Archive for category Link Building

Backlinks Help Your Website

Backlinks are hyperlinks back to your website from other websites.

backlinks to your website help bring more visitorsYou want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.

How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.

And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.

  • Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.

Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too.  Put descriptive words for readers to click on and search engines to followMake sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).


If you found this article helpful, you might also want to read:

Make New Business Leads with Discussions, Questions, and Answers


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Karma and Business

When you do good, good comes back to you.  That’s Karma.

Karma - Yin and YangIf you help another small business, for example by recommending their products or services, chances are they will appreciate your helpful gesture and return the kindness.  If you add a link to another business to your website, it will help your website, as well as help theirs.  And if they link back to your website, too, even better.

When you share a Facebook post or ReTweet, something interesting or helpful from a friend or another small business, you are paying it forward, which is best done if you do not expect anything in return; goodness is its own reward.

One of the local, friendly and helpful internet marketing groups that is open to the public is the Jacksonville Online Marketing Meetup. The public group is open to entrepreneurs and people in local small businesses, as well as marketers who like to share their knowledge and experiences as well as learn from others. A great opportunity to make new friends while learning new stuff.

From time to time, Jax SEO Works shares stories and links about events and businesses we think would be interesting and helpful. If you have something that you think would be appropriate for the Jax SEO Works website, please Contact Jax SEO Works.

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Jacksonville Online Marketing Meetup

Your website is your home base for the online marketing efforts for your business.

Your Pay Per Click campaigns, your Guest Blogging, your link building efforts all are bringing new visitors to your business website.

Meetup logoWho wouldn’t want to join a group of people who are also interesting in improving their own online marketing skills, and sharing what they have learned so far with entrepreneurs in the Jacksonville, Florida area, at the monthly Jacksonville Online Marketing Meet Up?

Who is the Jacksonville Online Marketing MeetUp for?

  • Business Owners
  • Marketers
  • Entrepreneurs
  • Anyone looking to learn more about online internet marketing

Jacksonville Online Marketing Meetup - 2013How complex is the Information being Shared?

The goal of the group has always been to help each other, from beginners and more advanced marketers, so that the information that is shared during the meetings will be helpful to as many members as possible.

With each month’s topic, we try to help keep all attendees involved, covering the basic concerns of that topic, and sharing developments and changes that we’ve found.

What are some of the Topics of Conversation?

  • Internet Marketing
  • Social Media Marketing
  • Networking
  • Search Engine Optimization
  • Small Business Marketing Strategy
  • Marketing
  • Web Technology

Meetup logoWhat is the Cost of membership?

There is no fee to join the Jacksonville Online Marketing Meetup; we pay only for the meetings we attend.

For most meetings there will be a ten dollar fee for the actual meeting, to help cover the costs of the meeting space, materials and refreshments.

  • This is a bargain, and worth your investment.

What should I expect for a typical Jacksonville Online Marketing Meetup?

As the members show up, we have a brief opportunity to network. The group is usually a mix of people who have attended one of our meetings before, and people coming to their first Jacksonville Online Marketing Meetup.  We have a few minutes for some light refreshments and sharing our recent online marketing experiences. .

Next is the structured part of the meeting where members share information covering a variety of related topics.

The focus of the meeting features a presentation on a selected marketing-related topic, and then floor is opened up for discussion and questions. The goal of our group is to combine spirited, informative presentations and discussions with a relaxed and fun evening for the group.

How do I Join Jacksonville Online Marketing Meetup?

Follow this link: meetup.com/Jacksonville-Online-Marketing for more information on joining our group.


Our Jacksonville Online Marketing MeetUp group is looking for Volunteers and Contributors.

  • We are currently looking for volunteers and contributors to help promote and market the MeetUp.
  • We are always looking for interested people to help the group grow and gain visibility.
  • Please e-mail kenny@keytheory.com for more information on how you can participate.

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Make New Business Leads with Discussions, Questions and Answers

Take a look at LinkedIn Discussions and LinkedIn Answers; if you can contribute to a good discussion or help answer even one of the questions, your comment can also introduce you to new, potential customers.

linked-in-logo

If you are in small business, now is a good time to post your profile on LinkedIn (if you haven’t already).

