Archive for category Website Development

Endorsement Disclosure Statement


On your website, do you endorse products or services provided by other businesses?  You website needs an endorsement disclosure statement.


endorsing a product or serviceThe Federal Trade Commission established Guidelines for Use of Endorsements and Testimonials in Advertising. The intent is to make it clear to readers of your website if you are receiving compensation for your endorsements or testimonials. You need to let your readers know if you get money or even free samples in return for your thoughts.

To help individuals and businesses avoid problems, the Disclosure Policy organization has provided a quick and painless way to draft a simple disclosure policy for your website. First go to http://www.disclosurepolicy.org. Then fill in your information and answer simple questions. Next you copy and paste the resulting policy statement on an easy to find page on your website. You may need to alter some portions of the policy statement, to make it fit your business and your website better, but they give you a good start. And make your policy easy for your readers to find, in your sitemap or on a navigation tab.

Does your website have an endorsement disclosure statement?

We can help your website market your business better! Contact Jax SEO Works today!

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How a Blog can increase traffic to your website

Add a Blog to your business website to increase your visitor traffic.If you already have a website for your business, you should start blogging to increase traffic to your website.

You may be a little hesitant to get started, you may not feel like you have a lot to share, not much that would be interesting to others.  That just means that you are already thinking in the right way; you want to write articles that are interesting and informative and helpful.

Another article Marketing Your Small Business with Blogging gives you a good start in creating your own blog.

Blog articles actually help your business website in two ways:

  • each article makes your website larger, and provides fresh, new content, which will give you a better search engine ranking,
  • if you write interesting, helpful, and useful articles, more people will come to your website
    • they will start subscribing to your articles with RSS feed and build more interest in your website,
    • they will get to know you through their comments and dialog with your responses,
    • your website visitors become  more interested in what you are selling.

searching on the internetThere are so many resources shared on the Internet, to spark your ideas for your own blog articles.  Think of an interesting topic related to your business and start searching.

Get started sharing a bit of yourself, making new social connections, letting others know what an interesting and helpful person you are.

Have you started a blog for your own business?  How is it going?

Do you have any other questions about blogging, or helpful business blog suggestions to share?

We’d like to hear your comments.

Got questions? We’ve got answers to help you market your small business with your website – Contact Jax SEO Works!

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Marketing Ideas for Your Business

This may sound rather basic, but you can find lots of helpful marketing ideas on the Internet.

researching on her laptopSearch the Internet for online marketing and digital marketing, and also for the product or service that you offer on your website to find:

  • infographics, memes, articles, and lists
  • bulletin boards and forums

The more you research, the more helpful information you will find. Don’t just copy and paste or plagiarize!  Often, you can find information that will spark ideas for a new advertising campaign, maybe a fresh outlook for the content about the product or service you offer, or a different application for your product or service, or find businesses to collaborate with for mutual benefit.

The main thing to remember is that you need to keep learning. You can’t expect the marketing ideas on the website that you built (or had built) five years ago to take care of you forever. Website maintenance – updating and adding new and interesting articles, checking for broken links, backing up your data files – that stuff is important. You need to keep up with what is changing in your part of the business world. Don’t get left behind.

Make it a habit to do a little marketing ideas research for your own benefit each day. Take notes of things you find interesting and each week. Then review your findings and decide which ones merit action and which ones are just good to know.

And the next time you socialize, either on the internet or “live and in person” you’ll also have some interesting information to share with your peers.

Is your small business website getting you the results you need? Do you get lots of website visitors, but very few people contacting you? Or do you get very few visitors to your website, and are baffled by your lack of visitors? Often Jax SEO Works can take a look at a website and make recommendations for several changes that could result in better responses from your website visitors. Contact Jax SEO Works – let’s get started!

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Small Business Marketing to Attract New Customers

Attracting customers with beautiful Merry-Go-Round horses.What do you do to attract new customers to your business?

Most of us cannot attract customers with a colorful merry-go-round, and so we turn to marketing plans.

There are two general categories of small business marketing:

Outbound or the old “PUSH” marketing – sending out advertisements on websites, in e-mails, on flyers, in magazines.  Based on past experiences with outbound marketing, fewer people react to words like “New!”, “Sale!”, “Amazing!” and other overused terms, and it is more difficult to get the attention of your prospective customers in the clutter.

Inbound marketing – attracting people to your brand and your products with engaging content – attention getting, interesting, useful, helpful information, supplemented with nice, related images and videos.

