Posts Tagged improve your website
Small Business Marketing to Attract New Customers
Posted by admin in Content Development, Getting Started, Social Media for Business, Social Media Networking, Website Development on February 10, 2023
What do you do to attract new customers to your business?
Most of us cannot attract customers with a colorful merry-go-round, and so we turn to marketing plans.
There are two general categories of small business marketing:
– Outbound or the old “PUSH” marketing – sending out advertisements on websites, in e-mails, on flyers, in magazines. Based on past experiences with outbound marketing, fewer people react to words like “New!”, “Sale!”, “Amazing!” and other overused terms, and it is more difficult to get the attention of your prospective customers in the clutter.
– Inbound marketing – attracting people to your brand and your products with engaging content – attention getting, interesting, useful, helpful information, supplemented with nice, related images and videos.
There are three main points to remember for successful Inbound Small Business Marketing:
1. Make a social connection, using one or more social media platforms for your business. Use social media that you are comfortable with. Remember to add regular updates, and occasionally mention your product or service, or a special event you are hosting, but not all the time.
An optimized business Facebook page is a great way to start. For some tips on optimizing your Facebook page for small business, take a look at this Search Engine Journal article.
2. Get more attention for your message with interesting, topic-related images and videos.
- Create a YouTube video channel for your short, optimized business videos.
- Then share those videos in your website blog articles can be a real boost for your site’s ranking.
- Ask clients to send in videos of themselves using your product.
If you post interesting or helpful information about your business on your company FB page and Profile, your followers will share the information.
3. After attracting these potential clients, don’t forget to provide a CTA (Call To Action). As excited as you may be to get hundreds of visitors reading your blog article, remember you also want to get them to engage with your business. Ask a question and invite them to share an opinion, Ask them to share their experience in a similar situation. Tell them if they have any questions about the information you’ve shared, you’d be glad to provide your insight and make sure your telephone number and link to your Contact page are prominent on your website.
How is your small business marketing going? Do you have questions about this article? Do you want to help market your business better online? Contact Jax SEO Works.
Promoting Your Small Business on Your Website
Posted by admin in Digital Marketing on January 4, 2023
This may sound like a “no brainer”, but if you have a small business, you need to let others know what products or services you have to offer, and you do that by advertising on your website.
Years ago, the best way to advertise was in the newspaper. Then the telephone book and yellow pages became a better way to advertise. Now the internet allows you to share your information with people in your local area (and all over the world, if that is your market).
Of course, a cute kid helps even a wrinkly old cardboard sign get attention.
Your own website gives you a way to let others know about your products or services 24 hours a day, 7 days a week; your website is like a tireless representative for your small business.
Word-of-mouth is always good advertising, and more popular websites also offer interesting, helpful information, and ways for your website visitors to interact and get social, like links to social media platforms like LinkedIn, Facebook, and Twitter.
And if you would like help marketing and advertising your small business better on your website, or even if you don’t have a website and want to get one, Contact Jax SEO Works, Rock My Image, or Key Theory to help you achieve your goals.
Opportunity
Posted by admin in Getting Started, Keyword Development, Social Media for Business, Website Development on September 1, 2022
Hey, do you hear that sound? That’s Opportunity knocking.
Ever since back in 2011, when our Nation’s economy was on a rollercoaster, if you listened you might hear Opportunity in all the noise. That’s the signal that it’s time to help your business; improve your online presence, increase your search engine rankings, and make some “lemonade” out of all of these “lemons”.
In hard times, some businesses fold up, cut back, even looking for work in other, larger businesses. Instead, we can help you make some of those those small changes to your business that will have BIG returns.
Working with the Rock My Image attraction marketing Team, Jax SEO Works can help small businesses optimize their business and their business websites.
First the Team at Rock My Image with help you create a better business strategy.
Then JAX SEO Works will use SEO techniques and basic social media concepts, with some more strategic planning, we can help you make your site rank higher in search engines for certain key terms. Optimizing your website for related terms will increase the probability of your site being found sooner, too. And, the easier people can find your website, the more traffic your website will get, and more sales for your business.
Want to understand more about SEO?
Contact Ken at Jax SEO Works to get started today!
Better Motivation
Posted by admin in General, Getting Started on June 14, 2021
Sometimes all of us feel the challenges of our work are overwhelming – but we keep going, because that is the difference between us and our competition.
We know we have a dream of what we want to accomplish, and the only way to make that dream happen is to:
- take a different perspective of our situation,
- consider all of the good things we have going for us, and how far we have come,
- then consider a few good things you can do today, and do your best.
What are some things you could do today?
- improve your website to tell people what you do better than your competition,
- communicate your brand with the public,
- communicate with your customers using social media; give them a benefit for their business,
- network with related businesses to for more benefit to your customers.
What helps you get motivated to follow your dream and make your business more successful? Share your thoughts about motivation with us.
Help your website grow your business ! Contact Jax SEO Works today !
Make that difference in your business, in some other peoples lives. Be the man (or the woman) that makes your dreams come true.
Enjoy this short video, and then get started today.
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A competitive business advantage.
Posted by admin in Digital Marketing on February 11, 2010
What makes your business stand out from others that offer the same type of product or provide the same service?
We agree with Duct Tape Marketing; you can find the competitive advantage your business has by periodically asking your customers questions like these:
1. What made you decide to hire us/buy from us?
2. What’s one thing we do better than others with whom you do business?
3. Is there something we could do to create a better experience for you?
4. Will you refer us to others, and if so, why?
5. What words would you type into a search engine like Google to find a business like ours?
While it’s always good to hear complimentary answers like “Your company provides superior service.”, you’ll need to ask your customers for specific responses to have the information you need.
Start finding out what your customers think about your business; put questions like this onto a form and ask a few of your customers each month. You can learn a lot from your customers.
Then you can focus your advertising on your competitive business advantage, and attract even more customers for what you do best!
Has a survey like this been helpful to your company? Leave a comment and let us know.
Survey image originally posted by codetechnology.wordpress.com/2008/06/
Budget for Website Marketing
Posted by admin in Getting Started on September 9, 2009
You’ve probably seen tv ads for building your own website for free.
Sounds good, but there’s more to building an effective business website than just what those ads show you.
There are millions and millions of websites on the internet.
A little help from someone with a fresh perspective, someone who has experience in digital marketing. That fresh look can mean the difference between a website that just sits there, and a website that brings you clients.
You want your website to help people to find out about the products or services you provide with your business.
Ways to improve your website marketing, making your website easier for your potential clients to find :
- Website Maintenance (your website needs to be maintained regularly, checking for broken links, adding new information, removing information that is no longer helpful or interesting, etc.)
- Content Development (mainly concerned with the text on your website; you need to have information that people are searching for, and share information that search engine robots read to find a website in response to people’s search request, hence the popular quote, “Content is King!”)
- Keyword Research (keywords are the words or short phrases that are used on your website, and that your clients will use to search the Internet for your website – selecting good keywords for your website pages and articles can make the difference between your website helping you find new clients, or not)
- Increasing the Number of Inbound Hyperlinks to Your Website (the number nf hyperlinks (also called links) from other websites to your website represents your website’s popularity, and getting links from quality sites is very helpful)