Posts Tagged Link Building

Backlinks Help Your Website

Backlinks are hyperlinks back to your website from other websites.

backlinks to your website help bring more visitorsYou want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.

How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.

And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.

  • Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.

Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too.  Put descriptive words for readers to click on and search engines to followMake sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).


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Make New Business Leads with Discussions, Questions, and Answers


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Budget for Website Marketing

flat screen tvYou’ve probably seen tv ads for building your own website for free.

Sounds good, but there’s more to building an effective business website than just what those ads show you.

There are millions of websites on the internet.

A little help from someone who has experience in digital marketing can mean the difference between a website that just sits there, and a website that brings you clients.

You want your website to help people to find out about the products or services you provide with your business.

Ways to improve your website marketing, making your website easier for your potential clients to find :

  • Website Maintenance (your website needs to be maintained regularly, checking for broken links, adding new information, removing information that is no longer helpful or interesting, etc.)
  • Content Development (mainly concerned with the text on your website; you need to have information that people are searching for, and share information that search engine robots read to find a website in response to people’s search request, hence the popular quote, “Content is King!”)
  • Keyword Research (keywords are the words or short phrases that are used on your website, and that your clients will use to search the Internet for your website – selecting good keywords for your website pages and articles can make the difference between your website helping you find new clients, or not)
  • Increasing the Number of Inbound Hyperlinks to Your Website (the number of hyperlinks (also called links) from other websites to your website represents your website’s popularity, and getting links from quality sites is very helpful)

If you have a small business website and would like some us to take a look to see if there are some easy ways to improve your digital website marketing program, Contact Jax SEO Works. We want to help your website and your small business do better.

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