Posts Tagged getting started – small business
Discount Pricing
Posted by admin in Getting Started on July 14, 2021
Discount pricing – getting your small business going involves setting your pricing, after evaluating how your estimated prices compare with your competitors’ pricing.
But once you know what a fair market value is for the product or service similar to what you offer, do think you should discount that price to use price as a differentiator with your competition?
Whether you will be charging by the product, project or service, or by the hour, sometimes, it may be tempting to discount your prices, dropping your prices just slightly below what your competition is charging, to try to make some sales. This sounds like a good way to get some work for your new business. (Of course, you would plan to bring your prices back in line with what others in your profession are charging, as soon as you feel you can keep bringing in customers.)
The problem is, if you reduce your pricing below what it costs you to do a project, it means you will have to do more work to make the same amount of money that you needed to make for each job.
As an example:
2 hours at $50 / hour = $100
but 2 hours at $40 / hour only = $80, so you have to do MORE WORK to make the $100 to pay your bills.
Taking a loss to get work will just make you work harder.
As talented speaker and e-commerce whiz Michelle Chance-Sangthong of Online Marketing Goddess once said, “Don’t discount your prices so much you discount yourself out of business!”
Need help getting started with your small business, Contact Jax SEO Works – we like to help small businesses.
A website can benefit a small business.
Posted by admin in Content Development, Digital Marketing, Getting Started, Social Media for Business on September 16, 2020
The Internet is huge!
There are almost 2 BILLION websites on the internet!
How can your website stand out among so many websites, to let people know about your small local business?
A well built and optimized website can help more people in your community find out about your business, and what makes your business special.
Anyone can have a basic website made and launched on the internet.
And who hasn’t heard promises to “Get your website on the first page of Google search results”?
What helps your website stand out from all of the millions of other website is when you put the facts about your small local business on your website, telling your story about your service or business, and what makes your business special.
No one else can tell what makes your product or service special like you can.
- Is it how you always have a fresh flower for each lady who comes to your store?
- Do your service people put on a clean set of overalls and booties when they get to the client’s home?
- Or do your service representatives roll out a durable carpet protector to make sure they don’t leave a trail across your living room?
- Or that your business only uses lawn care chemicals that are safe for pets and kids?
You know what makes your small local business stand out, what makes it special, and Jax SEO Works can help you create a website or improve the one you have, to share that special message with your community.
Social media is an important way of letting your community know about you and your business. Often, a Facebook page can help you share timely updates with potential clients – sales, specials, new products or services, new employees, and more. People buy from businesses that they trust, and social media can help your community fans get to know you and build that trust. LinkedIn profiles for a business owner and members of the business team can also help people get to know the people who make the business work.
Jax SEO Works is experienced in helping small local businesses get better results with their website, and build trusting relationships with their community using social media.
If you would like a website built for your business, or get your business website revised and updated, or find out more about getting started in social media like Facebook and LinkedIn, Contact Jax SEO Works today to get started !
Basic SEO
Posted by admin in Getting Started, Keyword Development on October 11, 2014
Who hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?
And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).
Basic SEO (Search Engine Optimization) will get your website a better ranking from search engines and to get more website visitors!
Help optimize your website for search engines and visitors:
- Use good, long-tailed keywords.
- Helpful, interesting content.
- Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
- Website design to create interest in your website (and your product or service).
There are millions of websites on the internet, each search engine (e.g., Google, Bing, Yahoo!, About, etc.). Each uses their own set of algorithms (calculations) to evaluate each website. Then the websites are ranked (SERPs) according to their opinion.
“Content is King.”, continues to be important to keep as a priority when optimizing websites to rank better in search results. Original, interesting, focused, content will rank better than rambling content that makes no sense. Videos and Photographs which are related to each web page’s topic also help improve ranking.
And Search Engine Optimization guidelines continue to develop and change as search engines compete to provide desired results for internet users.
Often, some professional insight can help you get started in the right direction to your website goals.
Contact Jax SEO Works for help to improve your internet presence.