There are three main points to remember for successful Inbound Small Business Marketing:

1. Make a social connection, using one or more social media platforms for your business.  Use social media that you are comfortable with.  Remember to add regular updates, and occasionally mention your product or service, or a special event you are hosting, but not all the time.
An optimized business Facebook page is a great way to start.  For some tips on optimizing your Facebook page for small business, take a look at this Search Engine Journal article.

2. Get more attention for your message with interesting, topic-related images and videos.

  • Create a YouTube video channel for your short, optimized business videos.
    • Then share those videos in your website blog articles can be a real boost for your site’s ranking.
  • Ask clients to send in videos of themselves using your product.

If you post interesting or helpful information about your business on your company FB page and Profile, your followers will share the information.

3.  After attracting these potential clients, don’t forget to provide a CTA (Call To Action).  As excited as you may be to get hundreds of visitors reading your blog article, remember you also want to get them to engage with your business.  Ask a question and invite them to share an opinion, Ask them to share their experience in a similar situation.  Tell them if they have any questions about the information you’ve shared, you’d be glad to provide your insight and make sure your telephone number and link to your Contact page are prominent on your website.

How is your small business marketing going? Do you have questions about this article?  Do you want to help market your business better online?  Contact Jax SEO Works.

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Website Maintenance is Important

Whether it’s your car, your home, or your website, regular maintenance is important to keep things running smoothly. 

How are you doing with your website maintenance?

You need to maintain your website, like an auto mechanic does for your car.

 

Each day, people and search engines scan the Internet for information about products and services.

To help your website stand out among other sites offering similar products or services, your website needs to be original, interesting, helpful, and informative.  And your periodic website maintenance is how you keep your website fresh for your website visitors and search engines.

OK, so what is website maintenance?

Website Maintenance can include:

  • Adding a new article or page (visitors and search engines like to find new, helpful information)
  • Changing out images / photos for a new look
  • Checking for broken hyperlinks (nobody likes finding a broken link on your website)
  • Updating information in the site (just read through the pages and articles in your website, and see if you have anything new to share or change; your visitors and search engines won’t know if you don’t tell them)
  • Once you get started doing this periodically, you may think of more ways to help your website

Search engines and website visitors appreciate improvements like these to your website.  Your periodic maintenance will help you to have higher search engine rankings and more returning website visitors.  (These are organic results, so they will be a steady improvement over time, not a sharp jump.)  Check your analytics and see the results.

Have some more suggestions for periodic website maintenance?  Please share your comments.

Need help keeping your website up to date?  Contact Jax SEO Works!

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Opportunity

Hey, do you hear that sound?  That’s Opportunity knocking.

Making lemons into lemonadeEver since back in 2011, when our Nation’s economy was on a rollercoaster, if you listened you might hear Opportunity in all the noise. That’s the signal that it’s time to help your business; improve your online presence, increase your search engine rankings, and make some “lemonade” out of all of these “lemons”.

In hard times, some businesses fold up, cut back, even looking for work in other, larger businesses.  Instead, we can help you make some of those those small changes to your business that will have BIG returns.

Working with the Rock My Image attraction marketing Team, Jax SEO Works can help small businesses optimize their business and their business websites.

First the Team at Rock My Image with help you create a better business strategy.

Then JAX SEO Works will use SEO techniques and basic social media concepts, with some more strategic planning, we can help you make your site rank higher in search engines for certain key terms.  Optimizing your website for related terms will increase the probability of your site being found sooner, too. And, the easier people can find your website, the more traffic your website will get, and more sales for your business.

Want to understand more about SEO?

Contact Ken at Jax SEO Works to get started today!

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Beware Free Website Offers

Some businesses make “FREE” website offers.

Someone offering your business a free website?Reading their ads, it sounds like the client gets a free website, and pays a small monthly fee to get online visibility and high ranking in search results.

The truth is, “There is no such thing as a free lunch.” – Milton Friedman

And there is no such thing as a free website.

The company offering a “free website” to new clients frequently retains the domain name. This means if the client ever decides to try to take their business to a different online marketing company, they will lose any online ranking they had. All of that domain rank stays with the “free” website that belongs to the original marketing company.

And search engines like Google, Firefox, Edge, Bing, and Yahoo have shared numerous articles about how websites can rank well. A website will rank better if the website is easy to use, and has information that is helpful and interesting.

Your local small business marketing should focus on your business, brand, and service area.

free website - templated contentRecently we looked at a free website offer that a friend had gotten from a company who said they would help them get more business.

