Posts Tagged marketing
Backlinks Help Your Website
Posted by admin in Link Building on June 6, 2018
Backlinks are hyperlinks back to your website from other websites.
You want your website to be ranked highly by search engines, so your site will be found on the first few search engine pages, and then visited.
How many other websites link to your website (how many backlinks you have) is one of the ways search engines evaluate the popularity of your website.
And backlinks from related websites (topics that are pertinent or similar to your website’s topic or could be connected to your website’s topic) are better than large numbers of links from unrelated sites.
- Example: if your site is Bob’s Tree Service, you would want backlinks from chainsaw vendors and nurseries more than a link from a roller skating arena, but it is better to exchange links with fellow business partners in your community than not.
Anchor text (the words the reader sees in the hyperlink) are important to your readers and search engines, too. Put descriptive words for readers to click on and search engines to follow. Make sure your readers see a connection from the anchor text words they clicked on to the page they reach (or they will think they were tricked and leave).
- Examples: Instead of a “Click Here” link, use anchor text like “Contact Jax SEO Works“
- “A Lint Free Vent for a professionally cleaned dryer vent“
- “Key Theory develops very impressive websites“
- “Black Creek Services maintains and repairs small engine-powered outdoor equipment“
- or “Jennifer Fond, New York Esthetician, for professional Skin Care“.
If you found this article helpful, you might also want to read:
Make New Business Leads with Discussions, Questions, and Answers
Marketing your small business with blogging.
Posted by admin in Getting Started on January 16, 2014
Blogging can help market / advertise your business product or service.
A “blog” (contraction of the terms web log or weblog) is a category of website where brief articles are posted periodically. In addition to text, the posts can contain photos / images, graphics, or even videos.
Many small businesses use blog posts to tell visitors about the products or services that they provide. They make their blogs interesting and informative. They post new articles on a regular basis, to keep visitors coming back to see the latest, or to subscribe to the business’ RSS (Really Simple Syndication) feed from their website (so the visitors can see the new blogs as they are posted, without having to go to the business’ website). Then these website visitors buy those products or services.
Blogs can bring more visitors to your website, more customers to your business, and that means more opportunities for sales.
Just remember : When you write a blog for your business, you want to share information about your product or service that sounds:
- intriguing,
- exciting,
- curious and/or unusual (but true),
- and is easy to understand and remember.
video provided courtesy :Youtube.com
Does your business use blogging for marketing and advertising ?
We can help you improve your website. Contact Jax SEO Works today to get started !
Marketing Ideas for Your Business
Posted by admin in Content Development, Digital Marketing, Getting Started, Website Development on September 11, 2012
This may sound rather basic, but you can find lots of helpful marketing ideas on the Internet.
Search the Internet for online marketing and digital marketing, and also for the product or service that you offer on your website to find:
- infographics, memes, articles, and lists
- bulletin boards and forums, all discussing helpful ideas that may be used for improving your website.
The more you research, the more helpful information you will find. Often, you can find information that will spark ideas for a new advertising campaign, maybe a fresh outlook for the content about the product or service you offer, or a different application for your product or service, or find businesses to collaborate with for mutual benefit.
The main thing to remember is that you need to keep learning. You can’t expect the marketing ideas on the website that you built (or had built) five years ago to take care of you forever. Website maintenance – updating and adding new and interesting articles, checking for broken links, backing up your data files – that stuff is important. And you need to keep up with what is changing in your part of the business world, or you and your business get left behind. Remember Blockbuster video and game rentals? Now they have been eclipsed by Netflix.
Make it a habit to do a little marketing ideas research for your own benefit each day. Take notes of things you find interesting and each week, review your findings and decide which ones merit action and which ones are just good to know.
And the next time you socialize, either on the internet or “live and in person” you’ll also have some interesting information to share with your peers.