Budget for Website Marketing


flat screen tvYou’ve probably seen tv ads for building your own website for free.

Sounds good, but there’s more to building an effective business website than just what those ads show you.

There are millions of websites on the internet.

A little help from someone who has experience in digital marketing can mean the difference between a website that just sits there, and a website that brings you clients.

You want your website to help people to find out about the products or services you provide with your business.

Ways to improve your website marketing, making your website easier for your potential clients to find :

  • Website Maintenance (your website needs to be maintained regularly, checking for broken links, adding new information, removing information that is no longer helpful or interesting, etc.)
  • Content Development (mainly concerned with the text on your website; you need to have information that people are searching for, and share information that search engine robots read to find a website in response to people’s search request, hence the popular quote, “Content is King!”)
  • Keyword Research (keywords are the words or short phrases that are used on your website, and that your clients will use to search the Internet for your website – selecting good keywords for your website pages and articles can make the difference between your website helping you find new clients, or not)
  • Increasing the Number of Inbound Hyperlinks to Your Website (the number of hyperlinks (also called links) from other websites to your website represents your website’s popularity, and getting links from quality sites is very helpful)

If you have a small business website and would like some us to take a look to see if there are some easy ways to improve your digital website marketing program, Contact Jax SEO Works. We want to help your website and your small business do better.

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