This may sound like a “no brainer”, but if you have a small business, you need to let others know what products or services you have to offer, and you do that by advertising on your website.
Years ago, the best way to advertise was in the newspaper. Then the telephone book and yellow pages became a better way to advertise. Now the internet allows you to share your information with people in your local area (and all over the world, if that is your market).
Of course, a cute kid helps even a wrinkly old cardboard sign get attention.
Your own website gives you a way to let others know about your products or services 24 hours a day, 7 days a week; your website is like a tireless representative for your small business.
Word-of-mouth is always good advertising, and more popular websites also offer interesting, helpful information, and ways for your website visitors to interact and get social, like links to social media platforms like LinkedIn, Facebook, and Twitter.