? Often Jax SEO Works can take a look at a website and make recommendations for several changes that could result in better responses from your website visitors. Contact Jax SEO Works – let’s get started!

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Automated Answering Message

What sort of automated answer message does your business telephone number have?

Does your caller hear a message like:

on a cell phone, listening to an automated answering machine messageHello, this is (your business).  No one is able to come to the telephone now, but if you will please leave your name, telephone number, and a brief message, we’ll be in touch with you as soon as possible.

I was recently surprised to return a missed call and hear:

Hello, if you would like to be removed from our calling list, please press 1.

No business name, no promotional message, but sending a message that sounded to me like their business believed most callers would not want to hear from them again.

When you answer your ‘phone, take a breath and think what kind of impression you want to send to the person who’s calling you, and smile, because people can hear the smile in your voice.

Have you heard some strange automated answering messages?  Please share them with us in a comment.

Want help improving your small business website? Contact Jax SEO Works! We like helping people grow their business!

 

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