  • The evidence that the company was using a content template was clear.
  • A quick Google search showed that company was using the same page template for each client. They used the same words again and again. They just changed the business name and service area for each new victim (I mean client)! Repeated text won’t fool people. And it surely won’t fool search engine robots!
  • If you want to get clients, you have to give them good, original information and interesting photos and videos of your work to get and keep their attention.

If you have a small local business and would like to get started with a website for your business, or for help improving your small business website, or your digital marketing, please Contact Jax SEO Works.

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Avoid Duplicate Content on Your Website

Duplicate content on your website can hurt your search engine ranking, and make a bad first impression with your website visitors.  Don’t do it!

twins - but duplicate content can hurt your websiteHave you ever been researching a subject on the internet, and gone to a site and remember seeing the very same wording, on a site you were on just a few minutes prior?  Déjà vu, but not in a good way.

You have probably heard the old quotation from Charles Caleb Colton, “Imitation is the sincerest form of flattery.” Others call it plagiarism. But search engines do not like seeing exactly the same content on more than one website, just like you don’t.

Even if one web page was published prior to the page with duplicate content, search engines don’t always give the credit to the site that published the content originally. Some search engines drop both websites’ duplicate pages from their listings.

People (and search engine robots) who visit your website want to see what to see your unique and interesting information; what makes your business, product, or topic stand out from others.

To retain credit and search engine visibility for your content, you can see what other websites have posted the same or very similar content at the Copyscape website.

If you find your content on other websites, you can modify your content to make it your own by:

  • adding information that is specific to your own website (this is best)
  • changing some of the words, using synonyms
  • changing or adding headings
  • restructuring several sentences in each paragraph

If you need help with your small business website; getting more website visitors on the internet, coming up with ideas to get better results with your website, updating your website with new articles, Jax SEO Works can help.  Contact Jax SEO Works.


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Start a blog on your small business website!

A blog is a good way to communicate with your website visitors.A blog can be a part of your social media program, a way to reach out and begin communicating with your web site visitors.

Your small business blog post should share information people want to read. Some posts should (of course) be about your business. Tell people about a new product or service you offer. In alternate posts, choose a topic that’s interesting, helpful, believable, and sometimes even something funny.

You can also pick a topic for your blog that you can relate to your small business.  Your blog topic should be something you know about, or you will have to do research just to find subjects to blog about.  For example, if your business installs gutters, consider blogging about home improvements.

Do some research on the Internet.

  • Find out which small business blogs / bloggers are rated most popular for your blog topic.
  • Read some popular blog posts.
    • If you can add helpful information to the discussion, leave a comment and (sometimes, if you feel it’s appropriate without being “spammy”) a link to your web site. (It is considered bad manners to just leave a comment like, “Nice article.” or “Very informative.” And even worse when you add your name, business name, and website link to your too casual comment.)

A blog is a good way to communicate with your website visitors.Your various blog posts should mix in a little marketing, advertising, and promotion. Your posts should always include an easy path for web site visitors to contact you for more information.

Your goal should be to make new posts on your small business blog on a regular schedule. You might, for example, one to two times each week, or that often each month.  Regular posting also adds new content to your web site, which both visitors and search engines like to see.

What do you think ?  Do you have any other helpful ideas to share ?

Like some help improving your small business web site?
Contact Jax SEO Works today!

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A Lint Free Vent

A Lint Free Vent - mobile clothes dryer exhaust cleaning service.A Lint Free Vent is a mobile clothes dryer vent cleaning service, serving homes in the Jacksonville, Florida area.

Every day you use your clothes dryer, your dryer vent collects little pieces of flammable lint in the dryer and the exhaust ductwork. In addition to being a growing fire hazard, the collected lint increases the time it takes to dry items, and decreases the efficiency of your dryer. Getting an annual dryer vent cleaning by a mobile service like A Lint Free Vent will eliminate this hazard.

Eddie Kyles - Owner of A Lint Free Vent.Owner Eddie Kyles had a website built for his business, but then the company who built the site went out of business without letting Eddie know, and didn’t send him any information to access his website. When the domain became available again, Jax SEO Works helped Eddie secure his business domain name, and reliable GoDaddy hosting, and then built him a business website.

Now Eddie’s clients can read about his business online, and contact him with a message, whenever they choose to.

A cleaned dryer vent will help your laundry dry more quickly AND help protect your home from a dryer vent fire – good reasons to get your clothes dryer vent cleaned annually. Get convenient, mobile service. Just Call A Lint Free Vent – 904.537.1483.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

 

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