Next, join a group in your industry on LinkedIn, then look at their current Discussions. If you can add to the discussion, it is a great way to network and meet new people, creating the opportunity for new business leads.

website links - like shaking handsAnd then take a look at LinkedIn Answers.  Like Jason Falls says in his recent article How To Drive Business Leads With Question & Answer Forums, “People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. . . . In essence, the best practices (theirs and mine) remind you to be helpful first, don’t go in trumpeting your sales pitch and focus on long-term relationship building and benefits rather than seeing a sudden influx of leads because you clicked a button on a website. Nothing is that easy.  It’s like being at an off-line networking event.  You work at it a while and you get results.

And you can use the same principle at other open forums.

Get started by reviewing the questions. Find one that you are interested in and then do a little research, so that you can include some references in your response. (The answer that you provide with references will be much more impressive than sharing your best guess at the answer, and will make a better impression for you and your business.)

Want to help your website market your business better ? Contact Jax SEO Works today !

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Bait and Switch Link Building

The number of hyperlinks to your website from other websites with good ratings and related topics help improve your search engine ranking when people are searching for the product or service your business provides, using your keywords.

website links - like shaking handsYou may have gotten some e-mails recently, asking you if you’d like to have links to your website added to several well-ranking websites.  If you visit those websites, the offer looks good for you.  But then the e-mail says to send them your website linking info (url and brief description of your business product or service), and they will send you the info on the site they want you to link to.  If you respond, many of these offers ask you to post links on your website to low ranking sites with products or services that you probably wouldn’t even visit yourself, much less recommend to your website visitors.

Indirect link exchanges, i.e., several sites exchanging links but not directly with each other, can result in better ranking if the sites have good content on related topics, and are ranked in about the same range.  The ranking boost can be even better than direct link exchanges.

But getting visitors to your website is only part of your concern;

if you have links to websites that you are not very proud of on your website, for your visitors, link exchanges like this can be hurting your business rather than helping it.

Remember that your website represents your brand, and what you stand for.  Just getting another link is not your goal.  Keep making a good impression for your website visitors.

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Article Comment Benefit

Your business can benefit if you take a few minutes to comment on a blog post, an article, or in a discussion.

composing on a laptopThis process can be informative as well as helpful to your business.  The more you comment, the more it helps.

How does this work? A portion of the basis for your business website’s ranking by search engines is the number of hyperlinks to your website. More links from related websites = better ranking. (For example, it would be better for your yoga website to have more links to it from articles about natural health and exercise equipment than from articles about motor oil.)

And discussions, posts, and articles from related websites can share knowledge that can be helpful to you and your business. And if you leave interesting, helpful, and informative comments, the others who read your comments will want to come to your website to find out more about your business.

Some blog posts, discussions, and articles have “do follow” links for their commenters. This means search engines will follow links in those comments to the commenters’ websites, and the commenters’ website will get credit for a link.


Video provided by YouTube.

There are some general rules for “nettiquette” (Internet etiquette) for leaving comments.
1. It’s nice to give your own name (or just first name or nick name) and what you do, but not to give your name as your product (“Zoomo Potato Peeler model 3.1”).
2. In your comment, respond to something specific about the post. If you agree, add to the conversation (from the article and the other commenters). If you disagree, try to express some aspect that you do agree with, and then try to disagree in a nice way, just like you were at a meeting and talking with others in person.
– It is NOT OK to just say “Hi! Nice article. Thank you!”
Brief comments like that with no content do not add to the conversation, and will probably not get posted.

“Do follow” links are part of the Web2.0 change and the social media evolution, in which the Internet becomes a place for exchange of your ideas and concepts.

Building backlinks (links back to your website) from related websites is part of a good SEO (Search Engine Optimization) plan for any website.

Do you have some other ideas for building links back to your small business website that have worked for you ? You can share your ideas with others here.  We’d like to hear your thoughts.

Help your website grow your business ! Contact Jax SEO Works today !

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