Better Website Content


If you want people to visit your business website and find out about the products or services that your business provides, you need to have better website content.

Young lady adding content to her website, using her laptop.Better website content than who, you may ask? You need your website to have better website content that the websites of your competition; the other small businesses that you are competing with.

The text and images on your website will decide whether people stay on your website and find out about what you are providing, or “bounce” to another website to see if they find what they are looking for there.

Actually, the search engine robots mainly read the text on your website, they cannot actually read the images on your website. (Search engine robots can read the alternate text titles that you put on the images on your website, so be sure to add them to your images.)

Human visitors to your website can experience all that your website has to offer, the text, the images (and hopefully NOT those annoying popups that block visitors’ screens and they click to close as soon as they can).

For each page of your  website, select a good keyword phrase (a short phrase that you think people may use to search for the product, service, or topic of your web page).  Then be sure to use that short keyword phrase several times in the content on your web page. I say several times because once is not enough, but repeating your selected keyword page more than 3 or 4 times on a web page can be considered to be “keyword stuffing”, and can cause your website to be penalized by some search engines.

Search engine penalties can push your website much lower in search engine results, and sometimes cause your website to not be ranked at all in search results. And we all know that the higher your website ranks in search engine results, the more frequently website visitors we see the content of your website.

Your website content needs to be :

  • interesting
  • very significant to your website’s topic
  • easy to read and understand
  • periodically changed, updated, or refreshed

Are you giving your website visitors the content that brings people to your website, and keeps them coming back, or are you seeing most visitors come to your website and then bounce off to find what they were looking for, somewhere else?


Jax SEO Works can take an objective look as your small business website and give you a short report with any obvious suggestions for improvements. Sometimes we find little, simple fixes can make a big difference. Contact Jax SEO Works to get help with your small business website.


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