Posts Tagged better website

Basic SEO

searching on the internetWho hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?

And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).

Basic SEO (Search Engine Optimization) will get your website a better ranking from search engines and to get more website visitors!

Help optimize your website for search engines and visitors:

  • Use good, long-tailed keywords.
  • Helpful, interesting content.
  • Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
  • Website design to create interest in your website (and your product or service).

There are millions of websites on the internet, each search engine (e.g., Google, Bing, Yahoo!, About, etc.). Each uses their own set of algorithms (calculations) to evaluate each website. Then the websites are ranked (SERPs) according to their opinion.

“Content is King.”, continues to be important to keep as a priority when optimizing websites to rank better in search results. Original, interesting, focused, content will rank better than rambling content that makes no sense. Videos and Photographs which are related to each web page’s topic also help improve ranking.

And Search Engine Optimization guidelines continue to develop and change as search engines compete to provide desired results for internet users.

Often, some professional insight can help you get started in the right direction to your website goals.

Contact Jax SEO Works for help to improve your internet presence.

 

 

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Prepare your website for your target audience.

The prospective clients, the group of people that you want to reach through your website, are your target audience.

a Target Audience for your WebsiteSo, who is your target audience ?

Depending on the topic of your website, your target audience could be:

  • world wide, or for a certain area of a specific city,
  • for people of any age, or of  a determined age  group,
  • for e-commerce, or for sharing information about a hobby or common interest, etc.

How will your target audience find your website ?

Consider the topic you selected for your website, then define what the people in your target audience would search the Internet for in order to find your website.  Make a list of words and short phrases you think your target audience would use to search for your website.

Google Trends can help your website.

Here is where it would be helpful to have some idea what words and short phrases your target audience would use to search for your website, if you could just ask them.  Google features Google Trends, which you can use to determine how many people search for a word or short phrase.  Google Trends even allows you to compare words and short phrases (from the list that you made) to see which ones more people are searching for. If your website is primarily for local interest, you can refine your Google Trends response for a country and city.

Less searched words and phrases.

  • What if some of the words and short phrases you know significantly help describe your website don’t appear to be as popular on Google Trends ?
  • What if some of your words or short phrases haven’t been searched for enough for Google Trends to have any data to respond to your request ?

Your list should include some more popular words and short phrases, to increase the probability of your website being found by your target audience. But you can also include words and short phrases on your website that you know significantly help describe your website even if they don’t appear to be as popular on Google Trends. If a member of your target audience is as familiar with the topic of your website as you are, they may search for that same word or phrase, and that could help them find your website

Dan's Floor Store - storefront - Ponte Vedra, FloridaFor example, looking at words for a client’s website, Dan’s Floor Store

we compared:

  • wood floor installation and wood flooring installation
  • hard surface flooring
  • tile work

and Google trends showed us that wood floor installation and wood flooring installation were more frequently searched for than hard surface flooring. Tile work is about as popular a search topic as wood floor and wood flooring installation.  We use each of the phrases (as applicable) in the content text on the website.

But search word trends are always changing, so you should periodically check how your search words are trending for your target audience in you analytic data, and adjust them accordingly.

“A and B” testing, that is to say trying similar but different approaches to the same goal can also help you find out what works best for attracting your target audience to the website, but that will be another Jax SEO Works article.

If you would like to get better results with your small business website, Contact Jax SEO Works. We enjoy helping others.

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Serenity Suite NYC – Professional Skin Care

Professional Skin Care and Massage Therapy at Serenity Suite NYC in Greenwich Village.

Serenity Suite NYCThis project was a team effort with website developer and digital marketer Kenny Harper of Key Theory and Rock My Image. We launched Serenity Suite NYC about a skilled and experienced skin care business. A variety of restorative, healthy skin care services are offered in the historic Washington Square Hotel in Greenwich Village, in New York City.

Located in New York City, the Suite provides clients with high-powered careers get the skin care treatments that they need. Serenity Suite NYC helps talents of the fashion industry, actors, and even opera singers look and feel their best.

personal treatment space at Serenity Suite NYCThe focus of the Serenity Suite NYC website is to advertise services. The website informs people who live in the Greenwich Village neighborhood, or who will be traveling nearby, about the variety of personal services that the Suite provides:

  • Facials – European Facial, Oxygen Facial, Double Oxygen Facial, Microcurrent Facial
  • Peel
  • Diamond Microdermabaraision
  • Microcurrent Treatments – Microcurrent Facial, Microcurrent Body
  • Massages – Swedish Massage, Deep Tissue Massage, Heated Stone Massage
  • Waxing Services
  • Sun Free Tanning

If you have a small business and you want to let more people know about the goods or services you provide, Contact Jax SEO Works to find out more about how we can help you!

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Website Maintenance is Important

Whether it’s your car, your home, or your website, regular maintenance is important to keep things running smoothly. 

How are you doing with your website maintenance?

You need to maintain your website, like an auto mechanic does for your car.

 

Each day, people and search engines scan the Internet for information about products and services.

To help your website stand out among other sites offering similar products or services, your website needs to be original, interesting, helpful, and informative.  And your periodic website maintenance is how you keep your website fresh for your website visitors and search engines.

OK, so what is website maintenance?

Website Maintenance can include:

  • Adding a new article or page (visitors and search engines like to find new, helpful information)
  • Changing out images / photos for a new look
  • Checking for broken hyperlinks (nobody likes finding a broken link on your website)
  • Updating information in the site (just read through the pages and articles in your website, and see if you have anything new to share or change; your visitors and search engines won’t know if you don’t tell them)
  • Once you get started doing this periodically, you may think of more ways to help your website

Search engines and website visitors appreciate improvements like these to your website.  Your periodic maintenance will help you to have higher search engine rankings and more returning website visitors.  (These are organic results, so they will be a steady improvement over time, not a sharp jump.)  Check your analytics and see the results.

Have some more suggestions for periodic website maintenance?  Please share your comments.

Need help keeping your website up to date?  Contact Jax SEO Works!

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MAC Hair Salon – Hair and Beauty Studio in San Marco

Jax SEO Works recently assisted Key Theory in development and search engine optimization of a re-design for the Mac Hair Studio website.

MAC Hair Studio - image by Paco AlacidMAC Hair Studio is a jewel of a hair salon and beauty salon located in Jacksonville, Florida’s historic San Marco area.

MAC Hair Studio offers their clients a unique experience with an old-world, European flavor.

The photographic talents of Paco Alacid provide MAC Hair Studio website visitors with glimpses of the creativity that their talented personnel can deliver.

Jax SEO Works, Key Theory, and Paco Alacid worked together on this project. Now Mac Hair Studio has a website that is unique and unmistakably elegant as their Salon.

And if you need help getting your small business on the internet, Contact Jax SEO Works; we like to help small businesses.

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