Posts Tagged SEO

Basic SEO

searching on the internetWho hasn’t searched the internet for a business website, but then when they found the site, they left un-satisfied because they couldn’t find the information they needed?

And many business owners are frustrated to have a website but get very few website visitors and even less conversions (business from the website).

Basic SEO (Search Engine Optimization) will get your website a better ranking from search engines and to get more website visitors!

Help optimize your website for search engines and visitors:

  • Use good, long-tailed keywords.
  • Helpful, interesting content.
  • Easy to use navigation, so your website visitors can easily find what they came to your website looking for.
  • Website design to create interest in your website (and your product or service).

There are millions of websites on the internet, each search engine (e.g., Google, Bing, Yahoo!, About, etc.). Each uses their own set of algorithms (calculations) to evaluate each website. Then the websites are ranked (SERPs) according to their opinion.

“Content is King.”, continues to be important to keep as a priority when optimizing websites to rank better in search results. Original, interesting, focused, content will rank better than rambling content that makes no sense. Videos and Photographs which are related to each web page’s topic also help improve ranking.

And Search Engine Optimization guidelines continue to develop and change as search engines compete to provide desired results for internet users.

Often, some professional insight can help you get started in the right direction to your website goals.

Contact Jax SEO Works for help to improve your internet presence.

 

 

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An Online Press Release for Your Business.

Share Big News about your Business with an Online Press Release!

Business NewsThe term Press Release is a carry-over from newspapers, when big stories would be released to the press by the insiders that knew all of the details.

You know the most about your business, so you can share interesting, helpful, time-sensitive, insider news about your business in an Online Press Release.

  1. Start with “the 5 Ws”; What, Why, Where, When and Who. Think about the people who will be reading the article – which W would be most interesting to them, and start writing your article there.
  2. Don’t write a Press Release about a sale you are having, or about something you posted on your website previously. Write about News!
    Have you released a new product with a unique feature? Press Release! (Then you can post more information about your new product on your website the next day.)
    Open a new store? Launch a new website? Hire a new person to start a new project?
    Press Release!
  3. Add an interesting, related image or video.
  4. Add a CTA (CALL TO ACTION) such as – See our website for more information, Sign up for our RSS feed to keep informed about this subject, Visit our website for to sign up for this great deal and then don’t forget to link to your website!

We can help you create and send out your own Online Press Releases, and help you get better results.

Our most highly recommended website for online press releases is Online PR Media.

Contact Jax SEO Works today.

Have some other insights to share about Online Press Releases? Please share your comments.

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Quick Checklist for Small Business Website Advertising

Website advertising is the way to share information about your product or service with others.

big time advertisingIf you had lots of advertising money to spend, you could use word-of-mouth, newspapers, magazines, radio, television, and outdoor (bill boards) ads to let people know what your company has to offer, but for most small businesses, the Internet has proven to be the most popular and responsive media, the best investment for their advertising money.

People used to spend their advertising money on a Yellow Pages telephone book ad because everyone used their telephone books, and turned to the Yellow Pages to find products and services.  Times have changed, and so have good business practices.  More and more small businesses are finding out that they can put information about their product or service on their website, and they have visibility 24 hours a day, 7 days a week.  And (unlike printed advertising in Yellow Pages and advertising circulars) they can update or even change their ad on their website post or article whenever they want to.

Here’s our quick website advertising checklist to help you get more visibility for your business ads:

  • Match your website ads to your target audience.
  • Use one company message (slogan) in all of your ads. That way website visitors will associate your company and your message / slogan.  This sort of “branding” helps people recognize your business, your product, your service.
  • Keep your ads brief, interesting and believable, and add attention-getting, related images to your advertising articles.
  • Create ads which will make your website visitors curious to get more information about your product or service.
  • Add a CTA (CALL TO ACTION) providing easy paths for website visitors to contact your company representatives. Provide a telephone number and/or an e-mail addresses for your business.
  • If you are investing in several forms of advertising, conduct simple evaluations. See how well your different forms of advertising are promoting your product or service.
  • (For example – for several months, ask all of your new customers how they heard of your business, product, or service; see which form of advertising is bringing the most return for your advertising investment, then check again in a few months.)

Want to share any more ideas that have worked for you ?  We’d like to hear from you.  Please post a Comment.

Contact Jax SEO Works and start improving your website advertising today.

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